Download or read book Power of Positive Marketing written by Jerry Fennell and published by Lulu.com. This book was released on 2011 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power Of Positive Thinking In Business written by Scott W. Ventrella and published by Random House. This book was released on 2012-06-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to have the confidence and self-belief to get ahead at work? We are all born positive thinkers but our positive traits can be clouded over by the stresses and strains of daily life. Written in cooperation with the (Norman Vincent) Peale Center, The Power of Positive Thinking in Business will help you overcome negative attitudes, such as fear and lack of confidence, and replace them with the traits of a positive thinker: optimism, determination, patience and focus. Positivity also has a wider role to play: in fast-changing times and the uncertain economic climate it is important to have positivity in the workplace to rise to the challenges ahead. This book will show you how you can deal more effectively with tough situations and difficult people, and dramatically improve your performance and confidence at work. So reap the benefits of positive thinking in your professional life and say goodbye to negativity for good.
Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Download or read book The Power Of Positive Deviance written by Richard Pascale, Sternin Jerry Sternin Monique and published by Harvard Business Press. This book was released on 2010-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think of the toughest problems in your organization or community. What if they'd already been solved and you didn't even know it? In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants--the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don't, positive deviants spread and sustain needed change. With vivid, firsthand stories of how positive deviance has alleviated some of the world's toughest problems (malnutrition in Vietnam, staph infections in hospitals), the authors illuminate its core practices, including: · Mobilizing communities to discover "invisible" solutions in their midst · Using innovative designs to "act" your way into a new way of thinking instead of thinking your way into a new way of acting · Confounding the organizational "immune response" seeking to sustain the status quo Inspiring and insightful, The Power of Positive Deviance unveils a potent new way to tackle the thorniest challenges in your own company and community. Richard Pascale is an associate fellow of Templeton College, Oxford University, and author or coauthor of numerous books, including Managing on the Edge, Surfing the Edge of Chaos, and The Art of Japanese Management. Jerry Sternin was the world's leading expert in the application of positive deviance as a tool for addressing social and behavioral change. Monique Sternin has been an equal partner in these efforts and now heads the Positive Deviance Institute at Tufts University
Download or read book The Power of Positive Profit written by Graham Foster and published by John Wiley & Sons. This book was released on 2007-02-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: When businesses struggle they often try to make up for it by cutting costs to increase sales, but volume selling isn’t real success because you can’t do it forever. In this book, Graham Foster shares powerful business lessons on how to sell at the right price and maintain solid margins. This is the ultimate guide to keep your company growing and healthy.
Download or read book Illuminate written by David M. Corbin and published by John Wiley & Sons. This book was released on 2009-07-28 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create a positive work environment by accentuating the positive and illuminating the negative Illuminate argues that we can't create positive work environments without accepting the existence of the negative. Though "positive thinking" has its place in the work world, we can't ignore the negative, whether it be in the form of challenges, problems, limitations, or other negative business realities. In order to foster healthy, functional business, we have to create a culture that allows for open expression and the sharing of ideas-especially when those ideas are negative in nature. The key is that negative situations and conditions should be introduced and dealt with in a strictly positive light. The result is an organization able to look at itself honestly and stay alert to possible threats. A unique kind of business book, Illuminate is written in the style of an allegorical fable that teaches you a three-step process for confronting, examining, and fixing any problem in the office. Offers practical ways for dealing with negative situations to achieve positive outcomes Serious wisdom wrapped in a fictional format Author David Corbin operates a successful consultancy that helps industry and government maximize productivity and, therefore, profitability Corbin is also the star and co-director of the hit 2007 self-help film Pass It On; he is featured in the 2009 Napoleon Hill Foundation Film, Three Feet From Gold If your corporate culture can't deal with the negative without creating more negativity, this is the perfect guide for creating and sustaining a culture of positive change.
Download or read book The Power of Positive Leadership written by Jon Gordon and published by John Wiley & Sons. This book was released on 2017-04-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That’s why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great. The research is clear. Being a positive leader is not just a nice way to lead. It's the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results. Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this pioneering book Jon Gordon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader. There is a power associated with positive leadership and you can start benefiting yourself and your team with it today.
Download or read book The Power of Nice written by Linda Kaplan Thaler and published by Currency. This book was released on 2006-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. Turning the well-known adage of “Nice Guys Finish Last” on its ear, THE POWER OF NICE shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. But being nice doesn’t mean acting wimpy. In fact, nice may be the toughest four-letter word you’ll ever encounter. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, THE POWER OF NICE will transform how you live and work.
Download or read book The Power of Positive Leadership written by Jon Gordon and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That’s why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great. The research is clear. Being a positive leader is not just a nice way to lead. It's the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results. Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this pioneering book Jon Gordon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader. There is a power associated with positive leadership and you can start benefiting yourself and your team with it today.
Download or read book Power of Marketing written by Nelly Nailatie Ma'arif and published by Penerbit Salemba. This book was released on 2008 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Positive Thinking written by Norman Vincent Peale and published by ببلومانيا للنشر والتوزيع. This book was released on 1956 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life." -- Norman Vincent Peale The precursor to The Secret, The Power of Positive Thinking has helped millions of men and women to achieve fulfillment in their lives. In this phenomenal bestseller, Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life -- and give yourself the initiative needed to carry out your ambitions and hopes. You'll learn how to: Expect the best and get it Believe in yourself and in everything you do Develop the power to reach your goals Break the worry habit and achieve a relaxed life Improve your personal and professional relationships Assume control over your circumstances Be kind to yourself
Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Download or read book The Power of Positive Coaching The Mindset and Habits to Inspire Winning Results and Relationships written by Lee J. Colan and published by McGraw-Hill Education. This book was released on 2019-01-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive Coaching Mindset x Positive Coaching Habits = Winning Results and Relationships Most coaching books focus on skills and scripts. But without the right mindset, those skills and scripts will not yield the response and results your want from your team. When you have a positive mindset, you are able to see more opportunities for growth and improvement. Coaching is not just about investing in others—it’s about investing in yourself. When you grow, you can better help others grow. The Power of Positive Coaching shows you how to elevate your coaching game and drive winning results and relationships. Acclaimed coaches Lee Colan, Ph.D. and Julie Davis-Colan reveal how to build a positive coaching mindset that you can use to apply the five positive coaching habits With this book as your guide, you’ll learn how to: • Develop a more positive mindset to leverage on the job and in your personal life • Build proven, positive coaching habits by using simple tools and techniques • Inspire better results and relationships on your team • Explain the circle of consequences to gain alignment • Ask purposeful questions to ignite engagement • Involve your team to reduce the eight areas of waste to enlist ownership • Measure performance with relevant scoreboards to enhance accountability • Appreciate the people behind your employees to deepen commitment. Apply The Power of Positive Coaching, and create a positive ripple effect throughout your team, your business, and your life.
Download or read book Selling Boldly written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2018-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!). Fear is the reason we don't ask for the business more, even though our customers want to buy from us. Fear is the reason we don't offer our customers additional products and services, even though they would love to buy more from us. This book deals with that fear. You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more. You'll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals—that will grow your sales...dramatically and quickly. Alex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches. YOU ALREADY KNOW WHAT TO DO I am not going to teach you much in this book that you don't already know. You're a professional salesperson. You do this for a living. You know, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people don't. You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email. You know your customers buy other products and services that you can help them with, but you don't ask them about these products. You’d like to help them, and they would like more of your help — that is why they've been with you for five or ten or twenty years — but nevertheless we don't ask them. There is a difference between knowing what to do, and actually doing it. I know you know. With Selling Boldly, we start to do what we already know. We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them). Because sales growth comes from doing, not knowing. Today, we start doing. And growing. These approaches are laid out in this book, in precise detail, for you to implement in your own work. Alex doesn't hold anything back in this manual for selling more. What's the secret to selling more? There is no secret. There is no magic bullet. There is only the work. There are only the mindsets, and the communications. In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!
Download or read book USITC Publication written by and published by . This book was released on 1990 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
