Download or read book MF1433 3 Marketing cultural written by M? Carmen Gastalver Robles and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Una vez finalizado el M?dulo ser? capaz de desarrollar acciones de comunicaci?n y marketing cultural. Analizar? el mercado de distintos productos culturales segmentando seg?n caracter?sticas y preferencias de distintos tipos de consumidores. Definir? acciones de marketing cultural, en relaci?n con los factores que intervienen en el dise?o de pol?ticas y campa?as de comunicaci?n, considerando los instrumentos habituales y los distintos tipos de objetivos y p?blicos a los que pretenda dirigirse. Desarrollar? acciones de marketing cultural vinculadas a un plan de marketing para productos intangibles. Desplegar? una campa?a de difusi?n de la programaci?n cultural para el p?blico potencial seg?n un plan de marketing mix propuesto. Aplicar? sistemas de control y seguimiento de las variables y acciones previstas en distintos tipos de planes de marketing. Analizar? la evoluci?n de una programaci?n cultural vinculada a las acciones de marketing. Tema 1. An?lisis de mercado de productos culturales 1.1. Caracterizaci?n de la programaci?n cultural 1.2. T?cnicas para el conocimiento del medio y de las organizaciones. 1.3. Supuesto pr?ctico 1 1.4. Supuesto pr?ctico 2 Tema 2. Planificaci?n de acciones de comunicaci?n y marketing cultural 2.1. T?cnicas de comunicaci?n en las actividades culturales 2.2. Tipolog?a de elementos que intervienen en la pol?tica de marketing 2.3. Procedimientos de elaboraci?n del plan de marketing 2.4. Supuesto pr?ctico Tema 3. Desarrollo de acciones de comunicaci?n y marketing cultural 3.1. Protocolos de coordinaci?n entre las acciones de marketing y los objetivos programados 3.2. Procedimientos de desarrollo de acciones de marketing cultural para productos intangibles 3.3. Metodolog?a para el desarrollo de campa?as de promoci?n de productos culturales 3.4. T?cnicas de an?lisis y selecci?n de medios de comunicaci?n 3.5. Supuesto pr?ctico Tema 4. Seguimiento y evaluaci?n de programas y acciones vinculados al marketing cultural 4.1. Sistem?tica de formulaci?n de objetivos de control del plan de marketing teniendo como referencia la consecuci?n de los objetivos 4.2. M?todos para el control y seguimiento de las decisiones y acciones en los planes de marketing 4.3. Metodolog?as para valorar el grado de satisfacci?n del cliente. 4.4. T?cnicas de seguimiento de presupuestos 4.5. Identificaci?n de variables de control en las acciones de marketing 4.6. Desarrollo de indicadores de impacto y eficacia de las acciones de marketing 4.7. Adaptaci?n de herramientas de c?lculo para su utilizaci?n en acciones de marketing cultural 4.8. T?cnicas de tabulaci?n e interpretaci?n de resultados 4.9. Aplicaci?n de medidas correctoras ante las desviaciones en el programa: planes de contingencia 4.10. Procedimientos para la detecci?n y gesti?n de implantaci?n acciones de mejora 4.11. Protocolos para la elaboraci?n, estructuraci?n y presentaci?n de informes de seguimiento con los resultados obtenidos, destinados a responsables de las pol?ticas culturales 4.12. Supuesto pr?ctico 1 4.13. Supuesto pr?ctico 2.
Download or read book Internationales Verzeichnis Wissenschaftlicher Verb nde und Gesellschaften written by and published by . This book was released on 1990 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing dairy products written by and published by . This book was released on 1922 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shadow Without a Name written by Ignacio Padilla and published by Macmillan. This book was released on 2004-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1943, General Thadeus Dreyer, a WWI hero who trains doubles for Nazi leaders, disappears. In 1960, Adolf Eichmann, a master chess player, is arrested in Buenos Aires, extradited to Israel, and hanged. Years later, a dying Polish count casts doubt on Eichmann's identity, leaving behind a manuscript with clues that tie the three men together. A gripping novel of imposture and identity, Shadow Without a Name is a harrowing parable of our century of chaos, where individual will is swamped by the cult of personality and destinies hang on a game of chess.
Download or read book Social Innovations in the Urban Context written by Taco Brandsen and published by Springer. This book was released on 2016-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the practice of social innovation, which is currently very much in the public eye. New ideas and approaches are needed to tackle the severe and wicked problems with which contemporary societies are struggling. Especially in times of economic crisis, social innovation is regarded as one of the crucial elements needed to move forward. Our knowledge of its dynamics has significantly progressed, thanks to an abundance of studies on social innovation both general and sector-specific. However, despite the valuable research conducted over the past years, the systematic analysis of social innovation is still contested and incomplete. The questions asked in the book will be the following: 1. What is the nature of social innovations? 2.What patterns can be identified in social innovations emerging at the local level? 3.How is the emergence and spread of social innovations related to urban governance? More precisely, which conditions and arrangements facilitate and hinders social innovation? We explore these questions using different types of data and methods, and studying different contexts. In particular, we focus on innovations that aim at solving problems of the young unemployed, single parents and migrants. This analysis is based on original research carried out in the period 2010-2013 in the framework of a European project with a specific empirical research strategy. Research was carried out in 20 cities in 10 different European countries.
Download or read book Nye Publikationer Om Den Europ iske Union Modtaget Af Biblioteket written by European Commission. Library and published by . This book was released on 1994 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ecotourism in Appalachia written by Al Fritsch and published by University Press of Kentucky. This book was released on 2014-10-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is the world's largest industry, and ecotourism is rapidly emerging as its fastest growing segment. As interest in nature travel increases, so does concern for conservation of the environment and the well-being of local peoples and cultures. Appalachia seems an ideal destination for ecotourists, with its rugged mountains, uniquely diverse forests, wild rivers, and lively arts culture. And ecotourism promises much for the region: protecting the environment while bringing income to disadvantaged communities. But can these promises be kept? Ecotourism in Appalachia examines both the potential and the threats that tourism holds for Central Appalachia. The authors draw lessons from destinations that have suffered from the "tourist trap syndrome," including Nepal and Hawaii. They conclude that only carefully regulated and locally controlled tourism can play a positive role in Appalachia's economic development.
Download or read book Books on Japan in Western Languages Recently Acquired by the National Diet Library written by Kokuritsu Kokkai Toshokan (Japan) and published by . This book was released on 1994 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by . This book was released on 2013 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revision of the author's Marketing cultural organisations.
Download or read book Critical Marketing written by Pauline Maclaran and published by Routledge. This book was released on 2012-06-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Download or read book Pulping the South written by Ricardo Carriere and published by Zed Books. This book was released on 1996-08-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The expansion of the pulp and paper industry is one of the most important causes of land and water conflicts in the South. This book examines the threat to livelihood, soil and biodiversity generated by large-scale pulpwood plantations in the South.
Download or read book Economic Models of Tropical Deforestation A Review written by David Kaimowitz and published by CIFOR. This book was released on 1998-01-01 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Types of economic deforestation models. Household and firm-level models. Regional-level models. National and macro-level models. Priority areas for future research.
Download or read book Catalog written by University of Texas. Library. Latin American Collection and published by . This book was released on 1969 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conflict of Interest in Medical Research Education and Practice written by Institute of Medicine and published by National Academies Press. This book was released on 2009-09-16 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaborations of physicians and researchers with industry can provide valuable benefits to society, particularly in the translation of basic scientific discoveries to new therapies and products. Recent reports and news stories have, however, documented disturbing examples of relationships and practices that put at risk the integrity of medical research, the objectivity of professional education, the quality of patient care, the soundness of clinical practice guidelines, and the public's trust in medicine. Conflict of Interest in Medical Research, Education, and Practice provides a comprehensive look at conflict of interest in medicine. It offers principles to inform the design of policies to identify, limit, and manage conflicts of interest without damaging constructive collaboration with industry. It calls for both short-term actions and long-term commitments by institutions and individuals, including leaders of academic medical centers, professional societies, patient advocacy groups, government agencies, and drug, device, and pharmaceutical companies. Failure of the medical community to take convincing action on conflicts of interest invites additional legislative or regulatory measures that may be overly broad or unduly burdensome. Conflict of Interest in Medical Research, Education, and Practice makes several recommendations for strengthening conflict of interest policies and curbing relationships that create risks with little benefit. The book will serve as an invaluable resource for individuals and organizations committed to high ethical standards in all realms of medicine.
Download or read book Foundations of Effective Influence Operations written by Eric Victor Larson and published by RAND Corporation. This book was released on 2009 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.
Download or read book The Accidental President of Brazil written by Fernando Henrique Cardoso and published by Public Affairs. This book was released on 2006-03-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it like to govern one of the world's most notoriously ungovernable, most vibrant countries? Brazil's former president offers a wry and illuminating view. This is his story and his love song to his country.
