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Book Powered by Design

    Book Details:
  • Author : Renée Stevens
  • Publisher : Rocky Nook, Inc.
  • Release : 2020-03-20
  • ISBN : 1681986000
  • Pages : 344 pages

Download or read book Powered by Design written by Renée Stevens and published by Rocky Nook, Inc.. This book was released on 2020-03-20 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just “make things,” they need to be curious thinkers who understand how to solve problems that have a true impact on the world we live in and how to show the power of designing for social good. Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people.

In Powered by Design, educator, designer, and public speaker Renee Stevens brings a truly up to date and thoughtful approach to an introduction to graphic design. As Assistant Professor at the S.I. Newhouse School of Communication at Syracuse University, Stevens created this book to be at home equally in academia and outside of the school setting. With a conversational and approachable tone, Stevens’ book is for anyone who wants to gain a more practical understanding of what graphic design is today, and the power and potential it has: from students to novice graphic designers to anyone who wants to build a solid foundation of design skills so that they can work more effectively with professional designers. Stevens covers topics such as:

    • Choosing the right typeface
    • Hierarchy and visual weight
    • Creating design systems
    • Balancing tension
    • Visualizing data
    • Understanding color and mood
    • Defining a story structure
    • User testing and critique
    • Immersive design (designing for all the senses)
    • Determining when a design is finished
    • How to make a living with design

Woven throughout is the crucial idea that you must embrace empathy in everything you design in order to create work that is the most inclusive. Design has the power and potential to make real impact in our everyday lives, and this book will show you how to do that starting with your first design experience.

Book Powered by Design

    Book Details:
  • Author : Renée Stevens
  • Publisher :
  • Release : 2020-06-23
  • ISBN : 9781681985985
  • Pages : 240 pages

Download or read book Powered by Design written by Renée Stevens and published by . This book was released on 2020-06-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just "make things," they need to be curious thinkers who understand how to solve problems that have a true impact on the world we live in and how to show the power of designing for social good. Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people. In Powered by Design, educator, designer, and public speaker Renee Stevens brings a truly up to date and thoughtful approach to an introduction to graphic design. As Assistant Professor at the S.I. Newhouse School of Communication at Syracuse University, Stevens created this book to be at home equally in academia and outside of the school setting. With a conversational and approachable tone, Stevens' book is for anyone who wants to gain a more practical understanding of what graphic design is today, and the power and potential it has: from students to novice graphic designers to anyone who wants to build a solid foundation of design skills so that they can work more effectively with professional designers. Stevens covers topics such as: - Choosing the right typeface - Hierarchy and visual weight - Creating design systems - Balancing tension - Visualizing data - Understanding color and mood - Defining a story structure - User testing and critique - Immersive design (designing for all the senses) - Determining when a design is finished - How to make a living with design Woven throughout is the crucial idea that you must embrace empathy in everything you design in order to create work that is the most inclusive. Design has the power and potential to make real impact in our everyday lives, and this book will show you how to do that starting with your first design experience.

Book The Power of Living By Design

Download or read book The Power of Living By Design written by Tom Ward and published by FriesenPress. This book was released on 2013-05-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the proven premise that "individuals are perfectly designed to get the outcomes they get", The Power of Living By Design provokes your thoughts using a framework called the Successful Life Systems Design Model to guide you in understanding choices you’ve made in your life, either consciously or unconsciously. Integrating classic success principles from over twenty resources as alternative choices, The Power of Living By Design then provides a sequenced system to assure your future choices are aligned to efficiently work together toward your desired success. As builders follow the architect’s plans to remodel an outdated house into a beautiful home, with lessons from The Power of Living By Design, you can use the framework to identify the rooms in your life that merit remodelling and the sequenced system to create a personal blueprint for reconstruction. You become your own architect and builder of the future you yearn. For individuals that seek to understand the cause and effect of their choices and are looking for a systematic approach to changing some choices in their life, The Power of Living By Design is an integration of proven strategies and techniques to make a difference in designing a life of fulfillment.

Book Design It Emotional

    Book Details:
  • Author : Sara Caldas
  • Publisher : Promopress
  • Release : 2019-09
  • ISBN : 9788417656027
  • Pages : 184 pages

Download or read book Design It Emotional written by Sara Caldas and published by Promopress. This book was released on 2019-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the 'product', creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design. Designers quoted: AUSTRALIA: Motherbird (Melbourne). BELGIUM: Teresa Sdralevich (Brussels). CANADA: Dejan Djuric-Leo Burnett (Toronto); Marian Bantjes (Bowen Island). FRANCE: Emmanuelle (Paris); Grapheine (Paris). GERMANY: Miki And Tilmann-The Simple Society (Berlin/Tokyo). IRELAND: Daniel Gray-Us Two (Dublin). ITALY: Benetton Press Dept. (Ponzano). JAPAN: Yuta Takahashi (Tokyo). PORTUGAL: Clara Vieira-Claan (Porto); Joao Machado (Porto); Nuno Coelho (Porto). SPAIN: Isidro Ferrer (Madrid); Javier Jaen (Barcelona); Juan Mingarro-Brosmind (Barcelona); Pau Garcia-Domestic Data Streamers (Barcelona); Rafa Soto-Herraizsoto (Barcelona); This Is Umami (Barcelona); Veronica Fuerte-Hey Studio (Barcelona). SWEDEN: Fredrik Ost-Snask (Stockholm). SWITZERLAND: Cornelia Nuenlist-Walker. THE NETHERLANDS: Kesselskramer (Amsterdam). UK: Camille Walala (London); Chineasy (London); Kirstie-Visual Editions (London); Luke Whittaker-State of Play (London); Jan Eumann-Wolffolins (London, New York, San Francisco). US: Aiga Get Out The Vote (New York); Brian Gartside (New York); Bridget Teixeira-The Phluid Project (New York); Candy Chang (New York); David Carson (New York); Dear Data (New York/ London); Matt Dorfman (New York); Adam J. Kurtz (New York); Milton Glaser Studio (New York); Erika Zorzi-Mathery Studio (New York); Gosbinda Vizarretea-Sagmeister & Walsh (New York).

Book Equity by Design

    Book Details:
  • Author : Mirko Chardin
  • Publisher : Corwin Press
  • Release : 2020-07-20
  • ISBN : 1544394446
  • Pages : 196 pages

Download or read book Equity by Design written by Mirko Chardin and published by Corwin Press. This book was released on 2020-07-20 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Our calling is to drop our egos, commit to removing barriers, and treat our learners with the unequivocal respect and dignity they deserve." --Mirko Chardin and Katie Novak When it comes to the hard work of reconstructing our schools into places where every student has the opportunity to succeed, Mirko Chardin and Katie Novak are absolutely convinced that teachers should serve as our primary architects. And by "teachers" they mean legions of teachers working in close collaboration. After all, it’s teachers who design students’ learning experiences, who build student relationships . . . who ultimately have the power to change the trajectory of our students’ lives. Equity by Design is intended to serve as a blueprint for teachers to alter the all-too-predictable outcomes for our historically under-served students. A first of its kind resource, the book makes the critical link between social justice and Universal Design for Learning (UDL) so that we can equip students (and teachers, too) with the will, skill, and collective capacity to enact positive change. Inside you’ll find: Concrete strategies for designing and delivering a culturally responsive, sustainable, and equitable framework for all students Rich examples, case studies, and implementation spotlights of educators, students (including Parkland survivors), and programs that have embraced a social justice imperative Evidence-based application of best practices for UDL to create more inclusive and equitable classrooms A flexible format to facilitate use with individual teachers, teacher teams, and as the basis for whole-school implementation "Every student," Mirko and Katie insist, "deserves the opportunity to be successful regardless of their zip code, the color of their skin, the language they speak, their sexual and/or gender identity, and whether or not they have a disability." Consider Equity by Design a critical first step forward in providing that all-important opportunity. Also From Corwin: Hammond/Culturally Responsive Teaching & the Brain: 9781483308012 Moore/The Guide for White Women Who Teach Black Boys: 9781506351681 France/Reclaiming Professional Learning: 9781544360669

Book Competing by Design

Download or read book Competing by Design written by David Nadler and published by Oxford University Press. This book was released on 1997-07-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As David A. Nadler and Michael L. Tushman show, the last remaining source of truly sustainable competitive advantage lies in "organizational capabilities": the unique ways each organization structures its work, builds its cultures, and motivates its people to achieve clearly articulated aspirations and strategic objectives.

Book Design is Power

    Book Details:
  • Author : Francesco Galli
  • Publisher : Mimesis
  • Release : 2020-12-03T00:00:00+01:00
  • ISBN : 8869773175
  • Pages : 164 pages

Download or read book Design is Power written by Francesco Galli and published by Mimesis. This book was released on 2020-12-03T00:00:00+01:00 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are no longer used to critically examining the meaning of “design”, which maintains an unexplored dimension in terms of the Power that can be exercised through the cyclic act of creation, preservation and disruption. This assumption induce us focus on the contrast between the “visible” side of the act that involves all its conceptual and practical manifestations, and a hidden or “dark” side that deals with politics and power play, but that however has an major influence in the process and its hierarchical dynamics. This implies an order on the surface seems to be naturally stirred by the so-called “perceptions” that reflect the preferences of overall public opinions: however, looking deeper, all the production acts involves a carefully controlled disequillibrium influenced by social, ecological, economical and political interests. The power fl ow in the act of “design” takes into consideration the paradoxical contradiction between its potentiality and its preservation of power.

Book Power to the People

    Book Details:
  • Author : Geoff Kaplan
  • Publisher : University of Chicago Press
  • Release : 2013-05-15
  • ISBN : 0226424375
  • Pages : 265 pages

Download or read book Power to the People written by Geoff Kaplan and published by University of Chicago Press. This book was released on 2013-05-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though we think of the 1960s and the early ‘70s as a time of radical social, cultural, and political upheaval, we tend to picture the action as happening on campuses and in the streets. Yet the rise of the underground newspaper was equally daring and original. Thanks to advances in cheap offset printing, groups involved in antiwar, civil rights, and other social liberation issues began to spread their messages through provocatively designed newspapers and broadsheets. This vibrant new media was essential to the counterculture revolution as a whole—helping to motivate the masses and proliferate ideas. Power to the People presents more than 700 full-color images and excerpts from these astonishing publications, many of which have not been seen since they were first published almost fifty years ago. From the psychedelic pages of the Oracle, Haight-Ashbury’s paper of choice, to the fiery editorials of the Black Panther Party Paper, these papers were remarkable for their editors’ fervent belief in freedom of expression and their DIY philosophy. They were also extraordinary for their graphic innovations. Experimental typography and wildly inventive layouts reflect an alternative media culture as much informed by the space age, television, and socialism as it was by the great trinity of sex, drugs, and rock ‘n’ roll. Assembled by renowned graphic designer Geoff Kaplan, Power to the People pays homage in its layout to the radical press. Beyond its unparalleled images, Power to the People includes essays by Gwen Allen, Bob Ostertag, and Fred Turner, as well as a series of recollections edited by Pamela M. Lee, all of which comment on the critical impact of the alternative press in the social and popular movements of those turbulent years. Power to the People treats the design practices of that moment as activism in its own right that offers a vehement challenge to the dominance of official media and a critical form of self-representation. No other book surveys in such variety the highly innovative graphic design of the underground press, and certainly no other book captures the era with such an unmatched eye toward its aesthetic and look. Power to the People is not just a major compendium of art from the ’60s and ’70s—it showcases how the radical media graphically fashioned the image of a countercultural revolution that still resounds to this day.

Book The Soul of Design

Download or read book The Soul of Design written by Robert Austin and published by Stanford University Press. This book was released on 2012-09-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.

Book Switching Power Supply Design  3rd Ed

Download or read book Switching Power Supply Design 3rd Ed written by Abraham Pressman and published by Mcgraw-hill. This book was released on 2009-03-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World's #1 Guide to Power Supply Design Now Updated! Recognized worldwide as the definitive guide to power supply design for over 25 years, Switching Power Supply Design has been updated to cover the latest innovations in technology, materials, and components. This Third Edition presents the basic principles of the most commonly used topologies, providing you with the essential information required to design cutting-edge power supplies. Using a tutorial, how-and-why approach, this expert resource is filled with design examples, equations, and charts. The Third Edition of Switching Power Supply Design features: Designs for many of the most useful switching power supply topologies The core principles required to solve day-to-day design problems A strong focus on the essential basics of transformer and magnetics design New to this edition: a full chapter on choke design and optimum drive conditions for modern fast IGBTs Get Everything You Need to Design a Complete Switching Power Supply: Fundamental Switching Regulators * Push-Pull and Forward Converter Topologies * Half- and Full-Bridge Converter Topologies * Flyback Converter Topologies * Current-Mode and Current-Fed Topologies * Miscellaneous Topologies * Transformer and Magnetics Design * High-Frequency Choke Design * Optimum Drive Conditions for Bipolar Power Transistors, MOSFETs, Power Transistors, and IGBTs * Drive Circuits for Magnetic Amplifiers * Postregulators * Turn-on, Turn-off Switching Losses and Low Loss Snubbers * Feedback-Loop Stabilization * Resonant Converter Waveforms * Power Factor and Power Factor Correction * High-Frequency Power Sources for Fluorescent Lamps, and Low-Input-Voltage Regulators for Laptop Computers and Portable Equipment

Book Predictable Magic

Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

Book Design Justice

    Book Details:
  • Author : Sasha Costanza-Chock
  • Publisher : MIT Press
  • Release : 2020-03-03
  • ISBN : 0262043459
  • Pages : 358 pages

Download or read book Design Justice written by Sasha Costanza-Chock and published by MIT Press. This book was released on 2020-03-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.

Book Low Power Design Essentials

Download or read book Low Power Design Essentials written by Jan Rabaey and published by Springer Science & Business Media. This book was released on 2009-04-21 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains all the topics of importance to the low power designer. It first lays the foundation and then goes on to detail the design process. The book also discusses such special topics as power management and modal design, ultra low power, and low power design methodology and flows. In addition, coverage includes projections of the future and case studies.

Book To Rule the Skies

    Book Details:
  • Author : Brent D Ziarnick
  • Publisher : Naval Institute Press
  • Release : 2021-02-15
  • ISBN : 1682475883
  • Pages : 253 pages

Download or read book To Rule the Skies written by Brent D Ziarnick and published by Naval Institute Press. This book was released on 2021-02-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: To Rule the Skies: General Thomas S. Power and the Rise of Strategic Air Command in the Cold War fills a critical gap in Cold War and Air Force history by telling the story of General Thomas S. Power for the first time. Thomas Power was second only to Curtis LeMay in forming the Strategic Air Command (SAC), one of the premier combat organizations of the twentieth century, but he is rarely mentioned today. What little is written about Power describes him as LeMay's willing hatchet man--uneducated, unimaginative, autocratic, and sadistic. Based on extensive archival research, General Power seeks to overturn this appraisal. Brent D. Ziarnick covers the span of both Power's personal and professional life and challenges many of the myths of conventional knowledge about him. Denied college because his middle-class immigrant family imploded while he was still in school, Power worked in New York City construction while studying for the Flying Cadet examination at night in the New York Public Library. As a young pilot, Power participated in some of the Army Air Corps' most storied operations. In the interwar years, his family connections allowed Power to interact with American Wall Street millionaires and the British aristocracy. Confined to training combat aircrews in the United States for most of World War II, Power proved his combat leadership as a bombing wing commander by planning and leading the firebombing of Tokyo for Gen. Curtis LeMay. After the war, Power helped LeMay transform the Air Force into the aerospace force America needed during the Cold War. A master of strategic air warfare, he aided in establishing SAC as the Free World's "Big Stick" against Soviet aggression. Far from being unimaginative, Power led the incorporation of the nuclear weapon, the intercontinental ballistic missile, the airborne alert, and the Single Integrated Operational Plan into America's deterrent posture as Air Research and Development Command commander and both the vice commander and commander-in-chief of SAC. Most importantly, Power led SAC through the Cuban Missile Crisis in 1962. Even after retirement, Power as a New York Times bestselling author brought his message of deterrence through strength to the nation. Ziarnick points out how Power's impact may continue in the future. Power's peerless, but suppressed, vision of the Air Force and the nation in space is recounted in detail, placing Power firmly as a forgotten space visionary and role model for both the Air Force and the new Space Force. To Rule the Skies is an important contribution to the history of the Cold War and beyond.

Book Powered by Change

Download or read book Powered by Change written by Jonathan MacDonald and published by Nicholas Brealey. This book was released on 2018-07-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the winds of change blow, some people build walls and others build windmills. In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently, and develop strategies that are executed in a successful way. This is partly down to the speed of change and also down to the mindset about change that is common amongst large and small companies. To them, change is seen as the enemy. This book proposes a role reversal and gives people a brand new methodology as a practical guide in how to use change as a fuelling mechanism to generate outstanding business success. We all accept that change is the only constant, yet the author believes there is a significant lack of insight into how to think and act in a way that capitalizes on a constantly changing environment. Powered by Change requires leaders to adopt a more radical view about the way business is done. The Windmill is constructed using four blades: Purpose, People, Product and Process. Getting these four blades to work in harmony with one another leads to an empowered business that can use the winds of change to fuel business success. Powered by Change is filled with examples and stories from around the world, including global corporates and start-up ventures, alongside colorful insights and above all, actionable steps to take to achieve competitive advantage. Key topics include change, innovation, leadership, strategy and futureproofing. "Test your thinking about how you would disrupt your own business - because somebody out there is already doing it." - Jesper Brodin, Chief Executive, IKEA

Book Power efficient System Design

Download or read book Power efficient System Design written by Preeti Ranjan Panda and published by Springer Science & Business Media. This book was released on 2010-07-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Information and communication technology (ICT) industry is said to account for 2% of the worldwide carbon emissions – a fraction that continues to grow with the relentless push for more and more sophisticated computing equipment, c- munications infrastructure, and mobile devices. While computers evolved in the directionofhigherandhigherperformanceformostofthelatterhalfofthe20thc- tury, the late 1990’s and early 2000’ssaw a new emergingfundamentalconcern that has begun to shape our day-to-day thinking in system design – power dissipation. As we elaborate in Chapter 1, a variety of factors colluded to raise power-ef?ciency as a ?rst class design concern in the designer’s mind, with profound consequences all over the ?eld: semiconductor process design, circuit design, design automation tools, system and application software, all the way to large data centers. Power-ef?cient System Design originated from a desire to capture and highlight the exciting developments in the rapidly evolving ?eld of power and energy op- mization in electronic and computer based systems. Tremendous progress has been made in the last two decades, and the topic continues to be a fascinating research area. To develop a clearer focus, we have concentrated on the relatively higher level of design abstraction that is loosely called the system level. In addition to the ext- sive coverage of traditional power reduction targets such as CPU and memory, the book is distinguished by detailed coverage of relatively modern power optimization ideas focussing on components such as compilers, operating systems, servers, data centers, and graphics processors.

Book Darkness by Design

Download or read book Darkness by Design written by Walter Mattli and published by Princeton University Press. This book was released on 2021-06-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Capital markets have undergone a dramatic transformation in the past two decades. Algorithmic high-speed supercomputing has replaced traditional floor trading and human market makers, while centralized exchanges that once ensured fairness and transparency have fragmented into a dizzying array of competing exchanges and trading platforms. Darkness by Design exposes the unseen perils of market fragmentation and 'dark' markets, some of which are deliberately designed to enable the transfer of wealth from the weak to the powerful. Walter Mattli traces the fall of the traditional exchange model of the NYSE, the world's leading stock market in the twentieth century, showing how it has come to be supplanted by fragmented markets whose governance is frequently set up to allow unscrupulous operators to exploit conflicts of interest at the expense of an unsuspecting public. Market makers have few obligations, market surveillance is neglected or impossible, enforcement is ineffective, and new technologies are not necessarily used to improve oversight but to offer lucrative preferential market access to select clients in ways that are often hidden. Mattli argues that power politics is central in today's fragmented markets. He sheds critical light on how the redistribution of power and influence has created new winners and losers in capital markets and lays the groundwork for sensible reforms to combat shady trading schemes and reclaim these markets for the long-term benefit of everyone. Essential reading for anyone with money in the stock market, Darkness by Design challenges the conventional view of markets and reveals the troubling implications of unchecked market power for the health of the global economy and society as a whole"--