Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Download or read book 30 Second Thrillers written by K V Sridhar and published by Bloomsbury Publishing. This book was released on 2017-10-02 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Download or read book The Furious Method written by Tyson Fury and published by Random House. This book was released on 2020-11-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The knock-out Sunday Times bestseller from BBC Sport Personality of the Year nominee, the People's Champion and Gypsy King: Tyson Fury ________________________________________ PICK YOURSELF UP OFF THE CANVAS. TRANSFORM YOUR BODY AND MIND. MAKE YOUR COMEBACK. ________________________________________ 'Tyson's story ranks as one of the greatest comebacks ever. Not just in sport.' Telegraph 'Full of tips on getting physically and mentally fitter ... a great antidote to battling lockdown blues.' Evening Standard From weighing twenty-eight stone and fighting a deep depression, to his amazing return to heavyweight champion of the world, Tyson opens up and share his inspiring advice and tips on diet, exercise regime, and his incredible journey back to a healthier body and mind. Frank, accessible and inspiring, The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health. And how we can all create a champion mind-set. Whatever your starting point or past set-backs, Tyson will show you how you can make your own comeback and start living your life to the fullest - fighting fit, mentally restored, and stronger than ever. ________________________________________ 'King of the ring ... king of how to make a regime work for you. [Passes] on the message without preaching, without lecturing' Chris Evans 'It's a very positive book, it's got some incredible things in here ... [this] book will help so many people' Roman Kemp 'A number of very useful tips ... A great example to anyone' Phillip Schofield 'It's a very open, honest book ... I think the advice in it is great.' Susanna Reid 'It's a great read ... a great book' Piers Morgan 'There's great humour in the book ... This is my favourite interview we've ever done' Holly Willoughby 'Inspirational ... must-have gift for Christmas' Alan Brazil 'The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health.' The Sportsman

Download or read book The Secret Diary of World s Worst Genius written by Paro Anand and published by Penguin UK. This book was released on 2013-08-15 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: I, Arjun Bhasin, am a genius. I’ve just been diagnosed with it. Once upon a time, I was an average Joe, neither at the top nor at the bottom. Heck, I was even the middle sibling! But all it took was one test, just one, to change my life. Suddenly, I was important. I was a GENIUS. Everyone was waiting anxiously to hear the pearls of wisdom that would drop from my mouth. Only one problem I didn’t know what I was a genius at. If you think geniuses have it all, I bet you haven’t met someone like me. I’d give anything to be a normal thirteen-year-old again. At least I wouldn’t be dragged everywhere, from museums to theatre classes to horse races, to find out my ‘geniosity’. At least my best friend wouldn’t act like I’ve got a contagious disease. At least I wouldn’t be a freak . . . Still want to know more? Take a peek into this secret diary to find out what happens when an ordinary boy suddenly becomes the World’s Worst Genius.

Download or read book The Girl In The Red Lipstick written by Ajay K Pandey and published by Sristhi Publishers & Distributors. This book was released on 2021-08-13 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arun is a bestselling author, and the heartthrob of thousands of readers. While on a book promotion tour, he is injured and agrees to call a masseuse. Little did he know that the masseuse would turn out to be someone with a secret! Arun sees a story in her, and in digging deeper, is amazed to discover her strength of character. Even though Lalita is a young survivor of human trafficking, she has unmatched determination. A single encounter with her makes Arun take decisions that he had never even thought of. He is willing to risk everything for her, his own life too. But the more he tries to help her, the deeper he drowns in the swamp. Will two broken people be able to heal each other? Will society ever accept a girl from the forbidden alleys of the city? The Girl in the Red Lipstick is a charming story of friendship, life and finding love where we least expect to.

Download or read book Fast Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

Download or read book The World of Hrishikesh Mukherjee written by Jai Arjun Singh and published by Penguin UK. This book was released on 2016-09-21 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of India’s best-loved film directors, Hrishikesh Mukherjee is perhaps best known today for his perennially popular creations like Anand, Chupke Chupke and Gol Maal. But Hrishi-da’s best work was provocative, wide-ranging and always aware of the complexities of people and their relationships. Often combining breezy narratives with serious ideas, his films created a distinct world with recurring themes. Jai Arjun Singh looks closely at Hrishikesh Mukherjee’s oeuvre, from well-known films like Satyakam, Guddi, Abhimaan and Khubsoorat to lesser known works such as Mem-Didi, Biwi aur Makaan and Anuradha. Combining a fan’s passion with a critic’s rigour, The World of Hrishikesh Mukherjee is a must-read for anyone who takes their filmed entertainment seriously.

Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Download or read book The Black Economy in India written by Arun Kumar and published by Penguin Books India. This book was released on 2017 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author critically examines the standard explanations for the causes and consequences of black income generation. His analysis lays bare the pernicious effects of black income on the macroeconomy and the resultant inefficiency, waste in the economy and society.

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Download or read book Indian Icon A Cult Called Royal Enfield written by Amrit Raj and published by Westland Business. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.

Download or read book Nawabs Nudes Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Download or read book Hegarty on Creativity There Are No Rules written by John Hegarty and published by Thames & Hudson. This book was released on 2014-04-22 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Download or read book Hitched written by Nandini Krishnan and published by Random House India. This book was released on 2013-08-22 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an Indian woman and old enough to legally bear children, chances are that an overweight relative has asked you, while fondly stroking their pot belly, ‘When am I going to eat at your wedding?’ The modern Indian woman’s attitude to marriage―and especially to arranged marriage―is a confused one. As traditional matchmaking methods and internet chat rooms come together to build matrimonial websites, our parameters have changed, but the time-honoured practice of arranged marriage sticks. Hitched explores in depth the considerations matrimony should involve, and the issues that can crop up at different stages of an arranged marriage. A cross-section of women―those who married young, married late, married the first man their parents parked before them, or married out of caste in an arranged setup―open up about experiences ranging from the frightening to the hilarious and the awww-inspiring.

Download or read book A Never Before World written by Rama Bijapurkar and published by Penguin UK. This book was released on 2014-11-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does Consumer India look like in the third decade after liberalization, as India’s GDP approaches its third trillion? In her new book, Rama Bijapurkar, author of the best-selling We Are Like That Only, analyses the complex contours of India’s consumer economy – demand structure, supply environment, income demographics, social and cultural changes and much more – and pinpoints the existing opportunities, the unserved needs, the incorrect assumptions, the minefields of the future and the strategy imperatives needed to ride this next big wave of opportunity. For businesses and investors betting on India’s future, for policymakers and regulators shaping the new India and for all those curious about India’s progress, this is an immensely insightful and utterly realistic assessment of one of the biggest growth markets in the world.

Download or read book Branded in History written by Ramya Ramamurthy and published by Hachette India. This book was released on 2021-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.