Download or read book Pragmarketism written by Arvind Bhandari and published by Harper Collins. This book was released on 2020-09-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Download or read book Mahavir written by Arvind Bhandari and published by Hachette India. This book was released on 2020-10-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.
Download or read book I Wish I written by Arvind Bhandari and published by StoryMirror Infotech Pvt Ltd. This book was released on 2021-11-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: About Book: Falling to a certain death, Abhi protests and yearns to be spared so he can fulfil his unlived wishes. And god agrees. On 20th Mar '21, his soul is separated from the body enabling him to visit his past and reverse previous losses and regrets. He becomes his own god. Great marks, sport-wins, girls, popularity…are thrilling, but, how much should he give himself before altering his original self, irreversibly? Success & wealth puts him on top of the world, but the aftereffects are unexpected. Now, he just wants the wisdom to know what to wish but is he even in control, as he feels internally split into two people. It's 20th Mar '21 again. Abhi owes to god to either revert to the incomplete original life or continue his unbridled wish-fulfillment. What life will he choose? After fulfilling all his wishes. About the Author: Arvind Bhandari is Executive Vice President /Director with Nestle India. He is the author of a business book, `Pragmarketism: Pragmatic Insights for Winning Indian Consumers,’ a spiritual fiction, Mahavir: Conqueror of the Self and a self-help book, Inverted: Unobvious Reflections towards a Better Life. He writes regularly on business issues in Brand Equity of Economic Times.
Download or read book Mahavir written by Arvind Bhandari and published by Hachette UK. This book was released on 2020-10-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.
Download or read book Brandvantage written by TRUPTI. BHANDARI and published by Ebury Press. This book was released on 2022-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Download or read book Invertonomics written by Goonmeet Singh Chauhan and published by Harper Collins. This book was released on 2020-06-30 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades since Independence, India has been beset by some fundamental and chronic problems. There is poverty and inequity in society, the air in cities is hazardous, there's garbage on the roads, women feel unsafe in public places, the traffic is poorly managed, levels of basic education are low, the rural economy is decadent and there is an overall governance deficit. These problems have lasted so long that they often feel unsolvable in our lifetimes. But Goonmeet Singh Chauhan, an architect and futurist with a passion for transforming people's lives, argues that they can actually be solved decisively. For achieving this, he presents a new methodology that he calls Invertonomics -- inverting problems and looking at them instead as economic opportunities. He identifies eight persistent problem areas and proposes well-resolved, thought through, pragmatic and, in some cases, successfully implemented models for tackling them. These are solutions that will help us realize the dream of a great India.
Download or read book Spring Bouncing Back from Rejection written by Ambi Parameswaran and published by Westland. This book was released on 2020-10-22 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.
Download or read book Narrative and Numbers written by Aswath Damodaran and published by Columbia University Press. This book was released on 2017-01-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.
Download or read book The Prosperity Paradox written by Clayton M. Christensen and published by HarperCollins. This book was released on 2019-01-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times–bestselling Author: “Powerful . . . a compelling case for the game-changing role of innovation in some of the world’s most desperate economies.” —Eric Schmidt, former Executive Chairman, Google and Alphabet Clayton M. Christensen, author of such business classics as The Innovator’s Dilemma and How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offer a groundbreaking solution for true and lasting change. Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, building infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time. But hope is not an effective strategy. At least twenty countries that have received billions of dollars’ worth of aid are poorer now. Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico. The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book—it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.
Download or read book The 21 Success Secrets of Self Made Millionaires EasyRead Super Large 18pt Edition written by Brian Tracy and published by ReadHowYouWant.com. This book was released on 2007 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compact text providing a step-by-step formula to become a self-made millionaire, based on the success secrets used by other millionaires. Includes 21 strategies and ideas for moving ahead in finance and in life, showing how to get organized and make plans for becoming wealthy.
Download or read book What The Ceo Really Wants From You The 4As For Managerial Success written by R. Gopalakrishnan and published by Harpercollins. This book was released on 2012-09-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books on leadership. What the CEO Really Wants from You is one of the few to address the question that is uppermost in the mind of any manager: What he should be doing to make his or her boss his partner rather than his opponent. We spend most of our lives at work or thinking about it. Starting from a young age, fired by boundless energy and optimism, we launch into our careers sure of our abilities. Yet, things do not always turn out as we expect they would. It is not our abilities alone. The business environment is one of change and ambiguity. It is no easy task for any manager to negotiate the journey to success. As Paul Polman, CEO of Unilever, points out in his foreword, partnerships with others, but above all with your direct boss and organization, are more important than ever before. Not only that, a good boss has an instinct for the right people, and getting them to do better. A good manager, by eliciting his help, helps himself. Few people are better qualified to guide on this journey than R. Gopalakrishnan. He brings forty-five years of experience to this subject in some of the most challenging jobs. In this immensely practical book informed by the wisdom he has gleaned over the years, he offers the reader the benefit of all he has learnt, summarized in the four As - Accomplishment, Affability, Advocacy and Authenticity. This is a book that will be of immense use to any manager, and one that just might bring him the answers it takes years to find - what the CEO really expects from him. You can also buy from Online stores: Buy from a nearby bookstore- Flipkart.com Reliance Timeout Homeshop18.com DC books Infibeam.com Crossword Bookstore Uread.com Landmark Bookstore Indiaplaza.com Om Book Shop Starmark Bookstore Sapna Bookstore Full Circle Bookstore Bahri Sons Bookstore Teksons Bookstore Sankars Bookstore
Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Download or read book Inverted written by Arvind Bhandari and published by StoryMirror Infotech Pvt Ltd. This book was released on 2017 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you think you are the person in the mirror. That time should be put to use savagely. That happiness is elusive, and goals are best achieved by extracting from nature. Hang on. In fact, hang your views upside down for a counter perspective. Where your closest representation is the universe. Time is best utilized not when filled in but when emptied out. Where mere aligning with nature secures your goal, where happiness can be bred in your backyard, where…. Inverted won’t just yield a better view. It will enhance your life too.
Download or read book Islamic Perspectives on Marketing and Consumer Behavior Planning Implementation and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Download or read book Riding the Tiger written by Wilfried Aulbur and published by Random House India. This book was released on 2016-11-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can one survive in a market which is volatile and uncertain? What strategies have worked and not worked in the past? What does it take to be successful in India? What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and redBus? So what does it take to Ride the Tiger? Sound flexible strategy, operational excellence and dedication to customer-centric innovation. But what does that really mean? How have successful Indian companies managed challenges in an extremely price-sensitive market? In this book, Wilfried Aulbur and Amit Kapoor look at successful, and sometimes not-so-successful, strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Bangalore and Gurgaon—the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.
Download or read book Supermarketwala written by Damodar Mall and published by Random House India. This book was released on 2014-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Rita, the young bahu, avoids buying personal products from the family grocer. • Sonu’s breakfast table on a Sunday represents global cuisines. Do you know how it is possible? • Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? • What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s? Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.
Download or read book Introduction to English Semantics and Pragmatics written by Patrick Griffiths and published by Edinburgh University Press. This book was released on 2006-05-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the linguistic study of meaning, this book outlines the meaning potential (semantics) of English and how language knowledge is put to use (pragmatics). As well as gaining a systematic overview of meaning in English, readers can learn how to argue for analyses. Among the significant concepts introduced are denotation, sense relations, event types, explicature, implicature, presupposition, metaphor, reference, speech acts and (at an elementary level) Generalised Quantifier Theory. Sense relations--such as antonymy and hyponymy--are presented as summarising patterns of entailment. The sense of a word is seen as the contributions it makes to the entailments carried by sentences.
