Download or read book Personal Branding A Manifesto on Fame and Influence written by Isaac Mashman and published by Mashman Ventures LLC. This book was released on 2021-11-01 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.
Download or read book The Glass is Full and a Half written by Carlos Salum and published by . This book was released on 2020-12-10 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Glass is Full and a Half - a memoir of Transformation by Carlos SalumForeword by Richard Saul Wurman, founder of the TED ConferencesThis is a memoir about how I transformed my life and how you can tooThe transformation process requires an understanding of BreakthroughYou can design a Breakthrough Blueprint that allows you to achieve and leadYou can replicate the process your entire life and build your inspiring LegacyYou can find answers to essential questions, such as: How far can I go? What's my full potential and how can I reach it?How can I achieve my goals and be happy at the same time?How can I become a leader that creates significant achievements?What will be the resonance of my memorable legacy? The fundamental idea in "The Glass is Full and a Half" is that you can design a life of meaningful achievements and lead others by creating a Breakthrough Blueprint that aligns four key factors: Imagine, Improve, Inspire and Ignite.The four key factors are four lenses to see the glass full and a half and live in Possibility as a full human being. Four capital "Is" - each one representing a development stage, a transformation through Breakthrough.Four aligned and intertwined steps to achieve your leadership Breakthrough and go beyond it. A system, a platform to create enduring success through process and outcome goals. A path for you to lead and to develop future leaders as well. Your personal evolution from Desire to Breakthrough to Achievement and, ultimately, Transcendence through a powerful Legacy. To experience true achievement and wholeness we must passionately engage in the design of our future so we can own it. In doing so, our personal energy powerfully ripples outwards to influence others and create waves of positive change
Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Download or read book The Art of Non Conformity written by Chris Guillebeau and published by Penguin. This book was released on 2010-09-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever thought, "There must be more to life than this," The Art of Non-Conformity is for you. Based on Chris Guillebeau's popular online manifesto "A Brief Guide to World Domination," The Art of Non-Conformity defies common assumptions about life and work while arming you with the tools to live differently. You'll discover how to live on your own terms by exploring creative self-employment, radical goal-setting, contrarian travel, and embracing life as a constant adventure. Inspired and guided by Chris's own story and those of others who have pursued unconventional lives, you can devise your own plan for world domination-and make the world a better place at the same time.
Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Download or read book The Brand Called You Make Your Business Stand Out in a Crowded Marketplace written by Peter Montoya and published by McGraw Hill Professional. This book was released on 2008-11-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev and published by St. Martin's Press. This book was released on 2017-03-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Download or read book Body Wars written by Margo Maine and published by Gurze Books. This book was released on 2013-10-18 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for activists and educators, this cultural critique of female body image discusses the topic as it relates to sports, fashion, advertising, and propaganda, and offers practical strategies for those willing to fight unhealthy or unrealistic female images in society. Original. Tour.
Download or read book Jesus Manifesto written by Leonard Sweet and published by HarperChristian + ORM. This book was released on 2010-05-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesus Manifesto presents a fresh unveiling of Jesus, seeking to restore the supremacy and sovereignty of Christ in a world—and a church—that has lost sight of Him. Christians have made the gospel about so many things—things other than Christ. Religious concepts, ideas, doctrines, strategies, and methods that begin to eclipse the beauty, the glory, and the reality of the Lord Jesus Himself. We know a lot about our Lord, but we don't know Him very well. We know a lot about trying to be like Jesus, but very little about living by His indwelling life. Jesus Manifesto provides clarity on the most important points of our faith. It is a prophetic call to restore the supremacy and sovereignty of Christ in a world and church that has lost sight of Him. This manifesto emphasizes ten crucial areas of restoring the supremacy of Jesus Christ, noting: Christians don’t follow Christianity; they follow Christ Christians don't proclaim themselves; they proclaim Christ Christians don’t point people to core values; they point people to the Cross Christians don't preach about Christ; they preach Christ Read this book to see your Lord like you've never seen Him before and restore the sovereignty of Jesus in your life.
Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
Download or read book Leading the Life You Want written by Stewart Friedman and published by Harvard Business Review Press. This book was released on 2014-09-16 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller “For nearly thirty years, my life’s work has been to help people like you find ways to bring the often warring aspects of life into greater harmony.” — Stew Friedman, from Leading the Life You Want You’re busy trying to lead a “full” life. But does it really feel full—or are you stretched too thin? Enter Stew Friedman, Wharton professor, adviser to leaders across the globe, and passionate advocate of replacing the misguided metaphor of “work/life balance” with something more realistic and sustainable. If you’re seeking “balance” you’ll never achieve it, argues Friedman. The idea that “work” competes with “life” ignores the more nuanced reality of our humanity—the interaction of four domains: work, home, community, and the private self. The goal is to create harmony among them instead of thinking only in terms of trade-offs. It can be done. Building on his national bestseller, Total Leadership, and on decades of research, teaching, and practice as both consultant and senior executive, Friedman identifies the critical skills for integrating work and the rest of life. He illustrates them through compelling original stories of these remarkable people: • former Bain & Company CEO and Bridgespan co-founder Tom Tierney • Facebook COO and bestselling author Sheryl Sandberg • nonprofit leader and US Navy SEAL Eric Greitens • US First Lady Michelle Obama • soccer champion-turned-broadcaster Julie Foudy • renowned artist Bruce Springsteen Each of these admirable (though surely imperfect) people exemplifies a set of skills—for being real, being whole, and being innovative—that produce a sense of purpose, coherence, and optimism. Based on interviews and research, their stories paint a vivid picture of how six very different leaders use these skills to act with authenticity, integrity, and creativity—and they prove that significant public success is accomplished not at the expense of the rest of life, but as the result of meaningful engagement in all its parts. With dozens of practical exercises for strengthening these skills, curated from the latest research in organizational psychology and related fields, this book will inspire you, inform you, and instruct you on how to take realistic steps now toward leading the life you truly want.
Download or read book The Crunk Feminist Collection written by Brittney C. Cooper and published by The Feminist Press at CUNY. This book was released on 2016-12-19 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays on hip-hop feminism featuring relevant, real conversations about how race and gender politics intersect with pop culture and current events. For the Crunk Feminist Collective, their academic day jobs were lacking in conversations they actually wanted. To address this void, they started a blog that turned into a widespread movement. The Collective’s writings foster dialogue about activist methods, intersectionality, and sisterhood. And the writers’ personal identities—as black women; as sisters, daughters, and lovers; and as television watchers, sports fans, and music lovers—are never far from the discussion at hand. These essays explore “Sex and Power in the Black Church,” discuss how “Clair Huxtable is Dead,” list “Five Ways Talib Kweli Can Become a Better Ally to Women in Hip Hop,” and dwell on “Dating with a Doctorate (She Got a Big Ego?).” Self-described as “critical homegirls,” the authors tackle life stuck between loving hip hop and ratchet culture while hating patriarchy, misogyny, and sexism. “Refreshing and timely.” —Bitch Magazine “Our favorite sister bloggers.” —Elle “By centering a Black Feminist lens, The Collection provides readers with a more nuanced perspective on everything from gender to race to sexuality to class to movement-building, packaged neatly in easy-to-read pieces that take on weighty and thorny ideas willingly and enthusiastically in pursuit of a more just world.” —Autostraddle “Much like a good mix-tape, the book has an intro, outro, and different layers of based sound in the activist, scholar, feminist, women of color, media representation, sisterhood, trans, queer and questioning landscape.” —Lambda Literary Review
Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
