Download or read book Political Marketing Alchemy written by André Turcotte and published by Springer Nature. This book was released on 2020-08-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
Download or read book Marketing Alchemy Transforming Ideas into Gold written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Marketing Alchemy: Transforming Ideas into Gold – the ultimate guide to creating a successful marketing plan that can transform your business! Do you struggle with developing a marketing plan that effectively reaches and engages your target audience, drives sales, and grows your business? Are you tired of wasting time and money on marketing efforts that fail to deliver results? If so, Marketing Alchemy is the solution you've been looking for! This comprehensive guide takes you through every step of the marketing process, from understanding your product and market to conducting research, developing a marketing strategy, and optimizing your approach for success. You'll learn how to set effective goals, analyze your competition, segment your target market, develop pricing strategies, select distribution methods, and much more. But Marketing Alchemy isn't just a book about traditional marketing strategies – it also covers emerging trends in digital marketing, sustainability, consumer behavior, and the future of marketing. You'll discover how to leverage the latest technologies and tactics to engage your audience, build your brand, and achieve long-term success. With Marketing Alchemy, you'll have all the tools and strategies you need to transform your marketing ideas into gold. Whether you're a small business owner, marketing professional, or entrepreneur, this guide is the key to unlocking your marketing potential and achieving your goals. So what are you waiting for? Invest in Marketing Alchemy today and start transforming your marketing ideas into gold!
Download or read book Political Management in Practice written by Jennifer Lees-Marshment and published by Taylor & Francis. This book was released on 2024-05-31 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in parliaments and government has grown as media reports of problems emerge. Such problematic practice is not surprising given that orientation and training of political practitioners by parties and parliament is hindered by a lack of academic research. This comprehensive volume lays out and builds upon core theoretical foundations in the field of political management, offering a wide range of in-depth empirical research with multiple authors and chapters from different disciplinary perspectives and countries. With authors from political management programmes, political marketing, management, political psychology, and public administration, the book seeks not just to survey a topic or existing literature, but to stimulate research in the area. This book will be highly useful for graduate students, researchers, and professionals in a variety of areas including political management, political marketing, applied politics, political science, management, political psychology, and public administration.
Download or read book The Interplay of Civic Engagement and Institutionalised Politics written by Adalbert Evers and published by Springer Nature. This book was released on with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AuthenticTM written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2012-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. AuthenticTM maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading AuthenticTM to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
Download or read book Political Marketing in the 2021 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2023-06-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Download or read book Inside the Campaign written by Alex Marland and published by UBC Press. This book was released on 2020-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
Download or read book The Stalin Cult written by Jan Plamper and published by Yale University Press. This book was released on 2012-01-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the late 1920s and the early 1950s, one of the most persuasive personality cults of all times saturated Soviet public space with images of Stalin. A torrent of portraits, posters, statues, films, plays, songs, and poems galvanized the Soviet population and inspired leftist activists around the world. In the first book to examine the cultural products and production methods of the Stalin cult, Jan Plamper reconstructs a hidden history linking artists, party patrons, state functionaries, and ultimately Stalin himself in the alchemical project that transformed a pock-marked Georgian into the embodiment of global communism. Departing from interpretations of the Stalin cult as an outgrowth of Russian mysticism or Stalin's psychopathology, Plamper establishes the cult's context within a broader international history of modern personality cults constructed around Napoleon III, Mussolini, Hitler, and Mao. Drawing upon evidence from previously inaccessible Russian archives, Plamper's lavishly illustrated and accessibly written study will appeal to anyone interested in twentieth-century history, visual studies, the politics of representation, dictator biography, socialist realism, and real socialism.
Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Download or read book Packaging The Presidency written by Kathleen Hall Jamieson and published by Oxford University Press. This book was released on 1996-06-20 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Download or read book Luchino Visconti and the Alchemy of Adaptation written by Brendan Hennessey and published by State University of New York Press. This book was released on 2021-09-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning, much of Italian cinema has been sustained by transforming literature into moving images. This tradition of literary adaptation continues today, challenging artistic form and practice by pressuring the boundaries that traditionally separate film from its sister arts. In the twentieth century, director Luchino Visconti is a keystone figure in Italy's evolving art of adaptation. From the tumultuous years of Fascism and postwar Neorealism, through the blockbuster decade of the 1960s, into the arthouse masterpieces of the 1970s, Visconti's adaptations marked a distinct pathway of the Italian cinematic imagination. Luchino Visconti and the Alchemy of Adaptation examines these films together with their literary antecedents. Moving past strict book-to-film comparisons, it ponders how literary texts encounter and interact with a history of cultural and cinematic forms, genres, and traditions. Matching the major critical concerns of the postwar period (realism, political filmmaking, cinematic modernism) with more recent notions of adaptation and intermediality, this book reviews how one of Italy's greatest directors mined literary ore for cinematic inspiration.
Download or read book Imperial Alchemy written by Anthony Reid and published by Cambridge University Press. This book was released on 2010 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Southeast Asia as an example, this book tests theory about the relation between modernity, nationalism, and ethnic identity. The author develops his own typology to better fit the formation of political identities such as the Indonesian, Malay, Chinese, Acehnese, Batak and Kadazan.
Download or read book The Dynamics of Political Communication written by Richard M. Perloff and published by Routledge. This book was released on 2017-10-19 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.
Download or read book Political Communication written by Richard M. Perloff and published by Routledge. This book was released on 2013-10-18 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Download or read book A New Conservation Politics written by David Johns and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite many successes in the field of conservation, species extinction rates continue to climb and wild areas and habitats continue to be lost. Many look to more (or better) biology and ecology to solve the problem but the obstacles are not just scientific but political. To stop the 6th great extinction the conservation movement must become much stronger, more tenacious, and more effective. By learning from its own history and especially from the movements that abolished slavery, brought down apartheid, changed gender relations, and expanded democratic rights, conservationists can become more successful. This book brings together in one place and in a highly usable format the lessons of those movements culled from practitioners and academic analysts. "Protecting Earth's rich web of life, and our only known living companions in the universe, depends upon people caring enough to act. This book shows conservationists how to evoke the caring and action necessary to change policy and ultimately society." Paul R Ehrlich, Bing Professor of Population Studies, Stanford University and author of The Dominant Animal: Human Evolution and the Environment “This timely book by David Johns explains why facts alone don’t motivate and mobilize people to care for the natural world. Even better, Johns spells out what will work, based on a frank and informed assessment of human nature applied to social and political movements. If you would rather see change than be right, this readable and authoritative guide should be your bible.” Michael Soulé, Professor Emeritus, Environmental Studies, University of California, Santa Cruz “For me, this is a truly fascinating book. I spend much of my time writing--trying to write the stories we need to tell--and the rest of it helping run national and global mobilizations on climate change (Step It Up and now 350.org). I think David Johns has done a tremendous job of linking together insights about useful rhetoric and very practical notions about organizing. If you're trying to save a river, a forest, or a planet you need to read this book.” Bill McKibben, Scholar-in-Residence, Middlebury College
Download or read book The Alchemical Virgin Mary in the Religious and Political Context of the Renaissance written by Urszula Szulakowska and published by Cambridge Scholars Publishing. This book was released on 2017-05-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the survival of Roman Catholic doctrine and visual imagery in the alchemical treatises composed by members of the Lutheran and Anglican confessions during the Renaissance and Early Modern periods. It discusses the reasons for such unexpected confessional survivals in a time of extreme Protestant iconoclasm and religious reform. The book presents an analysis of the manner in which Catholic doctrines concerning the Virgin Mary, the Holy Trinity and the Eucharist were an essential factor in the development of alchemical theory and illustration from the medieval period to the seventeenth century. The role of the Joachimites, radical members of the Franciscan Order, in the history of alchemy is an important issue. The Apocalypse of St. John (the Book of Revelation) and other scriptural texts and specifically Roman Catholic Marian devotions are also considered regarding their influences on late medieval alchemy and on the sixteenth and seventeenth century alchemical literature composed by Protestants. Additional issues explored here include the role played by alchemy in strengthening the leaders of the European defence against the invading Ottoman Turks, as well as the importance of the figure of the Virgin Mary as the Apocalyptic Woman in the same cause. Special consideration is given to the role played by the apocalyptic Mary within alchemical texts and pictures as an emblem of the mercurial quintessence and also in her form as the Bride of the scriptural Wisdom books which also entered alchemical discourse. Additional issues discussed in this book include the little-regarded problem of “confessional” alchemy, namely, whether there were distinct “Protestant” and “Roman Catholic” types of alchemy. The treatises under consideration include the Buch der Heiligen Dreifaltigkeit (1419; 1433), the Rosarium Philosophorum (1550), Reusner’s Pandora (1582; 1588) and the Pandora of Faustius (1706), as well as the work of Michael Maier, Robert Fludd, Johann Daniel Mylius, Jacob Boehme and pseudo-Nicolas Flamel, among many others. Their works are contextualised within the religious reforms instigated by Martin Luther, as well as within the unorthodox radical theology devised by Paracelsus and his alchemical followers. The Marian theology of Paracelsus is also of particular interest here.
Download or read book New Media Campaigns and the Managed Citizen written by Philip N. Howard and published by Cambridge University Press. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical assessment of the role that information technologies have come to play in contemporary campaigns.
