Download or read book Perfume advertisement written by Mayer Taylor and published by GRIN Verlag. This book was released on 2014-02-04 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women’s magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:
Download or read book Classic Perfume Advertising 1920 1970 written by Jacqueline Johnson and published by Schiffer Publishing. This book was released on 2007 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Someone once said, "There is nothing new under the sun only new ways to do things." This could be the anthem of the agencies that produced the advertisements shown in this exciting new book. Perfume magazine ads not only tell the story of the brand, they are on the resumés of many of the world's most famous fine artists. The images shown here represent great perfume houses at the height of their marketing prowess: Guerlain, Schiaparelli, Caron, Lentheric, Hattie Carnegie, Lanvin, Houbigant, and more. To make their brands unforgettable they hired the most creative talents available, including Andy Warhol, Dugo, Vladimir Bobrtsy (aka bobri), and fabulous photographers like Irving Penn and Edward Jacobson. These talents artists thrived in the fast paced, very lucrative perfume industry. For the perfume bottle collector, advertising historian, and those active in graphic arts, this beautiful book has over 370 magnificent images, in full color, that are responsible for the sale of millions of dollars worth of fragrance through the years.
Download or read book Commercial Perfume Bottles written by Jacquelyne Jones-North and published by Schiffer Publishing. This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 800 beautiful color photos of perfume bottles ranging from the exquisite flacons of Lalique, Baccarat, Viard, Brosse, Jollivet, Cristal Nancy, Wheaton, C.K. Brenda, and Lucien Guillard to figural bottles and dimestore novelties. Bottles with the original packaging are included, as are catalogs and advertising photographs. An important book for collectors.
Download or read book Girl Talk written by Dawn Currie and published by University of Toronto Press. This book was released on 1999-01-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging assumptions about women's magazines, Currie looks at young readers and how they interpret the message of magazines in their everyday lives. A fascinating, sometimes surprising study of young women and their relationship with print media.
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Download or read book Advertising Language written by Keiko Tanaka and published by Routledge. This book was released on 2005-07-05 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.
Download or read book Perfume on the Page in Nineteenth Century France written by Cheryl Krueger and published by University of Toronto Press. This book was released on 2023-06-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite long-standing assertions that languages, including French and English, cannot sufficiently communicate the experience of smell, much of France’s nineteenth-century literature has gained praise for its memorable evocation of odours. As French perfume was industrialized, democratized, cosmeticized, and feminized in the nineteenth century, stories of fragrant scent trails aligned perfume with toxic behaviour and viewed a woman’s scent as something alluring, but also something to be controlled. Drawing on a wealth of resources, Perfume on the Page in Nineteenth-Century France explores how fiction and related writing on olfaction meet, permeate, and illuminate one another. The book examines medical tracts, letters, manuscripts, posters, print advertisements, magazine articles, perfume manuals, etiquette books, interviews, and encounters with fragrant materials themselves. Cheryl Krueger explores how the olfactory language of a novel or poem conveys the distinctiveness of a text, its unique relationship to language, its style, and its ways of engaging the reader: its signature scent. Shedding light on the French perfume culture that we know today, Perfume on the Page in Nineteenth-Century France follows the scent trails that ultimately challenge us to read perfume and literature in new ways.
Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Download or read book The Perfume Companion written by Sarah McCartney and published by Frances Lincoln. This book was released on 2021-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An authoritative guide from two experts who really know their way around scent' – FUNMI FETTO The Perfume Companion is a beautifully illustrated compendium of almost 500 recommended scents, designed to help you pick out your next favourite fragrance. Perfumes have the power to evoke treasured memories, make us feel fabulous and help us express our best self. But with so many out there, how do you choose something new? When the scents in the perfume shop are merging into one aromatic haze, how do you remain focused? And if your favourite scent goes out of stock, how do you replace it? The Perfume Companion is here to help. Sarah McCartney and Samantha Scriven deliver a host of scents for you to try – including bargain finds and luxury treasures, iconic stalwarts and indie newcomers, the lightest florals and the deepest leathers. With insider information about how perfumes are really made, discover hundreds of new fragrances and find the scents to share your own memories with. This is the perfect companion for your scented adventures.
Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Download or read book Advertising Principles written by Herbert Francis De Bower and published by . This book was released on 1919 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1891 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reading Ads Socially written by Robert Goldman and published by Psychology Press. This book was released on 1992 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Ads Sociallyargues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities. Ideologically, the number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place and here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames, advertisements can be made to locate the meaning of hegemony in relation to commodity culture. The book shows how ads modify meaning. It tracks the cultural contradictions of consumer advertising and examines ad campaigns which attempt to distance themselves from the rhetoric of the commodity self, pseudo-individuality, and commodity fetishism. Original, powerfully argued, and full of illuminating examples, this book will fast become a benchmark in the study of advertising culture.
Download or read book Modern Business Advertising principles written by and published by . This book was released on 1919 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising to the American Woman 1900 1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Download or read book Perfume s GAME written by Patrick St. Michel and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Released in 2008, J-pop trio Perfume's GAME shot to the top of Japanese music charts and turned the Hiroshima trio into a household name across the country. It was also a high point for techno-pop, the genre's biggest album since the heyday of Yellow Magic Orchestra. This collection of maximalist but emotional electronic pop stands as one of the style's finest moments, with its influence still echoing from artists both in Japan and from beyond. This book examines Perfume's underdog story as a group long struggling for success, the making of GAME, and the history of techno-pop that shaped it. 33 1/3 Global, a series related to but independent from 33 1/3, takes the format of the original series of short, music-basedbooks and brings the focus to music throughout the world. With initial volumes focusing on Japanese and Brazilian music, the series will also include volumes on the popular music of Australia/Oceania, Europe, Africa, the Middle East, and more.
