Download or read book Practical Psychology for Business Executives Classic Reprint written by Lionel Danforth Edie and published by Forgotten Books. This book was released on 2017-11-24 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Practical Psychology for Business Executives This collection of material has been made with the purpose of bringing together in readable form some of the important and useful writings on the application of psychology to industry. The last decade has seen the growth of a body of psychological ideas of great importance in economic life. Many authorities have contributed the benefits of their experiments and discoveries to a wide and scattered literature in the field, and it is hoped that this symposium may aid in making business men acquainted with the more practical parts of this literature. A bibliography has been prepared, its divisions corresponding with the chapters of the book. For the most part, the publi cations which have been the sources of the quoted extracts used in this volume, have not been relisted in the bibliography. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Download or read book The Organizational Psychology of Sport written by Christopher R. D. Wagstaff and published by Routledge. This book was released on 2016-10-14 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book is the first to provide a comprehensive overview of how organizational psychology can be used to understand and improve performance in elite sport. Using recent theoretical advances from this burgeoning area of research, each chapter offers key conceptual issues and practical insights across a range of topics. The book is structured into four constituent parts, Attitudes and emotions in sports organizations Stress and well-being in sports organizations Behaviors in sports organizations Environments in sports organizations Covering key areas such as attitudes to employment, conflict and change management, leadership, and relationships with the mass media, the book shines a spotlight on how organizational issues play a fundamental role in the experience of individuals and teams. In an era of ever-increasing professionalism in sport, the book provides an invaluable new perspective on performance at the elite level. Including contributions from an international range of academics and practitioners, it will be essential reading for any student or practitioners within sport and exercise psychology.
Download or read book The New Psychology of Leadership written by S. Alexander Haslam and published by Psychology Press. This book was released on 2010-09-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the University of San Diego Outstanding Leadership Book Award 2012! Shortlisted for the British Psychological Society Book Award 2011! Shortlisted for the CMI (Chartered Management Institute) Management Book of the Year Award 2011–2012! According to John Adair, the most important word in the leader's vocabulary is "we" and the least important word is "I". But if this is true, it raises one important question: why do psychological analyses of leadership always focus on the leader as an individual – as the great "I"? One answer is that theorists and practitioners have never properly understood the psychology of "we-ness". This book fills this gap by presenting a new psychology of leadership that is the result of two decades of research inspired by social identity and self-categorization theories. The book argues that to succeed, leaders need to create, champion, and embed a group identity in order to cultivate an understanding of 'us' of which they themselves are representative. It also shows how, by doing this, they can make a material difference to the groups, organizations, and societies that they lead. Written in an accessible and engaging style, the book examines a range of central theoretical and practical issues, including the nature of group identity, the basis of authority and legitimacy, the dynamics of justice and fairness, the determinants of followership and charisma, and the practice and politics of leadership. The book will appeal to academics, practitioners and students in social and organizational psychology, sociology, political science and anyone interested in leadership, influence and power.
Download or read book The Cumulative Book Index written by and published by . This book was released on 1922 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Practical Female Psychology for the Practical Man written by Joseph W. South and published by Lulu.com. This book was released on 2008-05-24 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Female Psychology for the Practical Man is a unique examination of women and relationships in an era of material equality between the sexes. Despite vast gains in the welfare of women, especially in the modern West, both men and women are finding relationships ranging from dating to marriage increasingly difficult. The author draws upon cutting edge science in evolutionary biology, and neuropsychology, and vast personal experience with women to distill some simple and practical principles men will find useful for creating and maintaining relationships with emotionally and sexually compatible women.
Download or read book Positive Psychology at Work written by Sarah Lewis and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive Psychology at Work brings the fields of positive psychology and appreciative inquiry together for the first time to provide leaders and change agents with a powerful new approach to achieving organizational excellence. Draws together positive psychology and appreciative inquiry in the context of leadership organizational challenges for the first time Presents academically rigorous and referenced material in a jargon-free, accessible manner Arranged with chapters focused on specific organizational challenges to allow readers to quickly find ideas relevant to their unique situation Features short contributions from experienced practitioners of positive psychology and Appreciative Inquiry, and includes case studies from the UK, Europe, Australia and the USA
Download or read book 50 Psychology Classics written by Tom Butler-Bowdon and published by Hachette UK. This book was released on 2010-12-07 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the key wisdom and figures of psychology's development over 50 books, hundreds of ideas, and a century of time.
Download or read book The Psychology of Executive Coaching written by Bruce Peltier and published by Taylor & Francis. This book was released on 2011-04-27 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the first edition of this text, Peltier drew on his extensive experience in both the clinical and business worlds to create a comprehensive resource that brought psychological and coaching concepts together. It quickly became a practical and invaluable guide for both mental health practitioners looking to expand their practice into coaching and business professionals interested in improving their own coaching skills. In this updated edition, topics reflect the latest developments in the field of executive coaching. Peltier describes several important psychological theories and how to effectively translate them into coaching strategies; essential business lessons in leadership, marketing, and the corporate viewpoint along with vocabulary for the therapist; the challenges women face as managers and executives and effective coaching methods for working with them; and lessons from successful athletic coaches that can be integrated into consulting skills. This edition includes four new chapters, one describing psychopathology likely to be encountered by coaches. Another describes and evaluates emotional intelligence, a third summarizes adult developmental theory for coaches, and a fourth sorts out the popular and scientific literature on leadership and leader development.
Download or read book What Keeps Leaders Up at Night written by Nicole Lipkin and published by AMACOM. This book was released on 2013-06-28 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are not perfect. Never have been, never will be. And no matter how much experience you gain, how long you contemplate a decision, or who you seek counsel from, you will still make the occasional management misstep--a few of them. Guaranteed. And if you stay in management long enough, you will undoubtedly ask yourself questions such as:• Why do I sometimes feel threatened by my best people? • How do I remain cool in hot situations? • How can I ensure people hear what I say? • How can I cope more effectively with change? • Why have I lost so many of my best employees to the competition?The question is, will you wait for these mistakes to happen and then stay awake at night dwelling on these questions, or will you address them proactively so that you may discover the right solutions to apply now? Clinical and business psychologist Nicole Lipkin knows the stresses leaders face. In What Keeps Leaders Up at Night, she examines the common mistakes leaders make with their people. Featuring illuminating examples and exercises, this sleep-friendly book shines a bright light into the dark corners where all leaders struggle with their own shortcomings and presents smart solutions to the problems that arise as a result.
Download or read book The Publishers Weekly written by and published by . This book was released on 1922 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Product Management Empowering Your Organization to Produce Competitive Products and Brands written by Steven Haines and published by McGraw Hill Professional. This book was released on 2011-12-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
Download or read book Psychological Testing written by Theresa J.B. Kline and published by SAGE Publications. This book was released on 2005-02-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Psychological Testing by Theresa J. B. Kline is an accessible, easy-to-read book that effectively communicates the current concepts, trends, and controversies in the field of psychological testing. Readers are provided with an in-depth analysis of psychometrics in a format that will keep their attention and that they will be able to relate to the significance of psychological testing across numerous areas such as schools, businesses, clinical settings, military, or government." -Todd L. Chmielewski, PsycCRITIQUES, December 7, 2005 VOL. 50, NO. 49, ARTICLE 12 Psychological Testing: A Practical Approach to Design and Evaluation offers a fresh and innovative approach to students and faculty in the fields of testing, measurement, psychometrics, research design, and related areas of study. Author Theresa J.B. Kline guides readers through the process of designing and evaluating a test, while ensuring that the test meets the highest professional standards. The author uses simple, clear examples throughout and fully details the required statistical analyses. Topics include—but are not limited to—design of item stems and responses; sampling strategies; classical and modern test theory; IRT program examples; reliability of tests and raters; validation using content, criterion-related, and factor analytic approaches; test and item bias; and professional and ethical issues in testing. With the student in mind, Kline has created features that ease them into more difficult ideas, always stressing the practical use of theoretical concepts. Features include A step-by-step approach to designing a test, including construct identification, construct operationalization, collecting data, item assessment, and reliability and validity techniques Examples of data analyses with printouts and interpretation Up-to-date coverage of psychometric topics, such as difference scores, change scores, translation, computer adaptive testing, reliability and validity generalization, professional and ethical guidelines, and references IRT program outputs (dichotomous and multiple response) Coverage of traditional topics in the context of how they would be used, such as standard errors and confidence intervals Sampling approaches and their strengths and weaknesses, as well as response rates and missing data management Psychological Testing is perfectly suited as a main text for upper-level undergraduate and graduate Testing or Psychometrics courses in departments of Psychology, Education, Sociology, Management, and in the Human Services disciplines. Professional researchers, educators, and consultants will also want to add this to their libraries for up-to-date coverage of test design and evaluation techniques. "Professor Kline′s attempts to de-mystify complex measurement concepts are beautifully simplified and illustrated in her countless illustrations of practical and relevant problems for the mathematically-challenged student. This book is also a must-have for those who simply do not have the desire for the theoretical jargon used in similar textbooks but are interested in the important conceptual and practical aspects of measurement as they apply in their disciplines." —Arturo Olivarez, Jr., Texas Tech University "Kline′s Psychological Testing provides a well-written treatment of the critical issues in designing and evaluating psychometric instruments. This book will be very useful to advanced undergraduate students, graduate students, and researchers." —Richard Block, Montana State University
Download or read book Business Psychology in Practice written by Pauline Grant and published by John Wiley & Sons. This book was released on 2008-09-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations are communities. Increasingly the leaders of those communities are drawing on the services of psychologists to help them realise the potential of their “human capital”. What do these business psychologists do to assist in the identification, motivation and development of the talent that employees bring into their communities? The authors, all Principal Members of the Association of Business Psychologists, are experienced and qualified professionals who candidly share their experiences and learning derived from those experiences. They provide case studies and examples from real interventions, they ask provocative questions about conventional thinking and practice and they explain the models that help them make sense of the complex organisations in which they operate. Business Psychology in Practice takes us on an excursion behind the scenes in organisations. This book will be of interest to consultants, those who commission their services and anybody wrestling with ‘people issues’.
Download or read book 50 Business Classics written by Tom Butler-Bowdon and published by Hachette UK. This book was released on 2018-04-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume. 50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in: · Entrepreneurship · Leadership · Management · Strategy · Business history · Personal development · Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
Download or read book Don t Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Download or read book Wilson Library Bulletin written by Stanley Kunitz and published by . This book was released on 1922 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
