Download or read book Persuasion History Theory Practice written by George Pullman and published by Hackett Publishing. This book was released on 2013-09-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.

Download or read book What s Your Presentation Persona Discover Your Unique Communication Style and Succeed in Any Arena written by Scott Schwertly and published by McGraw Hill Professional. This book was released on 2017-02-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide based on a proprietary skill assessment tool—a Myers-Briggs for presenters—that provides tips and strategies that address the core element for becoming a successful presenter: YOU What kind of presenter are you? Are you charming? Purposeful? Informative? Inspiring? Do you have natural charisma? A clear message? A powerful vision? What’s Your Presentation Persona? is a revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool―a Myers-Briggs for presenters―that provides strategies and tips that address the core element for becoming a successful presenter: YOU. This groundbreaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter. Take the self-assessment test in the book and discover your persona. Are you: • The Director: a respected leader with an empathetic core (Oprah Winfrey or Ned Stark from Game of Thrones) • The Captivator: a charismatic presenter with a natural, unrehearsed flair (Gary Vaynerchuk or Captain Kirk from Star Trek) • The Producer: a successful speaker who believes in hard work—not luck (Martin Luther King Jr. or Walter White from Breaking Bad) • The Scholar: an always-curious learner informed by their own wisdom (Elon Musk or Hermoine Granger from Harry Potter) • The Liberator: an optimistic visionary who loves to inspire (Tony Robbins or William Wallace from Braveheart) The key to reaching others is knowing who you are. Get to know yourself. Build on your strengths. Work on your weaknesses. Learn how to deliver your message with confidence, charisma, humor, and authenticity. Be yourself—but better. Once you’ve mastered your presentation persona, explore others you’d like to experiment with and learn from. Incorporate techniques into your unique style to become the strongest, most well-rounded communicator you can be―so you can razzle-dazzle any audience on any topic anytime.

Download or read book Summary Persuasion written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting What You Want". This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get what they want. In his book, the author explains how persuasion can and must be used to create win-win situations for everyone involved. This is a key distinction between manipulation and persuasion. Manipulative techniques never result in a lasting relationship, whereas those relationships based on the use of persuasion do endure. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Persuasion" and discover how you can master the art of persuasion and start getting what you want.

Download or read book Trials of Character written by James M. May and published by UNC Press Books. This book was released on 2014-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: By its very nature, the art of oratory involves character. Verbal persuasion entails the presentation of a persona by the speaker that affects an audience for good or ill. In this book, James May explores the role and extent of Cicero's use of ethos and demonstrates its persuasive effect. May discusses the importance of ethos, not just in classical rhetorical theory but also in the social, political, and judicial milieu of ancient Rome, and then applies his insights to the oratory of Cicero. Ciceronian ethos was a complex blend of Roman tradition, Cicero's own personality, and selected features of Greek and Roman oratory. More than any other ancient literary genre, oratory dealt with constantly changing circumstances, with a wide variety of rhetorical challenges. An orator's success or failure, as well as the artistic quality of his orations, was largely the direct result of his responses to these circumstances and challenges. Acutely aware of his audience and its cultural heritage and steeped in the rhetorical traditions of his predecessors, Cicero employed rhetorical ethos with uncanny success. May analyzes individual speeches from four different periods of Cicero's career, tracing changes in the way Cicero depicted character, both his own and others', as a source of persuasion--changes intimately connected with the vicissitudes of Cicero's career and personal life. He shows that ethos played a major role in almost every Ciceronian speech, that Cicero's audiences were conditioned by common beliefs about character, and finally, that Cicero's rhetorical ethos became a major source for persuasion in his oratory.

Download or read book Persuasion written by Dave Lakhani and published by Wiley + ORM. This book was released on 2011-02-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." John Klymshyn, author of Move the Sale Forward

Download or read book The Ancient Art of Persuasion across Genres and Topics written by and published by BRILL. This book was released on 2019-11-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an original collection of essays that contribute to a developing appreciation of persuasion across ancient genres (mainly oratory, historiography, poetry) and a wide diversity of interdisciplinary topics (performance, language, style, emotions, gender, argumentation and narrative, politics).

Download or read book Authorial Personality and the Making of Renaissance Texts written by Douglas S. Pfeiffer and published by Oxford University Press. This book was released on 2022 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying texts by Lorenzo Valla, Erasmus, Saint Jerome, George Gascoigne, and Fulke Greville, this volume explores authorial character as an instrument of textual analysis in the scholarship of early Renaissance literature.

Download or read book Modeling the Persona in Persuasive Discourse on Social Media Using Context aware and Knowledge driven Learning written by Ugur Kursuncu and published by . This book was released on 2018 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has reshaped communication in the last decade, supporting interaction and community development among participants who would never otherwise meet. It provides opportunities to users for sharing information and expressing their opinions on specific topics. Recent studies show that social media is immensely instrumental in changing, and measuring public opinions on particular issues. These open platforms bring the freedom to users to disseminate information for changing the public opinion and the normative behaviors of users through implementing a persuasive discourse on certain topics. While some accounts choose to share promotional information about their products to influence the public opinion, some other malicious-intended accounts share misinformation or propaganda to persuade others. In this research, we use marijuana and radicalization related communications as focal cases, employing a context-aware and knowledge-driven approach for modeling the persona in these persuasive discussions on social media.

Download or read book Persona written by Genevieve Valentine and published by Simon and Schuster. This book was released on 2015-03-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Blending celebrity and international diplomacy in a near-future Paris, Valentine crafts an intimate thriller than unmasks the players in the game.” —Publishers Weekly When Suyana, Face of the recently formed United Amazonia Rainforest Confederation, is secretly meeting Ethan of the United States, a potential ally for her struggling country, the last thing she expected to be was a victim of an assassination attempt. Daniel, a teen runaway turned paparazzo hoping to make a name for himself, witnesses the first shot targeted for Suyana. Without thinking, he jumps into the action telling himself it’s not selflessness, it’s the scoop. Now Suyana and Daniel are on the run—and if they don’t keep themselves one step ahead, they’ll lose it all.

Download or read book Call to Action written by Bryan Eisenberg and published by HarperCollins Leadership. This book was released on 2006-10-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Download or read book Persuading People written by Robert Cockcroft and published by Bloomsbury Publishing. This book was released on 2013-12-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Download or read book Comforts of the Abyss The Art of Persona Writing written by Philip Schultz and published by W. W. Norton & Company. This book was released on 2022-06-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid, intimate, and inspiring exploration of how to write through persona, from the Pulitzer Prize–winning founder of an influential writing school. Throughout his growth as a writer, acclaimed poet Philip Schultz has battled with the dark voice in his head—the “shitbird,” as his late friend the poet Ralph Dickey termed it—that whispers his insecurities and questions his ability to create. Persona writing, a method of borrowing the voice and temperament of accomplished writers, offers him imaginative distance and perspective on his own negative inclinations. In this candid and generous book, Schultz reflects on his early life in an immigrant neighborhood of upstate New York, his first writing experiments inspired by Ernest Hemingway and John Keats, his struggles with dyslexia, and the failures he witnessed in his father’s life and his own. Through surprising, sometimes humorous, and encouraging encounters with the writers who influence him—including Elizabeth Bishop, Joan Didion, and Norman Mailer—as well as moving experiences of loss, Schultz learns how to fashion personas out of pain. Perceptive, enlightening, and profound, Comforts of the Abyss reveals how persona writing can be used as a tool for unlocking a writer’s own story, the philosophy on which Schultz founded The Writers Studio in 1987.

Download or read book Persona Studies written by P. David Marshall and published by John Wiley & Sons. This book was released on 2019-04-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional­—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.

Download or read book Diccionari UB written by and published by Edicions Universitat Barcelona. This book was released on 2008 with total page 1059 pages. Available in PDF, EPUB and Kindle. Book excerpt: El diccionari UB anglès-català és el resultat d’una activitat conjunta de diferents agents que, de manera complementària, han sumat coneixements, continguts i tecnologia per fer una obra de referència rigorosa, posada al dia, útil a un ampli sector de la ciutadania i que contribueixi a eixamplar els horitzons culturals i lingüístics no solament de la comunitat universitària, sinó de la societat catalana...Pel seu contingut, constitueix una obra idònia tant per als usuaris comuns de la llengua com per a especialistes d’un ampli ventall de sectors professionals, així com per al professorat i estudiants universitaris i de cursos avançats de secundària. La mobilitat estudiantil a nivell internacional el converteix en un company de viatge imprescindible per als estudiants catalans que viatgen a l’estranger i en una eina bàsica per al coneixement de la llengua i la cultura catalanes per als qui vénen a completar els seus estudis al nostre país.

Download or read book Grapho Persuasion Mastering the Pyramid of Persuasion Confessions of a Marketing Man written by Victor Semo and published by Jamin Press GraphoPersuasion. This book was released on 2011-03-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she's persuading him. This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, which blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen. AMONG THE TIPS REVEALED: -How to understand people's personalities and use this knowledge to persuade them -Persuasion is seduction: how companies use the same techniques as womanisers to win clients -From Martin Luther King, jr to Naomie Campbell, the secrets to make hypnotic speeches that move an audience -Various tools of persuasion, easy to "carry and deploy" in any situation In this insightful book, originally a letter to his sister, Victor Semo reveals the essential elements to master the art of persuasion. Jargon-free, packed with tried and tested advice, get more in business and your personal life. "I like to know who I am dealing with, and this book helps me to reveal what they are hiding from me. Fascinating!" -Geoff Burch, best-selling author and BBC television presenter "Savvy persuaders have a new powerful technique in their hands!" - Rintu Basu, Best-selling author of The Persuasion Skills Black Book

Download or read book Parasocial Characters and Persuasive Messages written by Mi Yeong Park and published by . This book was released on 2003 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The International Encyclopedia of Communication Theory and Philosophy 4 Volume Set written by Jefferson D. Pooley and published by John Wiley & Sons. This book was released on 2016-10-31 with total page 2323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com