Download or read book The Art of Excellent Products written by Riccardo Illy and published by . This book was released on 2022-02-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy ... until now. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values. Steeped in businessman Riccardo Illy's personal experiences using these tried and tested Italian business standards to run his family's world-renowned coffee company for generations you will: Learn how to approach your research and development process to find ways to add quality to your products and brand. Understand how Italians have created so many brands that have stood the test of time. Learn how to approach the marketplace so that your product stands out as the go-to product. By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in today's market, even in an industry in which new companies aggressively challenge your brand daily.

Download or read book Luxury Selling written by Francis Srun and published by Springer. This book was released on 2017-04-07 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.

Download or read book Good Products Bad Products Essential Elements to Achieving Superior Quality written by James Adams and published by McGraw Hill Professional. This book was released on 2012-01-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world’s cell phone market in 2011 but take in 50% of the profits? The answer is quality. In this provocative new book, bestselling author James L. Adams provides a brilliant, in-depth look at the powerful but elusive qualities that can make or break a product’s success. A must-read for managers, designers, manufacturers, and marketers, this groundbreaking approach will change the way you think about your product—and show you why it’s more important than ever to deliver the highest quality possible. In Good Products, Bad Products, you’ll learn how to: : Maximize your product’s performance—and minimize the cost Appeal to your customer’s emotions—with elegance and sophistication Make sure your product is a perfect fit—that’s human, cultural, and global With competition growing stronger and fiercer every year, product quality has become the number-one factor in a company’s success. Adams points out that there will always be a stable demand for a high-quality product. By addressing every aspect of product quality—from the technical to the practical to the aesthetic—you can develop a product that your company will be proud of and your customers will love. Along the way, you’ll hear fascinating case studies of famous brands that became victims of their own success—like Kodak, IBM, Zenith, and GM—and struggled to recover lost ground. You’ll see how some countries like Japan surged ahead by offering better products than anyone on the globe. You’ll learn how some U.S. manufacturers remained successful in spite of the foreign market’s lower wages. And you’ll discover the top industry secrets for prioritizing quality throughout the company, delivering products that are the best in their class. Now more than ever, quality matters. Good Products, Bad Products gives you the edge—so you can give your customers the best product possible. James L. Adams is professor emeritus at Stanford University, where he chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world and has written the bestselling guide to creativity and innovation, Conceptual Blockbusting.

Download or read book Finance written by R.A. Jarrow and published by Elsevier. This book was released on 1995-12-15 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hardbound. The Handbook of Finance is a primary reference work for financial economics and financial modeling students, faculty and practitioners. The expository treatments are suitable for masters and PhD students, with discussions leading from first principles to current research, with reference to important research works in the area. The Handbook is intended to be a synopsis of the current state of various aspects of the theory of financial economics and its application to important financial problems. The coverage consists of thirty-three chapters written by leading experts in the field. The contributions are in two broad categories: capital markets and corporate finance.

Download or read book EC 1992 written by and published by . This book was released on 1991 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Translog written by and published by . This book was released on 1987 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trademark Law written by Adam Brookman and published by Wolters Kluwer. This book was released on 2014-06-13 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more

Download or read book Selling Luxury written by Robin Lent and published by John Wiley & Sons. This book was released on 2009-05-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.

Download or read book Consumer attitudes to food quality products written by Marija Klopčič and published by Springer. This book was released on 2013-03-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.

Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.

Download or read book Juran on Quality by Design written by J. M. Juran and published by Simon and Schuster. This book was released on 1992-05-04 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: J.M. Juran, whom Business Week calls, "the man who taught Japan how to manage for quality", presents a new, exhaustively comprehensive approach to planning, setting, and reaching goals in Juran's Quality Road Map. New emphasis is placed on setting goals, planning in "multifunctional" processes, establishing data bases, motivating managers and introducing quality planning into organizations. 30 line drawings.

Download or read book Trademarks Brands and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Download or read book Project 333 written by Courtney Carver and published by Penguin. This book was released on 2020-03-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wear just 33 items for 3 months and get back all the JOY you were missing while you were worrying what to wear. In Project 333, minimalist expert and author of Soulful Simplicity Courtney Carver takes a new approach to living simply--starting with your wardrobe. Project 333 promises that not only can you survive with just 33 items in your closet for 3 months, but you'll thrive just like the thousands of woman who have taken on the challenge and never looked back. Let the de-cluttering begin! Ever ask yourself how many of the items in your closet you actually wear? In search of a way to pare down on her expensive shopping habit, consistent lack of satisfaction with her purchases, and ever-growing closet, Carver created Project 333. In this book, she guides readers through their closets item-by-item, sifting through all the emotional baggage associated with those oh-so strappy high-heel sandals that cost a fortune but destroy your feet every time you walk more than a few steps to that extensive collection of never-worn little black dresses, to locate the items that actually look and feel like you. As Carver reveals in this book, once we finally release ourselves from the cyclical nature of consumerism and focus less on our shoes and more on our self-care, we not only look great we feel great-- and we can see a clear path to make other important changes in our lives that reach far beyond our closets. With tips, solutions, and a closet-full of inspiration, this life-changing minimalist manual shows readers that we are so much more than what we wear, and that who we are and what we have is so much more than enough.

Download or read book Resale Price Maintenance and the Law written by Christy Kollmar and published by Taylor & Francis. This book was released on 2023-03-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of how to properly enforce against RPM has been a contentious debate for decades on both sides of the Atlantic. The catalyst is the acceptance that RPM can generate both anti-competitive effects and pro-competitive efficiencies that need to be properly balanced to ensure against Type I/Type II errors and to create viable legislation. Part I focuses on 100 years of US origins and the current legal approach to VR enforcement, which reveals the precedent responsible for the transition between per se illegality and the rule of reason thresholds at the federal level. Nine anti-competitive and 19 pro-competitive theoretical models are also introduced to clearly demonstrate the true nonconsensus existent between economists as to whether RPM is deleterious enough to justify a stringent approach to RPM regulation. Part II closely examines the EU origins and current legal structure, where RPM has maintained its hardcore by-object designation pursuant to Art. 101(1) TFEU with the consequence of having no safe harbours, no applicability of the De Minimus Doctrine, an onerous negative rebuttable presumption, non-severability of the agreement and almost no chance of obtaining an exemption under Art. 101(3). This is exacerbated by the EC’s lack of guidance on how to prove all conditions necessary for an Art. 101(3) exemption and when a vertical arrangement actually escapes Art. 101(1) applicability. The aim of this book is to examine the economic models, historical origins and legal structures of the US/EU regimes to develop proposals on how to modify the EU’s current legal structure to ensure proper enforcement of RPM behaviour that actually enhances legal certainty through a more aligned approach at the national level. Part III proposes five solutions which scrutinise the concepts of appreciability, hardcore and by-object restraints, to implement modifications to EU’s current legal framework to ensure RPM receives reasonable and equitable treatment in line with economic theory.

Download or read book Artificial Intelligence and Knowledge Processing written by Hemachandran K and published by Springer Nature. This book was released on with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Trust written by Roderick M. Kramer and published by Oxford University Press. This book was released on 2006-11-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the topic of trust moved from bit player to center stage in organizational theory and research. Whereas previously it often had been treated as a mediating variable in empirical studies - a variable of secondary interest, at best - trust emerged in the 1990s as a subject deemed important and worthy of study in its own right. Despite the importance of the topic, to date no single volume currently exists that provides the motivated reader with a sound introduction to, and reasonable overview of, this rapidly growing, widely dispersed, multi-disciplinary literature. Indeed, some of the most influential, foundational pieces remain scattered in obscure journals or books, some of which are not easily found or, in some instances, no longer even in print. Thus the individual scholar hoping to come up to speed with this literature currently had nowhere to turn. This reader provides trust scholars and researchers with a handy reference volume, a broad guide for graduate students hoping to understand and possibly contribute to this significant and still-growing literature, and a resource for teachers at the undergraduate level of undergraduate anthropology, economics, political science, psychology, organizational sciences, and sociology courses.

Download or read book The Economics of Symbolic Exchange written by Alexander Dolgin and published by Springer Science & Business Media. This book was released on 2008-10-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Dolgin’s Economics of Symbolic Exchange is in reality not one but three books, and although these semantic layers are interlinked, the reader will need to choose between the different vectors and modalities. One clearly evident dimension is research. Certain authors introduce quite new intellectual approaches into scienti?c debate. This requires a special frame of mind and a searching curiosity about social reality. Carl Gustav Jung identi?ed a p- nomenon which he called systematic blindness: when a science reaches a stage of maturity and equilibrium, it categorically refuses, from a sense of self-preservation, to note certain facts and phenomena which it ?nds inconvenient. In Alexander D- gin’s book whole complexes of such “non-canonical” material are to be found. Here are just a few examples: ?le exchange networks, through which digital works of art are spread through the Internet; bargain sales of fashionable clothing; the paradox of equal pricing of cultural goods of varying quality; and a discussion of whether - tronage or business has the more productive in?uence on creativity. Obviously, not all the issues Volginraises are totally new, but brought togetherand examinedwithin an elegant logical framework of informational economics, they pose a challenge to scienti?c thinking. Such challenges are by no means immediately or, in some cases, ever acclaimed bythescienti?cestablishment. J. K. Galbraith,forexample,agreatAmericaneco- mist, whose works are read throughout the world, who introduced a whole range of crucially important concepts, the director of John F.