Download or read book Packaging the Contemporary Media written by Robert G. Neubauer and published by . This book was released on 1973 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modified Atmosphere and Active Packaging Technologies written by Ioannis Arvanitoyannis and published by CRC Press. This book was released on 2012-06-12 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability. To meet these demands, new processing and preservation techniques have arisen, most notably modified atmosphere packaging (MAP) and active packaging (AP). Modified Atmosphere and Active Packaging Technologies
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2012-07-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Ugly War Pretty Package written by Deborah L. Jaramillo and published by Indiana University Press. This book was released on 2009-09-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deborah L. Jaramillo investigates cable news' presentation of the Iraq War in relation to "high concept" filmmaking. High concept films can be reduced to single-sentence summaries and feature pre-sold elements; they were considered financially safe projects that would sustain consumer interest beyond their initial theatrical run. Using high concept as a framework for the analysis of the 2003 coverage of the Iraq War -- paying close attention to how Fox News and CNN packaged and promoted the U.S. invasion of Iraq -- Ugly War, Pretty Package offers a new paradigm for understanding how television news reporting shapes our perceptions of events.
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Download or read book Contemporary Media Issues written by William David Sloan and published by . This book was released on 1998 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1976 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food Packaging Technology written by Richard Coles and published by CRC Press. This book was released on 2003-08-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The protection and preservation of a product, the launch of new products or re-launch of existing products, perception of added-value to products or services, and cost reduction in the supply chain are all objectives of food packaging. Taking into consideration the requirements specific to different products, how can one package successfully meet all of these goals? Food Packaging Technology provides a contemporary overview of food processing and packaging technologies. Covering the wide range of issues you face when developing innovative food packaging, the book includes: Food packaging strategy, design, and development Food biodeterioation and methods of preservation Packaged product quality and shelf life Logistical packaging for food marketing systems Packaging materials and processes The battle rages over which type of container should be used for which application. It is therefore necessary to consider which materials, or combination of materials and processes will best serve the market and enhance brand value. Food Packaging Technology gives you the tools to determine which form of packaging will meet your business goals without compromising the safety of your product.
Download or read book Diana and Beyond written by Raka Shome and published by University of Illinois Press. This book was released on 2014-10-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The death of Princess Diana unleashed an international outpouring of grief, love, and press attention virtually unprecedented in history. Yet the exhaustive effort to link an upper class white British woman with "the people" raises questions. What narrative of white femininity transformed Diana into a simultaneous signifier of a national and global popular? What ideologies did the narrative tap into to transform her into an idealized woman of the millennium? Why would a similar idealization not have appeared around a non-white, non-Western, or immigrant woman? Raka Shome investigates the factors that led to this defining cultural/political moment and unravels just what the Diana phenomenon represented for comprehending the relation between white femininity and the nation in postcolonial Britain and its connection to other white female celebrity figures in the millennium. Digging into the media and cultural artifacts that circulated in the wake of Diana's death, Shome investigates a range of theoretical issues surrounding motherhood and the production of national masculinities, global humanitarianism, transnational masculinities, the intersection of fashion and white femininity, and spirituality and national modernity. Her analysis explores how images of white femininity in popular culture intersect with issues of race, gender, class, sexuality, and transnationality in the performance of Anglo national modernities. Moving from ideas on the positioning of privileged white women in global neoliberalism to the emergence of new formations of white femininity in the millennium , Diana and Beyond fearlessly explains the late princess's never-ending renaissance and ongoing cultural relevance.
Download or read book Mediated Nostalgia written by Ryan Lizardi and published by Lexington Books. This book was released on 2014-11-06 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the current rash of film remakes, vintage video game downloads, and box sets of bygone television shows, media today is obsessed with nostalgia. Instead of presenting a past that functions as an adaptive mirror with which we can compare our contemporary situation, the past is instead presented as an individualized version that transfixes us as uncritical citizens of our own culture. Mediated Nostalgia: Individual Memory and Contemporary Mass Media argues that the cultural implication of a cross-media eternal return to nostalgia is an increasing reliance on defining who we are as people and societies by what media we consumed as children. The unblinking eye toward the past knows no progress, or at the very least, does not employ the past to compare and adaptively engage with the present or future. Examining film, literature, television, and video games, Ryan Lizardi tackles the idea of why that strong sense of nostalgia is such a popular tactic for the media industry, and why it is problematic.
Download or read book Consuming Books written by Stephen Brown and published by Routledge. This book was released on 2006-04-18 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Download or read book Virtual Reality written by Melanie Chan and published by Bloomsbury Publishing USA. This book was released on 2014-01-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of virtual realities has a long and complex historical trajectory, spanning from Plato's concept of the cave and the simulacrum, to artistic styles such as Trompe L'oeil, and more recently developments in 3D film, television and gaming. However, this book will pay particular attention to the time between the 1980s to the 1990s when virtual reality and cyberspace were represented, particularly in fiction, as a wondrous technology that enabled transcendence from the limitations of physical embodiment. The purpose of this critical historical analysis of representations of virtual reality is to examine how they might deny, repress or overlook embodied experience. Specifically, the author will contend that embodiment is a fundamental aspect of immersion in virtual reality, rather than something which is to be transcended. In this way, the book aims to challenge distorted ideas about transcendence and productively contribute to debates about embodiment and technology.
Download or read book Colors of the Kingdom written by Maher Asaad Baker and published by tredition. This book was released on 2024-06-25 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a journey through the rich and intricate world of Thai art. This book explores Thailand's traditional music, calligraphy, painting, pottery, and sculptures, revealing the deep cultural and spiritual significance that has shaped its artistic heritage. Discover how Thai painting reflects nature, religion, and history, and learn about Thai pottery's craftsmanship and its sculptures' symbolism. This book traces the influences of neighboring civilizations and global trade, uncovering the fusion of tradition and innovation that characterizes contemporary Thai art. Through the perspectives of renowned artists and modern technology, witness how Thailand's artistic expression continues to thrive and adapt in the digital age. "Colors of the Kingdom" is not just a record of art; it's a profound reflection on identity, society, and the enduring human spirit. Join us as we invite you to experience the soul of Thailand, where art is a universal quest for beauty and meaning.
Download or read book The Principles of Multimedia Journalism written by Richard Koci Hernandez and published by Routledge. This book was released on 2015-06-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much-needed examination of the principles of multimedia journalism, experienced journalists Richard Koci Hernandez and Jeremy Rue systemize and categorize the characteristics of the new, often experimental story forms that appear on today's digital news platforms. By identifying a classification of digital news packages, and introducing a new vocabulary for how content is packaged and presented, the authors give students and professionals alike a way to talk about and understand the importance of story design in an era of convergence storytelling. Online, all forms of media are on the table: audio, video, images, graphics, and text are available to journalists at any type of media company as components with which to tell a story. This book provides insider instruction on how to package and interweave the different media forms together into an effective narrative structure. Featuring interviews with some of the most exceptional storytellers and innovators of our time, including web and interactive producers at the New York Times, NPR, The Marshall Project, The Guardian, National Film Board of Canada, and the Verge, this exciting and timely new book analyzes examples of innovative stories that leverage technology in unexpected ways to create entirely new experiences online that both engage and inform.
Download or read book The Triple Package written by Amy Chua and published by Penguin. This book was released on 2014-02-04 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "That certain groups do much better in America than others—as measured by income, occupational status, test scores, and so on—is difficult to talk about. In large part this is because the topic feels racially charged. The irony is that the facts actually debunk racial stereotypes. There are black and Hispanic subgroups in the United States far outperforming many white and Asian subgroups. Moreover, there’s a demonstrable arc to group success—in immigrant groups, it typically dissipates by the third generation—puncturing the notion of innate group differences and undermining the whole concept of 'model minorities.'" Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success. A superiority complex, insecurity, impulse control—these are the elements of the Triple Package, the rare and potent cultural constellation that drives disproportionate group success. The Triple Package is open to anyone. America itself was once a Triple Package culture. It’s been losing that edge for a long time now. Even as headlines proclaim the death of upward mobility in America, the truth is that the old-fashioned American Dream is very much alive—but some groups have a cultural edge, which enables them to take advantage of opportunity far more than others. • Americans are taught that everyone is equal, that no group is superior to another. But remarkably, all of America’s most successful groups believe (even if they don’t say so aloud) that they’re exceptional, chosen, superior in some way. • Americans are taught that self-esteem—feeling good about yourself—is the key to a successful life. But in all of America’s most successful groups, people tend to feel insecure, inadequate, that they have to prove themselves. • America today spreads a message of immediate gratification, living for the moment. But all of America’s most successful groups cultivate heightened discipline and impulse control. But the Triple Package has a dark underside too. Each of its elements carries distinctive pathologies; when taken to an extreme, they can have truly toxic effects. Should people strive for the Triple Package? Should America? Ultimately, the authors conclude that the Triple Package is a ladder that should be climbed and then kicked away, drawing on its power but breaking free from its constraints. Provocative and profound, The Triple Package will transform the way we think about success and achievement.
Download or read book Shelf Space written by Jerry Jankowski and published by . This book was released on 1998-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: World War II is over, and the supermarket shelves are groaning under the weight of thousands of new items. From aerosol sprays to TV dinners to molded plastics--the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. 154 color and 17 b&w images.
