Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Download or read book Exhibit Marketing written by Edward A. Chapman and published by McGraw-Hill Companies. This book was released on 1995-01-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance for picking the right shows, setting exhibit goals, and managing a budget. This all-new edition of the professional's classic resource is a must have for first-time exhibitors, marketing managers, and trade show pros.
Download or read book The Power of Exhibit Marketing written by Barry Siskind and published by North Vancouver, B.C. : Self-Counsel Press. This book was released on 1997 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and consumer sho ws. '
Download or read book Exhibit Marketing and Trade Show Intelligence written by Klaus Solberg Söilen and published by Springer Science & Business Media. This book was released on 2013-06-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Download or read book Exhibit Marketing written by Edward A. Chapman and published by . This book was released on 1987 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exhibit written by Fiona Humberstone and published by Copper Beech Press. This book was released on 2014-06-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secret to using exhibitions to grow your small business. Exhibitions can be hugely beneficial to a small business or a colossal waste of your time, effort and hard earned cash. This book is designed to inspire you to think differently about your next event. To plan your strategy, increase your focus and take simple yet powerful steps to gaining scores of clients. This could be the best investment you'll make all year. When I started my graphic design and print business in June 2005 I faced a challenge many start-ups face: great product, no clients and a chunky mortgage to pay. A truly terrifying combination! Although I'd worked in the industry for several years, I hadn't been client facing for some time, so I brought no contacts with me and had no real potential for gaining any customers quickly. I was operating from a serviced office in the centre of Guildford that, whilst central, was pretty invisible. So the chances of gaining passing trade were zero. I needed to find a way of building up my business, and fast! On my second day as my own boss, I exhibited at a local business-to-business event. By the end of the day I had captured around 100 leads. Over the following days, weeks and months I called, emailed and wrote to these leads, and within a year had converted almost 70% of those into paying customers. Those 70 new customers told their friends about my business, who told their friends, and soon we had more work than we knew what to do with. Despite working just four days a week, I became one of the fastest growing start-up printing.com franchises. I still believe that if I hadn't exhibited at that June exhibition, my business would not have taken off as rapidly as it did. Five years on, I cannot think of a more cost-effective way of gaining a large number of quality leads that quickly. This book is designed to inspire you to think differently about your next event. To plan your strategy, to gain in focus and to create simple yet powerful marketing. Use it as a guide, a toolkit to help you navigate your way through your next exhibition. Whether it's your first or your fifteenth, I hope that you gain something that you can put in place to boost your profits. I sold my company in 2012 but the demand for a simple and practical guide to exhibiting continues. The recession may be (hopefully) coming to an end but the principles behind this book are just as relevant in good times as they are in times of economic crisis. *****Praise for Exhibit! "Fiona practices what she preaches - and it works!" Paul Webster, The Webster Partnership "We doubled our sales this year at the Designer Wedding Show in February, and the marketing advice that Fiona gave me definitely contributed to this." Clare Yarwood-White, Yarwood-White.com "A book that has been written by an author that really knows her onions when it comes to taking us through the minefield of exhibitions and, helping us to develop a robust, practical and highly effective exhibition strategy..." Dee Blick, Author of the Ultimate Small Business Marketing Book "A no nonsense, practical and easy to read book that gives you all the advice and tips you'll need to ensure that you achieve your business goals when exhibiting. What I really like is the way Fiona covers all aspects of exhibiting and how to avoid the mistakes so many companies make. I organise a big annual Expo at Twickenham Stadium and we bought a copy of this book for each exhibitor. After the event we asked for their feedback and all of them found the Exhibit! book really useful. Highly recommended." Nick Taimitarha, The Best of Richmond and Richmond Expo
Download or read book Analytics of Life written by Mert Damlapinar and published by NLITX. This book was released on 2019-11-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.
Download or read book More Secrets of Successful Exhibiting written by Valerie A. M. Demetros and published by Trinadigm. This book was released on 1998 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Platinum Rule for Trade Show Mastery written by Tony Alessandra and published by Morgan James Publishing. This book was released on 2007-11-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
Download or read book Visual Marketing written by David Langton and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
Download or read book Exhibits and Displays written by Carol Ng-He and published by Rowman & Littlefield. This book was released on 2021-04-13 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exhibits and displays are booming and in demand at all types of libraries. From simple displays of books to full-scale museum-quality exhibitions, library exhibits can highlight collections that surprise visitors, tell stories, and engage audiences in innovative ways. Often, exhibits feature more than books—showcasing art, photographs, archival materials, multimedia elements, as well as hands-on activities. Stepping outside traditional walls, digital exhibits reach audiences beyond the circulation desk and pave another way for libraries to share information, promote resources, and even lead change in the community. Despite the growing interest, most library and information science (LIS) programs do not include exhibit development courses. It is not uncommon for librarians learn exhibit production on the job or through resources in the museum sector. Wearing many hats, librarians absorb exhibit work as part of community outreach initiatives, or take on exhibit duties as a general professional interest in the emerging field. Exhibits & Displays is a practical how-to guide that helps librarians unleash their library’s potential to engage and wow visitors. The guide explains how to kick-start and grow an exhibit program through expert advice, insights from professional literature, and winning case studies that cover exhibition development from conceptual planning through de-installation packing and evaluation. Exhibits & Display: A Practical Guide for Librarians covers: · Pre-planning · Curation and content development · Project management · Graphic design and writing for readability · Preservation and collection care · Legal considerations and loan registration · Installation/de-installation and maintenance tips · Hands-on interactives and digital exhibits · Educational programming · Marketing · Audience evaluation · Supplemental examples and case studies Librarians in academic, public, school, and special libraries will benefit from Exhibits & Displays: A Practical Guide for Librarians. The book is also an excellent textbook for LIS courses covering exhibition development and outreach.
Download or read book How to Develop a Successful Exhibit Marketing Plan written by Bill Quain and published by . This book was released on 1992 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trade Fair Management and Exhibit Marketing written by R. S. Popli and published by . This book was released on 1990 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trade Show in a Day written by The Planning Shop and published by . This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and attracting potential customers. This handy guide shows readers how to manage logistics and get the most out of their trade show dollars. A step-by-step timeline covers selecting and designing a winning booth, saving money on trade show services, developing promotions that drive attendees to the booth, detailed logistics planning including preparing budgets, and sample scripts for talking to people who visit the booth. From the PublisherTrade shows are the single best form of marketing for many businesses in the US. They provide an outstanding way to find new customers, secure leads, make sales, check out the competition, and reconnect with current customers.But a successful trade show experience doesn't just happen. It takes planning. And planning a trade show can be confusing, expensive, and time-consuming. Trade Show In A Day walks you through the process, showing you how to choose the right show, select the best booth, merchandise your products or services, and most importantly, how to secure leads and turn them into customers.Before you spend thousands--if not tens of thousands--on your trade show exhibit, use this complete guide to ensure you make the most of your trade show experience and succeed in reaching your goals!
Download or read book B2B Relationship Marketing Management in Trade Fair Activity written by Marcin Gębarowski and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationships. The book begins by presenting the issue of contemporary retail real estate trade fairs and the methods of researching into the marketing activity of exhibitors. It then uses a four-stage primary research method to propose a model of managing retail real estate trade fair participants’ relationships with customers and other trade fair participants. The results of this study are then used to present the issue of trade fair activity management in a project life cycle, before the book goes on to explore the general problem of relationship marketing management in B2B services. In addition, it also discusses marketing activities participated in during trade fairs, such as experiential marketing and a trade fair conversation. As such, the book provides an extensive perspective on the researched phenomenon, and its findings will also be useful in other industries.
Download or read book Build a Better Trade Show Image written by Marlys Arnold and published by . This book was released on 2023-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide - Updated for a New EraWhether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips, checklists, and proven examples that will jumpstart your next exhibiting experience.Inside you'll discover how to:? Research shows and set realistic goals for exhibiting? Make your exhibit stand out with a unique theme or design? Train staffers so they're able to gather the most qualified leads? Create a buzz about your company before the show starts? Unlock the potential in the leads you gather? Expand your possibilities by implementing non-traditional techniquesIn this revised and updated edition, you'll discover a wealth of fresh ideas and examples from exhibitors in all types of industries - about 40 new pages have been added.No matter your level of experience in the world of trade shows, this book has been designed with tools for you. It's organized into six sections that focus on each aspect of trade show planning. These sections also follow the analogy of building a house. And just like how every construction project begins by drawing up blueprints and constructing a solid foundation, so should your trade show marketing.
Download or read book On Target Exhibit Marketing written by Deborah M. King and published by . This book was released on 1990-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
