Download or read book Partnering with the Frenemy written by Sandy Jap and published by FT Press. This book was released on 2015-11-28 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”
Download or read book Partnering with the Frenemy written by Sandy D. Jap and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Download or read book Frenemies written by Mark L. Haas and published by Cornell University Press. This book was released on 2022-01-15 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.
Download or read book Frenemy Jane written by Stephanie Sorkin and published by Mascot Books. This book was released on 2015-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Frenemies written by Jaime E. Settle and published by Cambridge University Press. This book was released on 2018-08-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.
Download or read book Friends and Frenemies written by Jennifer Castle and published by Zest Books ™. This book was released on 2019-08-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Middle school friendships can be a source of great joy one day, then pain and anxiety the next. Friends and Frenemies examines the complexities of friendship and helps readers start building communication tools that will last a lifetime. The book tackles big questions such as: "How can I make friends?" and "What if I feel like I need to end a friendship?" Friends and Frenemies includes not just advice, but also comments from real kids, advice from older teens who have been there and done that, quizzes, polls, and other interactive elements that encourage readers to engage with the book, adding their own thoughts and experiences.
Download or read book Frenemies written by Nancy Whittier and published by Oxford University Press. This book was released on 2018-01-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when enemies work to advance similar goals? Who wins, who loses, and why? In Frenemies, Nancy Whittier addresses this question through a study of feminist and conservative opposition to pornography, campaigns against child sexual abuse, and engagement on the Violence Against Women Act. Drawing on extensive research, Whittier shows how feminist and conservative activists interacted with each other and with the federal government, how their interaction affected them, and what each side achieved. Whittier re-conceptualizes relationships between social movements, presenting a model of how "frenemies"--groups that are neither allies nor opponents--work toward related goals. She outlines the dynamics and paths of frenemy relationships, describing the unintended consequences for the groups involved and for their respective movements at large. With high levels of political polarization across the U.S., Frenemies provides a crucial look at both the promise and the risk of cooperation across political differences.
Download or read book Honeybees and Frenemies written by Kristi Wientge and published by Simon & Schuster Books for Young Readers. This book was released on 2019-06-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve-year-old Flor faces a bittersweet summer with a pageant, a frenemy, and a hive full of honey. It’s the summer before eighth grade and Flor is stuck at home and working at her family’s mattress store, while her best friend goes off to band camp (probably to make new friends). It becomes even worse when she’s asked to compete in the local honey pageant. This means Flor has to spend the summer practicing her talent (recorder) and volunteering (helping a recluse bee-keeper) with Candice, her former friend who’s still bitter about losing the pageant crown to Flor when they were in second grade. And she can’t say no. Then there’s the possibility that Flor and her family are leaving to move in with her mom’s family in New Jersey. And with how much her mom and dad have been fighting lately, is it possible that her dad may not join them? Flor can’t let that happen. She has a lot of work to do.
Download or read book Defending Frenemies written by Jeffrey W. Taliaferro and published by Oxford University Press, USA. This book was released on 2019 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.
Download or read book All Adults Here written by Emma Straub and published by Penguin. This book was released on 2020-05-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER A TODAY SHOW #ReadWithJenna BOOK CLUB PICK! "In a time when all we want is hope, it’s a beautiful book to reach for." -Jenna Bush Hager "Brimming with kindness, forgiveness, humor and love and yet (magically) also a page turner that held me captive until it was finished. This is Emma Straub's absolute best and the world will love it. I love it." —Ann Patchett “An immensely charming and warmhearted book. It’s a vacation for the soul.”—Vox A warm, funny, and keenly perceptive novel about the life cycle of one family--as the kids become parents, grandchildren become teenagers, and a matriarch confronts the legacy of her mistakes. From the New York Times bestselling author of Modern Lovers and The Vacationers, and the forthcoming novel This Time Tomorrow. When Astrid Strick witnesses a school bus accident in the center of town, it jostles loose a repressed memory from her young parenting days decades earlier. Suddenly, Astrid realizes she was not quite the parent she thought she'd been to her three, now-grown children. But to what consequence? Astrid's youngest son is drifting and unfocused, making parenting mistakes of his own. Her daughter is pregnant yet struggling to give up her own adolescence. And her eldest seems to measure his adult life according to standards no one else shares. But who gets to decide, so many years later, which long-ago lapses were the ones that mattered? Who decides which apologies really count? It might be that only Astrid's thirteen-year-old granddaughter and her new friend really understand the courage it takes to tell the truth to the people you love the most. In All Adults Here, Emma Straub's unique alchemy of wisdom, humor, and insight come together in a deeply satisfying story about adult siblings, aging parents, high school boyfriends, middle school mean girls, the lifelong effects of birth order, and all the other things that follow us into adulthood, whether we like them to or not.
Download or read book Handbook of Business to Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Download or read book Mapping Out Marketing written by Ronald Paul Hill and published by Routledge. This book was released on 2018-05-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.
Download or read book A Field Guide to Channel Strategy written by Anne T. Coughlan and published by Createspace Independent Publishing Platform. This book was released on 2016-11-16 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.
Download or read book Better Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.
Download or read book Tales from a Not So Friendly Frenemy written by Rachel Renee Russell and published by Thorndike Striving Reader. This book was released on 2020-04 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nikki Maxwell has the worst luck. Of all the schools she could have been assigned to for the student exchange week program, she's stuck at North Hampton Hills, her arch nemesis MacKenzie Hollister's new school. Even worse, there might just be someone at NHH who can out-MacKenzie MacKenzie! At least Nikki can write about every moment of drama in her diary, so readers won't miss a moment of it. Can the queen of dorks survive a week at the head CCP's new school or will it be a dorky disaster? ("--
Download or read book Frenemies written by Mark L. Haas and published by Cornell University Press. This book was released on 2022-01-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.
