Download or read book Power Up Your Profits written by Troy Waugh and published by John Wiley & Sons. This book was released on 2005-01-21 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Download or read book Power Public Relations written by Leonard Saffir and published by McGraw-Hill Companies. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant

Download or read book Strategic Public Relations written by Jennifer Gehrt and published by Xlibris Corporation. This book was released on 2009 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr

Download or read book Power Up written by Magdalena Yesil and published by Seal Press. This book was released on 2017-10-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as: · Owning career choices while managing risk · Getting credit for your work · Managing sexual dynamics · Recruiting allies in the movement toward a supportive workplace for everyone Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley -- and beyond.

Download or read book PR Power Play The Importance Of Public Relations For Brands written by and published by Beatrice Sargin Ereziwosa. This book was released on 2023-12-23 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business landscape, having a strong public image is crucial for success. Whether you're a small startup or a large corporation, effective Public Relations (PR) can help you reach your target audience, build credibility and trust, and establish your brand as a leader in your industry. This book will provide you with insight into the importance of PR for brands, and offer practical advice on how to develop a successful PR strategy.

Download or read book Power Up written by Matthew Lane and published by Princeton University Press. This book was released on 2019-11-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Did you know that every time you pick up the controller to your PlayStation or Xbox, you are entering a game world steeped in mathematics? Power-Up reveals the hidden mathematics in many of today's most popular video games and explains why mathematical learning doesn't just happen in the classroom or from books--you're doing it without even realizing it when you play games on your cell phone. In this lively and entertaining book, Matthew Lane discusses how gamers are engaging with the traveling salesman problem when they play Assassin's Creed, why it is mathematically impossible for Mario to jump through the Mushroom Kingdom in Super Mario Bros., and how The Sims teaches us the mathematical costs of maintaining relationships. He looks at mathematical pursuit problems in classic games like Missile Command and Ms. Pac-Man, and how each time you play Tetris, you're grappling with one of the most famous unsolved problems in all of mathematics and computer science. Along the way, Lane discusses why Family Feud and Pictionary make for ho-hum video games, how realism in video games (or the lack of it) influences learning, what video games can teach us about the mathematics of voting, the mathematics of designing video games, and much more. Power-Up shows how the world of video games is an unexpectedly rich medium for learning about the beautiful mathematical ideas that touch all aspects of our lives--including our virtual ones."--Dust jacket.

Download or read book Power Up written by Steven Leonard and published by Casemate. This book was released on 2023-10-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-author exploration of contemporary challenges in leadership, team building, and conflict, through the lens of the superhero genre. In the past decade, heroes and villains spawned from the pages of comic books have upended popular culture and revolutionized the entertainment industry. The narratives weave together a multitude of complementary and sometimes competing storylines, spun across decades, generations, and mediums, forming a complex tapestry that simultaneously captures the imagination and captivates the mind. These stories reveal our own vulnerabilities while casting an ideal to which we aspire. They pull at our deepest emotions and push us to the cusp of reality, and bring us back to Earth with a renewed hope of a better tomorrow. They are an endless source of powerful metaphors to help us learn and develop, then be the best versions of ourselves possible. Through the lens of the superhero genre, each chapter explores contemporary challenges in leadership, team building, and conflict, while emphasizing the role of humanity and human nature in our own world. Contributors: Ian Boley, Jo Brick, Mitch Brian, Max Brooks, Mike Burke, Kelsey Cipolla, Amelia Cohen-Levy, Mick Cook, Jeff Drake, Clara Engle, Candice Frost, Ronald Granieri, PhD, Heather S, Gregg, PhD, James Groves, Geoff Harkness, PhD, Theresa Hitchens, Kayla Hodges, Cory Hollon, PhD, Joshua Huminski, Erica Iverson, Alyssa Jones, Mathew Klickstein, Jonathan Klug, Matt Lancaster, Steve Leonard, Karolyn McEwen, Eric Muirhead, Jon Niccum, Kera Rolsen, Mick Ryan, Julie Still, Patrick Sullivan, Aaron Rahsaan Thomas, Dan Ward, Janeen Webb, PhD.

Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Download or read book Communications Guide for Startups written by Lydia Prexl and published by UVK Verlag. This book was released on 2022-11-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.

Download or read book Power Up with PR written by Jackie Abramian and published by Artnetwork Press. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't neglect free PR to promote your art sales.

Download or read book Digital PR written by Danny Whatmough and published by Emerald Group Publishing. This book was released on 2018-11-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Download or read book How to Survive and Prosper as an Artist written by Caroll Michels and published by Macmillan. This book was released on 1988-02-15 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The PR Paradox written by Matias Rodsevich and published by Matias Rodsevich. This book was released on 2020-10-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

Download or read book PR Power Inside Secrets From the World of Spin written by Amanda Barry and published by Random House. This book was released on 2012-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR

Download or read book Powerful PR Strategies for Success Collection written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2012-04-20 with total page 1089 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis