Download or read book Streamlining ETL A Practical Guide to Building Pipelines with Python and SQL written by Peter Jones and published by Walzone Press. This book was released on 2024-10-17 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the potential of data with "Streamlining ETL: A Practical Guide to Building Pipelines with Python and SQL," the definitive resource for creating high-performance ETL pipelines. This essential guide is meticulously designed for data professionals seeking to harness the data-intensive capabilities of Python and SQL. From establishing a development environment and extracting raw data to optimizing and securing data processes, this book offers comprehensive coverage of every aspect of ETL pipeline development. Whether you're a data engineer, IT professional, or a scholar in data science, this book provides step-by-step instructions, practical examples, and expert insights necessary for mastering the creation and management of robust ETL pipelines. By the end of this guide, you will possess the skills to transform disparate data into meaningful insights, ensuring your data processes are efficient, scalable, and secure. Dive into advanced topics with ease and explore best practices that will make your data workflows more productive and error-resistant. With this book, elevate your organization's data strategy and foster a data-driven culture that thrives on precision and performance. Embrace the journey to becoming an adept data professional with a solid foundation in ETL processes, equipped to handle the challenges of today's data demands.

Download or read book Data Pipelines Pocket Reference written by James Densmore and published by O'Reilly Media. This book was released on 2021-02-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data pipelines are the foundation for success in data analytics. Moving data from numerous diverse sources and transforming it to provide context is the difference between having data and actually gaining value from it. This pocket reference defines data pipelines and explains how they work in today's modern data stack. You'll learn common considerations and key decision points when implementing pipelines, such as batch versus streaming data ingestion and build versus buy. This book addresses the most common decisions made by data professionals and discusses foundational concepts that apply to open source frameworks, commercial products, and homegrown solutions. You'll learn: What a data pipeline is and how it works How data is moved and processed on modern data infrastructure, including cloud platforms Common tools and products used by data engineers to build pipelines How pipelines support analytics and reporting needs Considerations for pipeline maintenance, testing, and alerting

Download or read book AWS SERVICES GUIDE 2024 Edition written by Diego Rodrigues and published by Diego Rodrigues. This book was released on 2024-10-16 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the power of cloud computing with the "AWS SERVICES GUIDE: From Fundamentals to Practical Applications." This book is an essential reference for IT professionals, developers, data engineers, and solution architects who want to master the services offered by Amazon Web Services (AWS). Written by Diego Rodrigues, an internationally renowned author with extensive experience in technology, this guide provides a comprehensive overview of the key AWS services. From basic configuration to advanced practical applications, each chapter is designed to deliver clear and detailed instructions, enabling you to immediately apply the knowledge gained in your projects. The "AWS SERVICES GUIDE" covers fundamental topics such as Amazon EC2, Amazon S3, AWS Lambda, Amazon RDS, and more. This book is ideal for both beginners seeking a solid foundation in cloud computing and experienced professionals looking to enhance their skills and explore the advanced capabilities of AWS. This guide has been crafted to be a practical and accessible tool, making it easy to understand concepts and apply best practices in production environments. With practical examples and a structured approach, you will be prepared to tackle technological challenges and implement scalable and secure solutions on AWS. TAGS: AWS Amazon Web Services cloud computing EC2 S3 Lambda RDS VPC cloud security data storage machine learning IoT Internet of Things DevOps DevSecOps scalability data security compliance GDPR HIPAA PCI DSS Redshift Glue DynamoDB CloudFront API Gateway IAM identity and access management auto-scaling high availability disaster recovery backup CLI Management Console performance monitoring CloudWatch Elastic Beanstalk Route 53 Direct Connect Virtual Private Cloud containers Kubernetes ECS EKS serverless architecture SNS SQS cloud automation KMS data encryption Aurora Elasticsearch Service log monitoring CloudTrail Config Shield google azure ibm alibaba databricks WAF Diego Rodrigues.

Download or read book The Data Warehouse ETL Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2011-04-27 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cowritten by Ralph Kimball, the world's leading data warehousing authority, whose previous books have sold more than 150,000 copies Delivers real-world solutions for the most time- and labor-intensive portion of data warehousing-data staging, or the extract, transform, load (ETL) process Delineates best practices for extracting data from scattered sources, removing redundant and inaccurate data, transforming the remaining data into correctly formatted data structures, and then loading the end product into the data warehouse Offers proven time-saving ETL techniques, comprehensive guidance on building dimensional structures, and crucial advice on ensuring data quality

Download or read book Modern Data Architectures with Python written by Brian Lipp and published by Packt Publishing Ltd. This book was released on 2023-09-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build scalable and reliable data ecosystems using Data Mesh, Databricks Spark, and Kafka Key Features Develop modern data skills used in emerging technologies Learn pragmatic design methodologies such as Data Mesh and data lakehouses Gain a deeper understanding of data governance Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionModern Data Architectures with Python will teach you how to seamlessly incorporate your machine learning and data science work streams into your open data platforms. You’ll learn how to take your data and create open lakehouses that work with any technology using tried-and-true techniques, including the medallion architecture and Delta Lake. Starting with the fundamentals, this book will help you build pipelines on Databricks, an open data platform, using SQL and Python. You’ll gain an understanding of notebooks and applications written in Python using standard software engineering tools such as git, pre-commit, Jenkins, and Github. Next, you’ll delve into streaming and batch-based data processing using Apache Spark and Confluent Kafka. As you advance, you’ll learn how to deploy your resources using infrastructure as code and how to automate your workflows and code development. Since any data platform's ability to handle and work with AI and ML is a vital component, you’ll also explore the basics of ML and how to work with modern MLOps tooling. Finally, you’ll get hands-on experience with Apache Spark, one of the key data technologies in today’s market. By the end of this book, you’ll have amassed a wealth of practical and theoretical knowledge to build, manage, orchestrate, and architect your data ecosystems.What you will learn Understand data patterns including delta architecture Discover how to increase performance with Spark internals Find out how to design critical data diagrams Explore MLOps with tools such as AutoML and MLflow Get to grips with building data products in a data mesh Discover data governance and build confidence in your data Introduce data visualizations and dashboards into your data practice Who this book is forThis book is for developers, analytics engineers, and managers looking to further develop a data ecosystem within their organization. While they’re not prerequisites, basic knowledge of Python and prior experience with data will help you to read and follow along with the examples.

Download or read book Modern Data Architecture on AWS written by Behram Irani and published by Packt Publishing Ltd. This book was released on 2023-08-31 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover all the essential design and architectural patterns in one place to help you rapidly build and deploy your modern data platform using AWS services Key Features Learn to build modern data platforms on AWS using data lakes and purpose-built data services Uncover methods of applying security and governance across your data platform built on AWS Find out how to operationalize and optimize your data platform on AWS Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMany IT leaders and professionals are adept at extracting data from a particular type of database and deriving value from it. However, designing and implementing an enterprise-wide holistic data platform with purpose-built data services, all seamlessly working in tandem with the least amount of manual intervention, still poses a challenge. This book will help you explore end-to-end solutions to common data, analytics, and AI/ML use cases by leveraging AWS services. The chapters systematically take you through all the building blocks of a modern data platform, including data lakes, data warehouses, data ingestion patterns, data consumption patterns, data governance, and AI/ML patterns. Using real-world use cases, each chapter highlights the features and functionalities of numerous AWS services to enable you to create a scalable, flexible, performant, and cost-effective modern data platform. By the end of this book, you’ll be equipped with all the necessary architectural patterns and be able to apply this knowledge to efficiently build a modern data platform for your organization using AWS services.What you will learn Familiarize yourself with the building blocks of modern data architecture on AWS Discover how to create an end-to-end data platform on AWS Design data architectures for your own use cases using AWS services Ingest data from disparate sources into target data stores on AWS Build data pipelines, data sharing mechanisms, and data consumption patterns using AWS services Find out how to implement data governance using AWS services Who this book is for This book is for data architects, data engineers, and professionals creating data platforms. The book's use case–driven approach helps you conceptualize possible solutions to specific use cases, while also providing you with design patterns to build data platforms for any organization. It's beneficial for technical leaders and decision makers to understand their organization's data architecture and how each platform component serves business needs. A basic understanding of data & analytics architectures and systems is desirable along with beginner’s level understanding of AWS Cloud.

Download or read book Data Engineering with Google Cloud Platform written by Adi Wijaya and published by Packt Publishing Ltd. This book was released on 2022-03-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build and deploy your own data pipelines on GCP, make key architectural decisions, and gain the confidence to boost your career as a data engineer Key Features Understand data engineering concepts, the role of a data engineer, and the benefits of using GCP for building your solution Learn how to use the various GCP products to ingest, consume, and transform data and orchestrate pipelines Discover tips to prepare for and pass the Professional Data Engineer exam Book DescriptionWith this book, you'll understand how the highly scalable Google Cloud Platform (GCP) enables data engineers to create end-to-end data pipelines right from storing and processing data and workflow orchestration to presenting data through visualization dashboards. Starting with a quick overview of the fundamental concepts of data engineering, you'll learn the various responsibilities of a data engineer and how GCP plays a vital role in fulfilling those responsibilities. As you progress through the chapters, you'll be able to leverage GCP products to build a sample data warehouse using Cloud Storage and BigQuery and a data lake using Dataproc. The book gradually takes you through operations such as data ingestion, data cleansing, transformation, and integrating data with other sources. You'll learn how to design IAM for data governance, deploy ML pipelines with the Vertex AI, leverage pre-built GCP models as a service, and visualize data with Google Data Studio to build compelling reports. Finally, you'll find tips on how to boost your career as a data engineer, take the Professional Data Engineer certification exam, and get ready to become an expert in data engineering with GCP. By the end of this data engineering book, you'll have developed the skills to perform core data engineering tasks and build efficient ETL data pipelines with GCP.What you will learn Load data into BigQuery and materialize its output for downstream consumption Build data pipeline orchestration using Cloud Composer Develop Airflow jobs to orchestrate and automate a data warehouse Build a Hadoop data lake, create ephemeral clusters, and run jobs on the Dataproc cluster Leverage Pub/Sub for messaging and ingestion for event-driven systems Use Dataflow to perform ETL on streaming data Unlock the power of your data with Data Studio Calculate the GCP cost estimation for your end-to-end data solutions Who this book is for This book is for data engineers, data analysts, and anyone looking to design and manage data processing pipelines using GCP. You'll find this book useful if you are preparing to take Google's Professional Data Engineer exam. Beginner-level understanding of data science, the Python programming language, and Linux commands is necessary. A basic understanding of data processing and cloud computing, in general, will help you make the most out of this book.

Download or read book Data Engineering with dbt written by Roberto Zagni and published by Packt Publishing Ltd. This book was released on 2023-06-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use easy-to-apply patterns in SQL and Python to adopt modern analytics engineering to build agile platforms with dbt that are well-tested and simple to extend and run Purchase of the print or Kindle book includes a free PDF eBook Key Features Build a solid dbt base and learn data modeling and the modern data stack to become an analytics engineer Build automated and reliable pipelines to deploy, test, run, and monitor ELTs with dbt Cloud Guided dbt + Snowflake project to build a pattern-based architecture that delivers reliable datasets Book Descriptiondbt Cloud helps professional analytics engineers automate the application of powerful and proven patterns to transform data from ingestion to delivery, enabling real DataOps. This book begins by introducing you to dbt and its role in the data stack, along with how it uses simple SQL to build your data platform, helping you and your team work better together. You’ll find out how to leverage data modeling, data quality, master data management, and more to build a simple-to-understand and future-proof solution. As you advance, you’ll explore the modern data stack, understand how data-related careers are changing, and see how dbt enables this transition into the emerging role of an analytics engineer. The chapters help you build a sample project using the free version of dbt Cloud, Snowflake, and GitHub to create a professional DevOps setup with continuous integration, automated deployment, ELT run, scheduling, and monitoring, solving practical cases you encounter in your daily work. By the end of this dbt book, you’ll be able to build an end-to-end pragmatic data platform by ingesting data exported from your source systems, coding the needed transformations, including master data and the desired business rules, and building well-formed dimensional models or wide tables that’ll enable you to build reports with the BI tool of your choice.What you will learn Create a dbt Cloud account and understand the ELT workflow Combine Snowflake and dbt for building modern data engineering pipelines Use SQL to transform raw data into usable data, and test its accuracy Write dbt macros and use Jinja to apply software engineering principles Test data and transformations to ensure reliability and data quality Build a lightweight pragmatic data platform using proven patterns Write easy-to-maintain idempotent code using dbt materialization Who this book is for This book is for data engineers, analytics engineers, BI professionals, and data analysts who want to learn how to build simple, futureproof, and maintainable data platforms in an agile way. Project managers, data team managers, and decision makers looking to understand the importance of building a data platform and foster a culture of high-performing data teams will also find this book useful. Basic knowledge of SQL and data modeling will help you get the most out of the many layers of this book. The book also includes primers on many data-related subjects to help juniors get started.

Download or read book Apache Airflow Best Practices written by Dylan Intorf and published by Packt Publishing Ltd. This book was released on 2024-10-31 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confidently orchestrate your data pipelines with Apache Airflow by applying industry best practices and scalable strategies Key Features Understand the steps for migrating from Airflow 1.x to 2.x and explore the new features and improvements in version 2.x Learn Apache Airflow workflow authoring through real-world use cases Uncover strategies to operationalize your Airflow instance and pipelines for resilient operations and high throughput Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionData professionals face the monumental task of managing complex data pipelines, orchestrating workflows across diverse systems, and ensuring scalable, reliable data processing. This definitive guide to mastering Apache Airflow, written by experts in engineering, data strategy, and problem-solving across tech, financial, and life sciences industries, is your key to overcoming these challenges. It covers everything from the basics of Airflow and its core components to advanced topics such as custom plugin development, multi-tenancy, and cloud deployment. Starting with an introduction to data orchestration and the significant updates in Apache Airflow 2.0, this book takes you through the essentials of DAG authoring, managing Airflow components, and connecting to external data sources. Through real-world use cases, you’ll gain practical insights into implementing ETL pipelines and machine learning workflows in your environment. You’ll also learn how to deploy Airflow in cloud environments, tackle operational considerations for scaling, and apply best practices for CI/CD and monitoring. By the end of this book, you’ll be proficient in operating and using Apache Airflow, authoring high-quality workflows in Python for your specific use cases, and making informed decisions crucial for production-ready implementation.What you will learn Explore the new features and improvements in Apache Airflow 2.0 Design and build data pipelines using DAGs Implement ETL pipelines, ML workflows, and other advanced use cases Develop and deploy custom plugins and UI extensions Deploy and manage Apache Airflow in cloud environments such as AWS, GCP, and Azure Describe a path for the scaling of your environment over time Apply best practices for monitoring and maintaining Airflow Who this book is for This book is for data engineers, developers, IT professionals, and data scientists who want to optimize workflow orchestration with Apache Airflow. It's perfect for those who recognize Airflow’s potential and want to avoid common implementation pitfalls. Whether you’re new to data, an experienced professional, or a manager seeking insights, this guide will support you. A functional understanding of Python, some business experience, and basic DevOps skills are helpful. While prior experience with Airflow is not required, it is beneficial.

Download or read book Azure Data Factory by Example written by Richard Swinbank and published by Springer Nature. This book was released on with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building ETL Pipelines with Python written by Brij Kishore Pandey and published by Packt Publishing Ltd. This book was released on 2023-09-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop production-ready ETL pipelines by leveraging Python libraries and deploying them for suitable use cases Key Features Understand how to set up a Python virtual environment with PyCharm Learn functional and object-oriented approaches to create ETL pipelines Create robust CI/CD processes for ETL pipelines Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionModern extract, transform, and load (ETL) pipelines for data engineering have favored the Python language for its broad range of uses and a large assortment of tools, applications, and open source components. With its simplicity and extensive library support, Python has emerged as the undisputed choice for data processing. In this book, you’ll walk through the end-to-end process of ETL data pipeline development, starting with an introduction to the fundamentals of data pipelines and establishing a Python development environment to create pipelines. Once you've explored the ETL pipeline design principles and ET development process, you'll be equipped to design custom ETL pipelines. Next, you'll get to grips with the steps in the ETL process, which involves extracting valuable data; performing transformations, through cleaning, manipulation, and ensuring data integrity; and ultimately loading the processed data into storage systems. You’ll also review several ETL modules in Python, comparing their pros and cons when building data pipelines and leveraging cloud tools, such as AWS, to create scalable data pipelines. Lastly, you’ll learn about the concept of test-driven development for ETL pipelines to ensure safe deployments. By the end of this book, you’ll have worked on several hands-on examples to create high-performance ETL pipelines to develop robust, scalable, and resilient environments using Python.What you will learn Explore the available libraries and tools to create ETL pipelines using Python Write clean and resilient ETL code in Python that can be extended and easily scaled Understand the best practices and design principles for creating ETL pipelines Orchestrate the ETL process and scale the ETL pipeline effectively Discover tools and services available in AWS for ETL pipelines Understand different testing strategies and implement them with the ETL process Who this book is for If you are a data engineer or software professional looking to create enterprise-level ETL pipelines using Python, this book is for you. Fundamental knowledge of Python is a prerequisite.

Download or read book Machine Learning at Scale with H2O written by Gregory Keys and published by Packt Publishing Ltd. This book was released on 2022-07-29 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build predictive models using large data volumes and deploy them to production using cutting-edge techniques Key Features • Build highly accurate state-of-the-art machine learning models against large-scale data • Deploy models for batch, real-time, and streaming data in a wide variety of target production systems • Explore all the new features of the H2O AI Cloud end-to-end machine learning platform Book Description H2O is an open source, fast, and scalable machine learning framework that allows you to build models using big data and then easily productionalize them in diverse enterprise environments. Machine Learning at Scale with H2O begins with an overview of the challenges faced in building machine learning models on large enterprise systems, and then addresses how H2O helps you to overcome them. You'll start by exploring H2O's in-memory distributed architecture and find out how it enables you to build highly accurate and explainable models on massive datasets using your favorite ML algorithms, language, and IDE. You'll also get to grips with the seamless integration of H2O model building and deployment with Spark using H2O Sparkling Water. You'll then learn how to easily deploy models with H2O MOJO. Next, the book shows you how H2O Enterprise Steam handles admin configurations and user management, and then helps you to identify different stakeholder perspectives that a data scientist must understand in order to succeed in an enterprise setting. Finally, you'll be introduced to the H2O AI Cloud platform and explore the entire machine learning life cycle using multiple advanced AI capabilities. By the end of this book, you'll be able to build and deploy advanced, state-of-the-art machine learning models for your business needs. What you will learn • Build and deploy machine learning models using H2O • Explore advanced model-building techniques • Integrate Spark and H2O code using H2O Sparkling Water • Launch self-service model building environments • Deploy H2O models in a variety of target systems and scoring contexts • Expand your machine learning capabilities on the H2O AI Cloud Who this book is for This book is for data scientists and machine learning engineers who want to gain hands-on machine learning experience by building and deploying state-of-the-art models with advanced techniques using H2O technology. An understanding of the data science process and experience in Python programming is recommended. This book will also benefit students by helping them understand how machine learning works in real-world enterprise scenarios.

Download or read book Data Exploration and Preparation with BigQuery written by Mike Kahn and published by Packt Publishing Ltd. This book was released on 2023-11-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage BigQuery to understand and prepare your data to ensure that it's accurate, reliable, and ready for analysis and modeling Key Features Use mock datasets to explore data with the BigQuery web UI, bq CLI, and BigQuery API in the Cloud console Master optimization techniques for storage and query performance in BigQuery Engage with case studies on data exploration and preparation for advertising, transportation, and customer support data Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionData professionals encounter a multitude of challenges such as handling large volumes of data, dealing with data silos, and the lack of appropriate tools. Datasets often arrive in different conditions and formats, demanding considerable time from analysts, engineers, and scientists to process and uncover insights. The complexity of the data life cycle often hinders teams and organizations from extracting the desired value from their data assets. Data Exploration and Preparation with BigQuery offers a holistic solution to these challenges. The book begins with the basics of BigQuery while covering the fundamentals of data exploration and preparation. It then progresses to demonstrate how to use BigQuery for these tasks and explores the array of big data tools at your disposal within the Google Cloud ecosystem. The book doesn’t merely offer theoretical insights; it’s a hands-on companion that walks you through properly structuring your tables for query efficiency and ensures adherence to data preparation best practices. You’ll also learn when to use Dataflow, BigQuery, and Dataprep for ETL and ELT workflows. The book will skillfully guide you through various case studies, demonstrating how BigQuery can be used to solve real-world data problems. By the end of this book, you’ll have mastered the use of SQL to explore and prepare datasets in BigQuery, unlocking deeper insights from data.What you will learn Assess the quality of a dataset and learn best practices for data cleansing Prepare data for analysis, visualization, and machine learning Explore approaches to data visualization in BigQuery Apply acquired knowledge to real-life scenarios and design patterns Set up and organize BigQuery resources Use SQL and other tools to navigate datasets Implement best practices to query BigQuery datasets Gain proficiency in using data preparation tools, techniques, and strategies Who this book is for This book is for data analysts seeking to enhance their data exploration and preparation skills using BigQuery. It guides anyone using BigQuery as a data warehouse to extract business insights from large datasets. A basic understanding of SQL, reporting, data modeling, and transformations will assist with understanding the topics covered in this book.

Download or read book Data Pipelines with Apache Airflow written by Bas P. Harenslak and published by Simon and Schuster. This book was released on 2021-04-27 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches you how to build and maintain effective data pipelines. Youll explore the most common usage patterns, including aggregating multiple data sources, connecting to and from data lakes, and cloud deployment. --

Download or read book DATABRICKS SERVICE GUIDE written by Diego Rodrigues and published by Diego Rodrigues. This book was released on 2024-10-16 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the power of data analysis and machine learning with the "DATABRICKS SERVICES GUIDE: From Fundamentals to Practical Applications." This book is an essential reference for data engineers, data scientists, and developers seeking to master the Databricks platform, one of the most advanced solutions for big data and artificial intelligence. Written by Diego Rodrigues, an internationally recognized author with vast experience in technology, this guide offers a comprehensive view of the main services of Databricks. From initial setup to advanced solutions implementation, each chapter is designed to provide clear and detailed instructions, enabling you to immediately apply the knowledge acquired in your projects. The "DATABRICKS SERVICES GUIDE" covers fundamental topics such as Databricks Workspace, Delta Lake, Data Engineering, Machine Learning, and much more. This book is ideal for both beginners who seek a solid foundation and experienced professionals who want to deepen their skills and explore the advanced capabilities of Databricks. This guide has been designed to be a practical and accessible tool, facilitating the understanding of concepts and the application of best practices in production environments. With practical examples and a structured approach, you will be ready to face technological challenges and implement scalable and secure solutions with Databricks. Tags: Databricks big data machine learning engineering Delta Lake processing analysis Apache Spark notebooks clusters integration pipelines automation cloud storage security data compliance GDPR lgpd engineering transformation SQL real-time API data governance data orchestration data integration Power BI Tableau CI/CD cluster management performance monitoring logs data optimization WAF Databricks File System DBFS cloud computing data science Python Scala R artificial intelligence machine learning workflow scalability efficiency encryption automation DevOps S3 Lambda Glue Kafka Kubernetes Hadoop continuous integration continuous delivery security compliance AWS Microsoft Azure Google IBM Alibaba Diego Rodrigues

Download or read book Data Analytics for Marketing written by Guilherme Diaz-Bérrio and published by Packt Publishing Ltd. This book was released on 2024-05-10 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key Features Analyze marketing data using proper statistical techniques Use data modeling and analytics to understand customer preferences and enhance strategies without complex math Implement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use cases Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMost marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge and understanding the context of how to use data and tools is crucial. In this book, you’ll learn how to give context to your data and turn it into useful information. You’ll understand how and where to use a tool or dataset for a specific question, exploring the "what and why questions" to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you’ll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you’ll delve into customer analytics and insights. Finally, you’ll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making. By the end of this book, you’ll understand the tools you need to use on specific datasets to provide context and shape your data, as well as to gain information to boost your marketing efforts.What you will learn Understand the basic ideas behind the main statistical models used in marketing analytics Apply the right models and tools to a specific analytical question Discover how to conduct causal inference, experimentation, and statistical modeling with Python Implement common open source Python libraries for specific use cases with immediately applicable code Analyze customer lifetime data and generate customer insights Go through the different stages of analytics, from descriptive to prescriptive Who this book is for This book is for data analysts and data scientists working in a marketing team supporting analytics and marketing research, who want to provide better insights that lead to data-driven decision-making. Prior knowledge of Python, data analysis, and statistics is required to get the most out of this book.

Download or read book Enterprise AI in the Cloud written by Rabi Jay and published by John Wiley & Sons. This book was released on 2023-12-20 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embrace emerging AI trends and integrate your operations with cutting-edge solutions Enterprise AI in the Cloud: A Practical Guide to Deploying End-to-End Machine Learning and ChatGPT Solutions is an indispensable resource for professionals and companies who want to bring new AI technologies like generative AI, ChatGPT, and machine learning (ML) into their suite of cloud-based solutions. If you want to set up AI platforms in the cloud quickly and confidently and drive your business forward with the power of AI, this book is the ultimate go-to guide. The author shows you how to start an enterprise-wide AI transformation effort, taking you all the way through to implementation, with clearly defined processes, numerous examples, and hands-on exercises. You’ll also discover best practices on optimizing cloud infrastructure for scalability and automation. Enterprise AI in the Cloud helps you gain a solid understanding of: AI-First Strategy: Adopt a comprehensive approach to implementing corporate AI systems in the cloud and at scale, using an AI-First strategy to drive innovation State-of-the-Art Use Cases: Learn from emerging AI/ML use cases, such as ChatGPT, VR/AR, blockchain, metaverse, hyper-automation, generative AI, transformer models, Keras, TensorFlow in the cloud, and quantum machine learning Platform Scalability and MLOps (ML Operations): Select the ideal cloud platform and adopt best practices on optimizing cloud infrastructure for scalability and automation AWS, Azure, Google ML: Understand the machine learning lifecycle, from framing problems to deploying models and beyond, leveraging the full power of Azure, AWS, and Google Cloud platforms AI-Driven Innovation Excellence: Get practical advice on identifying potential use cases, developing a winning AI strategy and portfolio, and driving an innovation culture Ethical and Trustworthy AI Mastery: Implement Responsible AI by avoiding common risks while maintaining transparency and ethics Scaling AI Enterprise-Wide: Scale your AI implementation using Strategic Change Management, AI Maturity Models, AI Center of Excellence, and AI Operating Model Whether you're a beginner or an experienced AI or MLOps engineer, business or technology leader, or an AI student or enthusiast, this comprehensive resource empowers you to confidently build and use AI models in production, bridging the gap between proof-of-concept projects and real-world AI deployments. With over 300 review questions, 50 hands-on exercises, templates, and hundreds of best practice tips to guide you through every step of the way, this book is a must-read for anyone seeking to accelerate AI transformation across their enterprise.