Download or read book Research Anthology on Recent Trends Tools and Implications of Computer Programming written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-08-03 with total page 2069 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programming has become a significant part of connecting theoretical development and scientific application computation. Computer programs and processes that take into account the goals and needs of the user meet with the greatest success, so it behooves software engineers to consider the human element inherent in every line of code they write. Research Anthology on Recent Trends, Tools, and Implications of Computer Programming is a vital reference source that examines the latest scholarly material on trends, techniques, and uses of various programming applications and examines the benefits and challenges of these computational developments. Highlighting a range of topics such as coding standards, software engineering, and computer systems development, this multi-volume book is ideally designed for programmers, computer scientists, software developers, analysts, security experts, IoT software programmers, computer and software engineers, students, professionals, and researchers.

Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Download or read book E Marketing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Download or read book Mobile Computing Concepts Methodologies Tools and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.

Download or read book Smartphone and App Implementations that Improve Productivity written by Tahir M. Nisar and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-05-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions. Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.

Download or read book Proceedings of IAC 2018 in Budapest written by group of authors and published by Czech Institute of Academic Education. This book was released on 2018-03-13 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science

Download or read book Electronic Business Concepts Methodologies Tools and Applications written by Lee, In and published by IGI Global. This book was released on 2008-12-31 with total page 2838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Download or read book Mobile Platforms and Development Environments written by Sumi Helal and published by Springer Nature. This book was released on 2022-06-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile platform development has lately become a technological war zone with extremely dynamic and fluid movement, especially in the smart phone and tablet market space. This Synthesis lecture is a guide to the latest developments of the key mobile platforms that are shaping the mobile platform industry. The book covers the three currently dominant native platforms -- iOS, Android and Windows Phone -- along with the device-agnostic HTML5 mobile web platform. The lecture also covers location-based services (LBS) which can be considered as a platform in its own right. The lecture utilizes a sample application (TwitterSearch) that the authors show programmed on each of the platforms. Audiences who may benefit from this lecture include: (1) undergraduate and graduate students taking mobile computing classes or self-learning the mobile platform programmability road map; (2) academic and industrial researchers working on mobile computing R&D projects; (3) mobile app developers for a specific platform who may be curious about other platforms; (4) system integrator consultants and firms concerned with mobilizing businesses and enterprise apps; and (5) industries including health care, logistics, mobile workforce management, mobile commerce and payment systems and mobile search and advertisement. Table of Contents: From the Newton to the iPhone / iOS / Android / Windows Phone / Mobile Web / Platform-in-Platform: Location-Based Services (LBS) / The Future of Mobile Platforms / TwitterSearch Sample Application

Download or read book Emergent Strategies for E Business Processes Services and Implications Advancing Corporate Frameworks written by Lee, In and published by IGI Global. This book was released on 2008-12-31 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.

Download or read book Applications of Security Mobile Analytic and Cloud SMAC Technologies for Effective Information Processing and Management written by Karthikeyan, P. and published by IGI Global. This book was released on 2018-06-29 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: From cloud computing to big data to mobile technologies, there is a vast supply of information being mined and collected. With an abundant amount of information being accessed, stored, and saved, basic controls are needed to protect and prevent security incidents as well as ensure business continuity. Applications of Security, Mobile, Analytic, and Cloud (SMAC) Technologies for Effective Information Processing and Management is a vital resource that discusses various research findings and innovations in the areas of big data analytics, mobile communication and mobile applications, distributed systems, and information security. With a focus on big data, the internet of things (IoT), mobile technologies, cloud computing, and information security, this book proves a vital resource for computer engineers, IT specialists, software developers, researchers, and graduate-level students seeking current research on SMAC technologies and information security management systems.

Download or read book Data Centric Business and Applications written by Andriy Semenov and published by Springer Nature. This book was released on with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the XV International symposium Symorg 2016 written by Ondrej Jaško and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2016-06-03 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book E Business and Telecommunications written by Mohammad S. Obaidat and published by Springer. This book was released on 2017-10-26 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th International Joint Conference on E-Business and Telecommunications, ICETE 2016, held in Lisbon, Portugal, in July 2016. ICETE is a joint international conference integrating four major areas of knowledge that are divided into six corresponding conferences: International Conference on Data Communication Networking, DCNET; International Conference on E-Business, ICE-B; International Conference on Optical Communication Systems, OPTICS; International Conference on Security and Cryptography, SECRYPT; International Conference on Signal Processing and Multimedia, SIGMAP; International Conference on Wireless Information Systems, WINSYS. The 20 full papers presented together with an invited paper in this volume were carefully reviewed and selected from 241 submissions. The papers cover the following key areas of e-business and telecommunications: data communication networking; e-business; optical communication systems; security and cryptography; signal processing and multimedia applications; wireless networks and mobile systems.

Download or read book Smart Phone and Next Generation Mobile Computing written by Pei Zheng and published by Elsevier. This book was released on 2010-07-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth technical guide is an essential resource for anyone involved in the development of "smart mobile wireless technology, including devices, infrastructure, and applications. Written by researchers active in both academic and industry settings, it offers both a big-picture introduction to the topic and detailed insights into the technical details underlying all of the key trends. Smart Phone and Next-Generation Mobile Computing shows you how the field has evolved, its real and potential current capabilities, and the issues affecting its future direction. It lays a solid foundation for the decisions you face in your work, whether you're a manager, engineer, designer, or entrepreneur. - Covers the convergence of phone and PDA functionality on the terminal side, and the integration of different network types on the infrastructure side - Compares existing and anticipated wireless technologies, focusing on 3G cellular networks and wireless LANs - Evaluates terminal-side operating systems/programming environments, including Microsoft Windows Mobile, Palm OS, Symbian, J2ME, and Linux - Considers the limitations of existing terminal designs and several pressing application design issues - Explores challenges and possible solutions relating to the next phase of smart phone development, as it relates to services, devices, and networks - Surveys a collection of promising applications, in areas ranging from gaming to law enforcement to financial processing

Download or read book Advances in Speech Recognition written by Amy Neustein and published by Springer Science & Business Media. This book was released on 2010-09-21 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two Top Industry Leaders Speak Out Judith Markowitz When Amy asked me to co-author the foreword to her new book on advances in speech recognition, I was honored. Amy’s work has always been infused with c- ative intensity, so I knew the book would be as interesting for established speech professionals as for readers new to the speech-processing industry. The fact that I would be writing the foreward with Bill Scholz made the job even more enjoyable. Bill and I have known each other since he was at UNISYS directing projects that had a profound impact on speech-recognition tools and applications. Bill Scholz The opportunity to prepare this foreword with Judith provides me with a rare oppor- nity to collaborate with a seasoned speech professional to identify numerous signi- cant contributions to the field offered by the contributors whom Amy has recruited. Judith and I have had our eyes opened by the ideas and analyses offered by this collection of authors. Speech recognition no longer needs be relegated to the ca- gory of an experimental future technology; it is here today with sufficient capability to address the most challenging of tasks. And the point-click-type approach to GUI control is no longer sufficient, especially in the context of limitations of mode- day hand held devices. Instead, VUI and GUI are being integrated into unified multimodal solutions that are maturing into the fundamental paradigm for comput- human interaction in the future.