Download or read book Campania s Wine on the Net written by Francesco Nacchia and published by Cambridge Scholars Publishing. This book was released on 2019-05-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the multi-sensorial world of wine-tasting language, with a specific focus on communicative dynamics between winemakers and ordinary consumers in the context of online commerce. Promotional tasting notes of labelled wines from Campania—a Southern Italian region famous worldwide for its unique wine tradition—in their Italian and English version, are analysed to pursue the twofold aim of identifying the most common knowledge domains from which wine professionals draw new words from, and assessing the degree of terminological harmonisation between these descriptions and national/international terminological standards. Translation strategies put into use to promote Italian wines to the wider English-speaking audience are also discussed. The book provides a snapshot of wine language and is addressed to linguists and other academics, as well as members of the wine community and ordinary wine drinkers.

Download or read book Text and Wine written by M. del Carmen Balbuena Torezano and published by John Benjamins Publishing Company. This book was released on 2023-11-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and Wine: Approaches from terminology and translation collects part of the results of the research project WeinApp: Multilingual System of Information and Winegrowing-Resources (MINECO, Ref. FFI2016-79785-R), carried out by researchers from the universities of Cordoba and Cadiz (Spain), on wine production, the wine sector, and its language and terminology in English, French, German and Spanish. The editors, principal investigators of the project, begin the volume, which contains works on phytopathology, lexical domains and subdomains, wine tourism, agro-legal texts, Indo-European languages, labelling, tasting metaphors, wine and literature, interpretation, wine and medicine, oenological websites, and lexical and morphosyntactic formation around the language of wine.

Download or read book Wineinformatics written by Bernard Chen and published by Springer Nature. This book was released on 2022-11-29 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wineinformatics is a new data science application with a focus on understanding wine through artificial intelligence. Thousands of new wine reviews are produced monthly, which benefits the understanding of wine through wine experts for winemakers and consumers. This book systematically investigates how to process human language format reviews and mine useful knowledge from a large volume of processed data. This book presents a human language processing tool named Computational Wine Wheel to process professional wine reviews and three novel Wineinformatics studies to analyze wine quality, price and reviewers. Through the lens of data science, the author demonstrates how the wine receives 90+ scores out of 100 points from Wine Spectator, how to predict a wine’s specific grade and price through wine reviews and how to rank a group of wine reviewers. The book also shows the advanced application of the Computational Wine Wheel to capture more information hidden in wine reviews and the possibility of extending the wheel to coffee, tea beer, sake and liquors. This book targets computer scientists, data scientists and wine industrial researchers, who are interested in Wineinformatics. Senior data science undergraduate and graduate students may also benefit from this book.

Download or read book Rhetoric Ethic and Moral Persuasion in Biblical Discourse written by Thomas H. Olbricht and published by A&C Black. This book was released on 2005-10-27 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays from the Heidelberg conference on rhetoric and the New Testament.

Download or read book Mixing Metaphor written by Raymond W. Gibbs, Jr. and published by John Benjamins Publishing Company. This book was released on 2016-03-18 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixing metaphors in speech, writing, and even gesture, is traditionally viewed as a sign of inconsistency in thought and language. Despite the prominence of mixed metaphors, there have been surprisingly few attempts to comprehensively explain why people mix their metaphors so frequently and in the particular ways they do. This volume brings together a distinguished group of linguists, psychologists and computer scientists, who tackle the issue of how and why mixed metaphors arise and what communicative purposes they may serve. These scholars, almost unanimously, argue that mixing metaphors is a natural consequence of common metaphorical thought processes, highlighting important complexities of the metaphorical mind. Mixing Metaphor, for the first time, offers new, critical empirical and theoretical insights on a topic that has long been ignored within interdisciplinary metaphor studies.

Download or read book Appraisal and the Transcreation of Marketing Texts written by Nga-Ki Mavis Ho and published by Taylor & Francis. This book was released on 2024-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.

Download or read book Sensuous Cognition written by Rosario Caballero and published by Walter de Gruyter. This book was released on 2013-03-22 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an interdisciplinary, unified view of sensual cognition and its cultural manifestations. The contributors favour an ecological perspective and revisit and problematize some of the core assumptions in Cognitive Linguistics. One of the original tenets of CL states that human thinking is grounded in experiential gestalts as well as in interaction between peoples' embodied minds and their various environments or cultures. In addition to looking in detail at this tenet, the volume provides major insights into the methodological and theoretical dimensions of Cognitive Linguistics research and describes applications of the paradigm in diverse contexts and cultures.

Download or read book Applications of Conceptual Spaces written by Frank Zenker and published by Springer. This book was released on 2015-04-16 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of applications of conceptual spaces theory, beginning with an introduction to the modeling tool that unifies the chapters. The first section explores issues of linguistic semantics, including speakers’ negotiation of meaning. Further sections address computational and ontological aspects of constructing conceptual spaces, while the final section looks at philosophical applications. Domains include artificial intelligence and robotics, epistemology and philosophy of science, lexical semantics and pragmatics, agent-based simulation, perspectivism, framing, contrast, sensory modalities, and music, among others. This collection provides evidence of the wide application range of this theory of knowledge representation. The papers in this volume derive from international experts across different fields including philosophy, cognitive science, linguistics, robotics, computer science and geography. Each contributor has successfully applied conceptual spaces theory as a modeling tool in their respective areas of expertise. Graduates as well as researchers in the areas of epistemology, linguistics, geometric knowledge representation, and the mathematical modeling of cognitive processes should find this book of particular interest.

Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Download or read book The Routledge Handbook of Cognitive Linguistics written by Wen Xu and published by Routledge. This book was released on 2021-06-04 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Cognitive Linguistics provides a comprehensive introduction and essential reference work to cognitive linguistics. It encompasses a wide range of perspectives and approaches, covering all the key areas of cognitive linguistics and drawing on interdisciplinary and multidisciplinary research in pragmatics, discourse analysis, biolinguistics, ecolinguistics, evolutionary linguistics, neuroscience, language pedagogy, and translation studies. The forty-three chapters, written by international specialists in the field, cover four major areas: • Basic theories and hypotheses, including cognitive semantics, cognitive grammar, construction grammar, frame semantics, natural semantic metalanguage, and word grammar; • Central topics, including embodiment, image schemas, categorization, metaphor and metonymy, construal, iconicity, motivation, constructionalization, intersubjectivity, grounding, multimodality, cognitive pragmatics, cognitive poetics, humor, and linguistic synaesthesia, among others; • Interfaces between cognitive linguistics and other areas of linguistic study, including cultural linguistics, linguistic typology, figurative language, signed languages, gesture, language acquisition and pedagogy, translation studies, and digital lexicography; • New directions in cognitive linguistics, demonstrating the relevance of the approach to social, diachronic, neuroscientific, biological, ecological, multimodal, and quantitative studies. The Routledge Handbook of Cognitive Linguistics is an indispensable resource for undergraduate and postgraduate students, and for all researchers working in this area.

Download or read book The Routledge Handbook of Language and Media written by Colleen Cotter and published by Routledge. This book was released on 2017-08-04 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Media provides an accessible and comprehensive overview of state-of-the-art research in media linguistics. This handbook analyzes both language theory and practice, demonstrating the vital role of this research in understanding language use in society. With over thirty chapters contributed by leading academics from around the world, this handbook: addresses issues of language use, form, structure, ideology, practice, and culture in the context of both traditional and new communication media; investigates mediated language use in public spheres, organizations, and personal communication, including newspaper journalism, broadcasting, and social media; examines the interplay of language and media from both linguistic and media perspectives, discussing auditory and visual media and graphic modes, as well as language and gender, multilingualism, and language change; analyzes the advantages and shortcomings of current approaches within media linguistics research and outlines avenues for future research. The Routledge Handbook of Language and Media is a must-have survey of this key field, and is essential reading for those interested in media linguistics.

Download or read book Writing History in Late Modern English written by Isabel Moskowich and published by John Benjamins Publishing Company. This book was released on 2019-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the relationship and interaction of language and science between 1700 and 1900. It pays particular attention to English History writing in late Modern English as compiled in the Corpus of History English Texts (CHET), a newly released sub-corpus of the Coruña Corpus of English Scientific Writing. The chapters cover methodological issues, the period and the status of the discipline itself, as well as pilot studies for the description of scientific discourse using CHET. They embrace topics in several linguistic fields: discourse analysis, syntax, semantics, morpho-syntax. The studies take into account extralinguistic parameters of texts, such as year of publication, sex of the author, geographical provenance of authors and the communicative formats/genres to which the text sample belongs. In the particular case of CHET, the collected samples can be grouped in eight different categories and such categories, as well as the above-mentioned metadata information, can be used to search the corpus. The book is of interest for scholars specialised in corpus linguistics and historical linguistics, as well as linguists in general. The metadata information used for analysis can also be of interest for historians and historians of science in particular.The Corpus of History English Texts (CHET), accompanied by the Coruña Corpus Tool (CCT), purpose-designed software by IrLab, is accessible online at the Repositorio Universidade Coruña at http://hdl.handle.net/2183/21849

Download or read book Knowledge Visualization Currents written by Francis T Marchese and published by Springer Science & Business Media. This book was released on 2012-10-05 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text reviews the evolution of the field of visualization, providing innovative examples from various disciplines, highlighting the important role that visualization plays in extracting and organizing the concepts found in complex data. Features: presents a thorough introduction to the discipline of knowledge visualization, its current state of affairs and possible future developments; examines how tables have been used for information visualization in historical textual documents; discusses the application of visualization techniques for knowledge transfer in business relationships, and for the linguistic exploration and analysis of sensory descriptions; investigates the use of visualization to understand orchestral music scores, the optical theory behind Renaissance art, and to assist in the reconstruction of an historic church; describes immersive 360 degree stereographic visualization, knowledge-embedded embodied interaction, and a novel methodology for the analysis of architectural forms.

Download or read book Tourist Activities in Multimodal Texts written by M. Nekic and published by Springer. This book was released on 2014-12-16 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Download or read book Persuasiveness in the Discourse of Wine written by Charlotte Hommerberg and published by . This book was released on 2011 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Lund Studies in English written by and published by . This book was released on 1933 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.