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Book Media   Culture

Download or read book Media Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Book The Handbook of Media and Mass Communication Theory

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Book Mass Communication

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Book Understanding Media

    Book Details:
  • Author : Marshall McLuhan
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-09-04
  • ISBN : 9781537430058
  • Pages : 396 pages

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Book Applied Mass Communication Theory

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Book Mass Communications and Media Studies

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Book Media of Mass Communication

Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Book Refiguring Mass Communication

Download or read book Refiguring Mass Communication written by Peter Simonson and published by University of Illinois Press. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form.

Book Anthropology   Mass Communication

Download or read book Anthropology Mass Communication written by Mark Allen Peterson and published by Berghahn Books. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.

Book Communication Ethics  Media   Popular Culture

Download or read book Communication Ethics Media Popular Culture written by Phyllis M. Japp and published by Peter Lang. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular culture provides a daily catalog of cultural attitudes, values, and practices. From television sitcoms to the daily news, from the theater to the sports stadium, we observe embodiments and enactments of character, virtue, honesty, and integrity (or lack thereof) in situations we find understandable, if not familiar. The essays in this volume address popular mediated constructions of ethical and unethical communication in news, sports, advertising, film, television, and the internet. Emphasis is on the consumption of popular culture messages, as well as how auditors make moral sense out of what they read, hear, and observe.

Book Popular Media and Communication

Download or read book Popular Media and Communication written by Stuart Price and published by Cambridge Scholars Publishing. This book was released on 2009-05-05 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays has its origins in the MeCCSA 2007 conference held in Coventry in January that year. Like most edited volumes which emerge from conference contexts, this one comprises a richly diverse set of original papers which span the various themes and topics which together make up the fascinating field of media and communication. The book is broadly divided into four sections: media/public; media workers and professional identity; media industries and policy concerns; and political communication. The first section looks at the transformation of the private and public spheres through new technologies, and the phenomenon and implications of audience-mediated genres such as reality TV. The second part of the book looks at media practice from the point of view of both content and the self-policing of professional norms. The third part considers media policy including gender issues within the Scottish creative industries, and the history and future of the BBC charter. The last section looks a political communication and essays here are concerned with elite political rhetoric, together with a consideration of the internet’s impact on political activism. The editors believe that, within the wide-ranging subject matter our authors have considered, a common theme emerges. This is the way in which contemporary communication acts are structured by a number of closely related forces; capital, technology, social norms, resistive practices and gendered subjectivity all contribute to the production of public meaning.

Book Health Communication and Mass Media

Download or read book Health Communication and Mass Media written by Dr Benjamin R Bates and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Book Essentials of Mass Communication Theory

Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Book Making Sense of Media

Download or read book Making Sense of Media written by George R. Rodman and published by Addison-Wesley Longman. This book was released on 2001 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.

Book Communication Theory and Millennial Popular Culture

Download or read book Communication Theory and Millennial Popular Culture written by Kathleen Glenister Roberts and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking.

Book MediaMaking

Download or read book MediaMaking written by Lawrence Grossberg and published by SAGE. This book was released on 2006 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.

Book The Dynamics of Mass Communication

Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 1996 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.