Download or read book Marketing Strategy 1st Edition written by O. C. Ferrell and published by Cengage Canada. This book was released on 2023-03-13 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.
Download or read book Marketing Management Strategies written by O. C. Ferrell and published by . This book was released on 2011 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and—for the first time—photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies—helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon—all in a succinct 12 chapters.
Download or read book From Organizational Welfare to Business Success Higher Performance in Healthy Organizational Environments written by Gabriele Giorgi and published by Frontiers Media SA. This book was released on 2017-10-25 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book provides insight into the link between employee health and productivity/performance, with a focus on how individuals, groups, or organizations can intervene in this relationship to improve both well-being and performance-related outcomes. Given the continuous changes that organizations and employees face, such as the aging workforce and continued economic turbulence, it is not surprising that studies are increasingly finding that employee health is related to job conditions. The papers in this e-book emphasize that organizations make a critical difference when it comes to employees' health and well-being. In turn, healthy employees help their organizations to flourish. Such findings are in line with the recent emphasis by both the International Labour Organization (ILO) and the United Nations (UN) on the importance of work for individual well-being and the importance of individual well-being for productive and sustainable economic growth (see e.g., ILO, 1985; World Health Organisation, 2007; UN, 2015). Overall, the papers report findings from a cumulative sample of nearly 19,000 workers and perspectives from 68 authors. They suggest that performance cannot be successfully achieved at the cost of health and well-being, and provide various perspectives and tools to guide future research and practice.
Download or read book Marketing in Transition Scarcity Globalism Sustainability written by Colin L. Campbell and published by Springer. This book was released on 2015-06-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Marketing 5 0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Marketing Management written by Helen Goworek and published by Pearson Higher Ed. This book was released on 2015-07-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book Strategic Management written by Charles W. L. Hill and published by . This book was released on 1992 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NETWORKING 2011 written by Jordi Domingo-Pascual and published by Springer Science & Business Media. This book was released on 2011-04-28 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 6640 and 6641 constitutes the refereed proceedings of the 10th International IFIP TC 6 Networking Conference held in Valencia, Spain, in May 2011. The 64 revised full papers presented were carefully reviewed and selected from a total of 294 submissions. The papers feature innovative research in the areas of applications and services, next generation Internet, wireless and sensor networks, and network science. The first volume includes 36 papers and is organized in topical sections on anomaly detection, content management, DTN and sensor networks, energy efficiency, mobility modeling, network science, network topology configuration, next generation Internet, and path diversity.
Download or read book Blue Ocean Strategy Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Download or read book 2017 International Conference on Education and Multimedia Technology written by Cheolil Lim and published by . This book was released on 2017-07-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 2017 International Conference on Education and Multimedia Technology Jul 09, 2017-Jul 11, 2017 Singapore, Singapore. You can view more information about this proceeding and all of ACM�s other published conference proceedings from the ACM Digital Library: http://www.acm.org/dl.
Download or read book Marketing Management written by Michael C. Cant and published by Juta and Company Ltd. This book was released on 2011-03 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
Download or read book Marketing Wisdom written by Kartikeya Kompella and published by Springer. This book was released on 2018-08-30 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
Download or read book Strategic Management Concepts written by Frank T. Rothaermel and published by McGraw-Hill Education. This book was released on 2014-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Download or read book Effective Strategy Implementation written by Adele J. Huber and published by Gabler Verlag. This book was released on 2011-07-29 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Download or read book Decision Analysis for Management Judgment written by Paul Goodwin and published by John Wiley & Sons. This book was released on 2014-05-12 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation. This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.
Download or read book Reading by Right written by Joy Court and published by Facet Publishing. This book was released on 2017-06-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy has now been recognized as a human right for over 50 years in several international declarations and initiatives. Every child has a right to read and we have a social responsibility, as parents, teachers, librarians, publishers, booksellers, campaigners and policy makers to ensure that they are able to exercise that right. Reading by Right: Successful strategies to ensure every child can read to succeed provides a collection of chapters from international experts covering aspects of overcoming reading difficulties or reading reluctance in children and young people. The book reveals strategies that are proving effective in overcoming barriers to reading from birth to teens, looking at practices and projects from around the globe and revealing some common principles and drivers that have generated success. Content covered includes: an examination of the current state of reading in the UK and internationally and what the latest research tells us about children who are failing to readhow youngsters become ‘reluctant readers’ and how to improve the situation for everyoneexamples of successful projects from the Republic of Korea and Finland – countries that consistently perform well in reading tests and international league tablesanalysis of diversity in publishing and children’s books, drawing on expertise from authors and publishers. This book will be valuable for readers from all those professions that engage with young people and families and with the development of literacy, including librarians; teachers; service managers; consultants and other professional practitioners; and also to concerned parents.
