Download or read book Postmodern Traits in Contemporary Advertising written by Anthi Economou and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in Modern and Postmodern Times written by Pamela Odih and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Download or read book Lifestyle advertising in postmodernism the accepted popular psychology written by Alexandra Riepe and published by GRIN Verlag. This book was released on 2012-04-04 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.
Download or read book Postmodern Marketing written by Stephen Brown and published by Burns & Oates. This book was released on 1995 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to Young Adults in the Context of a Postmodern Society written by Amaleya Goneos-Malka and published by . This book was released on 2011 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Consumerist Manifesto written by Martin Peter Davidson and published by Psychology Press. This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
Download or read book Postmodern Advertising and Its Reception written by Ayse Ozlem Sandikci and published by . This book was released on 1999 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, studies conducted within the humanities have reported the emergence of a new form of advertising that employs many of the features of postmodern aesthetics. Despite the postmodern turn in the marketing discipline, and the resultant interest in examining advertisements as cultural texts, there exist only a few studies investigating postmodern advertising. Motivated by the lack of a systematic investigation of postmodern advertising, despite its currency, within the marketing field, and by the attention given to postmodernism in high and popular culture, this dissertation has as its goal the identification of the structural features of postmodern advertisements and of the reading strategies employed by viewers when reading such advertisements.
Download or read book Media Culture written by Douglas Kellner and published by Routledge. This book was released on 2003-07-13 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Culture Incorporated written by Mark W. Rectanus and published by U of Minnesota Press. This book was released on 2002 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is the linkage between cultural capital and economic capital growing so fast? What is favorable or not of corporate penetration and influence in the world of art? Is art just another venue of marketing? Survey and nuanced critique of this development. Sponsoring events, museums and lifestyles.
Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Routledge. This book was released on 2009-06-04 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Download or read book Postmodern Advertising and Its Reception written by Lin Ma and published by . This book was released on 2010 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the empirical study, I investigate how postmodern advertising is actually received by international consumers. Following the interpretive advertising research paradigm, I used projective techniques and collected data from ten informants with high levels of cultural capital from the U.S. and China respectively for three postmodern advertisements. I identified the reading strategies they used and the brand image connotations they formed when reading the advertisements in relation to the four structural features of postmodern advertising and the cultural traditions of the two countries. The results show that international consumers from both countries are generally receptive to postmodern advertising. There are similarities in their readings of post modern advertisements which reflect their shared characteristics and consumer culture under globalization. There are also major differences in their readings which reflect persisting cultural differences between the two consumer groups.
Download or read book Aesthetics Theory and Interpretation of the Literary Work written by Paolo Euron and published by BRILL. This book was released on 2019-08-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to the literary work and to an understanding of its cultural background and its specific features, presenting basic topics and ideas in their historical context and development in Western culture.
Download or read book When Brand Communication Becomes Childish Infantilization in 21st Century Advertising written by Bengü Basbug and published by GRIN Verlag. This book was released on 2019-05-06 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: cum laude, T.C. Yeditepe University Istanbul (Institute of Social Sciences - Media Studies Doctoral Program), language: English, abstract: Living in a media-dominated age in which countless images circulate around the world, we are constantly faced with an environment that has become increasingly saturated by advertising. An emerging phenomenon that can be increasingly noticed in a global sense, but especially in Turkish advertising of 21st century which will be explored in this doctoral thesis, is infantilization. Infantilization is the practice of treating adults like children and, thus, viewing them as if they have never grown up – an old concept which appears in a great number of fields, from natural sciences to social and cultural studies. However, infantilization received rarely attention until late 20th century, even processes of infantilization had been occurring for centuries in various areas of life from religion to politics. Although infantilization is not new, its contemporary range of development and its influence on consumers today is. Meanwhile it has reached its ultimate breakthrough in the realms of marketing and mass media culture in general. Consumer infantilization increasingly becomes a technique to attract adults by approaching them like children with advertisements based on the imagination and level of a child. In this sense, the Turkish advertising landscape is rich in elements from children’s worlds which originally address children but actually are instrumentalized in particular for adult consumer purposes. Thus, the purpose of the thesis is to examine and improve a deeper understanding of infantilization as an emerging phenomenon in 21st century with regard to its implementation in Turkish advertising. The thesis will demonstrate how and why brands implement the concept of infantilization within the framework of their marketing strategy in advertisements. Using the qualitative multiple-case study research design, the thesis adopts a psycho-semiotic method within the postmodern worldview by analyzing selected advertising campaigns (226 commercials and 52 Facebook posts) of 60 well-known brands in Turkey between 2004-2018. The overriding aim of the thesis is to reveal how the ideal postmodern consumer – the child-like adult – is attempted to create through infantilization within unconscious processes by activating psychic dynamics via childhood signs embedded in Turkish advertisements.
Download or read book Postmodernism or The Cultural Logic of Late Capitalism written by Fredric Jameson and published by Duke University Press. This book was released on 1992-01-06 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, Fredric Jameson’s most wide-ranging work seeks to crystalize a definition of ”postmodernism”. Jameson’s inquiry looks at the postmodern across a wide landscape, from “high” art to “low” from market ideology to architecture, from painting to “punk” film, from video art to literature.
Download or read book Complexity and Postmodernism written by Paul Cilliers and published by Routledge. This book was released on 2002-09-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Complexity and Postmodernism, Paul Cilliers explores the idea of complexity in the light of contemporary perspectives from philosophy and science. Cilliers offers us a unique approach to understanding complexity and computational theory by integrating postmodern theory (like that of Derrida and Lyotard) into his discussion. Complexity and Postmodernism is an exciting and an original book that should be read by anyone interested in gaining a fresh understanding of complexity, postmodernism and connectionism.
Download or read book Marketing in Food Hospitality Tourism and Events written by Richard Tresidder and published by Goodfellow Publishers Ltd. This book was released on 2012-05-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Download or read book Postmodern Music Postmodern Thought written by Judy Lochhead and published by Routledge. This book was released on 2013-10-08 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is postmodern music and how does it differ from earlier styles, including modernist music? What roles have electronic technologies and sound production played in defining postmodern music? Has postmodern music blurred the lines between high and popular music? Addressing these and other questions, this ground-breaking collection gathers together for the first time essays on postmodernism and music written primarily by musicologists, covering a wide range of musical styles including concert music, jazz, film music, and popular music. Topics include: the importance of technology and marketing in postmodern music; the appropriation and reworking of Western music by non-Western bands; postmodern characteristics in the music of Górecki, Rochberg, Zorn, and Bolcom, as well as Björk and Wu Tang Clan; issues of music and race in such films as The Bridges of Madison County, Batman, Bullworth, and He Got Game; and comparisons of postmodern architecture to postmodern music. Also includes 20 musical examples.
