Download or read book Ask the Man Who Owns One written by Arthur W. Einstein, Jr. and published by McFarland. This book was released on 2014-01-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Download or read book Packard Ask the Man who Owned One written by Otto A. Schroeder and published by . This book was released on 1974 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Packard a patrician and its prototypes written by and published by . This book was released on 1914 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Packard written by Dennis Adler and published by Motorbooks. This book was released on 2004-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Jay Leno. The author delivers the complete history of this magnificent marque, from Packard's first Model A horseless carriage of 1899, to the company's final days in 1958. Archival black-and-white photographs, stunning new color photos, and a thorough and well-researched text guide you through Packard's stylish lineup.
Download or read book Packard Motor Car Company written by Evan P. Ide and published by Arcadia Publishing. This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1899, the Packard Motor Car Company grew into one of America's finest automobile companies, producing cars that exemplified American quality and innovation. Packards were the cars of presidents, movie stars, and those with an appreciation for high quality. The company is known for producing a variety of automobiles, as well as marine engines for PT boats. The Packard represents the classic era of automobile manufacturing and remains one of the most sought-after collector cars. The Packard Motor Car Company was in existence from 1899 to 1957, but the golden era of Packard cars came to a close in the late 1930s. The images featured in this book represent the early years at the Warren, Ohio and Detroit, Michigan factories. The first Packard was built in 1899, and the company then went on to build the fifth car to climb Mount Washington and some of the finest record-setting racecars in the history of automobile racing. Packard Motor Car Company contains rare images from the Larz Anderson Auto Museum that were saved from the Packard factory and the personal collection of James Ward Packard when the company closed.
Download or read book Packard written by Beverly Rae Kimes and published by Automobile Quarterly Publications. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only the legendary Packard could command a book of such scope and expense. This monumental work has required ten years of research, documentation and photography. It represents many more decades of collecting Packard automobiles, facts, photographs, technical data and information to record for all time every aspect, every model, every achievement of the Packard motor car and the men who made its name an emblem and international byword for taste and refinement in automotive design and engineering. Over three years were spent in intensive writing, checking, cross-checking, rewriting, coordinating, editing, and winnowing thousands of rare and unpublished historic photographs. This volume represents the scholarly efforts of sixteen contributors and was written by ten highly qualified authorities on Packard lore.Winner of a Cugnot Award.
Download or read book Get the plus of a Packard written by Packard Motor Car Company and published by . This book was released on 1936 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Grand Complication written by Stacy Perman and published by Simon and Schuster. This book was released on 2013-02-19 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The race between two ambitious, complicated men in the early 1900s to create the most extravagant, complicated timepiece ever"--
Download or read book Great Cars of All Time written by Irving Robbin and published by Edizioni Savine. This book was released on 2015-12-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ ... For enthusiasts of every age, here is a gallery of great cars from the beginning to the present day. Each of these machines has its own claim to fame—some for fabulous styling, some for technical developments that changed the course of automotive history, some for racing prowess, and some for sheer “personality.” For each chapter there is a beautiful full-page color portrait of the car in its proper setting. The text is no mere description of the machines. With authority, enthusiasm and wit the author traces the history of each make, illuminating the characters of both cars and men with spine-tingling racing adventures and inside anecdotes. While the story of each make is complete in itself and may be read alone, the book as a whole provides a panorama of automotive history. The story of cars is, of course, also the story of men—some of the most colorful figures of the modern world—drivers such as Nuvolari, Oldfield, Fangio: engineers such as Bugatti, Ford, and Porsche. But cars are the real heroes of this book; in these words and pictures they emerge, not as mere collections of nuts and bolts and sheet metal, but as creatures with a kind of life of their own. A life that embodies the urge to freedom and adventure, the pride and love of beauty of both their creators and their users.” (New York – 1960)
Download or read book Printers Ink written by and published by . This book was released on 1911 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1911 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Inland Printer written by and published by . This book was released on 1911 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Yorker written by Harold Wallace Ross and published by . This book was released on 1926 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Report to Directors for the Fiscal Year Ending August 31 written by Packard Motor Car Company and published by . This book was released on 1921 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Efficiency written by Samuel MacClintock and published by . This book was released on 1923 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Michigan Manufacturer and Financial Record written by and published by . This book was released on 1927 with total page 1398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
