Download or read book Classic Perfume Advertising 1920 1970 written by Jacqueline Johnson and published by Schiffer Publishing. This book was released on 2007 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Someone once said, "There is nothing new under the sun only new ways to do things." This could be the anthem of the agencies that produced the advertisements shown in this exciting new book. Perfume magazine ads not only tell the story of the brand, they are on the resumés of many of the world's most famous fine artists. The images shown here represent great perfume houses at the height of their marketing prowess: Guerlain, Schiaparelli, Caron, Lentheric, Hattie Carnegie, Lanvin, Houbigant, and more. To make their brands unforgettable they hired the most creative talents available, including Andy Warhol, Dugo, Vladimir Bobrtsy (aka bobri), and fabulous photographers like Irving Penn and Edward Jacobson. These talents artists thrived in the fast paced, very lucrative perfume industry. For the perfume bottle collector, advertising historian, and those active in graphic arts, this beautiful book has over 370 magnificent images, in full color, that are responsible for the sale of millions of dollars worth of fragrance through the years.
Download or read book Etiquette The Least You Need to Know written by Jamila Musayeva and published by R. R. Bowker. This book was released on 2019-01-22 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You never get a second chance to make a first impression." Have you ever heard this saying? Before we get a chance to say a word, our gestures and manners have already spoken for us. Though some of the rules of good manners change, others remain constant. This book is about the constants: the least you need to know to make a good first impression. As Clarence Thomas once said, "Good manners will open doors that the best education cannot." Use this book as a master key to open those doors.
Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.
Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Download or read book Advertising Language written by Keiko Tanaka and published by Routledge. This book was released on 2005-07-05 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Download or read book Girl Talk written by Dawn Currie and published by University of Toronto Press. This book was released on 1999-01-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging assumptions about women's magazines, Currie looks at young readers and how they interpret the message of magazines in their everyday lives. A fascinating, sometimes surprising study of young women and their relationship with print media.
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Download or read book Advertising Principles written by Herbert Francis De Bower and published by . This book was released on 1919 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scent and Subversion written by Barbara Herman and published by Rowman & Littlefield. This book was released on 2013-11-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intriguing look at vintage perfume's powerful past, including reviews of more than 300 scents, with stunning period advertisements throughout.
Download or read book Advertising Myths written by Anne M. Cronin and published by Psychology Press. This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics.
Download or read book Perfume written by Lizzie Ostrom and published by Simon and Schuster. This book was released on 2016-12-06 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join Lizzie Ostrom on an olfactory adventure as she explores the trends and crazes that have shaped the way we’ve spritzed. One hundred perfumes and scents in all their fragrant glory reveal a fascinating social history of the past century. From the belle epoque through the swinging sixties, to the naughty nineties and beyond, Ostrom brings intelligence and wit to this most ravishing of subjects.There was the patriotic impact of English Lavender during World War I and perfumes that captured the Egyptomania of the 1920s. Estee Lauder created "Youth Dew" and with it, distilled the essence of 1950's suburbia. Patchouli oil—the "anti-perfume" of the 1960s—was sure to keep money out of the hands of corporations and "the man." And who could forget the fervor created by the grunge androgyny of CK One? Scent is truly the passport to memory, making Perfume both a lush treat and an insightful examination of the twentieth century through the most mysterious of the five sense.
Download or read book Advertising Methods Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1891 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ads Fads and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.
Download or read book Advertising Copy Principles and Practice written by Lloyd Dallas Herrold and published by . This book was released on 1926 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Face of Fashion written by Jennifer Craik and published by Routledge. This book was released on 2003-09-02 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
