Download or read book Power of the Word in Tourism Promotion written by Roy C. Buck and published by . This book was released on 1979 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Promoting Social and Cultural Equity in the Tourism Sector written by Cembranel, Priscila and published by IGI Global. This book was released on 2022-05-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students.

Download or read book Empowerment for Sustainable Tourism Development written by T.H.B. Sofield and published by Emerald Group Publishing. This book was released on 2003-01-15 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to explore theoretical advances in tourism studies, this book explores the relationship between tourism, sustainable development and empowerment. The theoretical framework is explored across three levels through five case studies drawn from the South Pacific.

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Download or read book Tourism Planning and Development Issues written by Donald E. Hawkins and published by . This book was released on 1980 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tourism Development and the Environment Beyond Sustainability written by Richard Sharpley and published by Routledge. This book was released on 2009-09-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Development and the Environment: Beyond Sustainability? challenges the sustainable tourism development paradigm that has come to dominate both theoretical and practical approaches to tourism development over the last two decades. It extends the sustainable tourism debate beyond the arguably managerialist 'blueprint' and destination-focused approach that continues to characterise even the most recent 'sustainability' agenda within tourism development. Reviewing the evolution of the sustainable tourism development concept, its contemporary manifestations in academic literature and policy developments and processes, the author compares its limitations to prevailing political-economic, socio-cultural and environmental contexts. He then proposes alternative approaches to tourism development which, nevertheless, retain environmental sustainability as a prerequisite of tourism development. This book also acts as an introduction to the Earthscan series Tourism, Environment and Development. About the series: 'Tourism, Environment and Development' aims to explore, within a variety of contexts, the developmental role of tourism as it relates explicitly to its environmental consequences. Each book will review critically and challenge 'traditional' perspectives on (sustainable) tourism development, exploring new approaches that reflect contemporary economic, socio-cultural and political contexts.

Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Download or read book Encyclopedia of Tourism written by Jafar Jafari and published by Routledge. This book was released on 2002-09-11 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study. Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores the wide range of definitions, concepts, perspectives and institutions and includes: comprehensive coverage of key issues and concepts definitions of all terms and acronyms entries on the significant institutions, associations and journals in the field country-specific tourism profiles, from Greece to Japan and Kenya to Peru thorough analysis of the trends and patterns of tourism development and growth. The extensive cross-referencing and comprehensive index will assist the reader in making links between the diverse aspects of tourism studies, and the suggestions for further reading are invaluable.

Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Download or read book Tourism Event and Digital Media written by Dr. Ruchika Kulshrestha and published by OrangeBooks Publication. This book was released on 2022-11-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism academics have conducted many studies on events and digital tourism. The objective of this text is to chart a course toward a more promising future. The current book will explain the conceptual framework of regenerative tourism by highlighting viewpoints, issues, and potential solutions via case studies. It attempts to shed light on topics surrounding tourist planning, events, and digital media. It will go into the actual problem and its repercussions. The study is interdisciplinary in character, with a focus on the growth of the discipline of tourism and events in the new digital era: addressing both theoretical and practical elements. The outbreak of covid-19 has hastened tourism's transformational change towards digitalization, with a rise in unique, emerging digitalized endeavours to assist tourist firms. This book offers a thorough examination of the essence of the tourist industry, events, & activities in the digitalized environment. This book examines ways technologies have changed the tourist industry in areas such as product management of locations, advertising, lead generation, sustainable growth of the tourist industry, & tourist activities. It investigates how digitally changes affect attitudes, perceptions, communication technological resources, & business strategies. This volume will indeed be valuable for tourists & tourist industry, heritage, hotel industry, & advertising researchers, along with itinerary strategists, administrators of tourist destinations management organizations, legislators, regulations and accreditation agencies, provincial tourism authorities, & lawmakers.

Download or read book Computer Intelligent Computing and Education Technology written by Hsiang-Chuan Liu and published by CRC Press. This book was released on 2014-03-26 with total page 1488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings set contains selected Computer, Information and Education Technology related papers from the 2014 International Conference on Computer, Intelligent Computing and Education Technology (CICET 2014), held March 27-28, 2014 in Hong Kong. The proceedings aims to provide a platform for researchers, engineers and academics as well as industry professionals from all over the world to present their research results and development activities in Computer Science, Information Technology and Education Technology.

Download or read book Community Participation and Tourism Development written by Dr. Prince Verma and Dr. Sachin Kumar Behera and published by Blue Rose Publishers. This book was released on 2023-05-23 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book argues that community participation can help to address social and economic issues in the Himalayan state of Uttarakhand, such as poverty, unemployment, and inequality, by creating job opportunities and supporting local businesses. It is a valuable resource for tourism professionals, policymakers, and anyone interested in promoting responsible and sustainable tourism practices.

Download or read book Exploring the Power of Electronic Word Of Mouth in the Services Industry written by Hans Ruediger Kaufmann and published by . This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Download or read book Tourism and Sustainability written by Martin Mowforth and published by Routledge. This book was released on 2008-09-22 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If unequal opportunities are large within many countries they are truly staggering on a global scale", so concludes the World Bank’s 2006 World Development Report. It is a global unevenness within which the barriers to in-migration of Third World migrants to wealthy first world nations go ever higher, whilst the barriers to travel in the reverse direction are all but extinct. So how exactly can tourism contribute to narrowing this glaring inequality and gap between the rich and the poor? Are ever expanding tourism markets – and the new, responsible, forms of tourism in particular – a smoke free, socio-culturally sensitive form of human industrialisation? Is alternative tourism really a credible lever for lifting poverty stricken countries out of the mire of global inequality, setting them on the right track to ‘development’, and making poverty history? Tourism and Sustainability critically explores and challenges what have emerged as the most significant universal geopolitical norms of the last half century – development, globalization and sustainability – and through the lens of new forms of tourism demonstrates how we can better understand and get to grips with the rapidly changing new global order. This third edition has been extensively updated and includes new material on: poverty reduction, livelihoods and pro-poor tourism new forms of tourism in cities continuing growth of the fair trade movement tourism’s contribution to climate change volunteer and ‘gap’ tourism affect of disasters on new tourism. Drawing on a range of examples from across the Third World, Tourism and Sustainability illustrates the social, economic and environmental conditions for the growth of new tourism. The book is original in its assessment of tourism through the lens of power – who holds it; how it is used; and who benefits from the exercise of power in the tourism industry. Additionally, the analysis is an interdisciplinary one and the book will therefore be useful to students of Human Geography, Environmental Sciences and Studies, Politics, Development Studies, Anthropology and Business Studies as well as Tourism itself.

Download or read book The Ethics of Tourism Development written by Mick Smith and published by Psychology Press. This book was released on 2003 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon a variety of important philosophical traditions, this book develops an original perspective on the relations between ethical, economic and aesthetic values in a tourism context. It considers the ethical/political issues arising in many areas of tourism development, including: the profound cultural and environmental impacts on tourist destinations the reciprocity (or lack of) in host-guest relations the (un)fair distribution of benefits and revenues the moral implications of issues such as sex tourism, staged authenticity and travel to oppressive regimes. The book concludes with a detailed investigation of the potential and pitfalls of ecotourism, sustainable tourism and community-based tourism, as examples of what is sometimes termed 'ethical tourism.' Until now, the ethical issues that surround tourism development have received little academic attention. Explaining philosophical arguments without the use of excessive jargon, this fascinating book interweaves theory and practice, aided by the use of text boxes to explain key terms in ethics, politics, and tourism development, and drawing on contemporary case studies from South Africa, Mexico, Zambia, Honduras, Ethiopia and Madagascar.

Download or read book Authenticating Ethnic Tourism written by Philip Feifan Xie and published by Channel View Publications. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a shifting of emphasis away from the discourse of authenticity to the process of authenticating ethnic tourism. It focuses upon what authentication is, how it works, who is involved, and what the problems are in the process. By using the study of folk villages on Hainan Island, China, the book suggests that authenticity evolves from a static into a more dynamic concept, which can be formulated according to the different stages of development relating to all the stakeholders involved. Authentication is an interactive process in which a balance of forces defines a state of equilibrium. The book uncovers some interesting findings that will significantly contribute to the literature on ethnic tourism in developing areas. "Finally, here is a way to move beyond old debates about authenticity in tourism studies, with a pragmatic, useful approach for analyzing `authentification' processes. Xie's models of stakeholders' interactions and the paradoxes encountered in ethnic tourism development have worldwide application for academics and stakeholders themselves."Margaret Swain, University of California, USA