Download or read book Political Marketing and Management in the 2020 New Zealand General Election written by Edward Elder and published by Springer Nature. This book was released on 2021-10-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Download or read book Political Marketing and Management in the 2017 New Zealand Election written by Jennifer Lees-Marshment and published by Springer. This book was released on 2018-07-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Download or read book A Team of Five Million written by Jennifer Curtin and published by ANU Press. This book was released on 2024-06-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Zealand was one of a handful of countries that held a national election in the midst of the Covid-19 pandemic. Its policy response stood out as remarkably successful. Indeed, several years on from the onset of the crisis, in 2023 New Zealand still retained a record of no excess deaths. While New Zealanders were voting on October 17, 2020, their country had only recorded 25 confirmed deaths out of a population of five million. Then, support for the government’s crisis management was at its height. Labour, the leading party in the incumbent coalition government, secured a historic election victory. Prime Minister Jacinda Ardern had taken up the metaphor of the New Zealand people as ‘a team of five million’ facing the Covid-19 threat together. This book seeks to explain the success of the government’s strategy through an analysis of the election campaign and outcome. The authors also address the limits of this approach and the extent to which some voters felt alienated rather than connected with the ‘team’. The election outcome was a big short-term swing of the electoral pendulum. It did not generate a reset of the party system. Three years on, as the 2023 election loomed into sight, the party system looked much as it did prior to the pandemic, and Labour’s success in 2020 was about to be dramatically reversed.
Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Download or read book Political Marketing in the 2021 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2023-06-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Download or read book Political Management written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2020-06-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political documents. The text presents the 4 Ds of Political Management - Deliberating, Designing, Doing and Dancing - to convey that Political Management is more of a dance than a march. Even presidents and prime ministers do not have enough formal authority to control the myriad of practitioners, players, processes and policies involved in 21st century governance. In this book, the author demonstrates why political practitioners in campaign teams, parties, government departments and political offices need political management tools to utilise the resources they have available and overcome multiple obstacles that practical politics presents. By offering a clear sense of what political management involves and providing the theoretical frameworks to be used in empirical research, this book will stimulate significant future study. It will be invaluable to practitioners, scholars and students in politics, government, policy, leadership, management, public administration, and political management.
Download or read book A Populist Exception written by Jack Vowles and published by ANU Press. This book was released on 2020-08-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘spectre of populism’ might be an apt description for what is happening in different parts of the world, but does it apply to New Zealand? Immediately after New Zealand’s 2017 general election, populist party New Zealand First gained a pivotal role in a coalition with the Labour Party, leading some international observers to suggest it represented a populist capture of the government. The leader of New Zealand First, Winston Peters, justified his support for Labour as necessary to allow capitalism to ‘regain … its human face’. The new prime minister, Jacinda Ardern, spoke of a kinder, inclusive politics. This book draws on the 2017 New Zealand Election Study to uncover New Zealanders’ political attitudes and preferences post-election. Its authors ask: is New Zealand now A Populist Exception? Through detailed empirical analyses of how populism and authoritarianism affected vote choice, opinions about immigration, satisfaction with democracy and the relevance of gender and indigeneity to these issues, this book finds that New Zealand politics today does not reflect the international trend toward ideological polarisation and electoral volatility. The authors argue that inclusive forms of populism can be pluralist if a leader’s rhetorical approach recognises ‘the people’ as diverse and encompassing. A Populist Exception? concludes that although populism has long been a strong current in New Zealand history, contemporary New Zealand exhibits a moderate form of populism, with liberal and pluralist values in balance with a strong commitment to majoritarian democracy.
Download or read book A Team of Five Million written by Jennifer Curtin and published by . This book was released on 2024-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Zealand was one of a handful of countries that held a national election in the midst of the Covid-19 pandemic. Its policy response stood out as remarkably successful. Indeed, several years on from the onset of the crisis, in 2023 New Zealand still retained a record of no excess deaths. While New Zealanders were voting on October 17, 2020, their country had only recorded 25 confirmed deaths out of a population of five million. Then, support for the government's crisis management was at its height. Labour, the leading party in the incumbent coalition government, secured a historic election victory. Prime Minister Jacinda Ardern had taken up the metaphor of the New Zealand people as 'a team of five million' facing the Covid-19 threat together. This book seeks to explain the success of the government's strategy through an analysis of the election campaign and outcome. The authors also address the limits of this approach and the extent to which some voters felt alienated rather than connected with the 'team'. The election outcome was a big short-term swing of the electoral pendulum. It did not generate a reset of the party system. Three years on, as the 2023 election loomed into sight, the party system looked much as it did prior to the pandemic, and Labour's success in 2020 was about to be dramatically reversed.
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Download or read book Political Marketing and the 2015 UK General Election written by Darren G. Lilleker and published by Palgrave Macmillan. This book was released on 2016-05-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Download or read book Political Marketing and the Election of 2020 written by Jody C Baumgartner and published by Taylor & Francis. This book was released on 2023-06-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning. The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens. Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Download or read book Electoral Behaviour in New Zealand written by Martin Holland and published by Oxford University Press, USA. This book was released on 1992 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to define the current status of electoral studies in New Zealand. It canvasses various approaches that have been used to explain voting, illustrating the theoretical complexities involved. While studies of electoral behaviour have been a predominant concern since the early 1960s, much of the early research was descriptive rather than quantitative. Recent research--which is covered here--has turned its attention to the individual motivations behind voting, and the contributors to the volume are New Zealand's leading quantitative analysts.
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-09-10 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.
Download or read book Voters Victory written by Jack Vowles and published by Auckland University Press. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when a country moves away from British-style, two-party politics and towards multiparty politics, adopting a European system of 'mixed member' proportional representation (MMP)? New Zealand's historic first MMP election was held on 12 October 1996. Voters' Victory? examines what New Zealanders could expect from MMP on the basis of international experience and theory, then focuses on the distinctive features of the election and its outcome: the party changes; the patterns of voting; how people used their two votes; how well they understood MMP; shifts in support for parties and leaders in the campaign; the composition of the new Parliament; the capture of the Maori seats by New Zealand First; and the fateful National-New Zealand First coalition outcome.
Download or read book Political Marketing in the 2020 U S Presidential Election written by Jamie Gillies and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019).
Download or read book Politics in a Pandemic written by Stephen Levine and published by . This book was released on 2021-10-10 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: