Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Download or read book Introduction to Statistical Methods Design of Experiments and Statistical Quality Control written by Dharmaraja Selvamuthu and published by Springer. This book was released on 2018-09-03 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible presentation of concepts from probability theory, statistical methods, the design of experiments and statistical quality control. It is shaped by the experience of the two teachers teaching statistical methods and concepts to engineering students, over a decade. Practical examples and end-of-chapter exercises are the highlights of the text as they are purposely selected from different fields. Statistical principles discussed in the book have great relevance in several disciplines like economics, commerce, engineering, medicine, health-care, agriculture, biochemistry, and textiles to mention a few. A large number of students with varied disciplinary backgrounds need a course in basics of statistics, the design of experiments and statistical quality control at an introductory level to pursue their discipline of interest. No previous knowledge of probability or statistics is assumed, but an understanding of calculus is a prerequisite. The whole book serves as a master level introductory course in all the three topics, as required in textile engineering or industrial engineering. Organised into 10 chapters, the book discusses three different courses namely statistics, the design of experiments and quality control. Chapter 1 is the introductory chapter which describes the importance of statistical methods, the design of experiments and statistical quality control. Chapters 2–6 deal with statistical methods including basic concepts of probability theory, descriptive statistics, statistical inference, statistical test of hypothesis and analysis of correlation and regression. Chapters 7–9 deal with the design of experiments including factorial designs and response surface methodology, and Chap. 10 deals with statistical quality control.

Download or read book Engineering Design written by Gerhard Pahl and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aIm of the first two German editions of our book Kon struktionslehre (Engineering Design) was to present a comprehensive, consistent and clear approach to systematic engineering design. The book has been translated into five languages, making it a standard international reference of equal importance for improving the design methods of practising designers in industry and for educating students of mechanical engineering design. Although the third German edition conveys essentially the same message, it contains additional knowledge based on further findings from design research and from the application of systematic design methods in practice. The latest references have also been included. With these additions the book achieves all our aims and represents the state of the art. Substantial sections remain identical to the previous editions. The main extensions include: - a discussion of cognitive psychology, which enhances the creativity of design work; - enhanced methods for product planning; - principles of design for recycling; - examples of well-known machine elements*; - special methods for quality assurance; and - an up-to-date treatment of CAD*.

Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

Download or read book Handbook of Practical Program Evaluation written by Joseph S. Wholey and published by Jossey-Bass. This book was released on 2004-06-08 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Handbook of Practical Program Evaluation offers managers, analysts, consultants, and educators in government, nonprofit, and private institutions a valuable resource that outlines efficient and economical methods for assessing program results and identifying ways to improve program performance. The Handbook has been thoroughly revised. Many new chapters have been prepared for this edition, including chapters on logic modeling and on evaluation applications for small nonprofit organizations. The Handbook of Practical Program Evaluation is a comprehensive resource on evaluation, covering both in-depth program evaluations and performance monitoring. It presents evaluation methods that will be useful at all levels of government and in nonprofit organizations.

Download or read book The Myth of the Paperless Office written by Abigail J. Sellen and published by MIT Press. This book was released on 2003-02-28 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of why paper continues to fill our offices and a proposal for better coordination of the paper and digital worlds. Over the past thirty years, many people have proclaimed the imminent arrival of the paperless office. Yet even the World Wide Web, which allows almost any computer to read and display another computer's documents, has increased the amount of printing done. The use of e-mail in an organization causes an average 40 percent increase in paper consumption. In The Myth of the Paperless Office, Abigail Sellen and Richard Harper use the study of paper as a way to understand the work that people do and the reasons they do it the way they do. Using the tools of ethnography and cognitive psychology, they look at paper use from the level of the individual up to that of organizational culture. Central to Sellen and Harper's investigation is the concept of "affordances"—the activities that an object allows, or affords. The physical properties of paper (its being thin, light, porous, opaque, and flexible) afford the human actions of grasping, carrying, folding, writing, and so on. The concept of affordance allows them to compare the affordances of paper with those of existing digital devices. They can then ask what kinds of devices or systems would make new kinds of activities possible or better support current activities. The authors argue that paper will continue to play an important role in office life. Rather than pursue the ideal of the paperless office, we should work toward a future in which paper and electronic document tools work in concert and organizational processes make optimal use of both.

Download or read book Design Dictionary written by Michael Erlhoff and published by Walter de Gruyter. This book was released on 2007-12-07 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary provides a stimulating and categorical foundation for a serious international discourse on design. It is a handbook for everyone concerned with design in career or education, who is interested in it, enjoys it, and wishes to understand it. 110 authors from Japan, Austria, England, Germany, Australia, Switzerland, the Netherlands, the United States, and elsewhere have written original articles for this design dictionary. Their cultural differences provide perspectives for a shared understanding of central design categories and communicating about design. The volume includes both the terms in use in current discussions, some of which are still relatively new, as well as classics of design discourse. A practical book, both scholarly and ideal for browsing and reading at leisure.

Download or read book Enterprise Architecture A to Z written by Daniel Minoli and published by CRC Press. This book was released on 2008-06-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Architecture A to Z examines cost-saving trends in architecture planning, administration, and management. The text begins by evaluating the role of Enterprise Architecture planning and Service-Oriented Architecture (SOA) modeling. It provides an extensive review of the most widely-deployed architecture framework models, including The Open Group Architecture and Zachman Architectural Frameworks, as well as formal architecture standards. The first part of the text focuses on the upper layers of the architecture framework, while the second part focuses on the technology architecture. Additional coverage discusses Ethernet, WAN, Internet communication technologies, broadband, and chargeback models.

Download or read book Quality Assurance for the Food Industry written by J. Andres Vasconcellos and published by CRC Press. This book was released on 2003-12-29 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food companies, regardless of their size and scope, understand that it is impossible to establish a single division devoted to "quality", as quality is the responsibility and purpose of every company employee. Applying this theory demands the cooperation of each employee and an understanding of the methodology necessary to establish, implement, and

Download or read book The Dirty Side of the Garment Industry written by Nikolay Anguelov and published by CRC Press. This book was released on 2015-09-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen

Download or read book STEM Project Based Learning written by Robert M. Capraro and published by Springer Science & Business Media. This book was released on 2013-04-20 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Project-Based Learning (PBL) presents an original approach to Science, Technology, Engineering and Mathematics (STEM) centric PBL. We define PBL as an “ill-defined task with a well-defined outcome,” which is consistent with our engineering design philosophy and the accountability highlighted in a standards-based environment. This model emphasizes a backward design that is initiated by well-defined outcomes, tied to local, state, or national standard that provide teachers with a framework guiding students’ design, solving, or completion of ill-defined tasks. This book was designed for middle and secondary teachers who want to improve engagement and provide contextualized learning for their students. However, the nature and scope of the content covered in the 14 chapters are appropriate for preservice teachers as well as for advanced graduate method courses. New to this edition is revised and expanded coverage of STEM PBL, including implementing STEM PBL with English Language Learners and the use of technology in PBL. The book also includes many new teacher-friendly forms, such as advanced organizers, team contracts for STEM PBL, and rubrics for assessing PBL in a larger format.

Download or read book Communication and Organizational Culture written by Joann Keyton and published by SAGE. This book was released on 2011 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Communication & organizational culture. c2005.

Download or read book Rethinking Social Inquiry written by Henry E. Brady and published by Rowman & Littlefield Publishers. This book was released on 2010-09-16 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: With innovative new chapters on process tracing, regression analysis, and natural experiments, the second edition of Rethinking Social Inquiry further extends the reach of this path-breaking book. The original debate with King, Keohane, and Verba_now updated_remains central to the volume, and the new material illuminates evolving discussions of essential methodological tools. Thus, process tracing is often invoked as fundamental to qualitative analysis, but is rarely applied with precision. Pitfalls of regression analysis are sometimes noted, but often are inadequately examined. And the complex assumptions and trade-offs of natural experiments are poorly understood. The second edition extends the methodological horizon through exploring these critical tools. A distinctive feature of this edition is the online placement of four chapters from the prior edition, all focused on the dialogue with King, Keohane, and Verba. Also posted online are exercises for teaching process tracing and understanding process tracing.

Download or read book Strategies for Growth in SMEs written by Margi Levy and published by Elsevier. This book was released on 2004-11-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Growth in SMEs explores for the first time the role of information and information systems (IS) concepts in small and medium-sized enterprises (SMEs). Most IS research focuses on large firms, yet the majority of firms in most economies are SMEs. The book considers the applicability of IS theory and practice to SMEs and develops new theories that are relevant to these firms.Composed of 6 sections, it covers, amongst other things; the nature of SMEs, the background to IS, and SMEs' use of IS, issues of IS strategy and planning in SMEs, the way that firms can transform through use of IS, evaluation, IS flexibility, business process re-engineering, resource-based strategy and knowledge management, the appropriateness of existing theories and the development of new models to address SME-specific issues. The final section of the book reviews the learning in the previous chapters and poses future agendas for research.Written by two of the leading figures in the field, this book will be essential reading for researchers in IS and SMEs, students on entrepreneurship or IS courses, and others that focus on SMEs.* A unique text relating IS theory to SMEs* Benefit from the authors' years of experience in the field* Familiarise yourself with this growth area for research and courses

Download or read book Design Attitude written by Kamil Michlewski and published by Routledge. This book was released on 2016-03-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.