Download or read book Soap Opera written by Alecia Swasy and published by Crown. This book was released on 2012-11-21 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by business schools as a model for success. But behind P&G’s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as “the Kremlin.” The company demands conformity and unquestioning loyalty from its employees, who work in a strict and oppressive environment. P&G’s wealth and power ensures it gets what it wants, from tax breaks to the eager services of Washington lobbyists. In this explosive exposé, Wall Street Journal reporter Alecia Swasy—who covered P&G for three years—tells the full chilling story of life within the P&G behemoth. Drawn from interviews with over 300 former and current P&G employees (including CEO Ed Artzt), visits to P&G operations in five countries, and thousands of court and company documents, Soap Opera reveals the dirty tricks and draconian mind-set of the company with the “99 44/100% pure” façade. Included here is the real story behind P&G’s Rely brand tampons and their link to women’s deaths from toxic shock syndrome—and how P&G tried to suppress that evidence. Swasy takes us to Taylor County, Florida, where residents drink bottled water because P&G’s influence allowed the company to flood the local river with dioxin-laden toxic waste from its paper mill. Among these and dozens of other examples of the company’s cutthroat nature is Swasy’s own story of P&G’s unethical seizure of Cincinnati phone records in an effort to track down her sources. Wonderfully readable and impeccably researched, Soap Opera is a sobering look at the price of success in America.
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Download or read book Winning with the P G 99 written by Charles L. Decker and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former brand manager shares the core practices and principles that made Proctor & Gamble the world's dominant marketing powerhouse.
Download or read book Rising Tide written by Davis Dyer and published by H B S Press. This book was released on 2004 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Download or read book The Game Changer written by Lafley and published by Penguin Books India. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: &Lsquo;A.G. Lafley Has Made Procter And Gamble Great Again&Rsquo;&Mdash;Economist &Lsquo;Ram Charan Is The Most Influential Consultant Alive&Rsquo;&Mdash;Fortune Magazine How To Increase And Sustain Organic Revenue And Profit Growth&Mdash;Whether You&Rsquo;Re Running An Entire Company Or In Your First Management Job. Over The Past Seven Years, Procter &Amp; Gamble Has Tripled Profits; Hugely Improved Organic Revenue Growth, Cash Flow, And Operating Margins; And Significantly Boosted Dividends. How? A. G. Lafley And His Leadership Team Have Integrated Innovation Into Everything Procter &Amp; Gamble Does&Mdash;Creating New Customers And New Markets. Through Eye-Opening Stories A. G. Lafley And Ram Charan Show How P&Amp;G And Companies Such As Nokia, Lego, And Ge Have Become Game-Changers. Their Inspiring Lessons Will Help You Achieve Higher Growth And Higher Margins, Tap In To Abundant Creativity Outside Your Business, Manage Risk And Integrate Innovation Into Your Decision-Making. In A World Of Unprecedented Change And Competitiveness, Innovation Is The Best&Mdash;And Arguably The Only&Mdash;Way To Win. Innovation Is Not A Separate Activity, But The Job Of Everyone In A Leadership Position And The Integral Driving Force For Any Business That Wants To Grow And Succeed. This Is A Game-Changing Book That Helps You Redefine Your Leadership.
Download or read book Risk Takers written by John Marthinsen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-05-07 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk Takers: Uses and Abuses of Financial Derivatives goes to the heart of the arcane and largely misunderstood world of derivative finance and makes it accessible to everyone—even novice readers. Marthinsen takes us behind the scenes, into the back alleyways of corporate finance and derivative trading, to provide a bird’s-eye view of the most shocking financial disasters of the past quarter century. The book draws on real-life stories to explain how financial derivatives can be used to create or to destroy value. In an approachable, non-technical manner, Marthinsen brings these financial derivatives situations to life, fully exploring the context of each event, evaluating their outcomes, and bridging the gap between theory and practice.
Download or read book P Is for Pterodactyl written by Raj Haldar and published by Sourcebooks, Inc.. This book was released on 2018-11-13 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller! A "raucous trip through the odd corners of our alphabet." —The New York Times Let's get real—the English language is bizarre. A might be for apple, but it's also for aisle and aeons. Why does the word "gnat" start with a G but the word "knot" doesn't start with an N? It doesn't always make sense, but don't let these rule-breaking silent letters defeat you! This whimsical, funky book from Raj Haldar (aka rapper Lushlife) turns the traditional idea of an alphabet book on its head, poking fun at the most mischievous words in the English language and demonstrating how to pronounce them. Fun and informative for word nerds of all ages!
Download or read book Start up Nation written by Dan Senor and published by Twelve. This book was released on 2011-09-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the world can learn from Israel's meteoric economic success. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Managing Complexity written by G. Rzevski and published by WIT Press. This book was released on 2014-03-25 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Complexity is the first book that clearly defines the concept of Complexity, explains how Complexity can be measured and tuned, and describes the seven key features of Complex Systems: ConnectivityAutonomyEmergencyNonequilibriumNon-linearitySelf-organisationCo-evolution The thesis of the book is that complexity of the environment in which we work and live offers new opportunities and that the best strategy for surviving and prospering under conditions of complexity is to develop adaptability to perpetually changing conditions. An effective method for designing adaptability into business processes using multi-agent technology is presented and illustrated by several extensive examples, including adaptive, real-time scheduling of taxis, see-going tankers, road transport, supply chains, railway trains, production processes and swarms of small space satellites. Additional case studies include adaptive servicing of the International Space Station; adaptive processing of design changes of large structures such as wings of the largest airliner in the world; dynamic data mining, knowledge discovery and distributed semantic processing. Finally, the book provides a foretaste of the next generation of complex issues, notably, The Internet of Things, Smart Cities, Digital Enterprises and Smart Logistics.
Download or read book E Business Management written by Michael J. Shaw and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn.
Download or read book A Lapsed Anarchist s Approach to Building a Great Business written by Ari Weinzweig and published by Zingerman's Press. This book was released on 2010-10-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in a series of books by Zingerman's co-founding partner Ari Weinzweig examines the basic building blocks of the culture and structure we know now as Zingerman's. These approaches are applicable whether you're running a law office, a library, a restaurant, a record label, a software firm, or an organic farm. They are the behind-the-scenes "secret" stuff that goes into making a very special, sustainable business of any kind. Inc. Magazine calls it one of the Best Books for Business Owners.
Download or read book 80 20 Brand written by Aaron Hackett and published by Independently Published. This book was released on 2019-05-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If we were to apply the 80/20 rule to brand management, what 20% of effort would deliver 80% of results? Aaron Hackett has been working to answer this question in a concise and easy to understand manner since he began teaching brand management at Georgia Tech in 2013. His passion has been coaching students and clients using the proven methods he learned at P&G and throughout his career.80/20 Brand is not for the casual business reader. This book is for people who are actively looking to build a brand now or in the immediate future. For this reason, students taking Professor Hackett's class must select a brand for a semester-long brand consulting project. Real world application is even more meaningful than brand theory when developing capable future brand builders.80/20 Brand does not attempt to provide a comprehensive view of brand management. The difficult, yet meaningful work of this book is getting to the core of what delivers the greatest brand success in the most efficient manner possible. The content in this book has been vetted semester after semester by students who do not settle for theoretical.
Download or read book Portraits in Faith written by Daniel Epstein and published by . This book was released on 2021-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 15 years, Daniel Epstein, a Marketing Director at one of the world's largest corporations, Procter & Gamble, traveled the world for business and for faith. Motivated by his own search to fill the "God-sized hole" in his life, he did not know where it would lead. He felt that if he did not develop some type of spiritual faith he would die. Born and raised a Jew, Daniel's challenges with relationships, work, and "life" forced him at age 36 to get on his knees and pray to a God he did not know, a higher power not specific to either his own Judaism or any religion, and ask for help. In order to keep his new found sense of faith alive and to gain from the experience of others, Daniel created a spiritual exercise out of interviewing people around the world about the role of faith in their lives. As a photographer, Daniel also captured a moment with each person in a black and white portrait meant to evoke their true spirit. In 2012, Daniel launched Portraits on Faith online as the largest documentary project on faith ever compiled by a single person. Over 100 of the 500 portraits shot have been published from 27 countries, which have been viewed over 300,000 times by people around the world. As a culmination of all the work that has to this moment, Daniel is publishing the first volume of Portraits in Faith, which include over 100 portraits, quotes, and reflections on faith from people spanning the world, from over 40 faith traditions and denominations.
Download or read book P G Pharmacy Handbook written by Dennis Worthen and published by CRC Press. This book was released on 2001-08-06 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is crucial that pharmacists understand the language of health care professionals and, in turn, can convey the information in an understandable fashion to patients. Procter & Gamble Pharmacist's Handbook, Second Edition facilitates this communication. Now, all in one place, you can have medical terms, abbreviations, and patient counseling principles right at your fingertips. The handbook begins with an Inverted Medical Dictionary to translate lay terminology to more technical vocabulary and an Eponyms section to translate medical terminology to language that is comprehensible to patients. The Dictionary shows how to analyze the medical terms by identifying its root, suffix, and prefix. This examination is supplemented with numerous tables of common roots, suffixes, and prefixes. The book concludes with a glossary of managed care terms that will help you understand the language of the insurance community. Another critical responsibility of a pharmacist is to clearly comprehend a prescription. The sections containing Medical Abbreviations and Terms Used in Prescription Writing will aid in this vital task. Also included in the handbook are general references, such as normal laboratory values, conversion factors, and weights and measures. These features make Procter & Gamble Pharmacist's Handbook, Second Edition a convenient and handy resource for the practicing pharmacist.
Download or read book Rediscovering Institutions written by James G. March and published by Simon and Schuster. This book was released on 2010-06-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new theory of political behavior that re-invigorates the role of institutions—from laws and bureaucracy to rituals and symbols—as essential to understanding the modern political and economic systems that guide contemporary life.
