Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Download or read book Positioning The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Download or read book Advanced Positioning Flow and Sentiment Analysis in Commodity Markets written by Mark J. S. Keenan and published by John Wiley & Sons. This book was released on 2020-02-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on Positioning Analysis — a powerful and sophisticated framework to help traders, investors and risk managers better understand commodity markets Positioning Analysis is a powerful framework to better understand commodity price dynamics, risk, and sentiment. It indicates what each category of trader is doing—what they are trading, how much they are trading and how they might behave under a variety of different circumstances. It is essential in isolating specific types of flow patterns, defining behavioral responses, measuring shifts in sentiment, and developing tools for better risk management. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets explains the fundamentals of Positioning Analysis and presents new concepts in Commodity Positioning Analytics. This invaluable guide helps readers recognize how certain types of positioning patterns can be used to develop models, indicators, and analyses that can be used to enhance performance. This updated second edition contains substantial new material, including analytics based on the analysis of flow, the decomposition of trading flows, trading activity in the Chinese commodity markets, and the inclusion of Newsflow into Positioning Analysis. Author: Mark J S Keenan, also covers the structure of positioning data, performance attribution of speculators, sentiment analysis and the identification of price risks and behavioral patterns that can be used to generate trading signals.. This must-have resource: Offers intuitive and accessible guidance to commodity market participants and risk managers at various levels and diverse areas of the market Provides a wide range of analytics that can be used directly or integrated into a variety of different commodity-related trading, investment, and risk management programs Features an online platform comprising a wide range of customizable, regularly-updated analytical tools Contains an abundance of exceptional graphics, charts, and illustrations Includes easy-to-follow instructions for building analytics. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets: Bridging Fundamental and Technical Analysis, 2nd Edition is an indispensable source of information for all types of commodity traders, investors, and speculators, as well as investors in other asset classes who look to the commodity markets for price information.

Download or read book Positioning Identities written by Hazel K Platzer and published by Routledge. This book was released on 2017-07-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do lesbians and gays negotiate their sexual identities in mental health care contexts? How do they manage the institutional homophobia and heterosexism embedded in health care practice and practitioners? Using interpretive phenomenology, Hazel Platzer overturns limiting dualisms to describe the ways in which lesbians and gays are silenced and pathologized in their mental health care encounters, how they resist, and how their resistance can restrict access to care. She highlights the difficulties of researching a sensitive topic with a relatively “hidden” population, and devises innovative techniques for handling bias and a multi-methods approach to the phenomenological study of experience and identities. She then offers proactive steps toward creating a health care environment in which lesbian and gay identities are normalized, improving both access to and quality of health care.

Download or read book Understanding and Teaching Optimal Foetal Positioning written by Jean Sutton and published by . This book was released on 1996 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 7 Powers written by Hamilton Helmer and published by . This book was released on 2016-10-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Powers details a strategy toolset that enables you to build an enduringly valuable company. It was developed by Hamilton Helmer drawing on his decades of experience as a strategy advisor, equity investor and Stanford University teacher. This is must reading for any business person and applies to all businesses, new or mature, large or small.

Download or read book Workbook for Radiographic Positioning and Related Anatomy E Book written by John Lampignano and published by Elsevier Health Sciences. This book was released on 2024-02-14 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this practical workbook to reinforce your understanding of radiographic positioning and procedures! With chapters corresponding to those in Textbook of Radiographic Positioning and Related Anatomy, 11th Edition, this workbook provides a wide variety of exercises to help you apply important positioning principles and critically evaluate images. Included are laboratory activities, situational questions, self-tests, and image critiques to review and reinforce what you have learned with the textbook. The perfect study tool, this workbook prepares you to succeed on credentialing exams and in clinical practice. A wide variety of review exercises include questions on anatomy, select pathology, and clinical indications as well as a positioning critique and image evaluation questions. Situational questions describe clinical scenarios and ask you to analyze and apply positioning criteria to specific examples. Laboratory activities provide hands-on experience performing radiographs using phantoms, practicing positioning, and evaluating images. Image critique questions describe an improperly positioned radiograph then ask what modifications need to be made to improve the image, preparing you to evaluate the quality of radiographs produced in the clinical setting. Chapter objectives provide a checklist for completing the workbook activities. Self-tests at the end of chapters help you assess your learning with multiple choice, labeling, short answer, matching, and true/false questions. Answers to the review exercises are provided at the end of the workbook for immediate feedback. NEW! Updated content matches the revisions to Textbook of Radiographic Positioning and Related Anatomy, 11th Edition, ensuring that information reflects the profession’s evolving technology and clinical practice. NEW! The latest ARRT content specifications and ASRT curriculum guidelines prepare you for certification exams and for clinical practice. NEW! Stronger focus on computed and digital radiography prepares you for the ARRT® certification exam and for clinical success

Download or read book Planning and Positioning in MRI E Book written by Anne Bright and published by Elsevier Health Sciences. This book was released on 2011-08-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning in MRI is a clinical manual about the creation of magnetic resonance images. This manual focuses upon patient positioning and image planning. The manual is organised by body region and provides valuable insight into - Patient pathology on MRI. Considerations when positioning both the patient and coil. Imaging planes. Anatomical image alignment. This manual is a comprehensive highly visual reference to the planning and positioning of patients and coils in MR imaging. High quality imaging specific to patient pathology is encouraged through the focus on ‘considerations’ specific to coil and patient placement and imaging plane selection. Over 200 MR images Formulaic internal design assist use as clinical manual to MRI planning Evidence base provided where appropriate (cranial neurology) Image selection – assist learning principles that underpin good positioning and anatomical coverage Explores positioning of patient and coils specific to individual treatment requirements Evolve website – image collection (over 200 MR images) and additional case studies

Download or read book Positioning for Play written by Rachel B. Diamant and published by Pro-Ed. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children learn best from engaging in regular movement and activities with family and friends in a supportive environment; the child develops motor, sensory, cognitive, language, communication, and social skills. This expanded collection of practical reproducible activities is designed for use by early interventionists, early childhood educators, occupational therapists, physical therapist, speech pathologists, and community health nurses who work with families with young children who have or are at risk for developmental delays. The activity sheets, grouped into ten sections according to developmental position, are designed to illustrate ways that caregivers can hold, position, and play with a child while using toys, objects, materials, and family members that are available. Furthermore, the sheets demonstrate proper body mechanics for both child and caregiver. Space is provided for notes. Includes a CD with reproducible activity sheets.

Download or read book Global Conflict Resolution Through Positioning Analysis written by Fathali M. Moghaddam and published by Springer Science & Business Media. This book was released on 2007-11-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers find here a volume that applies positioning theory in order to achieve a fuller and more in-depth understanding of conflict and its psychological resolution. Positioning theory is the study of the nature, formation, influence and ways of change of local systems of rights and duties as shared assumptions about them influence small scale interactions. This book will thus be of interest to social psychologists and anyone interested in the development and applications of positioning theory.

Download or read book Marketing Strategy and Competitive Positioning 7th Edition written by Prof Graham Hooley and published by Pearson UK. This book was released on 2020-01-09 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Download or read book Positioning in Media Dialogue written by Elda Weizman and published by John Benjamins Publishing. This book was released on 2008-12-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a socio-pragmatic exploration of the discursive practices used to construe and dynamically negotiate positions in news interviews. It starts with a discursive interpretation of ‘positioning’, ‘role’ and ‘challenge’, puts forward the relevance of a distinction between social and interactional roles, demonstrates how challenges bring to the fore the relevant roles and role-components of the participants, and shows that in news interviews speakers constantly position and re-position themselves and each other through discourse.The discussion draws on an empirical fine-grained analysis of a 24-hour corpus of news interviews on Israeli television and a corpus of media references. The author postulates a discrepancy between interlocutors’ normative expectations, which presuppose an asymmetrical division of labor, on the one hand, and real-life practice, which exhibits partial symmetry in speakers’ selection of discourse patterns as well as reciprocity in the use of challenge strategies, on the other. Special attention is given to irony and terms of address, which are shown to act as the center-points of satellite challenge strategies, geared as an ensemble toward the co-construction of reciprocal positioning. The analysis of three case studies further sheds light on the negotiations of intertwined positionings in context.

Download or read book Merrill s Atlas of Radiographic Positioning and Procedures E Book written by Bruce W. Long and published by Elsevier Health Sciences. This book was released on 2018-11-25 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 400 projections, Merrill's Atlas of Radiographic Positioning & Procedures, 14th Edition makes it easier to for you to learn anatomy, properly position the patient, set exposures, and take high-quality radiographs. This definitive text has been reorganized to align with the ASRT curriculum — helping you develop the skills to produce clear radiographic images. It separates anatomy and positioning information by bone groups or organ systems — using full-color illustrations to show anatomical anatomy, and CT scans and MRI images to help in learning cross-section anatomy. Merrill's Atlas is not just the gold standard in radiographic positioning texts, and the most widely used, but also an excellent review in preparing for ARRT and certification exams! - Comprehensive, full-color coverage of anatomy and positioning makes Merrill's Atlas the most in-depth text and reference available for radiography students and practitioners. - Frequently performed essential projections identified with a special icon to help you focus on what you need to know as an entry-level radiographer. - Summary of Pathology table now includes common male reproductive system pathologies. - Coverage of common and unique positioning procedures includes special chapters on trauma, surgical radiography, geriatrics/pediatrics, and bone densitometry, to help prepare you for the full scope of situations you will encounter. - Collimation sizes and other key information are provided for each relevant projection. - Numerous CT and MRI images enhance comprehension of cross-sectional anatomy and help in preparing for the Registry examination. - UPDATED! Positioning photos show current digital imaging equipment and technology. - Summary tables provide quick access to projection overviews, guides to anatomy, pathology tables for bone groups and body systems, and exposure technique charts - Bulleted lists provide clear instructions on how to correctly position the patient and body part when performing procedures.

Download or read book Workbook for Textbook of Radiographic Positioning and Related Anatomy written by Kenneth L. Bontrager and published by Elsevier Health Sciences. This book was released on 2013-01-01 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinforce your knowledge of radiographic positioning and anatomy, and produce quality radiographs! Corresponding to the chapters in Bontrager and Lampignano's Textbook of Radiographic Positioning and Related Anatomy, 8th Edition,this practical workbook offers a wide variety of exercises including situation-based questions, film critique questions, laboratory activities, and self-evaluation tests. A wide variety of exercises include questions on anatomy, positioning critique, and image evaluation, with answers at the end of the workbook.Chapter competencies are formatted as a set of tasks that you should be able to perform after working through the material.Situational questions describe clinical scenarios, then ask you to apply your knowledge to real-life examples.Film critique questions prepare you to evaluate the quality of radiographs and ask what positioning corrections need to be made to improve the image.Laboratory exercises provide hands-on experience as you perform radiographs using phantoms, evaluate the images, and practice positioning.Self-tests at the ends of chapters help you assess your learning with multiple choice, labeling, short answer, and true/false questions. Updated content matches the revisions to the textbook.Stronger focus on computed and digital radiography in questions includes images from the newest equipment.Expanded coverage of computed tomography reflects changes in practice.

Download or read book Merrill s Atlas of Radiographic Positioning and Procedures Volume 3 E Book written by Jeannean Hall Rollins and published by Elsevier Health Sciences. This book was released on 2022-06-28 with total page 1155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merrill's Atlas of Radiographic Positioning and Procedures - Volume 3 - E-Book