Download or read book Practical Web Traffic Analysis written by Peter Fletcher and published by Apress. This book was released on 2013-11-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used? Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analyzing your traffic, without taking for granted the statistics that you generate. Assuming you have a web site, reading this book will help you learn: - The techniques for gathering data on your users - Standards and Guidelines you should adhere to when interpreting your data - What other sites are doing to ensure they respect the privacy of their users - Insight into how real sites use web traffic analysis - Major case case studies from BBC News Online, eBay, and ASPToday - Additional material from The Onion, SmartGirl, and The New York Times From the Publisher This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze. The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.

Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Download or read book A Practical Guide to Web Analytics written by Satheeshkumar and published by SK Research Group of Companies. This book was released on 2023-12-02 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satheeshkumar, Sekar, Project Manager, Mphasis Corporation, USA.

Download or read book Practical Packet Analysis written by Chris Sanders and published by No Starch Press. This book was released on 2007 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to use Wireshark to capture and analyze packets, covering such topics as building customized capture and display filters, graphing traffic patterns, and building statistics and reports.

Download or read book Practical Google Analytics and Google Tag Manager for Developers written by Jonathan Weber and published by Apress. This book was released on 2015-11-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions What You'll Learn Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies. How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation. How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more. How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior. Who This Book Is For Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.

Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Practical Intranet Development written by John Colby and published by Apress. This book was released on 2013-11-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intranet can be a powerful tool. A well-designed intranet becomes the key resource and communications platform for your organization, used by members of staff as their first destination for information. In contrast, a poorly designed intranet will sit unused, accumulating useless information, and eating up IT budgets. So, how do you avoid this situation, and make sure you design the most useful, and usable, intranet? This book takes you through the steps you need to take to make an invaluable intranet, from identifying your users' needs and building an indispensable tool, to marketing the results. It guides you through the problems that may occur, passing on invaluable advice from people who have been through the process before. We start by setting the scene, giving an overview of what intranets are and how to justify it to your organization. We then give you a rundown of the main areas you'll need to think about when developing an intranet, covering browsers, development techniques, usability, content management, security, and internal marketing. Finally, we'll take a look at what to do when the Intranet moves beyond its original function, looking at remote access, extranets, and what to do when the Intranet gets too big.

Download or read book Transportation Engineering A Practical Approach to Highway Design Traffic Analysis and Systems Operation written by Beverly T. Kuhn and published by McGraw Hill Professional. This book was released on 2019-03-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traffic, highway, and transportation design principles and practical applications This comprehensive textbook clearly explains the many aspects of transportation systems planning, design, operation, and maintenance. Transportation Engineering: A Practical Approach to Highway Design, Traffic Analysis, and Systems Operations explores key topics, including geometric design for roadway alignment; traffic demand, flow, and control; and highway and intersection capacity. Emerging issues such as livable streets, automated vehicles, and smart cities are also discussed. You will get real-world case studies that highlight practical applications as well as valuable diagrams and tables that define transportation engineering terms and acronyms. Coverage includes: •An introduction to transportation engineering•Geometric design•Traffic flow theory•Traffic control•Capacity and level of service•Highway safety•Transportation demand•Transportation systems management and operations•Emerging topics

Download or read book Practical Web Database Design written by Chris Auld and published by Apress. This book was released on 2013-11-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many web professionals will have incorporated a database into a web site before, they may not have much experience of designing them - this book will teach you all you need to know about designing a database for use with a web site or web application. From first principles to designing a successful web database, this book will show you how to get the most out of database design. From the Publisher Unlike other database design books in the market, this one focuses on design of databases for use on the Web. Web databases benefit from good general database design principles, but also have their own set of caveats, which must be considered for their design to be truly successful. This book covers both the general, and the web-specific database principles.

Download or read book Network Security Through Data Analysis written by Michael S Collins and published by "O'Reilly Media, Inc.". This book was released on 2014-02-10 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional intrusion detection and logfile analysis are no longer enough to protect today’s complex networks. In this practical guide, security researcher Michael Collins shows you several techniques and tools for collecting and analyzing network traffic datasets. You’ll understand how your network is used, and what actions are necessary to protect and improve it. Divided into three sections, this book examines the process of collecting and organizing data, various tools for analysis, and several different analytic scenarios and techniques. It’s ideal for network administrators and operational security analysts familiar with scripting. Explore network, host, and service sensors for capturing security data Store data traffic with relational databases, graph databases, Redis, and Hadoop Use SiLK, the R language, and other tools for analysis and visualization Detect unusual phenomena through Exploratory Data Analysis (EDA) Identify significant structures in networks with graph analysis Determine the traffic that’s crossing service ports in a network Examine traffic volume and behavior to spot DDoS and database raids Get a step-by-step process for network mapping and inventory

Download or read book Practical Predictive Analytics and Decisioning Systems for Medicine written by Linda Miner and published by Academic Press. This book was released on 2014-09-27 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of electronic medical records years ago and the increasing capabilities of computers, our healthcare systems are sitting on growing mountains of data. Not only does the data grow from patient volume but the type of data we store is also growing exponentially. Practical Predictive Analytics and Decisioning Systems for Medicine provides research tools to analyze these large amounts of data and addresses some of the most pressing issues and challenges where data integrity is compromised: patient safety, patient communication, and patient information. Through the use of predictive analytic models and applications, this book is an invaluable resource to predict more accurate outcomes to help improve quality care in the healthcare and medical industries in the most cost–efficient manner. Practical Predictive Analytics and Decisioning Systems for Medicine provides the basics of predictive analytics for those new to the area and focuses on general philosophy and activities in the healthcare and medical system. It explains why predictive models are important, and how they can be applied to the predictive analysis process in order to solve real industry problems. Researchers need this valuable resource to improve data analysis skills and make more accurate and cost-effective decisions. Includes models and applications of predictive analytics why they are important and how they can be used in healthcare and medical research Provides real world step-by-step tutorials to help beginners understand how the predictive analytic processes works and to successfully do the computations Demonstrates methods to help sort through data to make better observations and allow you to make better predictions

Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Download or read book Decision Management Systems written by James Taylor and published by Pearson Education. This book was released on 2011-10-13 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A very rich book sprinkled with real-life examples as well as battle-tested advice.” —Pierre Haren, VP ILOG, IBM "James does a thorough job of explaining Decision Management Systems as enablers of a formidable business transformation.” —Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM Build Systems That Work Actively to Help You Maximize Growth and Profits Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments? Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes Understanding how Decision Management Systems can transform your business Planning your systems “with the decision in mind” Identifying, modeling, and prioritizing the decisions you need to optimize Designing and implementing robust decision services Monitoring your ongoing decision-making and learning how to improve it Proven enablers of effective Decision Management Systems: people, process, and technology Identifying and overcoming obstacles that can derail your Decision Management Systems initiative

Download or read book Performance Marketing with Google Analytics written by Sebastian Tonkin and published by John Wiley and Sons. This book was released on 2011-01-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Download or read book Dreamweaver MX Advanced ASP Web Development written by Edward Apostol and published by Apress. This book was released on 2013-11-11 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's It All About? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Who's This Book for? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 What Do I Need to Begin? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 What's Inside? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Support and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Web Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Chapter 1: Introducing ASP 5 Go Dynamic with ASP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Familiarize Yourself with ASP Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 0 ASP Delimiters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ? Response. Write . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 0 The

Download or read book Heuristics in Analytics written by Carlos Andre Reis Pinheiro and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more. Robust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. Heuristics in Analytics describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: Realize just how random the world is, and how unplanned events can affect analysis Integrate heuristic and analytical approaches to modeling and problem solving Discover how graph analysis is applied in real-world scenarios around the globe Apply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and more Understand how text analytics can be applied to increase the business knowledge Every single factor, no matter how large or how small, must be taken into account when modeling a scenario or event—even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, Heuristics in Analytics contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power.

Download or read book The Web Professional s Handbook written by Michael Bordash and published by Apress. This book was released on 2013-11-11 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a web developer or designer who wishes you could have all the reference information you will need for your job in one handy-sized book, rather than having to carry around several large tomes, or browse countless web sites? Well, look no further as The Web Professional's Handbook does just that: providing a one-size-fits-all reference on ubiquitous client-side technologies such as HTML, JavaScript, and CSS, as well as design principles such as Accessibility, graphics optimization, and page layout. It isn't a competely exhaustive reference of all the topics contained within, because obviously that would be impossible in a book of this size. However, it does answer most of the common questions a web professional is likely to come up against in their day-to-day work, in a lively, concise style. Choose the Web Professional's Handbook to take all the boredom out of reference!