Download or read book Powerful Products written by Roger Bean and published by Amacom Books. This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Download or read book The Power of Product Platforms written by Alvin P. Lehnerd and published by Simon and Schuster. This book was released on 2011-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Download or read book Powerful You written by Julie Frizzi and published by . This book was released on 2016-10-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Health Detective s 456 Most Powerful Healing Secrets Volume 1 of 3 EasyRead Super Large 20pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Concrete Products written by and published by . This book was released on 1924 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foods and Food Products written by Edwin Fremont Ladd and published by . This book was released on 1906 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New York Produce Review and American Creamery written by and published by . This book was released on 1917 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Download or read book Embarrassment of Product Choices 1 written by Michel Millot and published by John Wiley & Sons. This book was released on 2018-10-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Download or read book Ceramic Products Cyclopedia with Material and Equipment Catalog written by Frederick Louis Steinhoff and published by . This book was released on 1928 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Perfumes and Cosmetics written by George William Askinson and published by . This book was released on 1922 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Concrete cement Age written by and published by . This book was released on 1921 with total page 1150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamic Products written by Sara Colombo and published by Springer. This book was released on 2016-06-16 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how dynamic changes in products' sensory features can be used to convey information to the user in an effective and engaging way. The aim is to supply the reader with a clear understanding of an important emerging area of research and practice in product design, referred to as dynamic products, which is opening up new possibilities for the integration of product design with digital and smart technologies and offering an alternative to the use of digital interfaces. Dynamic products are artifacts displaying sensory characteristics – visual, tactile, auditory, or olfactory – that change in a proactive and reversible way over time, addressing one or more of the user's senses. The reader will learn why and how to communicate by means of such dynamic products. Their potential advantages and limitations are identified and design tools are proposed to support the design activity. It is hoped that the book will stimulate the design community to reflect upon the ever more compelling need to merge the virtual and the material in the information society by exploiting technological possibilities in order to create more meaningful and involving experiences.
Download or read book Commercial Wireless Circuits and Components Handbook written by Mike Golio and published by CRC Press. This book was released on 2018-10-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive source for microwave and wireless circuit design, the Commercial Wireless Circuits and Components Handbook reviews the fundamentals of transmitters and receivers, then presents detailed chapters on individual circuit types. It also covers packaging, large and small signal characterization, and high volume testing techniques for both devices and circuits. This handbook not only provides important information for engineers working with wireless RF or microwave circuitry, it also serves as an excellent source for those requiring information outside of their area of expertise, such as managers, marketers, and technical support workers who need a better understanding of the fields driving their decisions.
Download or read book Network World written by and published by . This book was released on 1997-12-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Download or read book Managing Global Business Strategies written by John T McManus and published by Elsevier. This book was released on 2008-08-30 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets. Written by highly knowledgeable and well-respected practitioners and academics in their field Provides practical insight and realistic answers to global and strategic problems Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business
