Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book The Future of the Academic Journal written by Bill Cope and published by Elsevier. This book was released on 2009-06-22 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines current issues in journals publishing and reviews how the industry will develop over the next few years. With contributions from leading academics and industry professionals, the book provides an authoritative and balanced view of this fast-changing area. There are a variety of views surrounding the future of journals and these are covered using a range of contributors. Online access is now taken for granted - 90 per cent of journals published are now available online, an increase from 75 per cent in 2003. - Looks at a fast moving and vital area for academics and publishers - Contains contributions from leading international figures from universities and publishers

Download or read book Polarized Targets and Ion Sources written by and published by . This book was released on 1966 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Why We re Polarized written by Ezra Klein and published by Simon and Schuster. This book was released on 2020-01-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.

Download or read book How Partisan Media Polarize America written by Matthew Levendusky and published by University of Chicago Press. This book was released on 2013-09-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years ago, viewers who wanted to watch the news could only choose from among the major broadcast networks, all of which presented the same news without any particular point of view. Today we have a much broader array of choices, including cable channels offering a partisan take. With partisan programs gaining in popularity, some argue that they are polarizing American politics, while others counter that only a tiny portion of the population watches such programs and that their viewers tend to already hold similar beliefs. In How Partisan Media Polarize America, Matthew Levendusky confirms—but also qualifies—both of these claims. Drawing on experiments and survey data, he shows that Americans who watch partisan programming do become more certain of their beliefs and less willing to weigh the merits of opposing views or to compromise. And while only a small segment of the American population watches partisan media programs, those who do tend to be more politically engaged, and their effects on national politics are therefore far-reaching. In a time when politics seem doomed to partisan discord, How Partisan Media Polarize America offers a much-needed clarification of the role partisan media might play.

Download or read book Global Inequalities Polarization written by M. Mustafa Erdoğdu and published by IJOPEC PUBLICATION. This book was released on 2020-10-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inequalities are increasing across the world and living conditions are very unequal between different parts of the world. Some people can live healthy, rich, and happy lives while others continue to live in poor health, poverty, and grief. Inequalities have greatly strengthened the economic and political power of those people at the top. This volume is titled “Global Inequalities and Polarization” and contains eight selected articles that approach inequality and polarization from different angles.

Download or read book Modern Dental Assisting E Book written by Doni L. Bird and published by Elsevier Health Sciences. This book was released on 2020-03-13 with total page 1109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easily master all aspects of dental assisting with the most up-to-date and most trusted text available. For more than 40 years, students and practitioners alike have relied on Modern Dental Assisting for its cutting-edge content, easy-to-grasp writing style, step-by-step procedures, and top-notch visuals. And the new 13th edition is no exception. With updated content — including the latest technological advancements, clinical photographs, and new coverage on cultural diversity and how it relates to patient care — this new edition will guide you from your first day of class all the way to your first job in dental assisting. - UNIQUE! Trusted expert authors Doni Bird and Debbie Robinson present information and procedures in a way that makes it easy for students to understand and apply the material. - Comprehensive, cutting-edge content is presented in approachable writing style. - Step-by-step procedures for general and expanded functions use color coding and clinical photos to demonstrate key dental assisting competencies. - 70 procedural videos include questions and answers correlated to the chapter procedures with closed-captioning in English and Spanish and audio narration in English. - UNIQUE! Interactive Dental Office program provides in-depth case studies integrated with periodontal charting, radiographic mounting, and more. - Dentrix practice management software on Evolve enables students to work with patient data much like they will in the office environment. - Recall and Critical Thinking questions in each chapter provide opportunities for practice and application. - Feature boxes on infection control and CDC practice, patient education, and law and ethics summarize recommendations and key applications in practice. - Key terminology list helps students better comprehend the chapter and how the information applies to dentistry practice. - Learning and performance outcomes set goals for what students will accomplish and serve as checkpoints for comprehension and skills mastery. - NEW! Information on cultural diversity grounds students in this important topic and how it relates to patient care and patient communication. - UPDATED! art program provides vivid original renderings of dental anatomy tooth morphology and dental imaging, along with improved photos of the latest products, equipment, and instruments. - NEW! Coverage of the latest advances in general and specialty dental care covers technological advancements, public health and access to care, teledentistry, infection control guidelines, the Zika virus, Ebola, the oral-systemic health connection, and more. - NEW! Updated critical thinking and recall questions challenge students and provide recollection skills.

Download or read book Electronic and Magnetic Properties of Chiral Molecules and Supramolecular Architectures written by Ron Naaman and published by Springer Science & Business Media. This book was released on 2011-01-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time-dependent density functional response theory for electronic chiroptical properties of chiral molecules; by Jochen Autschbach, Lucia Nitsch–Velasquez, and Mark Rudolph * Chiroptical Properties of Charge-Transfer Compounds; by Yoshihisa Inoue, Tadashi Mori * G-C content independent long-range charge transfer through DNA; by Tetsuro Majima * Induced chirality in porphiryn aggregates: the role of weak and strong interactions; by Roberto Purrello * Vibrational circular dichroism spectroscopy of chiral molecules in solution; by Yunjie Xu * Magneto-electric properties of self-assembled monolayers of chiral molecules; by Zeev Vager and Ron Naaman * Theory of adsorption induced chirality and electron transfer through chiral systems; by Spiros Skourtis and David Beratan * Chiral-selective surface chemistry induced by spin-polarized secondary electrons; by Richard Rosenberg

Download or read book The Road Ahead written by Bill Gates and published by Penguin Group. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this clear-eyed, candid, and ultimately reassuring

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Download or read book Perspectives In Nuclear Physics At Intermediate Energies Proceedings Of The Conference written by Sigfrido Boffi and published by World Scientific. This book was released on 1996-03-20 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the latest theoretical and experimental results and future perspectives regarding electromagnetic and hadronic physics at intermediate energies. Nucleon form factors and spin structure functions, deep-inelastic scattering, excited baryons and mesons, and correlations in nuclei are discussed. Many new results and the scientific programmes of the different laboratories in Europe and North America are also presented. A special section is devoted to relativistic approaches to hadrons and nuclei at intermediate energies.

Download or read book Physics of Low Dimensional Systems written by J.L. Morán-López and published by Springer Science & Business Media. This book was released on 2007-05-08 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oaxaca, Mexico, was the place chosen by a large international group of scientists to meet and discuss on the recent advances on the understanding of the physical prop- ties of low dimensional systems; one of the most active fields of research in condensed matter in the last years. The International Symposium on the Physics of Low Dim- sions took place in January 16-20, 2000. The group of scientists converging into the historical city of Oaxaca, in the state of the same name, had come from Argentina, Chile, Venezuela, several places in Mexico, Canada, U. S. A. , England, France, Italy, Germany, Russia, and Switzerland. The presentations at the workshop provided sta- of-art reviews of many of the most important problems, currently under study. Equally important to all the participants in the workshop was the fact that we had come to honor a friend, Hans Christoph Siegmann, on his sixty-fifth birthday. This Festschrift recognizes the intellectual leadership of Professor Siegmann in the field and as a sincere homage to his qualities as an exceptional friend, college and mentor. Those who have had the privilege to work closely with Hans Christoph have been deeply impressed by his remarkable analytic mind as well as by his out of range kindness and generosity. Hans Christoph has contributed to the understanding of the difficult and very important problem of the magnetic properties of finite systems: surfaces, thin films, heterostructures.

Download or read book Advanced Topics in Information Resources Management written by Mehdi Khosrow-Pour and published by IGI Global. This book was released on 2005-01-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Topics in Information Resources Management is a series of books, which feature the most current research findings in all aspects of information resources management. From successfully implementing technology change to understanding the human factors in IT utilization, these volumes address many of the managerial and organizational applications to and implications of information technology in organizations. Advanced Topics in Information Resources Management, Volume 4 is a part of this series. Advanced Topics in Information Resources Management, Volume 4 presents new concepts in handling and sharing information resources with organizations and individuals worldwide. This book provides insight into and assistance in learning how to successfully implement information resources and technology in the companies, schools, and homes of those who depend upon it.

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Download or read book Communicating Through a Pandemic written by Amelia Burke-Garcia and published by CRC Press. This book was released on 2023-04-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Award Winner from the Nonfiction Authors Association “The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated reading about Burke-Garcia’s personal reflections about her experiences of isolation, uncertainty and exhaustion during quarantine. She shares her experiences and observations in a relatable and accessible manner. Knowing about the author’s personal struggles made me lean into what she had to share from her professional experience leading a communications campaign. Throughout the book, she explores data and research about communication needs among people from diverse groups and presents a sensible critique of the media environment.” – Nonfiction Book Award Outbreaks, epidemics, and pandemics are nothing new. Over the last several decades, we have been through numerous—Zika, Ebola, H1N1. The COVID‐19 pandemic, however, has challenged us like never before. During this time, we have struggled to work remotely, to balance work and children’s school schedules, and to manage finances in the face of lost or furloughed jobs. We have worried about our loved ones getting sick and being able to support themselves, and we have faced the loneliness that comes with social distancing. It has affected us individually and globally—but we have not all experienced this pandemic in exactly the same way. Some communities have been hit harder in terms of sickness and death rates from COVID‐19. Many have felt the economic pressures of the pandemic more acutely. Still others have struggled disproportionately with the mental health impacts. Context has mattered in this pandemic. There is one common thread that runs through everything we have experienced though: the role that communication has played in managing this pandemic. Whether we are talking about communication about the virus and mitigation strategies, communication between friends and family, the urgent crisis resulting in mis- and dis-information, our complex and diffuse media environment, or new workplace communication strategies, communication has been front and center in this pandemic. The role of communication has been integral to the success and failure of our ability to respond and adapt to and begin to recover from this pandemic—as individuals, collectively as communities, and as countries. As a result, issues such as preparedness, misinformation, literacy and comprehension of virus and vaccine science, health equity and mental health have all gained increased awareness during this time. This book unpacks the many and varied roles that communication has played over the course of this pandemic, in order to help public health professionals, marketers and health communicators, and policymakers alike to understand what we have been through, what has worked well, and what we have struggled with. It will help us learn from our experiences, so we communicate through pandemics more successfully in the future.

Download or read book Innovations Through Information Technology written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2004-01-01 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations Through Information Technology aims to provide a collection of unique perspectives on the issues surrounding the management of information technology in organizations around the world and the ways in which these issues are addressed. This valuable book is a compilation of features including the latest research in the area of IT utilization and management, in addition to being a valuable source in support of teaching and research agendas.

Download or read book Why Washington Won t Work written by Marc J. Hetherington and published by University of Chicago Press. This book was released on 2015-09-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polarization is at an all-time high in the United States. But contrary to popular belief, Americans are polarized not so much in their policy preferences as in their feelings toward their political opponents: To an unprecedented degree, Republicans and Democrats simply do not like one another. No surprise that these deeply held negative feelings are central to the recent (also unprecedented) plunge in congressional productivity. The past three Congresses have gotten less done than any since scholars began measuring congressional productivity. In Why Washington Won’t Work, Marc J. Hetherington and Thomas J. Rudolph argue that a contemporary crisis of trust—people whose party is out of power have almost no trust in a government run by the other side—has deadlocked Congress. On most issues, party leaders can convince their own party to support their positions. In order to pass legislation, however, they must also create consensus by persuading some portion of the opposing party to trust in their vision for the future. Without trust, consensus fails to develop and compromise does not occur. Up until recently, such trust could still usually be found among the opposition, but not anymore. Political trust, the authors show, is far from a stable characteristic. It’s actually highly variable and contingent on a variety of factors, including whether one’s party is in control, which part of the government one is dealing with, and which policies or events are most salient at the moment. Political trust increases, for example, when the public is concerned with foreign policy—as in times of war—and it decreases in periods of weak economic performance. Hetherington and Rudolph do offer some suggestions about steps politicians and the public might take to increase political trust. Ultimately, however, they conclude that it is unlikely levels of political trust will significantly increase unless foreign concerns come to dominate and the economy is consistently strong.