Download or read book Performing Consumers written by Maurya Wickstrom and published by Taylor & Francis. This book was released on 2006 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.
Download or read book Performing Consumers written by Maurya Wickstrom and published by Routledge. This book was released on 2006-08-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.
Download or read book Performance Management in Retail and the Consumer Goods Industry written by Michael Buttkus and published by Springer. This book was released on 2019-06-21 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.
Download or read book Marketing System Performance and Minority Consumers Public Policy Alternatives written by Thaddeus H. Spratlen and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Performance and Potential of Consumer driven Health Care written by United States. Congress. Joint Economic Committee and published by . This book was released on 2004 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research on Firm Financial Performance and Consumer Behavior written by Beta Yulianita Gitaharie and published by Nova Science Publishers. This book was released on 2020 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book, "Research on Firm Finance Performance and Consumer Behaviour", plugs on the essential demand of highlighting consumer behavior and financial performance of companies, including banking and modern fintech-based institutions, particularly at the backdrop of an emerging giant - Indonesia. Contributed by prominent researchers at Universitas Indonesia, the topmost Business School in Indonesia, this book offers how wide array of theories are tested and used to frame models to recommend evidence-informed strategies of effective management. It also covers conversations around the concept, measurement, determinant of middle-class millennials; anti-corruption disclosure and its impact on firm value; effect of behavioural finance, financial and zakat literacy to the public; to roles of various forms of financial technology- (fintech-) based institutions, including peer-to-peer lending and charitable crowdfunding to our society, and other thought-provoking questions and discussions. We are pleased to present this important book to government policymakers and lifelong practitioner learners who can use the information and insights contained here. And, for fellow researchers, librarians, and students especially those who are engaging with research practices, this book is a must-have as it provides various practical replicable examples and helps shape the direction future research of recent issues in its areas"--
Download or read book Intellectual Capital Disclosure and Performance of Consumer Goods Firms written by Rehanet Isa and published by Cambridge Scholars Publishing. This book was released on 2024-01-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business executives and managers are increasingly working in a highly competitive environment, where identifying the main drivers of performance is vital for the survival of firms. Intellectual capital is a crucial matter for firms worldwide, and the disclosure of intellectual capital has been identified as one of the major drivers of performance. This book examines the impact of intellectual capital disclosure on the performance of listed firms which adopt the balanced scorecard approach. The book is a product of research that offers innovative analysis and proves that managers of firms can use the disclosure of intellectual capital to boost performance. It reveals how using the balanced scorecard as a measurement tool for intellectual capital disclosure can drive the performance of firms. Students in postgraduate programmes and academics, as well as business executives and managers, will find this book to be an essential guide to maximizing intellectual capital disclosure to boost performance.
Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Download or read book Consumers Cooperation written by and published by . This book was released on 1926 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer s Cooperation written by and published by . This book was released on 1927 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Overworked Consumer written by Christopher K. Andrews and published by Rowman & Littlefield. This book was released on 2018-12-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses empirical data to qualify contemporary social concerns regarding automation and jobs, while raising questions about the increasing creep of unpaid work into Americans’ leisure time.
Download or read book Milk Plant Monthly written by and published by . This book was released on 1913 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Download or read book Empowering the American Consumer written by A. Coskun Samli and published by Bloomsbury Publishing USA. This book was released on 2000-10-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value—things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that in today's free economy things are just fine. Not so, and corporations are actually suffering on their bottom lines. By creating true consumer value and by stopping their headlong rush to merge and thereby decrease competition, corporations can achieve their profit goals more easily, and even establish higher ones. The trick is to pay more attention to their customers, to be more responsive to their needs and wishes, and in Samli's words, to turn a kinder and gentler face to the world. His book is a challenging, provocative declaration for policy makers in the public and private sectors, and for academics, an important adjunct to their studies of how business, government, and society interact. First, says Samli, merger mania must stop. Government must exercise its full power to protect, inform, and educate consumers—and take care that business, unchecked, does not prey upon them. He cites evidence that consumers are not equal, that many are frail and vulnerable, and that in many markets they are simply being ignored. Samli maintains that far from being hostile to business, he sees business as actually working against itself. If business thinks of, and works for, the benefit of the consumer, if it eschews strategies that simply cut costs and contribute to self-enlargement, consumers will become empowered. In fact, Samli calls for more regulation, not less, and for more competition. He also calls for consumers who are better educated, and for the nation to cultivate its resources—human and environmental—in ways that will enhance economic performance, not only for society that depends on corporations, but for corporations themselves that depend on society.
Download or read book Performance Marketing Association Inc V Hamer written by and published by . This book was released on 2013 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Secularisms in a Post Secular Age written by Michael Rectenwald and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Secularisms addresses the state of and prospects for secularism globally. Drawing from multiple fields, it brings together theoretical discussion and empirical case studies that illustrate "on-the-ground," extant secularisms as they interact with various religious, political, social, and economic contexts. Its point of departure is the fact that secularism is plural and that various secularisms have developed in various contexts and from various traditions around the world. Secularism takes on different social meanings and political valences wherever it is expressed. The essays collected here provide numerous points of contact between empirical case studies and theoretical reflection. This multiplicity informs and challenges the conceptual theorization of secularism as a universal doctrine. Analyses of different regions enrich our understanding of the meanings of secularism, providing comparative range to our notions of secularity. Theoretical treatments help to inform our understanding of secularism in context, enabling readers to discern what is at stake in the various regional expressions of secularity globally. While the bulk of the essays are case-based research, the current thinking of leading theorists and scholars is also included.
Download or read book To Study the Impact of Supplier Integration on Customers Satisfaction written by Mohammad Asim and published by GRIN Verlag. This book was released on 2019-08-27 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Business economics - Trade and Distribution, , course: S.C.M, language: English, abstract: This work focuses on the impact of supplier integration on customers satisfaction. Supply chain processes and their integration is a subject that has recently been studied a lot in terms of figuring out how these processes effect the organization in the long run. The usages of proper supply chain processes have shown a great deal of effect on the organizations production. In this research I have chosen to focus on how supplier integration in the supply chain processes of an organization can affect the organization performance in terms of consumer’s integration. It has been seen through the study of previous literature from the studies conducted on similar topics that an organization‘s performance has a huge impact on the firm’s consumer performance. Consumer performance is measured by how many consumers are interested in purchasing from the organization and whether consumers are satisfied with their purchases from the organization. In terms of supplier integration it has been seen from previous researches that by allowing a supplier to take over the production or a apart of the production of the organization the organization is free to now look into other aspects of the firm thus adding more value to the organization by increasing not only its production but also its performance. For this research a quantitative approach has been taken in order to justify the findings in proper quantifiable terms. This methodology allows us to look into how many people believe the stance that we are taking for our research and how many chose to take a different route. This can also help us in testing our hypothesis as to whether or not our chosen variables actually work well with one another or whether they don’t. Looking at the results that were collected through the usage of SPSS it has been proven that our independent variables (supplier integration and consumer performance) do have an impact on one another as well as a significant impact on our dependent variable (firm’s performance).
