Download or read book Paris School Semiotics Practice written by Paul Perron and published by John Benjamins Publishing. This book was released on 1989-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a recent collection of essays, what distinguishes one school of semiotics from another is the initial definition given of sign. If, for certain semioticians, the sign is first of all an observable phenomenon, for the Paris School it is first of all a construct and this point of departure has crucial theoretical and practical consequences. The essays appearing in these two volumes are representative of recent work carried out by members of this semiotic school. Essays in Volume I study problems more closely related to theoretical issues, while Volume II focuses more specifically on various fields of application.
Download or read book Paris School Semiotics written by Paul Perron and published by John Benjamins Publishing. This book was released on 1989-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a recent collection of essays, what distinguishes one school of semiotics from another is the initial definition given of sign. If, for certain semioticians, the sign is first of all an observable phenomenon, for the Paris School it is first of all a construct and this point of departure has crucial theoretical and practical consequences. The essays appearing in these two volumes are representative of recent work carried out by members of this semiotic school. Essays in Volume I study problems more closely related to theoretical issues, while Volume II focuses more specifically on various fields of application.
Download or read book Paris School Semiotics Theory written by Paul Perron and published by John Benjamins Publishing. This book was released on 1989-01-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a recent collection of essays, what distinguishes one school of semiotics from another is the initial definition given of sign. If, for certain semioticians, the sign is first of all an observable phenomenon, for the Paris School it is first of all a construct and this point of departure has crucial theoretical and practical consequences. The essays appearing in these two volumes are representative of recent work carried out by members of this semiotic school. Essays in Volume I study problems more closely related to theoretical issues, while Volume II focuses more specifically on various fields of application.
Download or read book Paris school semiotics written by and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Key Terms in Semiotics written by Bronwen Martin and published by A&C Black. This book was released on 2006-06-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth semiotic readings. This book provides a brief historical overview of the field, an explanation of semiotic theory, key term definitions, outlines of the work of key thinkers, and key readings for students.
Download or read book Paris School Semiotics written by Paul Perron and published by John Benjamins Publishing. This book was released on 1989-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a recent collection of essays, what distinguishes one school of semiotics from another is the initial definition given of sign. If, for certain semioticians, the sign is first of all an observable phenomenon, for the Paris School it is first of all a construct and this point of departure has crucial theoretical and practical consequences. The essays appearing in these two volumes are representative of recent work carried out by members of this semiotic school. Essays in Volume I study problems more closely related to theoretical issues, while Volume II focuses more specifically on various fields of application.
Download or read book Dictionary of Semiotics written by Bronwen Martin and published by Bloomsbury Publishing. This book was released on 1999-12-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A much-needed guide to the terms and models used in the semiotic approach. Over the past few decades, semiotics has increasingly gained in popularity and yet, to many, the very term remains an enigma. But, until now, there has never been a dictionary that simply expresses the terms and models. The Dictionary of Semiotics' entries are based on the theory evolved by the Paris School of semiotics founded by A.J. Greimas. This invaluable guide combines a wordbook with detailed explanation of theory and a host of practical illustrations-all accessible to students of all levels. A specialized lexicon of semiotics' metalanguage follows an initial definition of the concept, coupled with a brief historical overview of the elaboration of European semiotic theory. The definitions are expressed in lucid terms and further clarified by easily understood examples. Finally, a semiotic analysis of "Sleeping Beauty" provides a practical example of the method, both illustrating how semiotic models can be helpful in probing effects of meaning on the textual surface and showing how to integrate them into wider contexts.
Download or read book Introduction to the Semiotics of the Text written by Gianfranco Marrone and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
Download or read book Organizational Semiotics written by Louise Ravelli and published by Taylor & Francis. This book was released on 2023-05-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’. Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, but is also constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians – not just as a site of application, but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can – and should – make a fundamental contribution to our understanding of organizations in social life. This volume is relevant to social semioticians and organizational researchers as well as to practitioners and decision-makers in organizations.
Download or read book Fundamentals of Story Logic written by Therese Budniakiewicz and published by John Benjamins Publishing. This book was released on 1992 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book may be viewed not only as n post-Proppian, post-Greimassian reconstruction and theoretical advance but also as a neo-Proppian, neo-Greimassian remodelling of story logic leading to an integrated descriptive model which focuses, by design, on narrative semiotics as a branch of descriptive poetics. The investigation and the revision of the actantial model and the narrative schema are made concrete through multiple small narratives from literary fiction, specifically Nathanael West's Miss Lonelyhearts, a parable of Pascal, and a historical chronicle. The modifications which Therese Budniakiewicz proposes are turned, as it were, backward towards a theoretical foundation that is both re-found and re-founded, and what emerges is a methodology of textual analysis the scope of which extends to include hermeneutics and interpretation. At the same time, through the analysis the author makes of the 'contractual and communication events' and the central position she gives to the Sender and Receiver, the book is led to place emphasis on the social and interactional nature of discourse and, thereby, integrating the basics of narrative within the framework of law and society and justice. By putting the theory in perspective while carefully analyzing its premises and by consolidating a broad spectrum of interdisciplinary concepts crucial to narrative, Fundamentals of Story Logic will be welcomed by all students of fiction, narratology, and the classical Greimas.
Download or read book Linguistics and Psychoanalysis written by Michel Arrivé and published by John Benjamins Publishing. This book was released on 1992 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: between linguistic and psychoanalytic concepts necessarily arises. Until now this question has been examined mainly by psychoanalysts, from their own perspective, but here it is investigated by a linguist, who systematically explores two domains. The first is related to the sign and symbol, where the meeting of Freud, Saussure and Hjelmselv occurred; whereas in the second, that of the signifier, Saussure reappears escorted by Lacan. But Freud is not far away, since the.
Download or read book Narratology and Text written by Paul Perron and published by University of Toronto Press. This book was released on 2003-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: He illustrates how citizens of French-Catholic origins living in Canada have constructed their identity by defining the self both as part of a closed community founded in race, language, and religion, and as radically opposed to the other, an omnipresent heterogeneous threat to the homogeneous group."--BOOK JACKET.
Download or read book The Quest for Meaning written by Marcel Danesi and published by University of Toronto Press. This book was released on 2007-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics.
Download or read book Creating Value written by Laura R. Oswald and published by . This book was released on 2015 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Download or read book The SAGE Handbook of Visual Research Methods written by Eric Margolis and published by SAGE. This book was released on 2011-08-09 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 42 chapter volume represents the state of the art in visual research. It provides an introduction to the field for a variety of visual researchers: scholars and graduate students in art, sociology, anthropology, communication, education, cultural studies, women's studies, ethnic studies, global studies and related social science and humanities disciplines. The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates "cutting edge" as well as long-standing and recognized practices. This text is not only "about" research, it is also an example of the way that the visual can be incorporated in data collection and the presentation of research findings. Contributors to the book are from diverse backgrounds and include both established names in the field and rising stars. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique. The Sage Handbook of Visual Research Methods is organized into seven main sections: I) Framing the Field of Visual Research II) Producing Visual Data and Insight III) Participatory and Subject-Centered Approaches IV) Analytical Frameworks and Approaches V) Vizualization Technologies and Practices VI) Moving Beyond the Visual VII) Options and Issues for Using and Presenting Visual Research
Download or read book Advances in Brand Semiotics Discourse Analysis written by George Rossolatos and published by Vernon Press. This book was released on 2023-03-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.
Download or read book Literature Criticism and the Theory of Signs written by Victorino Tejera and published by John Benjamins Publishing. This book was released on 1995 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following Peirce in his non-reductive understanding of the theory of signs as a branch of aesthetics, this book reconceptualizes the processes of literary creation, appreciation and reading in semiotic terms. Here is a carefully developed theory of what sort of criteria serve to distinguish apposite from inapposite readings of literary works-of-art. Given Peirce's triadic account of signification, it enlarges Aristotle's view of mimesis as expressive making into an understanding of literary works as deliberatively designed sign-systems belonging to Peirce's eighth class of signs. In parallel with Bakhtin's account of the dialogical nature of literary work (and its success in exposing misreadings of Dostoyevsky), this work categorizes in precise theoretical terms what is wrong with the non-dialogical readings which treat Plato's dialogues as doctrinal tractates. As a study in literary theory finally, and on the basis of apt distinctions between exhibitive, active, and assertive judgments, this book re-demarcates and distinguishes the discipline of literary criticism from that of literary theory, and both of these from the work of literary creation itself.
