Download or read book Media Strategy and Planning Workbook written by Don L. Dickinson and published by . This book was released on 2012-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan is now available from Racom Communications. This edition features four significantly upgraded chapters (11 total), 94 new content pages, 112 new exhibits and illustrations, 3 new tear-out exercises, "a 50 percent larger glossary and one completely new chapter focusing on how the media industry operates. The book includes how a media buy is actually made in each paid medium; media plan pretesting; ad agency media department operations; detailed term project specifications for instructors; instructor's guide featuring a course syllabus, exercise answer keys, proposed mid-term and final exams, PowerPoint files to support chapter exhibits and illustrations, and PDF files of exercises and tests. This new book is designed to teach students how to create a comprehensive media plan. It is the most how-to teaching tool available and focuses on teaching marketable skills.

Download or read book Strategic Corporate Conservation Planning written by Margaret O'Gorman and published by Island Press. This book was released on 2020-02-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industries that drive economic growth and support our comfortable modern lifestyles have exploited natural resources to do so. But now there’s growing understanding that business can benefit from a better relationship with the environment. Leading corporations have begun to leverage nature-based remediation, restoration, and enhanced lands management to meet a variety of business needs, such as increasing employee engagement and establishing key performance indicators for reporting and disclosures. Strategic Corporate Conservation Planning offers fresh insights for corporations and environmental groups looking to create mutually beneficial partnerships that use conservation action to address business challenges and realize meaningful environmental outcomes. Recognizing the long history of mistrust between corporate action and environmental effort, Strategic Corporate Conservation Planning begins by explaining how to identify priorities that will yield a beneficial relationship between a company and nonprofit. Next, O’Gorman offers steps for creating ecologically-focused projects that address key business needs. Chapters highlight existing projects with different scales of engagement, emphasizing that headline-generating, multimillion dollar commitments are not necessarily the most effective approach. Myriad case studies featuring programs from habitat restoration to environmental educational initiatives at companies like Bridgestone USA, General Motors, and CRH Americas are included to help spark new ideas. With limited government funding available for conservation and increasing competition for grant support, corporate efforts can fill a growing need for environmental stewardship while also providing business benefits. Strategic Corporate Conservation Planning presents a comprehensive approach for effective engagement between the public and private sector, encouraging pragmatic partnerships that benefit us all.

Download or read book Why Plan written by Graham Haughton and published by Concise Guides to Planning. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we plan? Who decides how and where we plan and what we should value? How do theories and ideologies filter down into real policies and plans which affect our lives? Written in a deliberately practitioner-friendly manner, this useful guide answers these questions and reveals planning theories to be simply new ideas that can help one see the world differently. Thinking about them enables us to take a step back to appreciate the wider context. The guide discusses the value of planning, how rationales for planning have changed, and whether we have too much, too little, or just the wrong kind of planning. Written in a deliberately practitioner-friendly manner, this useful guide answers these questions and reveals planning theories to be simply new ideas that can help one see the world differently. Thinking about them enables us to take a step back to appreciate the wider context. The guide discusses the value of planning, how rationales for planning have changed, and whether we have too much, too little, or just the wrong kind of planning.

Download or read book Marketing Planning written by Stephan Sorger and published by Prentice Hall. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Planning' offers marketing students and professionals a practical, step-by-step guide to creating marketing plans that deliver measurable results.

Download or read book Getting the Right Things Done written by Pascal Dennis and published by Lean Enterprise Institute. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... Pascal will illustrate the method by telling the story of the imaginary (but very real) Atlas Industries as it switches from traditional planning methods to rigorous strategy deployment. He will explain in detail how you and your organization can get the right things done by applying the method consistently"--P. vii, foreword.

Download or read book Equally Wed written by Kirsten Palladino and published by Seal Press. This book was released on 2017-05-30 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: By and large, most wedding books in the market are still centered around one bride and one groom. And yet, the advent of full marriage equality in the United States has made a new, polished wedding planning book dedicated to guiding LGBTQ couples both timely and essential. Kirsten Palladino will fill that need with this definitive book to inspire couples everywhere who are seeking a meaningful, personal ceremony and a momentous beginning to legally married life. Equally Wed brings author Palladino's expertise as the founder and editorial director of the world's leading online resource for LGBTQ wedding planning to the page. Palladino walks readers through every step of the notoriously costly and arduous planning process with wisdom and accessibility. From how to incorporate hot trends among LGBTQ couples to advice on how to incorporate children into a ceremony to more serious hurdles like dealing with homophobia among family members, Equally Wed has it all. The author importantly includes an accurate picture of wedding budgets for couples from all backgrounds, and shares her invaluable insider tips for making the most of each vendor; she also addresses fashion advice specific for LGBTQ readers, such as suiting up as a nonbinary nearlywed or attending fittings as a butch lesbian or a transgender woman. And best of all, she does it with the celebratory, joyful approach that all couples deserve. With a beautiful 2-color package, a total absence of heteronormative terms and assumptions, and a wealth of advice on every wedding-related topic imaginable, Equally Wed is set to be the go-to LGBTQ wedding guide just as every couple is finally free to wed.

Download or read book Planning Programs for Adult Learners written by Rosemary S. Caffarella and published by John Wiley & Sons. This book was released on 2013-02-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning

Download or read book Strategic Planning for Public and Nonprofit Organizations written by John M. Bryson and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle--a proven planning process used successfully by a large number of nonprofit and public organizations--is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization. In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases.

Download or read book Public Health Business Planning written by Stephen Orton and published by Jones & Bartlett Learning. This book was released on 2009-10-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

Download or read book Planning and Assessment in Higher Education written by Michael F. Middaugh and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLANNING AND ASSESSMENT IN HIGHER EDUCATION Demonstrating Institutional Effectiveness In this era of increasing pressure on higher education institutions for accountability, Planning and Assessment in Higher Education is an essential resource for college and university leaders and staff charged with the task of providing evidence of institutional effectiveness. Michael F. Middaugh, a noted expert in the field, shows how colleges and universities can successfully measure student learning and institutional effectiveness and use these results to create more efficient communications with both internal and external constituencies as well as promote institutional effectiveness to support student learning. "How can the assessment of institutional effectiveness be used to provide a solid foundation for planning? Middaugh has crafted a comprehensive, practical guide that also explains what accrediting agencies really want and need to know about these topics." Elizabeth H. Sibolski, executive vice president, Middle States Commission on Higher Education "Only Michael Middaugh, the unquestioned national leader in this field, could write such a lucid overview of how to make institutional assessment and planning really work as a tool rather than as a tedious requirement. He helped invent and shape the focus of national assessment rubrics and now offers his insights into how to make them work for your institution." John C. Cavanaugh, chancellor, Pennsylvania State System of Higher Education "Middaugh provides extremely helpful and practical guidance and insights on how colleges and universities can use assessment tools and frameworks to improve both academic programs and administrative operations. A valuable and timely book for all higher education leaders." James P. Honan, senior lecturer on education, Harvard Graduate School of Education

Download or read book Guide to California Planning written by William B. Fulton and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since it was first published in 1991, Guide to California planning has served as the authoritative textbook on city and county planning practice throughout the state. The first book ever written that covers all aspects of planning in a single state, Guide to California planning is used as a textbook in virtually every college- and graduate-level planning program in California. In this revised and expanded sixth edition, William Fulton lays out planning laws and processes in detail and describe how planning really works in California--how cities and counties and developers and citizen groups all interact with each other on a daily basis to shape California communities and the California landscape, for better and for worse. Significant new topics addressed in this edition include the state's increasing focus on housing production and planning for climate adaptation. Easy to read and understand, Guide to California planning is far more than a textbook. It's an ideal tool for planning professionals, members of allied professions in the planning and development fields, and citizen activists."--

Download or read book Essentials of Strategic Planning in Healthcare written by Jeffrey Paul Harrison and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Planning in Healthcare introduces readers to the factors influencing the strategic planning process in hospitals and other health services institutions today. Structured around a comprehensive case study and accompanying end-of-chapter exercises, this text places readers in the planner's seat, asking them to apply what they have learned to lead the hospital in the case study to success. Topics covered include: The role leadership plays in strategic planning Organizational factors critical to strategic planning Completing a SWOT analysis Analytical tools that support strategic planning Key data sources available to planners Strategic opportunities presented by pay-for-performance initiatives Communicating the strategic plan to multiple stakeholders Linking the strategic plan to operating performance Physician involvement in strategic planning Strategic planning initiatives across the continuum of care Hospital-physician integration models Factors affecting strategic planning in the post-acute care industry Jeffrey P. Harrison, PhD, FACHE, is an associate professor of health administration at the University of North Florida. Previously, Dr. Harrison held a wide range of managerial positions, including chief operating officer of a hospital, director of a large medical group, and leader at the health system level. He is founder and president of Harrison Consulting Group, Inc., a healthcare consulting firm.

Download or read book Complete Guide to Human Resources and the Law 2020 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2019-08-23 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945

Download or read book Strategic Planning Kit For Dummies written by Erica Olsen and published by John Wiley & Sons. This book was released on 2011-11-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints. Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more. The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge Includes practical, field-tested techniques Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.

Download or read book The Routledge Handbook of Housing Policy and Planning written by Katrin B. Anacker and published by Routledge. This book was released on 2019-07-02 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Housing Policy and Planning provides a comprehensive multidisciplinary overview of contemporary trends in housing studies, housing policies, planning for housing, and housing innovations in the United States, the United Kingdom, and Continental Europe. In 29 chapters, international scholars discuss aspects pertaining to the right to housing, inequality, homeownership, rental housing, social housing, senior housing, gentrification, cities and suburbs, and the future of housing policies. This book is essential reading for students, policy analysts, policymakers, practitioners, and activists, as well as others interested in housing policy and planning.

Download or read book Concepts in Enterprise Resource Planning written by Ellen F. Monk and published by Cengage Learning. This book was released on 2013 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show your students how to master and maximize enterprise resource planning (ERP) software, which continues to become more critical in business today, with the latest edition of Monk/Wagner's successful CONCEPTS IN ENTERPRISE RESOURCE PLANNING, International Edition. Equip students to use ERP tools to increase growth and productivity as they learn how to effectively combine an organization's numerous functions into one comprehensive, integrated system. CONCEPTS IN ENTERPRISE RESOURCE PLANNING, 4E, International Edition reflects the latest trends and updates in ERP software while demonstrating how to make the most of this important technology.The authors introduce the basic functional areas of business and how they are related. The book demonstrates how information systems that are not effectively integrated fail to support business functions and business processes that extend across functional area boundaries. By contrast, students clearly see how integrated information systems help organizations improve business process and provide managers with accurate, consistent, and current data for making informed strategic decisions. All-new sidebar cases and real examples throughout this edition not only thoroughly introduce the practical aspects of enterprise resource planning, but also prepare readers for ongoing ERP success in business today and tomorrow.

Download or read book Planning Powerful Instruction Grades 2 5 written by Jeffrey D. Wilhelm and published by Corwin. This book was released on 2020-03-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to plan your best lessons ever? With so many demands and so much content available for teachers, we need to put a higher value on an often-overlooked skill: planning learning experiences that will both engage and inspire our students, by design, over time. Planning Powerful Instruction is your go-to guide for transforming student outcomes through stellar instructional planning. Its seven-step framework—the EMPOWER model—gives you techniques proven to help students develop true insight and understanding. You’ll have at your fingertips: the real reasons why students engage—and what you must do to ensure they do a framework to help you create, plan, and teach the most effective units and lessons in any subject area more than 50 actionable strategies to incorporate right away suggestions for tailoring units for a wide range of learners downloadable, ready-to-go tools for planning and teaching Whether you are a classroom teacher, an instructional leader, or a pre-service teacher, Planning Powerful Instruction will forever change the way you think about how you teach and the unique value you bring to your learners.