Download or read book Consumer Packaging Strategy written by Huda Khan and published by Taylor & Francis. This book was released on 2022-08-18 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Download or read book Iran Export Import Trade and Business Directory Strategic Information and Contacts written by IBP, Inc and published by Lulu.com. This book was released on with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings RAWCON 98 written by IEEE Microwave Theory and Techniques Society and published by Institute of Electrical & Electronics Engineers(IEEE). This book was released on 1998 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: These papers from RAWCON '98 offer an interdisciplinary focus at the intersection between radio-frequency and communications engineering. Topics include: broadband wireless systems concepts; system architecture and networking; and system modelling and measurement.
Download or read book The Comprehensive Guide to Brewing written by Gabriela Basarová and published by Fachverlag Hans Carl. This book was released on 2020-12-30 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Czech Republic is one of the motherlands of beer culture – beers of the pilsner brewing tradition and the aromatic Saaz hops are famous the world over. Brewing technicians and scientists from the Czech Republic have an excellent reputation and are constantly seeking an exchange and discussion of their research findings on the international scene. And the team of authors around Professor Basařová are all experienced technicians and scientists with a wealth of international experience. "The Comprehensive Guide to Brewing" is a unique groundwork for brewing technicians which deals with all subject areas, from the raw materials to packaging. It also conveys advanced knowledge of the fundamentals of brewing research. Compulsory reading for anyone who wishes to gain in-depth knowledge of brewing technology.
Download or read book Directory of Published Proceedings written by and published by . This book was released on 2002 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Make Your Movie written by Barbara Freedman Doyle and published by Taylor & Francis. This book was released on 2012 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how to work with people in the film industry, about who they are, what they do, and what they need. Most importantly for you, it is also about how to become one of them. Make Your Movie is a straightforward and comprehensive must-read for any aspiring filmmaker with an ounce or two of determination. With a down-to-earth, tell it like it is approach, the author offers insight through relatable, real-world experience and one-on-one interviews with working professionals who are already at the top of their game. Having an insider's understanding of the entire filmmaking process from start to finish, fundraising to distribution, is imperative and will allow you to anticipate and navigate avoidable setbacks. This clear and concise guide candidly describes what you need to know about both, the business and the politics of the industry to get your movie made.
Download or read book Copy Copy Copy written by Mark Earls and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
Download or read book Euromarketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.
Download or read book Packaging Strategy written by Mona Doyle and published by CRC PressI Llc. This book was released on 1996 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Active Packaging for Food Applications written by Aaron L. Brody and published by CRC Press. This book was released on 2001-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on thousands of citations from peer-reviewed, trade, commercial, and patent literature and interviews with those who have worked in the laboratory, in pilot plants, and in production, Active Packaging for Food Applications provides a state-of-the-art guide to understanding and utilizing these technologies. The book highlights technologies that are currently in commercial use or have the potential to become commercial, including oxygen scavenging, moisture control, ethylene removal from fresh food, antimicrobials, odor removal, and aroma emission. In addition, it explores the pros and cons involved in using antimicrobial agents in package materials. Active Packaging for Food Applications provides you with a detailed guide and reference to the technologies - and their applications - involved in enhancing food and beverage preservation.
Download or read book Environmental Law in Cyprus written by Natalia Charalampidou and published by Kluwer Law International B.V.. This book was released on 2023-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this book provides ready access to legislation and practice concerning the environment in Cyprus. A general introduction covers geographic considerations, political, social and cultural aspects of environmental study, the sources and principles of environmental law, environmental legislation, and the role of public authorities. The main body of the book deals first with laws aimed directly at protecting the environment from pollution in specific areas such as air, water, waste, soil, noise, and radiation. Then, a section on nature and conservation management covers protection of natural and cultural resources such as monuments, landscapes, parks and reserves, wildlife, agriculture, forests, fish, subsoil, and minerals. Further treatment includes the application of zoning and land-use planning, rules on liability, and administrative and judicial remedies to environmental issues. There is also an analysis of the impact of international and regional legislation and treaties on environmental regulation. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this book a valuable resource for environmental lawyers handling cases affecting Cyprus. Academics and researchers, as well as business investors and the various international organizations in the field, will welcome this very useful guide, and will appreciate its value in the study of comparative environmental law and policy.
Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2013-03-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.
Download or read book Wiley International Encyclopedia of Marketing 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book XIII SBMicro International Conference on Microelectronics and Packaging ICMP 98 Technical papers written by Ivan Jorge Chueiri and published by . This book was released on 1998 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Parcel and Small Package Delivery Industry written by William T. Dennis and published by William Dennis. This book was released on 2011-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is about an industry that provides fast, reliable, on-demand, global door-to-door movement of goods. Author gives the information a practical orientation that will be useful to college business students and transportation professionals. Novice interested in the parcel delivery industry will find the book a valuable source of information. Section I, provides a brief history of the parcel delivery industry, the dominant carriers, and issues critical to the effective purchase and use of their services. Key topics covered in Section II are, basic packaging guidelines, packaging materials, packaging testing, and implementing a vendor compliance program. Section III outlines basic guidelines managers can use to lower shipping costs and increase their company's competitiveness. Key topics discussed are, selecting a carrier, audit and payment firms, accessorial charges, size and weight restrictions, loss and damage claims, and contracting. Material presented in Section IV, Appendices and Section V, Glossary Shipping Terms is supplemental information.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1998 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thailand Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2013-08 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thailand Investment and Business Guide - Strategic and Practical Information
