Download or read book Piwik Web Analytics Essentials written by Stephan A. Miller and published by Packt Publishing Ltd. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights."Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website's visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities."Piwik Web Analytics Essentials" will walk you through every step with detailed screenshots and plenty of example code.

Download or read book Google Analytics 4 GA4 Certification written by and published by Cybellium . This book was released on 2024-10-26 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Download or read book Sport Analytics written by Gil Fried and published by Taylor & Francis. This book was released on 2016-11-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Download or read book IBM Platform Computing Solutions written by Dino Quintero and published by IBM Redbooks. This book was released on 2012-12-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This IBM® Platform Computing Solutions Redbooks® publication is the first book to describe each of the available offerings that are part of the IBM portfolio of Cloud, analytics, and High Performance Computing (HPC) solutions for our clients. This IBM Redbooks publication delivers descriptions of the available offerings from IBM Platform Computing that address challenges for our clients in each industry. We include a few implementation and testing scenarios with selected solutions. This publication helps strengthen the position of IBM Platform Computing solutions with a well-defined and documented deployment model within an IBM System x® environment. This deployment model offers clients a planned foundation for dynamic cloud infrastructure, provisioning, large-scale parallel HPC application development, cluster management, and grid applications. This IBM publication is targeted to IT specialists, IT architects, support personnel, and clients. This book is intended for anyone who wants information about how IBM Platform Computing solutions use IBM to provide a wide array of client solutions.

Download or read book The Data Warehouse Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2011-08-08 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This old edition was published in 2002. The current and final edition of this book is The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition which was published in 2013 under ISBN: 9781118530801. The authors begin with fundamental design recommendations and gradually progress step-by-step through increasingly complex scenarios. Clear-cut guidelines for designing dimensional models are illustrated using real-world data warehouse case studies drawn from a variety of business application areas and industries, including: Retail sales and e-commerce Inventory management Procurement Order management Customer relationship management (CRM) Human resources management Accounting Financial services Telecommunications and utilities Education Transportation Health care and insurance By the end of the book, you will have mastered the full range of powerful techniques for designing dimensional databases that are easy to understand and provide fast query response. You will also learn how to create an architected framework that integrates the distributed data warehouse using standardized dimensions and facts.

Download or read book IBM Platform Computing Integration Solutions written by Dino Quintero and published by IBM Redbooks. This book was released on 2013-05-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This IBM® Redbooks® publication describes the integration of IBM Platform Symphony® with IBM BigInsightsTM. It includes IBM Platform LSF® implementation scenarios that use IBM System x® technologies. This IBM Redbooks publication is written for consultants, technical support staff, IT architects, and IT specialists who are responsible for providing solutions and support for IBM Platform Computing solutions. This book explains how the IBM Platform Computing solutions and the IBM System x platform can help to solve customer challenges and to maximize systems throughput, capacity, and management. It examines the tools, utilities, documentation, and other resources that are available to help technical teams provide solutions and support for IBM Platform Computing solutions in a System x environment. In addition, this book includes a well-defined and documented deployment model within a System x environment. It provides a planned foundation for provisioning and building large scale parallel high-performance computing (HPC) applications, cluster management, analytics workloads, and grid applications.

Download or read book Challenges and Opportunities for the Convergence of IoT Big Data and Cloud Computing written by Velayutham, Sathiyamoorthi and published by IGI Global. This book was released on 2021-01-29 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s market, emerging technologies are continually assisting in common workplace practices as companies and organizations search for innovative ways to solve modern issues that arise. Prevalent applications including internet of things, big data, and cloud computing all have noteworthy benefits, but issues remain when separately integrating them into the professional practices. Significant research is needed on converging these systems and leveraging each of their advantages in order to find solutions to real-time problems that still exist. Challenges and Opportunities for the Convergence of IoT, Big Data, and Cloud Computing is a pivotal reference source that provides vital research on the relation between these technologies and the impact they collectively have in solving real-world challenges. While highlighting topics such as cloud-based analytics, intelligent algorithms, and information security, this publication explores current issues that remain when attempting to implement these systems as well as the specific applications IoT, big data, and cloud computing have in various professional sectors. This book is ideally designed for academicians, researchers, developers, computer scientists, IT professionals, practitioners, scholars, students, and engineers seeking research on the integration of emerging technologies to solve modern societal issues.

Download or read book Data Analytics with Google Cloud Platform written by Murari Ramuka and published by BPB Publications. This book was released on 2019-12-16 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guide to different data movement and processing techniques, using Google Cloud Platform Services Key Featuresa- Learn the basic concept of Cloud Computing along with different Cloud service provides with their supported Models (IaaS/PaaS/SaaS)a- Learn the basics of Compute Engine, App Engine, Container Engine, Project and Billing setup in the Google Cloud Platforma- Learn how and when to use Cloud DataFlow, Cloud DataProc and Cloud DataPrep a- Build real-time data pipeline to support real-time analytics using Pub/Sub messaging servicea- Setting up a fully managed GCP Big Data Cluster using Cloud DataProc for running Apache Spark and Apache Hadoop clusters in a simpler, more cost-efficient mannera- Learn how to use Cloud Data Studio for visualizing the data on top of Big Querya- Implement and understand real-world business scenarios for Machine Learning, Data Pipeline EngineeringDescriptionModern businesses are awash with data, making data driven decision-making tasks increasingly complex. As a result, relevant technical expertise and analytical skills are required to do such tasks. This book aims to equip you with enough knowledge of Cloud Computing in conjunction with Google Cloud Data platform to succeed in the role of a Cloud data expert.Current market is trending towards the latest cloud technologies, which is the need of the hour. Google being the pioneer, is dominating this space with the right set of cloud services being offered as part of GCP (Google Cloud Platform). At this juncture, this book will be very vital and will be cover all the services that are being offered by GCP, putting emphasis on Data services.What will you learnBy the end of the book, you will have come across different data services and platforms offered by Google Cloud, and how those services/features can be enabled to serve business needs. You will also see a few case studies to put your knowledge to practice and solve business problems such as building a real-time streaming pipeline engine, Scalable Datawarehouse on Cloud, fully managed Hadoop cluster on Cloud and enabling TensorFlow/Machine Learning API's to support real-life business problems. Remember to practice additional examples to master these techniques. Who this book is forThis book is for professionals as well as graduates who want to build a career in Google Cloud data analytics technologies. One stop shop for those who wish to get an initial to advance understanding of the GCP data platform. The target audience will be data engineers/professionals who are new, as well as those who are acquainted with the tools and techniques related to cloud and data space. a- Individuals who have basic data understanding (i.e. Data and cloud) and have done some work in the field of data analytics, can refer/use this book to master their knowledge/understanding.a- The highlight of this book is that it will start with the basic cloud computing fundamentals and will move on to cover the advance concepts on GCP cloud data analytics and hence can be referred across multiple different levels of audiences. Table of Contents1. GCP Overview and Architecture2. Data Storage in GCP 3. Data Processing in GCP with Pub/Sub and Dataflow 4. Data Processing in GCP with DataPrep and Dataflow5. Big Query and Data Studio6. Machine Learning with GCP7. Sample Use cases and ExamplesAbout the Author Murari Ramuka is a seasoned Data Analytics professional with 12+ years of experience in enabling data analytics platforms using traditional DW/BI and Cloud Technologies (Azure, Google Cloud Platform) to uncover hidden insights and maximize revenue, profitability and ensure efficient operations management. He has worked with several multinational IT giants like Capgemini, Cognizant, Syntel and Icertis.His LinkedIn Profile: https://www.linkedin.com/in/murari-ramuka-98a440a/

Download or read book Digital Consumer Management written by Emmanuel Mogaji and published by Taylor & Francis. This book was released on 2023-10-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.

Download or read book Winning Through Platforms written by Ted Moser and published by Emerald Group Publishing. This book was released on 2023-12-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.

Download or read book Disruptive Platforms written by Tymoteusz Doligalski and published by Routledge. This book was released on 2021-12-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Download or read book Advanced Marketing Social Media Marketing written by Dr. Anand Kore and published by Success Publication. This book was released on 2023-08-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing within Advanced Marketing harnesses platforms like Facebook, Twitter, and Instagram for brand promotion, engagement, and advertising to reach and influence a broader online audience.

Download or read book Enabling Real time Analytics on IBM z Systems Platform written by Lydia Parziale and published by IBM Redbooks. This book was released on 2016-08-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regarding online transaction processing (OLTP) workloads, IBM® z SystemsTM platform, with IBM DB2®, data sharing, Workload Manager (WLM), geoplex, and other high-end features, is the widely acknowledged leader. Most customers now integrate business analytics with OLTP by running, for example, scoring functions from transactional context for real-time analytics or by applying machine-learning algorithms on enterprise data that is kept on the mainframe. As a result, IBM adds investment so clients can keep the complete lifecycle for data analysis, modeling, and scoring on z Systems control in a cost-efficient way, keeping the qualities of services in availability, security, reliability that z Systems solutions offer. Because of the changed architecture and tighter integration, IBM has shown, in a customer proof-of-concept, that a particular client was able to achieve an orders-of-magnitude improvement in performance, allowing that client's data scientist to investigate the data in a more interactive process. Open technologies, such as Predictive Model Markup Language (PMML) can help customers update single components instead of being forced to replace everything at once. As a result, you have the possibility to combine your preferred tool for model generation (such as SAS Enterprise Miner or IBM SPSS® Modeler) with a different technology for model scoring (such as Zementis, a company focused on PMML scoring). IBM SPSS Modeler is a leading data mining workbench that can apply various algorithms in data preparation, cleansing, statistics, visualization, machine learning, and predictive analytics. It has over 20 years of experience and continued development, and is integrated with z Systems. With IBM DB2 Analytics Accelerator 5.1 and SPSS Modeler 17.1, the possibility exists to do the complete predictive model creation including data transformation within DB2 Analytics Accelerator. So, instead of moving the data to a distributed environment, algorithms can be pushed to the data, using cost-efficient DB2 Accelerator for the required resource-intensive operations. This IBM Redbooks® publication explains the overall z Systems architecture, how the components can be installed and customized, how the new IBM DB2 Analytics Accelerator loader can help efficient data loading for z Systems data and external data, how in-database transformation, in-database modeling, and in-transactional real-time scoring can be used, and what other related technologies are available. This book is intended for technical specialists and architects, and data scientists who want to use the technology on the z Systems platform. Most of the technologies described in this book require IBM DB2 for z/OS®. For acceleration of the data investigation, data transformation, and data modeling process, DB2 Analytics Accelerator is required. Most value can be achieved if most of the data already resides on z Systems platforms, although adding external data (like from social sources) poses no problem at all.

Download or read book Social Media Strategy written by Phillip G. Clampitt and published by SAGE Publications. This book was released on 2017-07-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Download or read book Analytics Engineering with SQL and Dbt written by Rui Pedro Machado and published by "O'Reilly Media, Inc.". This book was released on 2023-12-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the shift from data warehouses to data lakes, data now lands in repositories before it's been transformed, enabling engineers to model raw data into clean, well-defined datasets. dbt (data build tool) helps you take data further. This practical book shows data analysts, data engineers, BI developers, and data scientists how to create a true self-service transformation platform through the use of dynamic SQL. Authors Rui Machado from Monstarlab and Hélder Russa from Jumia show you how to quickly deliver new data products by focusing more on value delivery and less on architectural and engineering aspects. If you know your business well and have the technical skills to model raw data into clean, well-defined datasets, you'll learn how to design and deliver data models without any technical influence. With this book, you'll learn: What dbt is and how a dbt project is structured How dbt fits into the data engineering and analytics worlds How to collaborate on building data models The main tools and architectures for building useful, functional data models How to fit dbt into data warehousing and laking architecture How to build tests for data transformations

Download or read book Mastering TV Broadcasting written by Edwin Cano and published by Edwin Cano. This book was released on 2024-08-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the dynamic world of television broadcasting with this comprehensive guide tailored for aspiring campus journalists. "TV Broadcasting: A Comprehensive Guide to Campus Journalism" offers a detailed roadmap for students and educators alike, exploring every facet of TV journalism from pre-production planning to post-production and distribution. This book provides practical insights, technical skills, and creative strategies essential for excelling in the fast-paced field of television broadcasting. With a blend of theoretical knowledge and hands-on guidance, readers will learn to master the art of news reporting, understand the intricacies of production, and develop a professional on-camera presence. Inside This Guide: The history and evolution of TV broadcasting Key concepts and terminologies Roles and responsibilities within a broadcasting team Pre-production planning and storyboarding Techniques for gathering news and delivering compelling scripts Technical aspects, including camera operation, lighting, and audio management On-camera presentation skills, including voice modulation and body language Production and post-production best practices Broadcasting and distribution strategies, including social media integration Legal and ethical considerations in TV journalism Future trends and innovations in the broadcasting industry This book brings a wealth of knowledge and practical advice to students and professionals alike, making it a must-read for anyone involved in campus journalism. Whether you're a student broadcaster, a faculty advisor, or an aspiring journalist, this guide will empower you to create high-quality, impactful television content. Join the ranks of successful campus broadcasters and take your journalism skills to the next level with "TV Broadcasting: A Comprehensive Guide to Campus Journalism."