Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Download or read book Packaging and Labeling Practices written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1961 with total page 1140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates impact of packaging and labeling practices on consumer buying habits.
Download or read book Grape a hol written by Michael Frederick Spratt and published by Dog Ear Publishing. This book was released on 2012 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is awash with wine - nearly 30 billion liters are produced every year. But how much is truly fine wine? Vastly less than what is claimed to be. By coining the term "Grape-a-hol" and defining it as "an alcoholic beverage made from fermented grape juice and passed off as a substitute for fine wine," this book exposes the questionable practices of big business and the regulatory myopia of governments that are subverting artisan wine making, altering consumer tastes, and sabotaging the future of fine wine. Industry insiders themselves, the authors draw on their intimate knowledge of both the U.S. and New Zealand wine industries to reveal how the line between fine wine and bulk wine has become dangerously blurred. But it is not too late. Grape-a-hol is a rallying cry to everyone who believes it is only art - not economics - that can create truly fine wine. MICHAEL F. SPRATT, Ph.D. is a founder and owner of Destiny Bay Vineyards. Michael currently serves as President of the Waiheke Winegrowers Association, is a Director of New Zealand Winegrowers, and a founding member of The Specialist Winegrowers of New Zealand. Prior to launching Destiny Bay in 2000, he was a partner in mergers & acquisitions consulting for PricewaterhouseCoopers in their San Francisco office. In addition to his 20 year career as an international management consultant, he spent nearly a decade in production and business management in the micro-electronics industry in Silicon Valley. Michael holds a Ph.D. in Psychology from the University of California at Berkeley. He has written a number of articles on wine industry issues in New Zealand. MARK L. FELDMAN, Ph.D. is the CEO of Destiny Bay Wine Imports. Mark has been instrumental in the marketing and branding of Destiny Bay Vineyards since its founding in 2000. His experience as the U.S. importer and distributor of New Zealand's highest rated artisan wine has made his presentations on luxury branding a featured attraction at private tasting events. He also is a former CEO of Space-Time Insight, a founding partner of Start Up Farms International, a Senior Vice President of Strategy at Virsa Systems and a Senior Vice President at SAP Labs. Earlier in his career he was a partner and global practice leader for mergers & acquisitions consulting at PricewaterhouseCoopers. Mark holds a Ph.D. in Communications from Northwestern University and is a frequently quoted speaker who has addressed audiences throughout the world on industry-transforming events. Grape-a-hol is the second book written by Spratt and Feldman. Their first, Five Frogs on a Log: A CEO's Guide to Accelerating the Transition in Mergers, Acquisitions, and Gut-Wrenching Change, remains a business favorite in five languages.
Download or read book Packaging and Labeling Practices written by United States. Congress. Senate. Judiciary and published by . This book was released on 1961 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates impact of packaging and labeling practices on consumer buying habits.
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Download or read book Private Label written by Keith Lincoln and published by Kogan Page Publishers. This book was released on 2009-05-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Download or read book Mastering the Merger written by David Harding and published by Harvard Business Press. This book was released on 2004-11-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's corporate deal makers face a conundrum: Though 70% of major acquisitions fail, it's nearly impossible to build a world-class company without doing deals. In Mastering the Merger, David Harding and Sam Rovit argue that a laserlike focus on just four key imperatives--before executives finalize the deal--can dramatically improve the odds of M&A success. Based on more than 30 years of in-the-trenches work on thousands of deals across a range of industries--and supplemented by extensive Bain & Co. research--Harding and Rovit reveal that the best M&A performers channel their efforts into (1) targeting deals that advance the core business; (2) determining which deals to close and when to walk away; (3) identifying where to integrate--and where not to; and (4) developing contingency plans for when deals inevitably stray. Top deal makers also favor a succession of smaller deals over complex "megamergers"--and essentially institutionalize a success formula over time. Helping executives zero in on what matters most in the complex world of M&A, Mastering the Merger offers a blueprint for the decisions and strategies that will beat the odds.
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
Download or read book Principles of Retailing written by John Fernie and published by Routledge. This book was released on 2013-06-17 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
Download or read book Luxury Brand Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-05-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
Download or read book Private Label Marketing in the 1990s written by Philip B. Fitzell and published by . This book was released on 1992 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Packaging Strategy written by Mona Doyle and published by CRC PressI Llc. This book was released on 1996 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Retailing written by California. Bureau of Business Education and published by Routledge. This book was released on 1960 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Management written by Madhukant Jha and published by Gyan Publishing House. This book was released on 2009 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
