Download or read book Participation Marketing written by Michael Brito and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

Download or read book Marketing in the Participation Age written by Daina Middleton and published by John Wiley & Sons. This book was released on 2012-11-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive

Download or read book Smallholder Agriculture and Market Participation written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-08-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smallholder Agriculture and Market Participation discusses the evolution of policies for smallholder development, including the role of value chains, and the linkages that exist with the Sustainable Development Goals. New, innovative financial mechanisms and linked initiatives are outlined, and their potential to improve the availability of financial services and reduce market transaction costs. Risk management for agricultural smallholders is covered, together with the increasing role of insura nce as a mechanism for risk management among smallholders. Empirical data are used to illustrate the more conceptual work. The last part of the book provides case studies of selected commodity value chain investments involving smallholders in Africa (Ethiopia, Tanzania and Zimbabwe) and South America (Peru), implemented by FAO. The lessons concern project design and targeting, product and market analysis, regulatory issues, sustainability and improved natural resources management.

Download or read book Expanding Market Participation Among Smallholder Livestock Producers written by Garth John Holloway and published by ILRI (aka ILCA and ILRAD). This book was released on 2002-01-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium reproduces results from several, independent research projects undertaken at the Livestock Policy Analysis Programme (LPAP) of the International Livestock Research Institute (ILRI), Addis Ababa, Ethiopia. This reproduction brings together separate pieces of research that relate to the same goals, namely, market expansion, food security, poverty alleviation and hunger prevention. It is to showcase the power of Markov chain Monte Carlo (MCMC) methods, particularly Gibbs sampling, in providing direct answers to policy questions. It is hoped that the empirical research showcased in this compendium will spur other researchers to apply MCMC methods and the Bayesian paradigm to the heterogeneous research projects and policy questions that employed research encounters in less developed regions.

Download or read book Market participation of smallholder common bean producers in Malawi written by Lifeyo, Yanjanani and published by Intl Food Policy Res Inst. This book was released on 2017-12-15 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study has analyzed the factors affecting common bean production and marketing decisions by agricultural households in Malawi. The empirical results from applying the triple hurdle model to the IHS3 data demonstrate that different sets of factors affect smallholder farmers’ production, market participation and the intensity of participation decisions with respect to common beans. The location of the farmer, ownership of a radio, receipt of production extension services and FISP benefits, distance to main road and distance to the nearest market affected the agricultural household’s decision to produce common beans.

Download or read book Crop commercialization in Rwanda Current market participation and drivers written by Warner, James and published by Intl Food Policy Res Inst. This book was released on 2024-05-13 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper, we explore the current levels and participation of crop commercialization by Rwandan smallholder farmers. Our basic unit of analysis is total crop sales divided by the total value of crop production, either at the household or specific crop level. Overall, our findings suggest that approximately 80 percent of farmers participate in crop market sales and sell an average of 33 percent of their total production. However, there is a wide variety of percentage sales by crop and, in general, higher-valued crops are sold by more commercialized farm households. We also find that value of crop production per hectare rises with greater commercialization, suggesting that developing greater market commercialization, particularly with more valuable crops, may increase household incomes and aid in the economic transformation.

Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

Download or read book Policy Options Promoting Market Participation of Smallholder Livestock Producers written by Ma. Lucila A. Lapar and published by ILRI (aka ILCA and ILRAD). This book was released on 2002-01-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolution presents new and expanding market opportunities for smallholder livestock producers.

Download or read book Connecting People with Jobs Key Issues for Raising Labour Market Participation in Australia written by OECD and published by OECD Publishing. This book was released on 2017-03-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report on Australia is the third country study published in a series of reports looking into strategies to encourage greater labour market participation of all groups in society with a special focus on the most disadvantaged.

Download or read book Farmers Participation in India s Futures Markets written by Kushankur Dey and published by Springer Nature. This book was released on 2021-08-23 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Futures markets offer numerous advantages in the marketing of agricultural commodities, and in this context, the book examines the major factors and issues that determine the participation of India’s farmers in the futures markets. These include the efficiency of the futures markets in price discovery, the convergence of spot and futures prices, the dissemination of spot price information, and the socio-economic and exchange-related issues affecting farmer participation. It also examines the factors affecting the demand and supply of participation, and the access to futures trading services. The purpose is to identify different factors that can enhance or constrain farmer participation in the futures markets, which may include market characteristics, institutional features, socio-economic issues, and behavioural aspects of farmer participation. A number of organizations related to rural development, as well as farmer producer companies have sought to facilitate farmer participation in the forward/futures market through offering aggregation and other trading services, and the book also examines these efforts towards the exchange-traded derivative markets and the direct and indirect benefits that accrue. The book also studies the efficiency of futures markets in price discovery and price dissemination applying co-integration tests, and error correction and volatility models, using available data of wheat, rapeseed-mustard, cotton, guar seed, castor, cumin and coriander futures contracts traded in the largest agricultural commodity exchanges in India. Besides, case studies are used to examine and understand the institutional roles of aggregators in aggregation efforts towards the forward/futures market. This book covers several states and locations in India to enhance the representation and validity of the findings. It also examines representative farmer organizations which have obtained institutional membership in the forward or futures markets, and identifies areas of further research. In the current scenario, the book would be of immense importance and relevance to governments, commodity exchanges/markets, aggregators, many private and development organizations, as well as interested researchers and students.

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Download or read book The Media Political Participation and Empowerment written by Richard Scullion and published by Routledge. This book was released on 2013-07-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological, cultural and economic forces are transforming political communication, posing challenges and opportunities for politicians and media organisations, while at the same time many governments and civil society express concerns about the extent and nature of political empowerment and civic engagement. This book offers an international perspective on current thinking and practice about civic and audience empowerment, focusing on the ways and means through which media can empower or dis-empower citizens as audiences. It features theoretical and empirical chapters that draw specific attention to a reappraisal of the theories, methods and issues that inform our understanding of citizens and audiences in contemporary politics. The authors address the following questions: How much and what sorts of civic and audience empowerment are most desirable, and how does this differ cross-nationally? How do citizens relate to private and public spaces? How do citizens function in online, networked, liminal and alternative spaces? How do audiences of ‘non-political’ media spaces relate their experiences to politics? How are political parties and movements utilising audiences as co-creators of political communication and what are the consequences for democracy? With examples from the UK, USA, Holland, France, Germany, The Middle East, South Africa and Mexico, this innovative volume will be of interest to students and scholars of political science, marketing, journalism, cultural studies, public relations, media and international relations.

Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book Social Computing and Social Media Participation User Experience Consumer Experience and Applications of Social Computing written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2020-07-10 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.

Download or read book Mass Participation Sports Events written by Chris Robb and published by MPSE Publishing. This book was released on 2016-02-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Step behind the scenes through the eyes of Chris Robb, a 30-year veteran of the Industry, with experience across four continents and major events such as the Sydney Olympics and some of Asia's largest Mass Participation events. This book is written to serve as a resource for anyone interested in the mass participation sports industry - from the employees of major industry players through government agents to sponsors, broadcasters, students, participants and charities.

Download or read book Digital Learning Architectures of Participation written by Ecclesfield, Nigel and published by IGI Global. This book was released on 2020-07-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational institutions are ever-changing due to the recent adoption of technology into current educational practices. The application of digital technology into education has propelled this field significantly, as researchers attempt to keep pace with the vast array of technologically-induced learning methods that are being implemented. As education keeps transforming, it would be highly beneficial for instructors and administrators to have a compilation of research that helps predict where digital education is going. Digital Learning: Architectures of Participation provides emerging research exploring the theoretical and practical aspects of current distance learning models as well as future methods of digital technology adoption within education. This book analyzes specific cases of digital learning models and works to establish future directions of e-learning adoption in institutions worldwide. Featuring coverage on a broad range of topics such as community development, digital practitioners, and educational policy, this book is ideally designed for researchers, administrators, practitioners, instructors, policymakers, theorists, analysts, academicians, and students seeking current research on the future of digital education.

Download or read book Insights Innovation and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.