Download or read book Outsmart the MBA Clones written by Dan Herman and published by Paramount Market Publishing. This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Herman's book is not really about M.B.A.s; it's just badly titled. Actually, his subject is the continuing power of product differentiation, and he is challenging how marketers conceptualize their work. He explains how to "electrify" consumers by developing innovative products and services that your "M.B.A.-clone" competitors are reluctant to imitate, thereby handing you a monopoly. Herman comes out swinging as a bold strategist, but because his thinking is both nuanced and complex, his book is sometimes difficult to follow. Still, getAbstract considers it a useful text in marketing strategy and recommends it to marketers of all stripes. Even if you decide not to follow Herman's logic down all its paths, you can harness his clever ideas and out-market all those M.B.A. clones.
Download or read book Outsmart the MBA Clones written by Dan Herman and published by . This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Brand Busters written by Chris Wirthwein and published by Paramount Market Publishing. This book was released on 2008 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.
Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Download or read book Small Business Management written by Hasanraza Ansari and published by Hasanraza Ansari. This book was released on with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a general introduction to managing a small business. The book is meant to be a general, and simplified, introduction to the subject matter. This book treats small business management as a practical human activity rather than as an abstract theoretical concept. The hope is to teach concepts that can be immediately applied to “real world” experiences and case studies. This book incorporates the use of technology and e-business as a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today’s business world and small businesses must use it to their advantage. Practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures are found within the readings. Cash flow is extremely important to small businesses. This book explicitly acknowledges the constant need to examine how decisions affect cash flow by incorporating cash flow impact content. As the lifeblood of all organizations, cash flow implications must be a factor in all business decision-making. Finally, this book recognizes the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.
Download or read book Using Choice Modeling to Supercharge Your Business written by Chris Diener and published by . This book was released on 2008 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice modeling (sometimes called choice-based conjoint analysis or discrete conjoint analysis) isn't for everyone, but its wide range of applications can help many companies optimize their new products or existing product lines. It allows firms to increase competitiveness and profitability and can provide ROI analysis of marketing decisions before you finalize them. It tells you what kinds of trade-offs your customers may be willing to make and helps analyze those trade-offs.Diener stresses that choice modeling more closely represents the actual decisions that customers make when they are considering purchases, especially of big-ticket items. His step-by-step analysis of the choice modeling process helps uninitiated marketers decide whether a choice modeling project is appropriate for their situation, helps managers explain it to their clients and colleagues, and helps marketing executives unlock the potential of their market research investment.This book will help executives understand the strategic power of market research. It will help managers explain the value and accuracy of choice modeling (or choice-based conjoint analysis) to their colleagues. And, it will give research salespeople confidence in explaining choice modeling to their potential clients.As competition heats up among both domestic and global companies, it is critical to know as much as possible about what will cause customers to choose your products and services and stay loyal to you. Choice modeling will help.
Download or read book A Little Less Conversation written by Tom Asacker and published by Paramount Market Publishing. This book was released on 2008 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.
Download or read book RFID written by Mickey Brazeal and published by . This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies think of RFID (radio frequency identification) as a boon to supply-chain management. But author Mickey Brazeal sees it as a way to improve your customers¿ experience and your bottom line at a time when consumers are demanding better service.From product and food safety to cutting the costs of health care and bringing point of sale to the shopping cart, Brazeal explains how RFID will improve the customer experience, while introducing efficiencies to the marketplace.Brazeal tackles the subject of privacy head on with a chapter that discusses how companies can use RFID to benefit customers while still respecting their privacy.The future of RFID is limitless. With many examples and "what ifs," Brazeal challenges his readers to think about how RFID can improve the customer experience in countless ways.The book includes an appendix to help the uninitiated learn how RFID works and a detailed bibliography for further reading.
Download or read book The MBA Reality Check written by Evan Forster and published by Penguin. This book was released on 2010-04-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to getting into business school at a time when the industry requirements are evolving and competition is at a record level. MBA programs are redefining their mission and seeking a new generation of business visionaries. No longer simply about grades or test scores, top schools now look for students with a transformative vision. The MBA Reality Check covers everything from the specifics of the application process to how applicants can position themselves among the crop of tomorrow's business innovators. Through their work with hundreds of MBA hopefuls, Forster and Thomas have shown what it takes to succeed in today's highly competitive marketplace, including: ?How applicants can find their own exceptional story to set them apart ?What to include in an MBA application-and what to leave out ?What b-schools really want to learn about candidates ?How to turn any question into an opportunity to illustrate unique leadership qualities
Download or read book The Golden Passport written by Duff McDonald and published by HarperCollins. This book was released on 2017-04-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner works of a singular nexus of power, ambition, and influence: Harvard Business School. Harvard University still occupies a unique place in the public’s imagination, but the Harvard Business School eclipsed its parent in terms of influence on modern society long ago. A Harvard degree guarantees respect. But a Harvard MBA near-guarantees entrance into Western capitalism’s most powerful realm—the corner office. And because the School shapes the way its powerful graduates think, its influence extends well beyond their own lives. It affects the organizations they command, the economy they dominate, and society itself. Decisions and priorities at HBS touch every single one of us. Most people have a vague knowledge of the power of the HBS network, but few understand the dynamics that have made HBS an indestructible and dominant force for almost a century. Graduates of HBS share more than just an alma mater. They also share a way of thinking about how the world should work, and they have successfully molded the world to that vision—that is what truly binds them together. In addition to teasing out the essence of this exclusive, if not necessarily “secret” club, McDonald explores two important questions: Has the school failed at reaching the goal it set for itself—“the multiplication of men who will handle their current business problems in socially constructive ways?” Is HBS complicit in the moral failings of Western capitalism? At a time of soaring economic inequality and growing political unrest, this hard-hitting yet fair portrait offers a much-needed look at an institution that has had a profound influence not just in the world of business but on the shape of our society—and on all our lives.
Download or read book Quantitative Trading written by Ernie Chan and published by Wiley. This book was released on 2008-11-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is "yes," and in Quantitative Trading, Dr. Ernest Chan, a respected independent trader and consultant, will show you how. Whether you're an independent "retail" trader looking to start your own quantitative trading business or an individual who aspires to work as a quantitative trader at a major financial institution, this practical guide contains the information you need to succeed.
Download or read book Modern Political Economics written by Yanis Varoufakis and published by Routledge. This book was released on 2012-03-29 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once in a while the world astonishes itself. Anxious incredulity replaces intellectual torpor and a puzzled public strains its antennae in every possible direction, desperately seeking explanations for the causes and nature of what just hit it. 2008 was such a moment. Not only did the financial system collapse, and send the real economy into a tailspin, but it also revealed the great gulf separating economics from a very real capitalism. Modern Political Economics has a single aim: To help readers make sense of how 2008 came about and what the post-2008 world has in store. The book is divided into two parts. The first part delves into every major economic theory, from Aristotle to the present, with a determination to discover clues of what went wrong in 2008. The main finding is that all economic theory is inherently flawed. Any system of ideas whose purpose is to describe capitalism in mathematical or engineering terms leads to inevitable logical inconsistency; an inherent error that stands between us and a decent grasp of capitalist reality. The only scientific truth about capitalism is its radical indeterminacy, a condition which makes it impossible to use science's tools (e.g. calculus and statistics) to second-guess it. The second part casts an attentive eye on the post-war era; on the breeding ground of the Crash of 2008. It distinguishes between two major post-war phases: The Global Plan (1947-1971) and the Global Minotaur (1971-2008). This dynamic new book delves into every major economic theory and maps out meticulously the trajectory that global capitalism followed from post-war almost centrally planned stability, to designed disintegration in the 1970s, to an intentional magnification of unsustainable imbalances in the 1980s and, finally, to the most spectacular privatisation of money in the 1990s and beyond. Modern Political Economics is essential reading for Economics students and anyone seeking a better understanding of the 2008 economic crash.
Download or read book MBA in a Nutshell The Classic Accelerated Learner Program written by Milo Sobel and published by McGraw Hill Professional. This book was released on 2010-03-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master MBA key concepts without stepping foot in a classroom Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours. With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to: Accelerate and increase incoming cash flow Assess and rank investment opportunities Evaluate company performance using financial statements Follow step-by-step instruction to draft strategic business plans Turn uncertain business forecasts into reliable estimates Find ways to increase revenue and profit while dramatically reducing costs Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.
Download or read book The Business Book written by DK and published by Penguin. This book was released on 2014-12-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Download or read book The DARPA Model for Transformative Technologies Perspectives on the U S Defense Advanced Research Projects Agency written by William Boone Bonvillian and published by Open Book Publishers. This book was released on 2020-01-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have done a masterful job of charting the important story of DARPA, one of the key catalysts of technological innovation in US recent history. By plotting the development, achievements and structure of the leading world agency of this kind, this book stimulates new thinking in the field of technological innovation with bearing on how to respond to climate change, pandemics, cyber security and other global problems of our time. The DARPA Model provides a useful guide for governmental agency and policy leaders, and for anybody interested in the role of governments in technological innovation. —Dr. Kent Hughes, Woodrow Wilson International Center for Scholars This volume contains a remarkable collection of extremely insightful articles on the world’s most successful advanced technology agency. Drafted by the leading US experts on DARPA, it provides a variety of perspectives that in turn benefit from being presented together in a comprehensive volume. It reviews DARPA’s unique role in the U.S. innovation system, as well as the challenges DARPA and its clones face today. As the American model is being considered for adoption by a number of countries worldwide, this book makes a welcome and timely contribution to the policy dialogue on the role played by governments in stimulating technological innovation. — Prof. Charles Wessner, Georgetown University The U.S. Defense Advanced Research Projects Agency (DARPA) has played a remarkable role in the creation new transformative technologies, revolutionizing defense with drones and precision-guided munitions, and transforming civilian life with portable GPS receivers, voice-recognition software, self-driving cars, unmanned aerial vehicles, and, most famously, the ARPANET and its successor, the Internet. Other parts of the U.S. Government and some foreign governments have tried to apply the ‘DARPA model’ to help develop valuable new technologies. But how and why has DARPA succeeded? Which features of its operation and environment contribute to this success? And what lessons does its experience offer for other U.S. agencies and other governments that want to develop and demonstrate their own ‘transformative technologies’? This book is a remarkable collection of leading academic research on DARPA from a wide range of perspectives, combining to chart an important story from the Agency’s founding in the wake of Sputnik, to the current attempts to adapt it to use by other federal agencies. Informative and insightful, this guide is essential reading for political and policy leaders, as well as researchers and students interested in understanding the success of this agency and the lessons it offers to others.
Download or read book The Sociopath Next Door written by Martha Stout, Ph.D. and published by Harmony. This book was released on 2005-02-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is the devil you know? Is it your lying, cheating ex-husband? Your sadistic high school gym teacher? Your boss who loves to humiliate people in meetings? The colleague who stole your idea and passed it off as her own? In the pages of The Sociopath Next Door, you will realize that your ex was not just misunderstood. He’s a sociopath. And your boss, teacher, and colleague? They may be sociopaths too. We are accustomed to think of sociopaths as violent criminals, but in The Sociopath Next Door, Harvard psychologist Martha Stout reveals that a shocking 4 percent of ordinary people—one in twenty-five—has an often undetected mental disorder, the chief symptom of which is that that person possesses no conscience. He or she has no ability whatsoever to feel shame, guilt, or remorse. One in twenty-five everyday Americans, therefore, is secretly a sociopath. They could be your colleague, your neighbor, even family. And they can do literally anything at all and feel absolutely no guilt. How do we recognize the remorseless? One of their chief characteristics is a kind of glow or charisma that makes sociopaths more charming or interesting than the other people around them. They’re more spontaneous, more intense, more complex, or even sexier than everyone else, making them tricky to identify and leaving us easily seduced. Fundamentally, sociopaths are different because they cannot love. Sociopaths learn early on to show sham emotion, but underneath they are indifferent to others’ suffering. They live to dominate and thrill to win. The fact is, we all almost certainly know at least one or more sociopaths already. Part of the urgency in reading The Sociopath Next Door is the moment when we suddenly recognize that someone we know—someone we worked for, or were involved with, or voted for—is a sociopath. But what do we do with that knowledge? To arm us against the sociopath, Dr. Stout teaches us to question authority, suspect flattery, and beware the pity play. Above all, she writes, when a sociopath is beckoning, do not join the game. It is the ruthless versus the rest of us, and The Sociopath Next Door will show you how to recognize and defeat the devil you know.
