Download or read book Perspectives on Product meaning Research written by Rebecca Huff Holman and published by . This book was released on 1979 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Foundations of Social Research written by Michael Crotty and published by SAGE. This book was released on 1998-08-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choosing a research method can be bewildering. How can you be sure which methodology is appropriate, or whether your chosen combination of methods is consistent with the theoretical perspective you want to take? This book links methodology and theory with great clarity and precision, showing students and researchers how to navigate the maze of conflicting terminology. The major epistemological stances and theoretical perspectives that colour and shape current social research are detailed and the author reveals the philosophical origins of these schools of inquiry and shows how various disciplines contribute to the practice of social research as it is known today.
Download or read book Product Research Rules written by C. Todd Lombardo and published by O'Reilly Media. This book was released on 2020-11-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field
Download or read book Methods in Consumer Research Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements
Download or read book Handbook of Research on Trends in Product Design and Development Technological and Organizational Perspectives written by Silva, Arlindo and published by IGI Global. This book was released on 2010-07-31 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.
Download or read book Participatory Action Research written by William Foote Whyte and published by SAGE Publications, Incorporated. This book was released on 1991 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a rejection of the traditional separation between the researcher and the research setting, this volume discusses a philosophy in which the researcher is fully involved in the process of organizational learning and change. William Foote Whyte and his collaborators outline the theory and methods behind participatory action research, weigh up its strengths and weaknesses and then present cases where this research strategy has been used in both industry and agriculture from a variety of countries on four continents.
Download or read book Perspectives on Practice and Meaning in Mathematics and Science Classrooms written by D. Clarke and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a variegated picture of science and mathematics classrooms that challenges a research tradition that converges on the truth. The reader is surrounded with different images of the classroom and will find his beliefs confirmed or challenged. The book is for educational researchers, research students, and practitioners with an interest in optimizing the effectiveness of classrooms as environments for learning.
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book Handbook of Research on User Interface Design and Evaluation for Mobile Technology written by Lumsden, Joanna and published by IGI Global. This book was released on 2008-02-28 with total page 1166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.
Download or read book Understanding Research in Education written by Fred L. Perry Jr. and published by Routledge. This book was released on 2014-07-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a solid introduction to the foundations of research methods, with the goal of enabling students and professionals in the various fields of education to not simply become casual consumers of research who passively read bits and pieces of research articles, but discerning consumers able to effectively use published research for practical purposes in educational settings. All issues important for understanding and using published research for these purposes are covered. Key principles are illustrated with research studies published in refereed journals across a wide spectrum of education. Exercises distributed throughout the text encourage readers to engage interactively with what they are reading at the point when the information is fresh in their minds. This text is designed for higher level undergraduate and graduate programs. Course instructors will find that it provides a solid framework in which to promote student interaction and discussion on important issues in research methodology.
Download or read book Philosophical Perspectives on Qualitative Psychological and Social Science Research written by Paul M. W. Hackett and published by Frontiers Media SA. This book was released on 2023-10-25 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Practice of Enterprise Modeling written by Janis Stirna and published by Springer Science & Business Media. This book was released on 2008-11-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise modeling (EM) has gained substantial popularity both in the academic community and among practitioners. A variety of EM methods, approaches, and tools are developed and offered on the market. In practice they are used for various p- poses such as business strategy development, process restructuring, as well as business and IT architecture alignment and governance. PoEM 2008, the First IFIP WG 8. 1 Working Conference on The Practice of Ent- prise Modeling, took place in Stockholm, Sweden. It is the first conference aiming to establish a dedicated forum where the use of EM in practice is addressed by bringing together researchers, users, and practitioners. The goals of PoEM 2008 were to - velop a better understanding of the practice of EM, to contribute to improved EM practice, as well as to share knowledge and experiences. The theme of PoEM 2008 was EM in different application contexts, e. g. , software development, including agile development, as well as business development, gove- ance, and change.
Download or read book Cultural Perspectives in a Global Marketplace written by Dheeraj Sharma and published by Springer. This book was released on 2015-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Social Work Constructivist Research written by Mary Katherine O'Connor and published by Routledge. This book was released on 2015-12-22 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first textbook to offer a clear, concise articulation of the dimensions of constructivism relevant to social work practice and research. Professor Rodwell recognizes the need to systematize a process of knowledge building and presents specific techniques to accomplish that while maintaining an interpretative stance with the focus on meaning. Social work students will see that their basic way of engaging clients in an assessment and problem-solving process is very much in keeping with constructivist research practice. In addition to delineating the philosophical assumptions of constructivism, this very practical text is geared to classroom use, with chapters on research design, rigor, data collection, data analysis, research oversight, and presentation of results. Social Work Constructivist Research is divided into four sections that, together, should give the reader the intellectual and practical background necessary to understand and undertake rigorous constructivist inquiry. The structure of this textbook is intended to provide the reader with sufficient information to competently confront all the design, implementation, and reporting elements of a constructivist inquiry process. At the completion of all sections, readers will know how the assumptions of constructivism differ from mainstream research primarily characterized by positivism or post-positivism. Readers will know how rigor expectations for research methods derived from different assumptions also differ. They will know how to: determine the feasibility of undertaking a constructivist inquiry, when, and where it is possible; manage an emergent design; and establish the trustworthiness and authenticity dimensions of a rigorous research effort. For those interested in constructivist research and its relevancy to social work, this book will prove to be a necessary resource.
Download or read book Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics written by Omeraki Çekirdekci, ?ahver and published by IGI Global. This book was released on 2021-11-26 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic shook the world to its core. After a brief pause, organizations of all kinds had to adapt to the new circumstances given to them with very little time. The presence of the pandemic caused multiple threats that caused several disruptions to the norms, beliefs, and practices in various domains of everyday life. Both from macro and micro perspectives, individuals, households, markets, institutions, and governments developed strategies to respond to the new environment—responses that hope to eliminate or at least decrease the threats of the COVID-19 pandemic. The Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics explores the COVID-19 pandemic from an interdisciplinary perspective and determines how future pandemics may impact society. Beginning as a health threat, the pandemic has led the way to economic, social, psychological, political, and informational crises necessitating the examination of the phenomenon from different academic disciplines. Covering topics such as distance education, human security, and predictions, this handbook of research is an essential resource for scholars, managers, media representatives, governors, health officials, government officials, policymakers, students, professors, researchers, and academicians.
