Download or read book PR for Humans written by Mike Sergeant and published by Practical Inspiration Publishing. This book was released on 2019-04-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: *SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* “There is no strategy without a story. There is no story without the main character. The main character is you.” PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs. They are the rocket fuel for your business and your career.
Download or read book To Err Is Human written by Institute of Medicine and published by National Academies Press. This book was released on 2000-03-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts estimate that as many as 98,000 people die in any given year from medical errors that occur in hospitals. That's more than die from motor vehicle accidents, breast cancer, or AIDSâ€"three causes that receive far more public attention. Indeed, more people die annually from medication errors than from workplace injuries. Add the financial cost to the human tragedy, and medical error easily rises to the top ranks of urgent, widespread public problems. To Err Is Human breaks the silence that has surrounded medical errors and their consequenceâ€"but not by pointing fingers at caring health care professionals who make honest mistakes. After all, to err is human. Instead, this book sets forth a national agendaâ€"with state and local implicationsâ€"for reducing medical errors and improving patient safety through the design of a safer health system. This volume reveals the often startling statistics of medical error and the disparity between the incidence of error and public perception of it, given many patients' expectations that the medical profession always performs perfectly. A careful examination is made of how the surrounding forces of legislation, regulation, and market activity influence the quality of care provided by health care organizations and then looks at their handling of medical mistakes. Using a detailed case study, the book reviews the current understanding of why these mistakes happen. A key theme is that legitimate liability concerns discourage reporting of errorsâ€"which begs the question, "How can we learn from our mistakes?" Balancing regulatory versus market-based initiatives and public versus private efforts, the Institute of Medicine presents wide-ranging recommendations for improving patient safety, in the areas of leadership, improved data collection and analysis, and development of effective systems at the level of direct patient care. To Err Is Human asserts that the problem is not bad people in health careâ€"it is that good people are working in bad systems that need to be made safer. Comprehensive and straightforward, this book offers a clear prescription for raising the level of patient safety in American health care. It also explains how patients themselves can influence the quality of care that they receive once they check into the hospital. This book will be vitally important to federal, state, and local health policy makers and regulators, health professional licensing officials, hospital administrators, medical educators and students, health caregivers, health journalists, patient advocatesâ€"as well as patients themselves. First in a series of publications from the Quality of Health Care in America, a project initiated by the Institute of Medicine
Download or read book The Laws of Human Nature written by Robert Greene and published by Penguin. This book was released on 2018-10-23 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.
Download or read book Pr for People written by Patricia Vaccarino and published by . This book was released on 2009-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This carefully thought out and well-crafted PR primer gives people all of the pieces they need to create a solid brand identity that will help them to get hired, develop their careers and increase their business. Now, in order to be seen and heard above the din and to reach the right target audiences, everyone must build a solid brand identity. By following the Ps of PRforPeople, you will increase awareness for who you are and what you do. To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter in a way that will help to develop your career and increase your business.
Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2020-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Download or read book Re discovering the Human Element in Public Relations and Communication Management in Unpredictable Times written by Natalia Rodríguez-Salcedo and published by Emerald Group Publishing. This book was released on 2023-02-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Download or read book Reimagining Global Health written by Paul Farmer and published by University of California Press. This book was released on 2013-09-07 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the experience, perspective and expertise of Paul Farmer, Jim Yong Kim, and Arthur Kleinman, Reimagining Global Health provides an original, compelling introduction to the field of global health. Drawn from a Harvard course developed by their student Matthew Basilico, this work provides an accessible and engaging framework for the study of global health. Insisting on an approach that is historically deep and geographically broad, the authors underline the importance of a transdisciplinary approach, and offer a highly readable distillation of several historical and ethnographic perspectives of contemporary global health problems. The case studies presented throughout Reimagining Global Health bring together ethnographic, theoretical, and historical perspectives into a wholly new and exciting investigation of global health. The interdisciplinary approach outlined in this text should prove useful not only in schools of public health, nursing, and medicine, but also in undergraduate and graduate classes in anthropology, sociology, political economy, and history, among others.
Download or read book The Student s guide to human osteology written by William Warwick Wagstaffe and published by . This book was released on 1875 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Getting to the Heart of Science Communication written by Faith Kearns and published by Island Press. This book was released on 2021-05-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts they feel unprepared to referee. It is no longer enough for scientists to communicate a scientific topic clearly. They must now be experts not only in their fields of study, but also in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught. In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. This meticulously researched volume takes science communication to the next level, helping scientists to see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing.
Download or read book The Student s Guide to Human Osteology written by William Warwick Wagstaff and published by . This book was released on 1875 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Human Physiology written by Luigi Luciani and published by . This book was released on 1917 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Logical Introduction to Probability and Induction written by Franz Huber and published by Oxford University Press. This book was released on 2018-11-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Logical Introduction to Probability and Induction is a textbook on the mathematics of the probability calculus and its applications in philosophy. On the mathematical side, the textbook introduces these parts of logic and set theory that are needed for a precise formulation of the probability calculus. On the philosophical side, the main focus is on the problem of induction and its reception in epistemology and the philosophy of science. Particular emphasis is placed on the means-end approach to the justification of inductive inference rules. In addition, the book discusses the major interpretations of probability. These are philosophical accounts of the nature of probability that interpret the mathematical structure of the probability calculus. Besides the classical and logical interpretation, they include the interpretation of probability as chance, degree of belief, and relative frequency. The Bayesian interpretation of probability as degree of belief locates probability in a subject's mind. It raises the question why her degrees of belief ought to obey the probability calculus. In contrast to this, chance and relative frequency belong to the external world. While chance is postulated by theory, relative frequencies can be observed empirically. A Logical Introduction to Probability and Induction aims to equip students with the ability to successfully carry out arguments. It begins with elementary deductive logic and uses it as basis for the material on probability and induction. Throughout the textbook results are carefully proved using the inference rules introduced at the beginning, and students are asked to solve problems in the form of 50 exercises. An instructor's manual contains the solutions to these exercises as well as suggested exam questions. The book does not presuppose any background in mathematics, although sections 10.3-10.9 on statistics are technically sophisticated and optional. The textbook is suitable for lower level undergraduate courses in philosophy and logic.
Download or read book Human physiology v 4 1917 written by Luigi Luciani and published by . This book was released on 1917 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CRISPR People written by Henry T. Greely and published by MIT Press. This book was released on 2022-03-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does the birth of babies whose embryos had gone through genome editing mean--for science and for all of us? In November 2018, the world was shocked to learn that two babies had been born in China with DNA edited while they were embryos—as dramatic a development in genetics as the 1996 cloning of Dolly the sheep. In this book, Hank Greely, a leading authority on law and genetics, tells the fascinating story of this human experiment and its consequences. Greely explains what Chinese scientist He Jiankui did, how he did it, and how the public and other scientists learned about and reacted to this unprecedented genetic intervention. The two babies, nonidentical twin girls, were the first “CRISPR'd” people ever born (CRISPR, Clustered Regularly Interspaced Short Palindromic Repeats, is a powerful gene-editing method). Greely not only describes He's experiment and its public rollout (aided by a public relations adviser) but also considers, in a balanced and thoughtful way, the lessons to be drawn both from these CRISPR'd babies and, more broadly, from this kind of human DNA editing—“germline editing” that can be passed on from one generation to the next. Greely doesn't mince words, describing He's experiment as grossly reckless, irresponsible, immoral, and illegal. Although he sees no inherent or unmanageable barriers to human germline editing, he also sees very few good uses for it—other, less risky, technologies can achieve the same benefits. We should consider the implications carefully before we proceed.
Download or read book Re discovering the Human Element in Public Relations and Communication Management in Unpredictable Times written by Natalia Rodríguez-Salcedo and published by Emerald Group Publishing. This book was released on 2023-02-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Download or read book The Cambridge Handbook of Psychology and Human Rights written by Neal S. Rubin and published by Cambridge University Press. This book was released on 2020-10-15 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by psychologists, historians, and lawyers, this handbook demonstrates the central role psychological science plays in addressing some of the world's most pressing problems. Over 100 experts from around the world work together to supply an integrated history of human rights and psychological science using a rights and strengths-based perspective. It highlights what psychologists have done to promote human rights and what continues to be done at the United Nations. With emerging visions for the future uses of psychological theory, education, evidence-based research, and best practices, the chapters offer advice on how to advance the 2030 Global Agenda on Sustainable Development. Challenging the view that human rights are best understood through a political lens, this scholarly collection of essays shows how psychological science may hold the key to nurturing humanitarian values and respect for human dignity.
