Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Download or read book Marketing the Arts written by Anthony Rhine and published by Rowman & Littlefield. This book was released on 2020-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Download or read book Standing Room Only written by Philip Kotler and published by Harvard Business Press. This book was released on 1997 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Download or read book Marketing the Arts written by Michael P. Mokwa and published by Greenwood. This book was released on 1980 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Standing Room Only written by J. Bernstein and published by Springer. This book was released on 2017-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Download or read book Advertising and Marketing in Theater written by George Capaccio and published by Cavendish Square Publishing, LLC. This book was released on 2017-12-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Download or read book The Performing Arts Marketing Crash Course Marketing 101 Plan written by Melinda Massie and published by Melinda Massie. This book was released on 2019-06-14 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need to learn the basics of marketing and write a marketing plan? Fabulous! You’re in the right place. The Performing Arts Marketing Crash Course: Marketing 101 + Plan is your quick, down, and dirty guide to help overworked, overtired performing arts peeps learn the basics of marketing and write a cohesive marketing plan. Inside you'll find: * Quick & easy crash course on the basics of marketing and how to write a marketing plan. * Explanation of the multiple facets of marketing. What they are, why you need them, and how to incorporate them into your marketing plan. * A "Bare Bones" Guide. A primer on the bare minimum you can get away with because you're busy and tired but know you still need to get shit done. * Clean space to write your marketing plan. “Hey! This is fun. I don’t dread marketing anymore!” — Jackie M., Dancer When you decided to go into the performing arts, you probably didn't think about having to also market yourself, did you? If you're like many performing arts peeps I know, you only want to create, rehearse, and perform. And really, how fabulous would that be? Once upon a time, that was the case. Agents, companies, and others did that. Now, they're looking for artists that can market themselves. I hear this regularly from company managers: "I'm looking for what else you can bring to my company. If you make it to the audition, I assume you're a talented performer. What else can you bring to the table?" It's frustrating. Maybe even exhausting to think about. After all, marketing is now one more thing you have to add to your already epic to-do list. On top of a packed practice, rehearsal, and performance schedule, as well as most likely work and/or school, (and hopefully some family and social time as well) when the hell are you supposed to learn how to market yourself and then actually do it? Good news! It's far easier to self-market than it used to be, and this workbook will help you do it. I wrote this specifically with busy, tired, overworked performing arts peeps in mind. Your needs, your schedule, and your energy (or lack thereof) levels. This is your quick, down, and dirty guide to marketing and writing your marketing plan. It's going to give you what you need to know to get it done, create a cohesive and strategic plan, and look professional doing it. I know you can do it! What you'll learn: * The basics of marketing. What they are. Why they're important. And what to include in your marketing plan. * What to keep and what to ignore in case you're already overworked and overstressed. * How to write your own marketing plan. In the end you'll have a solid grasp of the marketing basics as well as your own official marketing plan! Note: Some topics touched on in this workbook will be explored more deeply in future workbooks. This workbook lays the foundation on which the rest of your marketing efforts will be built. This book is for you if you’re a performing arts person who: * wants to learn the basics about marketing. * wants to market easily, efficiently, and effectively. * has been marketing some, but doesn't have a cohesive plan in place to pull everything together. * needs to write a marketing plan. P.S. - this workbook is also good for any creative who needs to market. “VERY IMPRESSED, MS. MASSIE. This is well-written, clear, concise, entertaining, and not at all dry while still being very informative. I am enjoying my marketing crash course!” — Brandie A., Writer Are you ready to take control of your marketing? Buy The Performing Arts Marketing Crash Course: Marketing 101 + Plan today!
Download or read book Creative Arts Marketing written by Elizabeth Hill and published by Routledge. This book was released on 2012-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2013-07-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.
Download or read book Management and the Arts written by William Byrnes and published by Taylor & Francis. This book was released on 2012-08-21 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.
Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Download or read book Standing Room Only written by Philip Kotler and published by . This book was released on 1997 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market the Arts written by Joseph V. Melillo and published by . This book was released on 1983 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of the Turnaround written by Michael M. Kaiser and published by UPNE. This book was released on 2009-03-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice (supported by extensive case studies) for fixing troubled arts organizations
Download or read book Performing Arts Marketing written by Justin MacDonnell and published by . This book was released on 1986-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
