Download or read book Positioning The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Download or read book Advanced Positioning Flow and Sentiment Analysis in Commodity Markets written by Mark J. S. Keenan and published by John Wiley & Sons. This book was released on 2020-02-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on Positioning Analysis — a powerful and sophisticated framework to help traders, investors and risk managers better understand commodity markets Positioning Analysis is a powerful framework to better understand commodity price dynamics, risk, and sentiment. It indicates what each category of trader is doing—what they are trading, how much they are trading and how they might behave under a variety of different circumstances. It is essential in isolating specific types of flow patterns, defining behavioral responses, measuring shifts in sentiment, and developing tools for better risk management. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets explains the fundamentals of Positioning Analysis and presents new concepts in Commodity Positioning Analytics. This invaluable guide helps readers recognize how certain types of positioning patterns can be used to develop models, indicators, and analyses that can be used to enhance performance. This updated second edition contains substantial new material, including analytics based on the analysis of flow, the decomposition of trading flows, trading activity in the Chinese commodity markets, and the inclusion of Newsflow into Positioning Analysis. Author: Mark J S Keenan, also covers the structure of positioning data, performance attribution of speculators, sentiment analysis and the identification of price risks and behavioral patterns that can be used to generate trading signals.. This must-have resource: Offers intuitive and accessible guidance to commodity market participants and risk managers at various levels and diverse areas of the market Provides a wide range of analytics that can be used directly or integrated into a variety of different commodity-related trading, investment, and risk management programs Features an online platform comprising a wide range of customizable, regularly-updated analytical tools Contains an abundance of exceptional graphics, charts, and illustrations Includes easy-to-follow instructions for building analytics. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets: Bridging Fundamental and Technical Analysis, 2nd Edition is an indispensable source of information for all types of commodity traders, investors, and speculators, as well as investors in other asset classes who look to the commodity markets for price information.

Download or read book Planning and Positioning in MRI E Book written by Anne Bright and published by Elsevier Health Sciences. This book was released on 2011-08-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning in MRI is a clinical manual about the creation of magnetic resonance images. This manual focuses upon patient positioning and image planning. The manual is organised by body region and provides valuable insight into - - Patient pathology on MRI. - Considerations when positioning both the patient and coil. - Imaging planes. - Anatomical image alignment. This manual is a comprehensive highly visual reference to the planning and positioning of patients and coils in MR imaging. High quality imaging specific to patient pathology is encouraged through the focus on 'considerations' specific to coil and patient placement and imaging plane selection. - Over 200 MR images - Formulaic internal design assist use as clinical manual to MRI planning - Evidence base provided where appropriate (cranial neurology) - Image selection – assist learning principles that underpin good positioning and anatomical coverage - Explores positioning of patient and coils specific to individual treatment requirements - Evolve website – image collection (over 200 MR images) and additional case studies

Download or read book Understanding and Teaching Optimal Foetal Positioning written by Jean Sutton and published by . This book was released on 1996 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Brand Positioning written by and published by Cybellium . This book was released on 2024-10-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Download or read book Global Conflict Resolution Through Positioning Analysis written by Fathali M. Moghaddam and published by Springer Science & Business Media. This book was released on 2007-11-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers find here a volume that applies positioning theory in order to achieve a fuller and more in-depth understanding of conflict and its psychological resolution. Positioning theory is the study of the nature, formation, influence and ways of change of local systems of rights and duties as shared assumptions about them influence small scale interactions. This book will thus be of interest to social psychologists and anyone interested in the development and applications of positioning theory.

Download or read book Positioning in Anesthesia and Surgery written by John T. Martin and published by . This book was released on 1997 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's the fully updated and revised edition of the most comprehensive core reference and technique manual available for the management of patient positioning during anesthesia and surgery. Separate chapters cover the physiology, the technique, and the possible complications of each position. Specific problems and subgroups of patients also receive full-chapter coverage. It's the only book of its kind currently available!

Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.

Download or read book Indoor Positioning written by Nel Samama and published by John Wiley & Sons. This book was released on 2019-07-11 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides technical and scientific descriptions of potential approaches used to achieve indoor positioning, ranging from sensor networks to more advanced radio-based systems This book presents a large technical overview of various approaches to achieve indoor positioning. These approaches cover those based on sensors, cameras, satellites, and other radio-based methods. The book also discusses the simplification of certain implementations, describing ways for the reader to design solutions that respect specifications and follow established techniques. Descriptions of the main techniques used for positioning, including angle measurement, distance measurements, Doppler measurements, and inertial measurements are also given. Indoor Positioning: Technologies and Performance starts with overviews of the first age of navigation, the link between time and space, the radio age, the first terrestrial positioning systems, and the era of artificial satellites. It then introduces readers to the subject of indoor positioning, as well as positioning techniques and their associated difficulties. Proximity technologies like bar codes, image recognition, Near Field Communication (NFC), and QR codes are covered—as are room restricted and building range technologies. The book examines wide area indoor positioning as well as world wide indoor technologies like High-Sensitivity and Assisted GNSS, and covers maps and mapping. It closes with the author's vision of the future in which the practice of indoor positioning is perfected across all technologies. This text: Explores aspects of indoor positioning from both theoretical and practical points of view Describes advantages and drawbacks of various approaches to positioning Provides examples of design solutions that respect specifications of tested techniques Covers infra-red sensors, lasers, Lidar, RFID, UWB, Bluetooth, Image SLAM, LiFi, WiFi, indoor GNSS, and more Indoor Positioning is an ideal guide for technical engineers, industrial and application developers, and students studying wireless communications and signal processing.

Download or read book Positioning for Play written by Rachel B. Diamant and published by Pro-Ed. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children learn best from engaging in regular movement and activities with family and friends in a supportive environment; the child develops motor, sensory, cognitive, language, communication, and social skills. This expanded collection of practical reproducible activities is designed for use by early interventionists, early childhood educators, occupational therapists, physical therapist, speech pathologists, and community health nurses who work with families with young children who have or are at risk for developmental delays. The activity sheets, grouped into ten sections according to developmental position, are designed to illustrate ways that caregivers can hold, position, and play with a child while using toys, objects, materials, and family members that are available. Furthermore, the sheets demonstrate proper body mechanics for both child and caregiver. Space is provided for notes. Includes a CD with reproducible activity sheets.

Download or read book 7 Powers written by Hamilton Helmer and published by . This book was released on 2016-10-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Powers details a strategy toolset that enables you to build an enduringly valuable company. It was developed by Hamilton Helmer drawing on his decades of experience as a strategy advisor, equity investor and Stanford University teacher. This is must reading for any business person and applies to all businesses, new or mature, large or small.

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Download or read book Competitive Positioning written by Richard D. Czerniawski and published by Hudson House Publishing. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes healthy brands to succeed in today's chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an "age of sameness," where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is not enough to win customers and create loyalty. COMPETITIVE POSITIONING - BEST PRACTICES FOR CREATING BRAND LOYALTY empowers marketing managers by sharing proven principles, insights from leading marketing practitioners, practical tools, and real-world examples, all of which will help you to successfully build your brand a brand that will connect emotionally with the heart, and remain uppermost in your customers' minds. Step by step, you'll learn best practices that will enable you to develop a competitive positioning.

Download or read book Positioning Theory written by Rom Harré and published by Wiley-Blackwell. This book was released on 1998-11-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.