Download or read book The Persuasion Explosion written by Art Stevens and published by Acropolis Books (NY). This book was released on 1985 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Download or read book To Punish or Persuade written by John Braithwaite and published by SUNY Press. This book was released on 1985-01-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In To Punish or Persuade, John Braithwaite declares that coal mine disasters are usually the result of corporate crime. He surveys 39 coal mine disasters from around the world, including 19 in the United States since 1960, and concludes that mine fatalities are usually not caused by human error or the unstoppable forces of nature. He shows that a combination of punitive and educative measures taken against offenders can have substantial effects in reducing injuries to miners. Braithwaite not only develops a model for determining the optimal mix of punishment and persuasion to maximize mine safety, but provides regulatory agencies in general with a model for mixing the two strategies to ensure compliance with the law. To Punish or Persuade looks at coal mine safety in the United States, Great Britain, Australia, France, Belgium, and Japan. It examines closely the five American coal mining companies with the best safety performance in the industry: U.S. Steel, Bethlehem Steel, Consolidation Coal Company, Island Creek Coal Company, and Old Ben Coal Company. It also takes a look at the safety record of unionized versus non-unionized mines and how safety regulation enforcement impacts productivity.
Download or read book The Populist Explosion written by John B. Judis and published by . This book was released on 2016 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Far and away the most incisive examination of the central development in contemporary politics: the rise of populism on both the right and the left. Superb.""--Thomas Edsall, New York Times columnistWhat's happening in global politics? As if overnight, many Democrats revolted and passionately backed a socialist named Bernie Sanders; the United Kingdom voted to leave the European Union ; the vituperative billionaire Donald Trump became the presidential nominee of the Republican party; and a slew of rebellious parties continued to win elections in Switzerland, Norway, Italy, Austria, and Gre.
Download or read book Sonic Persuasion written by Greg Goodale and published by University of Illinois Press. This book was released on 2011-04-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.
Download or read book The Great Persuasion written by Angus Burgin and published by Harvard University Press. This book was released on 2012-10-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.
Download or read book To Punish or Persuade written by John Braithwaite and published by State University of New York Press. This book was released on 1985-06-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In To Punish or Persuade, John Braithwaite declares that coal mine disasters are usually the result of corporate crime. He surveys 39 coal mine disasters from around the world, including 19 in the United States since 1960, and concludes that mine fatalities are usually not caused by human error or the unstoppable forces of nature. He shows that a combination of punitive and educative measures taken against offenders can have substantial effects in reducing injuries to miners. Braithwaite not only develops a model for determining the optimal mix of punishment and persuasion to maximize mine safety, but provides regulatory agencies in general with a model for mixing the two strategies to ensure compliance with the law. To Punish or Persuade looks at coal mine safety in the United States, Great Britain, Australia, France, Belgium, and Japan. It examines closely the five American coal mining companies with the best safety performance in the industry: U.S. Steel, Bethlehem Steel, Consolidation Coal Company, Island Creek Coal Company, and Old Ben Coal Company. It also takes a look at the safety record of unionized versus non-unionized mines and how safety regulation enforcement impacts productivity.
Download or read book Persuasion in Society written by and published by Routledge. This book was released on 2011-04-20 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions. ? ? ?
Download or read book Confidence Explosion written by Julian James and published by Paragon Publishing. This book was released on 2011-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within this inspiring integration of transformational ideas, James, a leadingexpert and mentor in the domain of personal confidence and charisma, sets thefoundation for what it means to be powerfully confident in a deep and lastingway.
Download or read book Persuasion in Society written by Jean G. Jones and published by Taylor & Francis. This book was released on 2017-04-07 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Download or read book Persuasion written by Victoria O'Donnell and published by . This book was released on 1982 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion History Theory Practice written by George Pullman and published by Hackett Publishing. This book was released on 2013-09-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.
Download or read book Desiring the Bomb written by Calum Lister Matheson and published by University Alabama Press. This book was released on 2018-11-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely interdisciplinary study that applies psychoanalysis and the rhetorical tradition of the sublime to examine the cultural aftermath of the Atomic Age Every culture throughout history has obsessed over various “end of the world” scenarios. The dawn of the Atomic Age marked a new twist in this tale. For the first time, our species became aware of its capacity to deliberately destroy itself. Since that time the Bomb has served as an organizing metaphor, a symbol of human annihilation, a stand-in for the unspeakable void of extinction, and a discursive construct that challenges the limits of communication itself. The parallel fascination with and abhorrence of nuclear weapons has metastasized into a host of other end-of-the-world scenarios, from global pandemics and climate change to zombie uprisings and asteroid collisions. Desiring the Bomb: Communication, Psychoanalysis, and the Atomic Age explores these world-ending fantasies through the lens of psychoanalysis to reveal their implications for both contemporary apocalyptic culture and the operations of language itself. What accounts for the enduring power of the Bomb as a symbol? What does the prospect of annihilation suggest about language and its limits? Thoroughly researched and accessibly written, this study expands on the theories of Kenneth Burke, Jacques Lacan, Sigmund Freud, and many others from a variety of disciplines to arrive at some answers to these questions. Calum L. Matheson undertakes a series of case studies—including the Trinity test site, nuclear war games, urban shelter schemes, and contemporary survivalism—and argues that contending with the anxieties (individual, social, cultural, and political) born of the Atomic Age depends on rhetorical conceptions of the “real,” an order of experience that cannot be easily negotiated in language. Using aspects of media studies, rhetorical theory, and psychoanalysis, the author deftly engages the topics of Atomic Age survival, extinction, religion, and fantasy, along with their enduring cultural legacies, to develop an account of the Bomb as a signifier and to explore why some Americans have become fascinated with fantasies of nuclear warfare and narratives of postapocalyptic rebirth.
Download or read book The Rise of the Mediocracy written by David Tribe and published by Taylor & Francis. This book was released on 2024-10-30 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1975, The Rise of the Mediocracy is exhaustive, disturbing, devastating, yet often very funny. It explodes the myth of meritocracy and the pretence of improved living standards. While the doom- boomers blame all our ills on trigger happy politicians, Arab oil sheikhs or polluting multinational corporations, the intractable problems of the world have come about through a multiplication of individual attitudes and actions whose end result is industrial anarchy, civil disorders, population explosion and declining standards. Many of the ‘good things’ of life- democracy, education, sociology, communications, growth, the welfare state- have contributed to the overall neurosis, trivialization and greed. As these good things will not likely be abandoned, the problems of contemporary society may well be insoluble. But if there are solutions they are unlikely to be implemented because everywhere there is an elitism not of meritocracy but of mediocracy, whose rise can be traced from the 18th century and has accelerated in recent years. No other book relates the discrediting of religion and politics, business and professions so plausibly to chaos in the arts, diminishing returns in education and curbless crime in society. This interdisciplinary book is an interesting read for students of humanities and social sciences.
Download or read book The Logic Bomb written by Scott Richard Lord and published by FriesenPress. This book was released on 2014-09-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Tresh is a small-time Los Angeles attorney always looking for a big score. Divorced and broke, with an ex-wife and a seven year old son to support, Tom has spent his career trying to walk the line between defending his criminal clients and becoming involved in their crimes. So when his old friend Charlie asks him to help broker a deal for a mysterious new computer program and promises him a huge payday for his services, Tom is willing to turn a blind eye to the details. Big mistake. Two of the people involved in the theft are found gruesomely slaughtered in a vacant lot. It’s a warning. If Tom doesn’t return the program, a “Logic Bomb” capable of destroying the world’s vital computer systems, then all Tom has -- his family, his friends, his life -- will be brutally exterminated. Tom’s frantic fight to unravel the conspiracy erupts into an all-out war waged in court and in the street against a cartel of corporate thugs, Chinese spies, domestic terrorists, and the U.S. government. Tom recruits an army of his own, led by the head of a murderous LA gang, a beautiful and deadly former cop, and a mysterious genius hacker. As Tom’s team races towards a fierce and violent showdown, no one can be trusted and everything is at stake. In The Logic Bomb, veteran Los Angeles attorney Scott Richard Lord has crafted a riveting novel as fresh as tomorrow’s Internet headlines. Populated with vividly compelling and original characters, sprawling across indelible Left Coast landmarks, the story is filled with the incredible but true details of the secret machinery behind the cyber war being fought everywhere today.
Download or read book Speaking Professionally written by Alan Jay Zaremba and published by Routledge. This book was released on 2014-12-18 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with new and current examples throughout, this concise guide is a rich resource for anyone who wants to become more effective in speaking settings. It covers all the basics and identifies essential principles that will help readers to efficiently prepare, deliver, and evaluate presentations.
