Download or read book Political Marketing and the 2015 UK General Election written by Darren G. Lilleker and published by Springer. This book was released on 2016-05-11 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Download or read book Political Communication in Britain written by Dominic Wring and published by Springer. This book was released on 2016-12-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.
Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-09-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Download or read book The Marketing of Political Parties written by Darren G. Lilleker and published by . This book was released on 2006 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters.
Download or read book The Idea of Political Marketing written by Nicholas O. O'Shaughnessy and published by Bloomsbury Publishing USA. This book was released on 2002-06-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.
Download or read book Strategic Political Postures of the Conservatives in the UK General Election 2015 and 2017 Analysis and Comparison written by Harry Kreil and published by GRIN Verlag. This book was released on 2018-05-28 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Politics - International Politics - Region: Western Europe, grade: 2,0, , language: English, abstract: This paper is motivated by the growing interest in the strategies that political actors and parties adopt to be successful in the electoral market. This work focuses on the election campaigns of the Conservative party in the United Kingdom ́s general elections 2015 and 2017. In particular, it tries to identify which strategic orientation the Conservatives applied in their approach towards the electoral market. The degree of strategic orientation of a party with regard to political marketing management can be operationalized by the deployment of the Strategic Political Posture concept. After the Strategic Political Postures of the Conservative ́s 2015 and 2017 election campaign are derived, both postures are compared, in order to make suggestions on possible reasons for a change in strategic orientation.
Download or read book Global Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-10-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
Download or read book Political Marketing and British Political Parties written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Download or read book The Political Marketing Revolution written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2004-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Download or read book The Phenomenon of Political Marketing written by Nicholas Jackson O'Shaughnessy and published by Springer. This book was released on 1990-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Download or read book Winning Elections with Political Marketing written by Philip J Davies and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.
Download or read book The British General Election of 2015 written by Philip Cowley and published by Springer. This book was released on 2016-07-14 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The British General Election of 2015 is a must-read for anyone wanting to know how the action unfolded in the most unpredictable election for a generation. Drawing on hundreds of confidential interviews with all the key players, it offers a compelling insider's guide to the election's background, campaign, and the results which led to the formation of the first majority Conservative government in eighteen years. Designed to appeal to everyone from Westminster insiders, politics students and the wider general public, this is the authoritative account of the 2015 election. Continuing a proud Palgrave Macmillan tradition, The British General Election of 2015 is the 19th edition and celebrates the 70th year of this prestigious series.
Download or read book The Formation of Campaign Agendas written by Holli A. Semetko and published by Routledge. This book was released on 2013-04-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
Download or read book Designer Politics written by Margaret Scammell and published by Springer. This book was released on 2016-07-27 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.
