Download or read book Retailing Management written by Michael Levy and published by . This book was released on 2014-03 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Retailing Management written by Michael Levy and published by . This book was released on 1998 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Download or read book Retail Management 4th Edition written by Gibson G. Vedamani and published by . This book was released on 2006-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fourth Revised & Enlarged Edition THE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector. Key Features — Provides distinct perspectives on both retailing in India and in international markets — Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing — Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc. — Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject — Presents updates on recent retail concepts and initiatives practiced in retail organizations
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Download or read book Statistical Models for Strategic Management written by Michel Ghertman and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Models for Strategic Management offers practical guidance in the use of statistical models for empirical research in strategic management. The contributions in this edited volume come from distinguished researchers in the field of Strategic Management, and provide illustration of most statistical models that are relevant for strategy research. The book is divided into four major topical areas: Strategic Analysis and Firm Strategies; The Resource-Based View of the Firm; Transaction Costs, Agency Theory, and the Boundaries of the Firm; and Corporate Alliances, Acquisitions and Networks.
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Download or read book Dimensions of Human Behavior written by Elizabeth D. Hutchison and published by SAGE Publications. This book was released on 2018-08-14 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Edition of a Best Seller! Dimensions of Human Behavior: Person and Environment presents a current and comprehensive examination of human behavior using a multidimensional framework. Author Elizabeth D. Hutchison explores the biological dimension and the social factors that affect human development and behavior, encouraging readers to connect their own personal experiences with social trends in order to recognize the unity of person and environment. Aligned with the 2015 curriculum guidelines set forth by the Council on Social Work Education (CSWE), the substantially updated Sixth Edition includes a greater emphasis on culture and diversity, immigration, neuroscience, and the impact of technology. Twelve new case studies illustrate a balanced breadth and depth of coverage to help readers apply theory and general social work knowledge to unique practice situations. The companion volume, Dimensions of Human Behavior: The Changing Life Course, Sixth Edition, builds on the dimensions of person and environment with the dimension of time and demonstrates how they work together to produce patterns in life course journeys.
Download or read book Understanding Cyber Conflict written by George Perkovich and published by Georgetown University Press. This book was released on 2017 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars, the fourteen case studies in this volume will help policymakers, scholars, and students make sense of contemporary cyber conflict through historical analogies to past military-technological problems.
Download or read book Retail Supply Chain Management written by James B. Ayers and published by CRC Press. This book was released on 2017-10-02 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and more global supply chains.
Download or read book WorldMinds written by Donald G. Janelle and published by Springer Science & Business Media. This book was released on 2004-03-31 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: WorldMinds provides broad exposure to a geography that is engaged with discovery, interpretation, and problem solving. Its 100 succinct chapters demonstrate the theories, methods, and data used by geographers, and address the challenges posed by issues such as globalization, regional and ethnic conflict, environmental hazards, terrorism, poverty, and sustainable development. Through its theoretical and practical applications, we are reminded that the study of Geography informs policy making.
Download or read book Strategic Brand Management written by Kevin Lane Keller and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
Download or read book Retail Management written by Chetan Bajaj and published by Oxford University Press, USA. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision making process, an analyses of retail formats, and retail mix strategies. The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organized retailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black & white as well as colour photographs, and numerous examples from the Indian context.
Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE. This book was released on 2011-10-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
Download or read book Mobile Information Systems written by Elaine Lawrence and published by Springer. This book was released on 2006-01-20 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is perhaps the most important market and technological trend within information and communication technology. With the advent of new mobile infrastructures providing higher bandwidth and constant connection to the network from virtually everywhere, the way people use information resources is predicted to be radically transformed. Over the last years, a new breed of information systems, referred to as mCommerce systems or mobile information systems, has appeared to address this emerging situation. In 2000, the IFIP 8.1 WG decided to look into establishing a task group to look closer at this area, and the idea was adopted and extended by IFIP TC8 the following year. After the arrangement of several workshop, this task group has been the driving force behind the arrangement of MOBIS (IFIP TC 8 Working Conference on Mobile Information systems) held in Oslo, Norway, 15-17 September 2004. The objective of the working conference was to provide a forum for researchers and practitioners interested in planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems to meet, and exchange research ideas and results. Specifically, we tried to use the working conference to • Clarify differences and similarities between the development of mobile vs. more traditional information systems • Investigate organizational impact of mobile information systems • Investigate mobile commerce applications combined with the advantages of mobile communications technologies X Mobile Information Systems • Evaluate existing and newly developed approaches for analysis, design, implementation, and evolution of mobile information systems.
Download or read book International Retailing written by Nicholas Alexander and published by Oxford University Press. This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
