Download or read book A Very Short Fairly Interesting and Reasonably Cheap Book about Studying Marketing written by Jim Blythe and published by SAGE. This book was released on 2006-10-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.
Download or read book Marketing written by Jim Blythe and published by SAGE. This book was released on 2006-03-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Download or read book Find Your Extraordinary written by Jessica DiLullo Herrin and published by Currency. This book was released on 2016-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Wall Street Journal bestseller, Jessica Herrin, serial entrepreneur and founder and CEO of the Stella & Dot Family Brands, shows how the classic traits of successful entrepreneurs are ones each one of us can develop--and use not only to create a company, but also to create an extraordinary life. What if you could, with a little effort, live an extraordinary life? A life in which you felt deep passion for everything you did, and always had time for what matters most? A life in which you had the power, the daring, and the will to make your boldest dreams come true, all while you happily left feelings of inadequacy or guilt behind? It is possible to take your life from ordinary to extraordinary. The secret? Cultivating the entrepreneurial spirit inside you--the spirit that allows you to embrace your individuality, to look not just at what is but at what could be, to believe in yourself beyond reason and to step up to creating your own definition of happiness and success--a version of success in which work and family life happily co-exist--instead of chasing a cookie-cutter version. Whether we work a corporate job, run a family, or run our own business, Herrin offers realistic, attainable steps each one of us can take to achieve extraordinary success on our own terms. Through candid and inspiring lessons from her life as a successful CEO and working mother of two, as well as stories of many amazing individuals she’s met along the way, Herrin inspires and empowers us to dial up the sound of our own voices and make our authentic dreams a reality. This book isn’t about having it all; it’s about having what matters most to you. It is about how to find your extraordinary--your extraordinary career, your extraordinary happiness, your extraordinary life.
Download or read book Marketing Planning written by Jim Blythe and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Blythe and Phil Megicks Marketing Planning Strategy, Environment and Context For marketers, planning revolves around what we think our consumers want us to do: we then need to work out how we can profit from meeting their needs. This book is intended to guide the reader through the maze of factors that affect marketing planning, and provides some tools and techniques for implementing marketing planning in practice. Blythe and Megicks provide an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of strategy, environment and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan. Key features Case studies of internationally-recognised companies including JJB Sports, Toyota, Thomson Holidays, BMI, Bulmer's Cider and Honda show how knowledge of marketing planning can lead to more effective marketing and organisational success across a range of different contexts, sectors and industries. Examples in each chapter cover key overarching themes such as innovation, ethics and globalisation to highlight topical issues in marketing today. ‘Talking Point’ boxes are thought-provoking and controversial in order to stimulate discussion and critical thinking. A sample marketing plan provided in the appendix gives students the opportunity to compare their results. - Online resources available atwww.pearsoned.co.uk/blythe include an Instructor’s Manual and PowerPoint slides for instructors, along with sample exam questions and weblinks for students. The book is written for the syllabus for the Chartered Institute of Marketing unit on the Marketing Planning Process, and covers everything you will need to study for a marketing planning course at both undergraduate and MBA level. About the authors Jim Blythe is Visiting Reader at Plymouth Business School. An experienced textbook author, he is Senior Examiner for the Marketing Essentials unit run by the CIM. Phil Megicks is Professor of Marketing and Strategy and Head of the School of Business and Management at the University of Plymouth. He is Senior Examiner with the CIM and designed the Level 6 'Marketing Planning Process' unit launched in 2009.
Download or read book Innovative Business Practices written by Alkis Thrassou and published by Cambridge Scholars Publishing. This book was released on 2013-07-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
Download or read book Essentials of Marketing Communications written by Jim Blythe and published by Pearson Education. This book was released on 2006 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Download or read book Mended written by Blythe Daniel and published by Harvest House Publishers. This book was released on 2019-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An amazing resource for anyone who desires to deepen their mother-daughter relationship in a biblical, healthy, and healed way.” —Lysa TerKeurst, New York Times bestselling author and president of Proverbs 31 Ministries You can be restored even when your relationship is frayed Ever wonder why mothers and daughters can be so different and even seem to speak different languages? Mended gives you conversation starters to speak life into your relationship with your mother or daughter. Discover powerful words that usher in healing for wounded hearts and rebuild, restore, and reconcile your connection. Set new patterns going forward as you… find common ground and put your relationship ahead of your differences learn what to say when you don’t know what to say grow closer when you do hard things together If you have a difficult history with your mother or daughter, you don’t have to continue patterns of brokenness. No matter how worn you feel, you don’t have to become unthreaded. God wants to mend your heart to His and to hers.
Download or read book Writing Research Papers written by James D. Lester (Late) and published by Pearson. This book was released on 2015-03-25 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive research paper guide, Writing Research Papers combines a traditional and practical approach to the research process with the latest information on electronic research and presentation. This market-leading text provides students with step-by-step guidance through the research writing process, from selecting and narrowing a topic to formatting the finished document. Writing Research Papers backs up its instruction with the most complete array of samples of any writing guide of this nature. The text continues its extremely thorough and accurate coverage of citation styles for a wide variety of disciplines. The fourteenth edition maintains Lester's successful approach while bringing new writing and documentation updates to assist the student researcher in keeping pace with electronic sources.
Download or read book Cloud Computing written by Rajkumar Buyya and published by John Wiley & Sons. This book was released on 2010-12-17 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary purpose of this book is to capture the state-of-the-art in Cloud Computing technologies and applications. The book will also aim to identify potential research directions and technologies that will facilitate creation a global market-place of cloud computing services supporting scientific, industrial, business, and consumer applications. We expect the book to serve as a reference for larger audience such as systems architects, practitioners, developers, new researchers and graduate level students. This area of research is relatively recent, and as such has no existing reference book that addresses it. This book will be a timely contribution to a field that is gaining considerable research interest, momentum, and is expected to be of increasing interest to commercial developers. The book is targeted for professional computer science developers and graduate students especially at Masters level. As Cloud Computing is recognized as one of the top five emerging technologies that will have a major impact on the quality of science and society over the next 20 years, its knowledge will help position our readers at the forefront of the field.
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Download or read book Wilding written by Isabella Tree and published by Pan Macmillan. This book was released on 2018-05-03 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A poignant, practical and moving story of how to fix our broken land, this should be conservation's salvation; this should be its future; this is a new hope’ – Chris Packham In Wilding, Isabella Tree tells the story of the ‘Knepp experiment’, a pioneering rewilding project in West Sussex, using free-roaming grazing animals to create new habitats for wildlife. Part gripping memoir, part fascinating account of the ecology of our countryside, Wilding is, above all, an inspiring story of hope. Winner of the Richard Jefferies Society and White Horse Book Shop Literary Prize. Forced to accept that intensive farming on the heavy clay of their land at Knepp was economically unsustainable, Isabella Tree and her husband Charlie Burrell made a spectacular leap of faith: they decided to step back and let nature take over. Thanks to the introduction of free-roaming cattle, ponies, pigs and deer – proxies of the large animals that once roamed Britain – the 3,500 acre project has seen extraordinary increases in wildlife numbers and diversity in little over a decade. Extremely rare species, including turtle doves, nightingales, peregrine falcons, lesser spotted woodpeckers and purple emperor butterflies, are now breeding at Knepp, and populations of other species are rocketing. The Burrells’ degraded agricultural land has become a functioning ecosystem again, heaving with life – all by itself. Personal and inspirational, Wilding is an astonishing account of the beauty and strength of nature, when it is given as much freedom as possible. Highly Commended by the Wainwright Golden Beer Book Prize.
Download or read book The New Urban Frontier written by Neil Smith and published by Routledge. This book was released on 2005-10-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why have so many central and inner cities in Europe, North America and Australia been so radically revamped in the last three decades, converting urban decay into new chic? Will the process continue in the twenty-first century or has it ended? What does this mean for the people who live there? Can they do anything about it? This book challenges conventional wisdom, which holds gentrification to be the simple outcome of new middle-class tastes and a demand for urban living. It reveals gentrification as part of a much larger shift in the political economy and culture of the late twentieth century. Documenting in gritty detail the conflicts that gentrification brings to the new urban 'frontiers', the author explores the interconnections of urban policy, patterns of investment, eviction, and homelessness. The failure of liberal urban policy and the end of the 1980s financial boom have made the end-of-the-century city a darker and more dangerous place. Public policy and the private market are conspiring against minorities, working people, the poor, and the homeless as never before. In the emerging revanchist city, gentrification has become part of this policy of revenge.
Download or read book Essentials of Marketing Research written by Tony Proctor and published by Pearson Education. This book was released on 2005 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
Download or read book Toxic Femininity in the Workplace written by Ginny Hogan and published by HarperCollins. This book was released on 2019-09-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there’s one thing we can agree on in a post-Trump America, it’s that sexism exists. While there are myriad books on female friendship in the marketplace, Toxic Femininity is the first book on the special relationship between female coworkers and gender dynamics in the workplace to hit the market in a comedic gifty way. Talented humorist Ginny Hogan explores themes of sexism, workplace gender dynamics, and the challenges facing women at work (particularly in STEM fields) with disarming wit. Toxic Femininity includes fun short pieces (such as, “I'm Not A Sexist; I Also Ask My Male Colleagues If They’re Menstruating” and “How Silicon Valley Created The Perfect Meritocracy If You Specifically Happen To Be A Young, Straight, Well-Educated White Man”), true-false and multiple choice quizzes (including: “Are You Too Aggressive, or "Are You Politely Stating Your Opinion?” and Are You a True Feminist, a Male Feminist, a Feminist Just to Get Laid, or a Loaf of Bread?”), and even some surrealist essays (such as “A Woman From The Year 3018 Visits a Tech Startup” and “The Noise-Canceling Headphone’s Lament”). Toxic Femininity is a book that can be enjoyed in little sips or in one long drink. The variety of the pieces and the illustrations make a lovely and gifty package—this product is perfect for a mentor encouraging her mentees, a big sister preparing her little sister for the work place, or shoring up your best friend after a rough day. A conversation piece as much as a gift, the humorous nature of the work makes it possible to face topics that can be difficult to tackle head on; and we hope that this book will be able to serve not just as a gift but as a jumping off point for those hard-to have conversations that are a part of every work place environment.
Download or read book The Grandmaster written by Brin-Jonathan Butler and published by Simon & Schuster. This book was released on 2019-11-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A bravura performance…An entertaining book” (Kirkus Reviews) about the dramatic 2016 World Chess Championship between Norway’s Magnus Carlsen and Russia’s Sergey Karjakin, which mirrored the world’s geopolitical unrest and rekindled a global fascination with the sport. The first week of November 2016, hundreds of people descended on New York City’s South Street Seaport to watch the World Chess Championship between Norway’s Magnus Carlsen and Russia’s Sergey Karjakin. By the time it was over would be front-page news and thought by many the greatest finish in chess history. With both Carlsen and Karjakin just twenty-five years old, it was the first time the championship had been waged among those who grew up playing chess against computers. Originally from Crimea, Karjakin had recently repatriated to Russia under the direct assistance of Putin. Carlsen, meanwhile, had expressed admiration for Donald Trump, and the first move of the tournament he played was called a Trompowsky Attack. Then there was the Russian leader of the World Chess Federation being barred from attending due to US sanctions, and chess fanatic and Trump adviser Peter Thiel being called on to make the honorary first move in sudden death. That the tournament even required sudden death was a shock. Oddsmakers had given Carlsen, the defending champion, an eighty percent chance of winning. It would take everything he had to retain his title. Author Brin-Jonathan Butler was granted unique access to the two-and-half-week tournament and watched every move. The Grandmaster “is not the usual chronicle of a world-championship chess match….Butler offers insight into what it takes to become the best chess player on the planet...A vibrant and provocative look at chess and its metaphorical battle for territory and power” (Booklist).
Download or read book That s the Joint written by Murray Forman and published by Psychology Press. This book was released on 2004 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning 25 years of serious writing on hip-hop by noted scholars and mainstream journalists, this comprehensive anthology includes observations and critiques on groundbreaking hip-hop recordings.
Download or read book The Cambridge History of Medicine written by Roy Porter and published by Cambridge University Press. This book was released on 2006-06-05 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of unprecedented concern for the future of health care, 'The Cambridge History of Medicine' surveys the rise of medicine in the West from classical times to the present. Covering both the social and scientific history of medicine, this volume traces the chronology of key developments and events.
