Download or read book Periscope Marketing Excellence written by RD king and published by 大賢者外語. This book was released on with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-By-Step Blueprint Reveals How To Harness The Power Of Streaming Video And Periscope To Get Hordes Of Targeted Traffic! Live video streaming just might be the next ‘big thing’ in the world of digital marketing. And as every digital marketer should know, keeping up to date with the latest developments is key if you want to stay ahead of the competition. What’s more, is that live video streaming could end up being something that changes the whole world. In the same kind of way that cloud computing could potentially change the way all of our technology works and the way we do everything, live video streaming has potential to impact on every major aspect of our lives. This is an incredible opportunity then – to jump on board with something at this incredibly exciting inception point and to influence its trajectory and its impact on the world. Imagine if you had been around when the internet first launched and you had a book that could tell you exactly how to make the most of everything the web promised. Well, that’s exactly where you find yourself now. If you get involved with live video streaming now, you can solidify yourself as a massive presence here before other marketers get on board. But what is live video streaming? Just why does it hold so much promise? And how can you make sure that you’re doing it right? That’s what we’re going to find out, so hang onto your hats and get ready for an exciting ride into a brave new frontier in digital marketing! Below is the list of chapters that you are about to explore and experience the value: Chapter 1: What is Live Video Streaming? And What is Periscope? Chapter 2: The Marketing Potential for Streaming Chapter 3: Periscope Chapter 4: Your Strategy – Provide Value Chapter 5: How to Make Amazing Videos for Periscope Chapter 6: Top Tips for Generating More Viewers Chapter 7: The Other Platforms
Download or read book U boat Commander written by Peter Erich Cremer and published by US Naval Institute Press. This book was released on 1984 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A true-life war thriller by the famed U-boat ace who presents an authentic view of the notorious wolf packs and their encounters with the Allies.
Download or read book Influencer Marketing For Dummies written by Kristy Sammis and published by John Wiley & Sons. This book was released on 2015-11-20 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Download or read book From Opposite Sides of the Periscope written by Capt. David C. Minton III USN and published by Archway Publishing. This book was released on 2018-02-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a war raging in Indochina and a Cold War raging in secret, the spring of 1972 was a perilous time. The question everyone wanted an answer to was whether the bombing and mining campaigns of the Hanoi and Haiphong harbors, announced by President Nixon on May 8, would cause the Soviet Union and the United States of America to collide. During several weeks in 1972, one lone nuclear submarine prevented the tactical morass of the Vietnam War from turning the Cold War hot. The submarine, USS Guardfish (SSN612) commanded by Cmdr. David C. Minton III, secretly followed a Soviet nuclear guided missile submarine K 184 commanded by Capt. First Rank Alfred S. Berzin, from Vladivostok to the South China Sea, in the wake of the mining of the Haiphong and Hanoi harbors, providing real-time information on the Soviet submarine threat. Follow two young commanders who led different lives but had surprisingly similar careers until they converged in the waters off of Vladivostok.
Download or read book Brandweek written by and published by . This book was released on 1998-05-04 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adweek written by and published by . This book was released on 2000 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Strategy Innovation written by Robert E. Johnston and published by AMACOM. This book was released on 2013-03-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. In The Power of Strategy Innovation, you’ll learn how to: apply innovative thinking to your company’s business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs; and how to create a perpetual flow of viable new business opportunities. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Download or read book Agency written by and published by . This book was released on 1996 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foodservice Operations and Management Concepts and Applications written by Karen Eich Drummond and published by Jones & Bartlett Learning. This book was released on 2021-08-23 with total page 781 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foodservice Operations & Management: Concepts and Applications is written for Nutrition and Dietetics students in undergraduate programs to provide the knowledge and learning activities required by ACEND's 2017 Standards in the following areas: • Management theories and business principles required to deliver programs and services. • Continuous quality management of food and nutrition services. • Food science and food systems, environmental sustainability, techniques of food preparation and development and modification and evaluation of recipes, menus, and food products acceptable to diverse populations. (ACEND Accreditation Standards for Nutrition and Dietetics Didactic Programs, 2017) The textbook can also be used to meet the competencies in Unit 3 (Food Systems Management) and Unit 5 (Leadership, Business, Management, and Organization) in the Future Education Model for both bachelor's and graduate degree programs.
Download or read book The Ultimate Web Marketing Guide written by Michael R. Miller and published by Pearson Education. This book was released on 2010-10-29 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Download or read book Digital Pricing Strategy written by Stephan M. Liozu and published by Taylor & Francis. This book was released on 2023-06-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Download or read book EBOOK Introduction to Mass Communication Media Literacy and Culture written by BARAN, STANLEY and published by McGraw Hill. This book was released on 2011-02-16 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Introduction to Mass Communication: Media Literacy and Culture
Download or read book IEG Sponsorship Sourcebook written by and published by . This book was released on 1995 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Video Marketing written by Erika MacDonald and published by Engaging New Media. This book was released on 2020-05-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on ‘videos’ before making purchases. “Effective Video Marketing: How to make videos that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business. Written by a seasoned video marketer with valuable experience, “Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.
Download or read book Through a Canadian Periscope written by Julie H. Ferguson and published by Dundurn. This book was released on 2014-03-10 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive history of Canada’s submarine service and the people who have served in it. Through a Canadian Periscope’s second edition celebrates the story of the Canadian submarine service on the occasion of its centenary in 2014. Created in 1914, at the beginning of World War I, Canada’s submarine force has overcome repeated attempts to sink it since then. Surprise, controversy, political expediency, and naval manipulation flow through its one hundred-year history. Heroes and eccentrics, and ordinary people populate its remarkable story, epitomizing the true essence of the service. Fully updated and with new and restored images, Through a Canadian Periscope offers a colourful and thoroughly researched account of the Canadian submarine service, from its unexpected inauguration in British Columbia on the first day of the World War I, through its uncertain future in the 1990s, to the present day. This vivid account celebrates the individuals who dedicated themselves to the Canadian submarine service and in some instances lost their lives in submarines.
Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2017-10-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
