Download or read book Place Marketing and Temporality written by Gary Warnaby and published by . This book was released on 2024-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Place Marketing and Temporality written by Gary Warnaby and published by Taylor & Francis. This book was released on 2024-06-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce—which can serve to homogenize places which in reality are very different. However, a city’s distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past—both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the ‘character’ of the populace)—is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past—and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a ‘temporal paradox’ incorporating both fixity (the material and immaterial elements of the city’s past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences).
Download or read book Tourism written by Philip Goulding and published by Goodfellow Publishers. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment.Divided into four parts, Tourism: A temporal analysis looks at:* The dimensions and relationships between time and tourism: the causal reasons for seasonality in tourism, links between seasonal variations and visitation and why people travel when they do.* The operational dimensions of temporality: the challenges of 'peak season' and 'low season', pricing, planning, managing the labour demands and yield systems.* Strategic responses to temporal variation: the role of temporality/seasonal variation as a policy issue, the role of festivals and events in combatting temporality and the effect of social media.* The End of Temporality?: the rise of 'year-round ' tourism, its enablers and its' resulting effects both positive nad negative in the industry, the environments and the economy.With contributions from international experts from academia and industry, this text uses case students and vignettes throughout to contextualise the theory and enabling students to have a better understanding in order to critique and question the issues discussed.
Download or read book Making Time written by Richard Whipp and published by Oxford University Press. This book was released on 2002 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at the way time is constructed, made, managed, and used in organizations. It both provides an overview of some of the key concepts in time and it explores how particular features of the modern world extend and change the temporal dimension of organizational activity.
Download or read book The Routledge Handbook of Place written by Tim Edensor and published by Routledge. This book was released on 2020-05-26 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents a compendium of the diverse and growing approaches to place from leading authors as well as less widely known scholars, providing a comprehensive yet cutting-edge overview of theories, concepts and creative engagements with place that resonate with contemporary concerns and debates. The volume moves away from purely western-based conceptions and discussions about place to include perspectives from across the world. It includes an introductory chapter, which outlines key definitions, draws out influential historical and contemporary approaches to the theorisation of place and sketches out the structure of the book, explaining the logic of the seven clearly themed sections. Each section begins with a short introductory essay that provides identifying key ideas and contextualises the essays that follow. The original and distinctive contributions from both new and leading authorities from across the discipline provide a wide, rich and comprehensive collection that chimes with current critical thinking in geography. The book captures the dynamism and multiplicity of current geographical thinking about place by including both state-of-the-art, in-depth, critical overviews of theoretical approaches to place and new explorations and cases that chart a framework for future research. It charts the multiple ways in which place might be conceived, situated and practised. This unique, comprehensive and rich collection will be an essential resource for undergraduate and graduate teaching, for experienced academics across a wide range of disciplines and for policymakers and place-marketers. It will provide an invaluable and up-to-date guide to current thinking across the range of disciplines, such as Geography, Sociology and Politics, and interdisciplinary fields such as Urban Studies, Environmental Studies and Planning.
Download or read book Proceedings of the 1995 World Marketing Congress written by K. Grant and published by Springer. This book was released on 2015-06-29 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Sex Time and Place written by Simon Avery and published by Bloomsbury Publishing. This book was released on 2016-10-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex, Time and Place extensively widens the scope of what we might mean by 'queer London studies'. Incorporating multidisciplinary perspectives – including social history, cultural geography, visual culture, literary representation, ethnography and social studies – this collection asks new questions, widens debates and opens new subject terrain. Featuring essays from an international range of established scholars and emergent voices, the collection is a timely contribution to this growing field. Its essays cover topics such as activist and radical communities and groups, AIDS and the city, art and literature, digital archives and technology, drag and performativity, lesbian Londons, notions of bohemianism and deviancy, sex reform and research and queer Black history. Going further than the existing literature on Queer London which focuses principally on the experiences of white gay men in a limited time frame, Sex, Time and Place reflects the current state of this growing and important field of study. It will be of great value to scholars, students and general readers who have an interest in queer history, London studies, cultural geography, visual cultures and literary criticism.
Download or read book Business Marketing An Interaction and Network Perspective written by Kristian K. Möller and published by Springer Science & Business Media. This book was released on 1995-11-30 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Place Branding written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Download or read book Temporal Data Mining written by Theophano Mitsa and published by CRC Press. This book was released on 2010-03-10 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: From basic data mining concepts to state-of-the-art advances, this book covers the theory of the subject as well as its application in a variety of fields. It discusses the incorporation of temporality in databases as well as temporal data representation, similarity computation, data classification, clustering, pattern discovery, and prediction. The book also explores the use of temporal data mining in medicine and biomedical informatics, business and industrial applications, web usage mining, and spatiotemporal data mining. Along with various state-of-the-art algorithms, each chapter includes detailed references and short descriptions of relevant algorithms and techniques described in other references.
Download or read book Marketing Higher Education written by Maringe, Felix and published by McGraw-Hill Education (UK). This book was released on 2008-12-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
Download or read book Time and Transformation in Architecture written by Tuuli Lähdesmäki and published by BRILL. This book was released on 2018-06-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time and Transformation in Architecture, edited by Tuuli Lähdesmäki, approaches architecture and the built environment from an interdisciplinary point of view by emphasizing in its theoretical discussions and empirical analysis the dimensions of time, temporality, and transformation—and their relation to human experiences, behavior, and practices. The volume consists of seven chapters that explore the following questions: How do architectural ideas, ideals, and meanings emerge, develop, and transform? How is architecture manifested in relation to time, time-space, and the social dimensions it entails and produces? The volume provides both multifaceted theoretical discussions on time and temporality in architecture and empirical case studies around the globe in which these theories and conceptualizations are tested and explored. Contributors are Eiman Ahmed Elwidaa, André van Graan, June Jordaan, Joongsub Kim, Tuuli Lähdesmäki, Assumpta Nnaggenda-Musana, Sanja Rodeš and Smaranda Spânu.
Download or read book Tourism written by Philip Goulding and published by Goodfellow Publishers Ltd. This book was released on 2023-05-31 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment.
Download or read book Individuals in B2B Marketing written by Maria Ivanova-Gongne and published by Taylor & Francis. This book was released on 2024-06-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Download or read book Temporality written by Livia Mathias Simão and published by IAP. This book was released on 2015-05-01 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comes as part of a broader project the first editor is developing in collaboration with the other two, aiming critically to articulate the central philosophical issue of time and temporality with Cultural Psychology and related areas in its frontier. Similarly to the previous milestone in this effort—Otherness in Question: Labyrinths of the Self, published in this same series, the present one we also invited international cast of authors to bring their perspectives about a possible dialogue between a central philosophical issue and the core subject of their respective research domains. The book interests to researchers, scholars, professionals and students in Psychology and its areas of frontier.
Download or read book A Republic in Time written by Thomas M. Allen and published by Univ of North Carolina Press. This book was released on 2008 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of the American nation has typically been interpreted in terms of its expansion through space, specifically its growth westward. In this innovative study, Thomas Allen posits time, not space, as the most significant territory of the young
