Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Corporate Turnaround Artistry written by Jeff Sands and published by John Wiley & Sons. This book was released on 2020-02-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to steer your business through times of financial distress and achieve sustained profitability Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress—presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure. Offering practical steps that go beyond simple cost-cutting and sales-building advice, this invaluable guide teaches you how to control cash, secure financial relief, and develop a comprehensive turnaround plan that your employees, customers, and creditors will support. Business leaders and entrepreneurs often fall into the trap of assuming new debt when tough times strike. Author and Certified Turnaround Practitioner Jeff Sands shows that to many struggling businesses, more money is no longer the answer to the problem. Expert advice on topics including cashflow stabilization, short and long-term profit sustainability, lean management techniques, and more, provides the framework to timely and efficient corporate turnaround. From identifying the initial cash crisis to meeting with creditors and developing a plan, this essential resource will help you: Stabilize your financial liabilities and re-structure your debt Implement effective turnaround strategies without significant changes to your corporate structure Preserve the positions of your current employees and their community Give yourself a fresh start with a lean and agile business Thousands of businesses fall into financial stress every year—oftentimes in sudden and dramatic fashion—leaving CEOs and owners asking the question “How do I save my business”? Corporate Turnaround Artistry: Fix Any Business in 100 Days provides the answer.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Million Dollar One Person Business Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.
Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Download or read book Kellogg on Marketing written by Alexander Chernev and published by John Wiley & Sons. This book was released on 2023-04-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Download or read book Entrepreneurship From Dream to Reality written by Sagar shinde and published by SAGAR SHINDE. This book was released on with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Entrepreneurship : From Dream to Reality" is a comprehensive and insightful guide written by Sagar Shinde, an experienced entrepreneur and business expert. This book takes readers on a journey from the initial stages of entrepreneurship, where dreams are formed, to the practical steps required to turn those dreams into a successful reality. With a wealth of knowledge and practical advice, Sagar Shinde explores the fundamental aspects of entrepreneurship, including developing an entrepreneurial mindset, identifying opportunities, creating a robust business plan, building a strong foundation, securing funding, developing effective marketing strategies, and scaling operations for growth. Each chapter provides actionable insights, real-world examples, and practical tips to empower readers in their entrepreneurial pursuits. One of the key strengths of this book is its comprehensive coverage of various critical topics. From understanding financial statements and budgeting to leadership development, overcoming challenges, and fostering innovation, Sagar Shinde offers a holistic approach to entrepreneurship that equips readers with the necessary tools and strategies for success. What sets this book apart is the author's ability to strike a balance between theoretical concepts and practical applications. Sagar Shinde combines his extensive knowledge and expertise with real-life examples, case studies, and actionable steps, making the book accessible and applicable to aspiring entrepreneurs at any stage of their journey. "Entrepreneurship : From Dream to Reality" is not just a theoretical guide; it is a roadmap for those who are determined to pursue their entrepreneurial dreams. Sagar Shinde's passion for entrepreneurship shines through the pages, inspiring readers to embrace challenges, foster innovation, and continuously learn and grow. Whether you are a budding entrepreneur with a dream or an established business owner seeking to take your venture to the next level, this book is a valuable resource that will empower you with the knowledge, skills, and mindset needed to navigate the dynamic world of entrepreneurship. Sagar Shinde's book is a must-read for anyone who wants to turn their entrepreneurial dreams into a successful reality. Through his guidance and expertise, readers will be equipped with the tools and inspiration to embark on their entrepreneurial journey with confidence and purpose.
Download or read book Business References Catalog written by and published by . This book was released on with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Download or read book The Journey From Dreamer To Doer written by Odebiyi Kayode and published by Kayode Odebiyi. This book was released on 2024-06-24 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Absolutely! Here's a compelling and engaging description for your book "The Journey: Dreamer to Doer" that aims to attract, convert, and resonate with your target audience: --- **The Journey: Dreamer to Doer - Transform Your Vision into Reality** Are you tired of dreaming and ready to start doing? "The Journey: Dreamer to Doer" is your ultimate guide to transforming your entrepreneurial dreams into a thriving reality. This powerful book takes you on an inspiring journey, revealing the secrets behind the success of top entrepreneurs and business leaders. It's not just a book; it's a roadmap to your business success. **Inside this transformative guide, you'll discover:** 🌟 **Proven Strategies for Success**: Learn the step-by-step process to take your ideas from conception to execution. Discover the practical strategies that successful entrepreneurs use to build and scale their businesses. 🚀 **Mindset Mastery**: Unlock the secrets to developing an entrepreneurial mindset. Overcome fears, embrace challenges, and cultivate the resilience needed to thrive in the business world. 💡 **Real-Life Case Studies**: Be inspired by real-life stories of entrepreneurs who turned their dreams into successful businesses. Learn from their journeys, mistakes, and triumphs. 📈 **Actionable Insights**: Get practical advice and actionable insights that you can implement immediately. From business planning to marketing strategies, every chapter is packed with valuable tools to accelerate your progress. 🔥 **Motivation and Inspiration**: Fuel your passion and keep your motivation high with inspiring anecdotes and powerful quotes. "The Journey: Dreamer to Doer" is your personal mentor in book form. **Why This Book?** Whether you're a budding entrepreneur with a brilliant idea or an established business owner looking to take your venture to the next level, "The Journey: Dreamer to Doer" provides the guidance and inspiration you need. It's not just about dreaming big; it's about making those dreams come true. **Who Should Read This Book?** - Aspiring entrepreneurs looking to kickstart their business journey - Current business owners seeking fresh strategies and renewed inspiration - Anyone with a dream and the drive to turn it into reality **Your Dream is Closer Than You Think** Don't let your dreams remain just dreams. Take the first step towards becoming a doer. Get your copy of "The Journey: Dreamer to Doer" today and start building the business and life you’ve always envisioned. --- This description is designed to captivate potential readers, emphasize the value they will get from your book, and encourage them to take action by purchasing it.
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health System Management and Leadership E Book written by William R. Vanwye and published by Elsevier Health Sciences. This book was released on 2023-10-05 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare to be a more effective physical or occupational therapy professional by learning skills in healthcare leadership, management, and policy! Health System Management and Leadership for Physical and Occupational Therapists provides a guide to essential topics such as health legislation, current issues in health care, professionalism, proposal and grant writing, business administration, quality assurance, insurance and billing, and managing a therapy practice in a variety of care settings. Written by a team of expert contributors led by physical and occupational therapy educators, William R. VanWye and Dianna Lunsford, this resource helps readers become well-informed and knowledgeable physical and occupational therapy professionals. - Objectives and Key Terms at the beginning of each chapter guide your study and ensure that you understand important concepts and terminology. - Chapter Summaries review the key content in each chapter. - Figures with discussion prompts and key points are provided throughout the text. - An eBook version is included with print purchase. The eBook allows you to access all of the text, figures and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud.
Download or read book Marketing Action Plans written by Morgan D. Rees and published by iUniverse. This book was released on 2010-08-13 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business not reaching enough prospects, experiencing long sales cycles, or not seeing your marketing campaigns generating the revenue you expect? What if you could have instant access to preexisting plans, do more in less time, save money, and increase your ROI? Morgan Rees has put it all together in Marketing Action Plans, a concise, step-by-step book with bottom line guides and strategies that will take your company from invisible to remarkable. Its like having your own marketing department available to you, twenty-four hours a day, every day! Learn from Morgans experience with such notable brands as Philips Electronics, Norelco, Marantz, Magnavox, Citrix Online, Netgear, and Honeywell. Marketing Action Plans offers ready-to-use plans, processes, outlines, guidelines, booklets, templates, and forms that you can customize by simply filling in the details. Some customization will be necessary to fit the needs of your organization, but a substantial part of your plan, layout, and content are provided. Marketing Action Plans is a year-round resource tool. Its not the kind of book that sits on your bookshelf at home; rather, it is an important tool that can guide you through the development of plans for your company or organization. Enjoy your MAP to success.
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
