Download or read book Persuasive Imagery written by Linda M. Scott and published by Routledge. This book was released on 2003-04-02 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-13 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Download or read book Images in Use written by Matteo Stocchetti and published by John Benjamins Publishing. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceptualising images as images in use, this title considers the agencies behind visual communication and its impact on society. It engages critically with traditional approaches to visual analysis, socially situated analyses of images and demonstrates the explanatory force of thinking through images in use in a series of case studies.
Download or read book Clausewitz and the State written by Peter Paret and published by Princeton University Press. This book was released on 2007-03-25 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1976, Clausewitz and the State presents a comprehensive analysis of one of the significant thinkers of modern Europe. Peter Paret combines social and military history and psychological interpretation with a study of Clausewitz's military theories and of his unduly neglected historical and political writing. This timely new edition includes a preface which allows Paret to recount the past thirty years of discussion on Clausewitz and respond to critics. A companion volume to Clausewitz's On War, this book is indispensable to anyone interested in Clausewitz and his theories, and their proper historical context.
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2015-07-17 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2012-11-21 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
Download or read book Picture This written by and published by Chronicle Books. This book was released on 2016-08-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas—about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story—remain unparalleled in their simplicity and genius. Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? First published in 1991, Picture This has changed the way artists, illustrators, reviewers, critics, and readers look at and understand art.
Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Download or read book The Persuasive Image Art Kane written by John Poppy and published by . This book was released on 1975 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Experiencing the Last Judgement written by Niamh Bhalla and published by Routledge. This book was released on 2021-09-30 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiencing the Last Judgement opens up new ways of understanding a Byzantine image type that has hitherto been considered largely uniform in its manifestations and to a great extent frightening, coercive and paralysing. It moves beyond a purely didactic understanding of the Byzantine image of the Last Judgement, as a visual eschatological text to be ‘read’ and learned from, and proposes instead an appreciation of each unique image as a dynamic site to be experienced. Paintings, icons and mosaics from the tenth to the fourteenth century, from inside and outside of the Byzantine Empire, are placed within their specific socio-historical milieus, their immediate decorative programmes and their architectural contexts to demonstrate that each unique image constituted a carefully orchestrated and immersive experience of judgement. Each case study outlines the differences that exist in reality between these images that are often subsumed under one iconographic label, making a case against condensing dynamic, lived images into apparently static pictorial ‘types’. Images of the Last Judgement needed the body, mind and memory of the viewer for the creation of meaning, and so the experience of these images was unavoidably spatial, gendered, corporeal, mnemonic, emotional, rhetorical and most often liturgical. Unpacking Byzantine images of judgement in light of these various facets of experience for the first time helps to elucidate the interaction of past individuals with the image, and the ways in which such encounters were intended to benefit the communities that made and lived alongside them.
Download or read book Media Persuasion and Propaganda written by Marshall Soules and published by Edinburgh University Press. This book was released on 2015-02-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
Download or read book Basics Illustration 03 Text and Image written by Mark 'Wigan' Williams and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation. The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored. The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
