Download or read book Power Marketing for Small Business written by Alfred Poor and published by . This book was released on 2010-12 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to keep your valuable customers and find new ones using the power of very low-cost online video, even if you hate computers and can't work a camera to save your life. This short, easy-to-read book will show you how traditional marketing methods are failing, but the fundamental principle of creating a trusting relationship with your customer remains. Online video is an inexpensive and powerful way for small businesses to connect with customers and prospects, and it can be surprisingly easy to do. "Finally! Someone has made it easy and simple for the small business owner to understand marketing. I have read many books trying to seek out information about marketing for my own business and Alfred provides everything you need to know in his simple, easy to understand and apply, fun to read book. Anyone running a small business needs to have a copy. It is the only marketing book you'll need." John Formica, An "Ex-Disney Guy" and "America's Best and Favorite Customer Experience Coach," author of "Making the Customer Experience Magical Now!"
Download or read book Power Marketing for Small Business written by Jody Hornor and published by Oasis Press. This book was released on 1993 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers suggestions and advice about the application of marketing principles to small business, with checklists, worksheets, and examples
Download or read book Power Marketing written by Jennifer Lee Lancaster and published by . This book was released on 2013 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Power Marketing, Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on: Business Planning Facebook Marketing Video Production Sales Conversion and Up-selling Product Marketing Publishing your own Book Copywriting and Defining a USP Website Essentials, and Outsourcing Drawing on real-world experience from running a business, we also look at determinants of success and some common costly mistakes. It could save you plenty!
Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Download or read book Small Business Marketing Strategies All in One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
Download or read book Pinterest Power Market Your Business Sell Your Product and Build Your Brand on the World s Hottest Social Network written by Jason Miles and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits
Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Download or read book Power Marketing written by Gráinne Farrell and published by . This book was released on 2021-04-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a book that tells you HOW. This book will teach you "how" to grow your businesses in a simple way. Marketing can work wonders when applied correctly, even the smallest of tactics could yield high returns. And it is not rocket science. There are easy to implement strategies that sole traders and small to medium businesses can use which will bring immediate results. This book covers the whole spectrum of improving your businesses strategy with a step by step guide at the end to help you on your way. There is little point improving one element of your business without considering all the aspects. Yes, if you improve your social media, you will see results. But only for a short time. Marketing tends to get itself a bad name as when not applied correctly, it can be seen to eat into revenue with little results. In this book you will receive solid information that businesses need to know when it comes to their customers and the market they are targeting. Each marketing initiative is explained in layman's terms and guidance given on how they should be applied. In time, you will only commit resources to platforms that work for your business and where you get results. No more wasting budget on poorly executed marketing strategies. To be a leader, you must be seen to be a leader - and when opportunity comes knocking, you will be on top of your game! The book is written by Gráinne Farrell, a Strategic Marketing Consultant and Digital Marketing Lecturer with nearly twenty years Marketing experience across many sectors - are you ready to take your business to the next level ?
Download or read book Marketing Champions written by Roy A. Young and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart
Download or read book Digital Marketing for Small Businesses written by Jett Davison and published by Independently Published. This book was released on 2023-12-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guide, "Digital Marketing for Small Businesses," discover the transformative power of digital marketing and propel your business into the forefront of the digital age. Whether you prefer the tangible experience of a hardcover, the convenience of an audiobook, the traditional feel of a paperback, or the portability of an e-book, this resource is tailored to meet your preferences. Unearth the strategies that will elevate your business's visibility, engage customers, and foster substantial growth. From navigating social media platforms to optimizing your online presence, this guide provides actionable insights to harness the full potential of digital marketing. Don't just adapt to the digital landscape; thrive in it. Embrace the tools and tactics that will set your small business apart in a crowded marketplace. Embark on a journey through the intricacies of SEO, social media marketing, and customer engagement, all tailored to suit the unique needs of small businesses. Stay ahead of the curve with the latest trends and proven techniques that empower you to build lasting relationships with your audience. Whether you choose the tactile experience of a hardcover, the versatility of an audiobook, the familiarity of a paperback, or the convenience of an e-book, "Digital Marketing for Small Businesses" is your indispensable companion. Elevate your marketing strategies, amplify your brand, and unlock unparalleled growth in the dynamic landscape of the digital age.
Download or read book Self Marketing Power written by Jeff Beals and published by Keynote Publishing LLC. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories
Download or read book Small Business Marketing Kit For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2012-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Download or read book Marketing Led Sales Driven written by Ajay K. Sirsi and published by Trafford Publishing. This book was released on 2005 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.
Download or read book Marketing Your Small Business Online written by Terry C. Power and published by Terry C Power. This book was released on 2009-12-14 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you've got a small business that could use more profits. You'll learn the simplest cost effective ways to bring new customers to your business by leveraging the power of the internet. Position yourself as the answer to your customers' searches and your profits will grow tremendously. There are only three ways to increase your profits: 1)Bring in more paying customers, 2)Sell more to each customer, and 3)Raise your prices. In this economy, the third option is not always viable, so we'll concentrate on the first two. You'll learn to get more customers and get more value from each of them also. Let's get growing !
Download or read book The Power of Connected Marketing written by Troy Spring and published by . This book was released on 2016-04-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: GLAM
Download or read book The Power of Social Media Marketing for Small Business Growth written by Georgia Ramos and published by Independently Published. This book was released on 2023-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Your Small Business Potential with "The Power of Social Media Marketing for Small Business Growth" by Georgia Ramos Are you a small business owner yearning to soar to new heights in the digital age? Welcome to a transformative journey guided by Georgia Ramos, a visionary entrepreneur and the author of "The Power of Social Media Marketing for Small Business Growth." Georgia's journey began with a spark of inspiration-that social media could be the secret sauce to small business success. Her story is one of grit, resilience, and innovation, and now she's here to share her secrets with you. Did you know businesses leveraging social media are three times more likely to experience rapid growth? In an era where over 4.2 billion people are active on social platforms, the potential for your small business is boundless. Discover the five crucial reasons why Georgia's book is a must-read for any small business owner: Unlock Untapped Markets: Reach a global audience and expand your business like never before. Boost Engagement: Forge authentic connections with your customers, increasing loyalty. Data-Driven Decisions: Make informed choices with the power of social media analytics. Masterful Advertising: Learn the art of targeted ads and watch your ROI soar. E-commerce Excellence: Transform your online store into a thriving digital marketplace. Georgia doesn't just talk the talk; she walks the walk. Inside her book, you'll find actionable strategies, expert tips, and practical advice to supercharge your social media presence and accelerate your business growth. The digital world waits for no one. Every moment you delay is a missed opportunity. Georgia's book is your passport to success, and the time to act is now. Don't let your small business languish in obscurity. Grab a copy of "The Power of Social Media Marketing for Small Business Growth" today, and let Georgia Ramos be your guiding light to digital triumph. Your future success awaits-don't miss out!